ADVERTISING
ARCHITECTURE
GRAPHIC
INDUSTRIAL
INTERIOR
DEGREE PROGRAMS N A S A D & C I DA A C C R E D I T E D
THE MICHAEL GRAVES COLLEGE CAN HELP YOU REALIZE YOUR POTENTIAL TO APPLY YOUR CREATIVITY AND INVENTION INTO A FULFILLING CAREER. A SHARED PASSION FOR DESIGN AND ARCHITECTURE UNITES A DIVERSE GROUP OF STUDENTS. EXCEPTIONALLY DEVOTED WORLD-CLASS FACULTY AND STAFF WORK TOGETHER TO HELP STUDENTS DISCOVER THEMSELVES PROFESSIONALLY AND CREATIVELY, TO REACH BEYOND WHAT THEY THINK IS POSSIBLE, AND TO CONTRIBUTE IN A MEANINGFUL WAY TO THE DESIGN ENVIRONMENT OF THE GLOBAL COMMUNITY.
Explore OUR DEGREE PROGRAMS
THE MICHAEL GRAVES COLLEGE at Kean offers an extraordinary, accessible, and affordable undergraduate education that is only thirty-five minutes from one of the world’s leading centers of design innovation - NEW YORK CITY. The Michael Graves College educates students intensively in professional study for these disciplines—prepares students for careers in these fields, and develops the potential to achieve at the highest level professionally throughout that career. The BA , BFA, and BID degree programs carry out studio-based education for Architecture, Advertising Design, Graphic Design, Industrial Design, and Interior Design. Study at Kean provides a wealth of educational experiences both in and out of the studio classroom including a lecture series, technology workshops, internships, practicum, and extensive site visits to key places and offices associated with the best in design and architecture.
Green Lane Academic Building houses lecture and studio classrooms.
We also offer our Thinking Creatively Conference (thinking-creatively.org) every year, and provide many other opportunities to engage with professionals in the field. See Where a World-Class Education Takes You. kean.edu/MGC
Fig. 1 Paper Board Model, First Phase
Fig. 2 Paper & Form Board Model
BACHELOR of ARTS
BA
ARCHITECTURAL STUDIES A bachelor’s degree in Architectural Studies at Kean gives you a rich academic background and rigorous training. But it gives you even more. It gives you exciting real world experience that will help you stand out as you take the next steps in your career. As soon as you enter our program, you’ll begin working on real architectural and planning projects with your professors—projects of public architecture that put design in the service
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of the public good. Projects like the redesign and transformation of public spaces on Kean’s campuses and in government buildings in New Jersey. You learn the principles and practice of design, and gain experience working with the important players in every public project—clients, community groups, planning commissions, and government officials. In the process, you develop an 360-degree perspective on the way architects solve real-world problems.
MICHAEL GRAVES COLLEGE
DEGREE PROGRAMS
Fig. 1 Kean Union Dormitory Quad Landscape Study Robert Gallagher, James Victorio, and Elijah Wagner BA: Architectural Studies, 2019 K•Labs Design Studio project utilizing the fill from the excavation of the North Avenue Academic Building. The study looked to create berms and landscape features for student recreational activities. Fig. 2 Urban Space James Victorio, BA: Architectural Studies, 2019 An urban space designed for reading and writing that is surrounded by buildings which will house cultural programs. Space includes: a stepped plaza providing areas to sit without additional furniture and a series of open and enclosed spaces that offer more privacy to the users. Fig. 3-5 Liberty State Park Learning Center Lillian Agutu, BA: Architectural Studies, 2019 Architectural additions to Michael Graves’ Liberty State Park Education Center which complements and rejuvenates the space by mirroring while abstracting Michaels’ own existing motifs.
Fig. 3 Axonometric Sketch
Fig. 4 Longitudinal / Cross Section & Scale Sketches
Fig. 5 Foam, Wood, & Paperboard Models
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Fig. 6 Interactive Social Media Campaign Fig. 6 Facebook Actions
Jennifer Abujawdeh, BFA: Graphic Design, Interactive Adverising, 2016
Marc Rosario, BFA: Graphic Design, Interactive, Print, and Screen, 2017 With the help of 360° videos, Facebook will bring world issues closer by having organizations working in areas of tragedy upload and share firsthand footage. Users can donate or volunteer to the cause after interacting with the video through the new action buttons.
Fig. 7 Elizabeth Arden Red Door, Timeless
David Haase, BFA: Graphic Design, Interactive Advertising, 2015 Interactive web series for Elizabeth Arden, where the outcome is decided by the viewers voting across social media channels. The series will feature popular young actors and actresses to better connect with a younger demographic.
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MICHAEL GRAVES COLLEGE BACHELOR of FINE ARTS
DEGREE PROGRAMS
BFA
GRAPHIC DESIGN: INTERACTIVE ADVERTISING Advertising creative professionals—art directors, copywriters and brand storytellers—are idea generators. They generate the big ideas, words and visuals, across media that attempt to persuade people to do something or buy something. In today’s fast-paced global marketplace, advertising has to engage people at every point of contact, endear brands to people, and tell brand stories that resonate. The BFA Graphic Design: Interactive Advertising is a professional degree. Students focusing on Interactive Advertising develop expertise in the creation of visual messages for branding and advertising. After taking foundation courses in the fundamentals of design, drawing, typography, and design technologies, students then pursue their advanced course work. The curriculum also includes a broad foundation in liberal arts and art history. Emphasis throughout the course of study is on creative problem-solving, critical thinking, and design competence, and technical skills. The program of study also develops skills in oral and written communications.
In addition, the Interactive Advertising program includes presentations and reviews by professional designers and practical work experience for actual clients through on- and off-campus projects. Students in the program are encouraged to pursue internships and part-time employment in the field, to participate in events sponsored by professional organizations such as the Art Directors Club of New Jersey, and to meet advertising design professionals during seminars, portfolio reviews, and other special events—including the world-class Thinking Creatively Conference. The degree program concludes with capstone courses in which students set goals and create a professional portfolio that enables them to competently and confidently enter the job market. Our goal is to give students the knowledge, skills, resources, and support in concept strategy, techniques, best practices, and methods to insure their successful entry into and continuing success in the exciting field of advertising.
Fig. 7 Interactive Web Campaign with Print Advertising
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BACHELOR of FINE ARTS
BFA
GRAPHIC DESIGN: INTERACTIVE, PRINT, AND SCREEN The creative work of Graphic Designers permeates our visual culture from a vast array of printed information to the even more expansive screen-based digital communications such as websites, motion graphics, and mobile apps. Graphic designers form ideas and create experiences with visual content for every sector of our society including business, health, education, and arts and entertainment. The BFA Graphic Design: Interactive, Print, and Screen is a professional degree. After taking a foundation of visual arts courses in the fundamentals of design, drawing, typography, and design technologies, students then pursue an area of specialization by taking courses in identity, branding, web design, motion graphics, UX, VR, mobile, among other choices. A concentration is developed with guidance from a faculty advisor. The curriculum also includes a broad foundation in liberal arts and art history. In addition, the Graphic Design program includes presentations and reviews by professional designers and practical work experience for actual clients through in-house internships and special projects. Students in the program are encouraged to pursue external internships and part-time employment in the field, to participate in events sponsored by professional organizations such as American Institute of Graphic Arts (AIGA), and to meet design professionals during seminars, portfolio reviews, and other special events—including the world-class Thinking Creatively Conference. The program concludes with capstone courses in which students set goals and create professional portfolios enabling them to competently and confidently enter the job market. Our goal is to give students the knowledge, skills, resources, and support in concept strategy, techniques, best practices and methods to insure their successful entry into and continuing success in the exciting and wide-ranging field of graphic design.
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Fig. 8 Packaging & Mobile Website Design
Fig. 8 Scrub’d Soap Co.
Max Friedman, BFA: Graphic Design: Interactive, Print, and Screen, 2015 A brand identity program for a men’s facial care company. “When a man grows a beard he becomes more then the hairs on his face, he becomes part of the ‘bearded brethren’.”
Fig. 9 Turf
Maria Finelli, BFA: Graphic Design: Interactive, Print, and Screen, 2015 Brand identity for a charitable event inviting people to participate in an obstacle course race. The further along one gets in the race, the more money is raised for the cause.
MICHAEL GRAVES COLLEGE
DEGREE PROGRAMS
Fig. 9 Mobile Application & Web Design
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Fig. 10 All-terrain Skateboard Design
BACHELOR of INDUSTRIAL DESIGN
BID
INDUSTRIAL DESIGN The BID Industrial Design is a professional degree. The goal is to give our students the best education, resources, and mentorship possible in the techniques, practices, and methods of industrial design to insure their continuing success. The curriculum is designed with strict adherence to the educational standards of the Industrial Design Society of America (IDSA). The program is intended to provide graduates with a competitive edge and a sound background for professional achievement. After a solid foundation of design basics, drawing, and art history courses, the students undertake a program in Industrial Design. Our curriculum offers extensive opportunities for hands-on design studios and computer application experiences,
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along with presentations and evaluations by professional designers and the support of practical experiences through the internship requirement. In addition, students are encouraged to participate in programs and events sponsored by the Industrial Design Society of America, along with additional local, regional, and national opportunities to meet design professionals during seminars, workshops, and portfolio reviews. The world-class Thinking Creatively Design Conference and other activities are also made available to students. The program concludes with capstone courses in which students set goals and create professional portfolios enabling them to competently and confidently enter the job market.
MICHAEL GRAVES COLLEGE
DEGREE PROGRAMS
Fig. 11 +/- Form
Jesus Vega, BID: Industrial Design, 2016 Eliminating complexity to the process of powder formula preparation and bottle handling. Device helps caregivers to pour powder formula in an efficient, clean and quick experience. This happens because the +\- Form baby bottle has a centric relationship with the formula capsule.
Fig. 12 TOTM (Time Of The Month)
Fig. 11 Formula Measurement & Mixing Single Bottle System
Beck Bradley, BID: Industrial Design, 2016 Hydraulic powered sanitary pad washer for women in developing countries. TOTM is disguised as traditional African pottery to help it blend in to its environment. The product ensures that women can wash their sanitary products without disturbing their local cultural taboos about the menstrual cycle.
Fig. 12 Hydraulic-powered Sanitary Pad Washer
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Fig. 12 Hotel Restaurant Seating Area Digital Rendering
Fig. 12 + 13 Hotel Cadence
Veronica Soltysik, BFA: Interior Design, 2016 Boutique hotel design that captures the style and energy of Leonid Afernov’s sunset painting by using diversified materials to capture the changing color of light. Also incorporates multiple entrances for ease of navigation and an overall unique and memorable design.
Fig. 14 + 15 Green Seed Children’s Cancer Research Hospital
Beck Bradley, BFA: Interior Design, 2016 Green Seed is a fresh and innovative approach to hospital design, putting the needs of the patient and the performance of its staff as its upmost priority. Its inspiration comes straight from the Earth by incorporating nature-like aspects as a means of healing.
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Fig. 14 Recreation Room Digital Rendering
MICHAEL GRAVES COLLEGE BACHELOR of FINE ARTS
DEGREE PROGRAMS
BFA
INTERIOR DESIGN The BFA in Interior Design is a professional degree and is accredited by the Council for Interior Design and Accreditation (CIDA). Interior Design is a multifaceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment. These solutions are functional, enhance the quality of life and culture of the occupants, and are aesthetically attractive. Designs are created in response to and coordinated with the building shell, and acknowledge the physical location and social
context of the project. Designs must adhere to code and regulatory requirements, and encourage the principles of environmental sustainability. The interior design process follows a systematic and coordinated methodology, including research, analysis, and integration of knowledge into the creative process, whereby the needs and resources of the client are satisfied to produce an interior space that fulfills the project goals. Interior design includes a scope of services performed by a professional design practitioner, qualified by means of education, experience, and examination, to protect and enhance the life, health, safety, and welfare of the public. The program concludes with capstone courses in which students set goals and create professional portfolios enabling them to competently and confidently enter the job market.
Fig. 13 Hotel Lobby Sketch
Fig. 15 Reading Room Digital Rendering (at Sunset)
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Join us APPLY.KEAN.EDU
OUR DEGREE PROGRAMS PROVIDE: • A broad foundation in the liberal and visual arts
• Access to state-of-the-art facilities, equipment, and resources
• Integrative and collaborative project-based learning
• Experience with actual clients through off and on-campus projects
• Skills development in relevant design technologies
• Access to experts and professionals through lectures, conferences, and workshops
• Internship placement
SUCCESSFUL APPLICANTS ARE: • Visualizers
• Open-minded and willing to explore global cultures
• Prepared to learn by doing • Creative thinkers and makers • Motivated by educational opportunities
• Interested in collaborative experiences • Excited by design (!)
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ROBERT BUSCH SCHOOL OF DESIGN
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CONTACT US: KEAN UNIVERSITY, MICHAEL GRAVES COLLEGE School of Public Architecture • Robert Busch School of Design 1000 Morris Ave. Union, NJ • Phone: 908-737-7470 kean.edu/MGC • architecture@kean.edu • design@kean.edu
See Where A World-Class Education Takes You 1 0 0 0 M o r r i s Av e, Un i o n N J 0 70 8 3 • ke a n .e d u / M G C