New patented product in a very hip & popular product segment (outdoor cooking & lifestyle).
The vision Cookout-Party is to create a very entertaining, party experience of outdoor food preparation. With the wood-fired pizza ovens, everybody makes their own pizza and watches it bake in front of them.
Unique selling points and strengths: - Entertaining party-like function of preparing and eating together. - The wood-fired taste is incredible - Easy to use. 15 minutes to pre-heat. Most wood-fired pizza ovens takes hours. - Very economic selling price. - Portable: Take it to the park or to the beach for a great outdoors experience. - Pizza's are much healthier than BBQ.
WOOD-FIRED STONE PIZZA OVEN
Handcrafted product: Each product is individually packed in a special carton that includes a booklet on the handcrafted production.
Weakness:
1. Product use takes some explaining Our labelling and the available video explain it very well. 2. Some buyers think the size is too small. The table-top size actually helps the easiness of the use in that it preheats fast. Everybody making their own pizza experience is more entertainment than a big pizza on the table, cut and everybody pizza slice in hand back to their digital world.
Opportunity: - Introducing a new, product in a currently hip & popular product segment will reflect well on the retailer introducing the new product in the US-market.
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