Melbourne Realtors® Accepts Offer to Withdraw from My Florida Regional MLS (MFRMLS)

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FOR IMMEDIATE RELEASE Contact: Pam MacConnell Director of Marketing Pam.MacConnell@mfrmls.com Office: 407-­‐960-­‐5263 Cell: 386-­‐747-­‐1623

Melbourne Realtors® Accepts Offer to Withdraw from My Florida Regional MLS (MFRMLS)

MAITLAND, FL – July 11, 2013 – My Florida Regional MLS (MFRMLS) and the Melbourne Area Association of REALTORS® (MAAR) have mutually agreed to end the MLS shareholder relationship established earlier this year. The Melbourne Area Association of Realtors® (MAAR) has accepted an offer from My Florida Regional MLS (MFRMLS) to withdraw from their status as a shareholder of MFRMLS. “We are disappointed that the relationship with Melbourne as a shareholder was unsuccessful.” said Merri Jo Cowen, MFRMLS CEO. "However, the realization that this joint decision was made in the best interest of both MAAR and My Florida Regionals MLS subscribers is really what counts. Both of our organizations are focused on providing solutions that serve the needs of our members – this commonality in purpose was key in making the decision to move in different directions at this time.” Said Barbara Van Dam, 2013 MAAR President, "Our vision for a regional MLS with an advanced technology platform was forward thinking.” Regretfully, a cohesive MLS presence in Brevard County could not be achieved, accenting that the timing was not right for the move to participate in a large regional MLS. Even with the dissolution of the shareholder relationship, MAAR brokers and agents will have the ability to continue participation in MFRMLS through any of the 15 shareholder Associations/Boards that make up MFRMLS. Steve Amburgey, president of MFRMLS shared his thoughts. “We were looking forward to providing MAARs members with our exceptional products and services to add to their success. Preservation of professionalism and respect for MAAR and our Shareholders led us to this crossroad. We hope to welcome them back some day." About My Florida Regional MLS MFRMLS is the largest MLS in Florida, with a listing database that covers most of Central Florida, including a core of listings that extend from Southwest Florida to west Volusia County. MFRMLS is also one of the largest MLS organizations in the United States. MFRMLS offers their members a state of the art system and an extensive suite of products to enhance their business, as well as their clients’ experience.

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Headquartered in Maitland, FL, My Florida Regional MLS (MFRMLS) is Florida's largest multiple listing service (MLS) company with over 33,000 members in 14 central and southwest Florida counties. Owned by 15 Shareholder Realtor® organizations, MFRMLS offers a comprehensive suite of productivity and marketing tools to professionals in the real estate industry. To complement its core residential offerings, MFRMLS operates a commercial information exchange, called My Florida Commercial Real Estate, located at www.MFCRE.com. MFRMLS also operates the consumer home and property search website, www.MyFloridaHomesMLS.com. For more information, please visit www.MFRMLS.com. ###

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