Fly Magazine is a free publication that highlights urban music, art, fashion and special events. 20,000 copies of Fly are strategically distributed at select locations on a monthly basis. Fly was created with the intent to bridge the information gap that currently exists in Colorado’s urban community.
Fly is Colorado’s Urban Network. Fly provides fascinating cover stories, stunning images, and interesting poll questions within a consistently professional format. Reoccurring sections allow readers to easily locate information and conveniently maneuver through the pages.
The Urban Audience The urban lifestyle embodies everything young, hip, trendsetting and multicultural. Members of this group listen to and/or are influenced by Hip-Hop, R&B, Reggae, Jazz, Latin and Club/Dance culture. Our readers are 18-35 year old males and females from diverse backgrounds with interest in urban culture.
Demographics Because of urban culture’s international appeal the urban audience is not limited by race, gender, religion or economic status. Our reader enjoys urban music, art, news and opinion. Our target group is easily accessible in high schools, universities, colleges, barber shops, beauty salons, clothing stores, restaurants, clubs, lounges, hotels, key liquors stores, gyms, music and sport venues, etc.
Age 18-35 Years Young 49% Female 51% Male
Median Income $39,300
Education Completed High School – 86.9% College – 32.9%
Demographics ™
Consumers of Urban music, fashion and entertainment.
Prerecorded music bought in the past 12 months.
There is often the misperception that urban culture is limited or mostly restricted to people of color. However, statistics have shown quite the opposite. We stated in the previous slide that urban culture is not limited to any one group, in fact it is supported by a diverse audience.
Why
Cost of advertising with Fly Magazine is competitive with any local media outlet.
Fly provides a new opportunity for businesses to reach urban consumers in Colorado. Each issue will consist of two-thirds advertising and one-third content.
Fly is unique because it provides businesses with the most efficient advertising medium in Colorado. For the first time in Colorado the majority of urban information is accessible from a single source, Fly Magazine.
Many events that our target audience is interested in are already happening. However, both the consumer and local businesses are having a difficult time finding each other. The lack of information reaching the consumer and the lack of opportunities businesses often face reaching their consumer is the reason Fly Magazine will benefit both parties.
Editorial Perspective Fly Magazine concentrates its coverage on the local urban scene while also keeping Colorado plugged into the national urban pipeline. Fly will do so using an extensive distribution throughout Colorado along with intriguing cover stories, poll questions and spotlight articles.
Distribution Total Distribution 20,000 Total Estimated readership 50,000 (Based upon 2.5 readers per copy)
Circulation 12,000 Denver Metro 2,000 Colorado Springs 2,000 Boulder 2,000 Fort Collins 1,000 Greeley 1,000 Hand to Hand
Rates 3 Month
6 Month
12 Month
Pricing
One Time
Gold
Platinum
Diamond
Full Page
$500
$450
$400
$350
Half Page
$300
$275
$250
$225
2 Page Spread
$900
$800
$700
$600
Biz Cards
$100
$75
$50
Sponsored Pages
$500
$450
$400
$350
Inside Front Cover
$1000
$900
$800
$700
Inside Back Cover
$1000
$900
$800
$700
Back Cover
$1800
$1700
$1600
$1500
Inside Front Spread
$1400
$1300
$1200
$1100
Inside Back Spread
$1400
$1300
$1200
$1100
™
Fly Magazine will create advertisements for clients when necessary. $100
Advertisement Sizes
Additional Advertising Opportunities Sponsoring one of five reoccurring sections allows your business to stand out to the consumer. The content of these sections will always be intriguing and continuously capture the reader’s attention and interest. Each section is one-half page sponsored content and one-half page sponsored advertisement.
™ Fly Around the World In this section Fly Magazine will virtually fly around all seven continents gathering interesting and provocative facts. Each of the five facts will be tied together by one common idea or theme.
Advertising continued Calendar (What’s Good?) A monthly overview of the flyest nightlife events and best drink specials. The calendar will use each week to highlight different areas, genres and themes throughout the nightlife scene Fly Flix Each month Fly Magazine will be present to capture images of Colorado’s urban community at different locations and various occasions. Although all eligible images will be available online at www.flymagazine.us, only a chosen few will grace this section.
Advertising continued Holla Back Holla back is a section that provides readers with the opportunity to voice their thoughts and opinions on today’s most current topics. After asking many to comment on the same question, Fly will select three of the most intriguing responses. 2Fly Each month the editors of Fly Magazine will choose one female and one male model to be showcased in the most fashionable section of the magazine. Both models will be photographed wearing fashion provided by the featured designer or boutique of the month.
Printing Specifications We accept the following file format: .TIF, .TIFF, .EPS, .AI, .PSD, .JPG, .PNG & .PDF. RESOLUTION: All file formats must have a minimum of 350 dpi (dot per inch) resolution. The images designed for the web done at a low screen resolution of 72 dpi. Print images need to be created at 350 dpi or there will be a substantial drop in the image quality. COLOR MODE: All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) color mode. All black & white artworks and/or images must be provided in grayscale color mode. BLEED: Please build your press-ready digital files by adding 0.1“ dimension.
Contact Yoseph Assefa Account Manager
Brandon Eubanks Marketing Director Fly Media P.O. Box 200697 Denver, CO 80220 Office 303.780.9982 Email: flymedia@yahoo.com Website: www.flymagazine.us