Marco Gatti Curriculum Vitae gattimail@gmail.com mobile: Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
About Myself Name
Marco Gatti
Address
Weidstrasse 22, 6300 Zug, Switzerland
Birth date/Place
23rd of June 1970, Milan/Italy
Nationality
Italian
Contact Details You can reach me at gattimail@gmail.com or under mobile Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Education Istituto Europeo di Design, Milan/Italy BA, Computer Graphics (110/110 cum laude), 1995 – 1997 Caterina da Siena, Milan/Italy Advertising Communication, 1983 - 1988 Courses Softimage Certificate, 3D animation 1998 Quantel Certificate, editing, effects, post-production 1997 Mac technical basis for the proper use of hardware and system software 1993
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Short Bio Marco began his career as a graphic designer and in marketing before moving into the web field. His work is visually sophisticated and stylishly framed. Marco brings 19 years of experience in branding, interactive, and user-centered design to his role at Digital Mint. Throughout his career his focus has been on mapping customer journey and envisioning ideal experiences. He explores how well-crafted experience can activate the relationship between companies and their customers.
for innovation, and working with teams and clients towards collaborative design solutions. Marco has developed creative concepts for industry leaders like Microsoft, SAP, HP, Foster Wheeler, Blue Lagoon, MSN, DAIKIN, among others. He has designed their web sites, corporate identities, online banners, intranets and framed their information architecture. Industries covered: entertainment, technology & communication, industrial design, wellness, health and beauty products, automotive, education, publishing company, non-profit, food, fashion.
Marco worked across media from wine labels to websites, products to packaging. He brings a deep passion for identifying the ideal condition
Marco’s unremitting goal has been to design experiences that are both usable and beautiful.
Some of my works have been featured or cited in the following websites
www.HappyDangyDiggy.com . gizmodo.com “I like this new iPhone app. First, because it has a purty design...” . spyrestudios.com “Design Trends: 20 (MORE) Of The Coolest iPhone APP Website Designs” . smashingapps.com “23 Colorful And Smart Examples Of Beautiful Web Designs”
. noupe.com “20 Vital Techniques & Best Practices For Effective Web Design” . macstories.net “Inspiration: 100 Awesome iPhone Apps Websites” . bluemag.es “iPhone Apps, las 36 mejores webs”
www.VanillaVanity.com . flashjourney.com “9 Sites with Attractive Headers and Footers” . designawardsgallery.com “the best website designs” . smashingmagazine.com “35 Beautiful E-Commerce Websites”
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
How I Work First, I set clear goals, then don’t censor myself. I’ll do that later. All ideas are welcome at this point, even (and sometimes especially) the crazy ones. Now combine design with a concept which communicates the brand. Good design is pretty, but good design based on a solid concept will help make your sites/products/services much more effective and memorable, especially when compared to the competition. Moreover, better design is created when the medium is understood. I know what the technologies are and how they’re used. So, it always gains me the respect of my team when they realize that I’m not working in a vacuum, and it will help me think up realistic ideas.
Who are the users of this 'thing'? What are the users’ tasks and goals? What are the users’ experience levels with this thing, and things like it? What functions do the users need from this thing? What information might the users need, and in what form do they need it? How do users think this 'thing' should work? How can the design of this ‘thing’ facilitate users' cognitive processes?
Employment History Founder and Creative Director Digital Mint, Switzerland Clients included: Blue Lagoon, Foster Weeler, Anixter, Hreyfing, Design Group Italia, Imageware, img internet. (1999 - 2010) Creative Director img internet, Milan Clients included: Microsoft, SAP, msn, Roche, Bocconi, KPNQWEST, HP, DAIKIN, Fineco, Eucerin, Mauri Regione Lombardia. (1999 - 2010)
Creative Director Infobox, Milan Clients included: Franzoni Filati, 3M, Lanifico Colombo. (1998 - 1999)
Freelance Storyboard Artist Leo Burnett, Milan Clients included: Monini olive oil. (1991)
Art Director RCD & Partner, Milan Clients included: Mondadori, Unilever, L'eco di bergamo, Il sole 24 Ore. (1997 - 1998) Freelance Designer ULI Design, Milan Clients included: Fratelli Carli, Coca-Cola, Novartis, Tupperware. (1992 - 1996) 3
Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Featured Work* Werewolf Me 2010 www.digitalmint.net/apps/werewolfme Web design, content strategy, information architecture, development from concept to deployment of an iPhone app. Happy Dangy Diggy 2009 www.happydangydiggy.com Web design, illustrations, content strategy, information architecture, development from concept to deployment of an iPhone app. Vanilla Vanity 2009 www.vanillavanity.com Web design, content strategy, information architecture, development from concept to deployment of T-shirt design. Pretty Poo 2009 http://www.digitalmint.net/apps/prettypoo information architecture, development from concept to deployment of an iPhone app. OnMobo 2006 - 2009 www.onmobo.com Web design, interface design, content strategy, development from concept to deployment of a centralized web-based file sharing and management platform, which allows companies to securely share project files with clients, co-workers and suppliers.
Online brand enhancement, competitor research, newsletter design, content strategy, information architecture. Hreyfing 2008 www.hreyfing.is Website design, widget concept and design in flash (icelandic), information architecture. Milano municipality SICE 2006 www.comune.milano.it/dseserver/sice/index.html Logo design. Bruni Glass 2004 www.bruniglass.com Development of an online catalogue with over 5000 products in 6 languages. Integrated AS400 with web-based online catalogue. Design Group Italia 2004 www.designgroupitalia.com Website design, information architecture, cms integration. Anixter UK/International 2003 Website design, content strategy and template production in 19 languages. Jungheinrich 2001 www.jungheinrich.com Cd-rom presentation.
Economia e società aperta 2009 - 2010 www.economiaesocieta.org Web design, information architecture.
Microsoft Italy 1999 - 2010 Web site design, application software design, intranet design.
Eucerin 2009 http://bellezza.eucerin.it http://sunprotection.eucerin.it Web design, information architecture.
Eco di Bergamo 1998 http://bit.ly/ceLLir Design for brand enhancement which increased
Youris 2009 www.youris.com Web design, information architecture. Blue Lagoon, Iceland/UK/USA 2008 www.bluelagoon.com
designed company’s web site, which increased company’s overall product sale by 40 percent.
company’s overall product sale by 60 percent.
* some screenshots displayed in portfolio from page 9
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
My Experience ONMOBO BLUE LAGOON ICELAND/USA MICROSOFT ITALIA HP ITALIA STERIL FOSTER WHEELER ITALIA WEREWOLF ME HAPPY DANGY DIGGY PRETTY POO AIR SERVICE CENTER DESIGN GROUP ITALIA STELLA-B PURANTARA INDONESIA ANIXTER UK/USA MSN ITALIA BRUNI GLASS ITALIA/USA LEGA DEL FILO D’ORO HREYFING ICELAND DELFT AEROSPACE HOLLAND PETER LARSEN DANCE STUDIO CONSORZIO COMAS JUNGHEINRICH AUTOHAUS FALTER PREMIO NAZIONALE POESIA MIRATA ALL ABOUT ITALY CANTINA DI CASTEGGIO BOCCONI IMAGEWARE EPSILAN APPRENDERE IN RETE IPSTREET MAURI FINECO YOUR IS MILANI AS RUGBY MILANO PROMOS MILANO USAG BENETTON ECONOMIA E SOCIETÀ APERTA SACCONAGHI 3M FRANZONI IL SOLE 24 ORE MONDADORI COMUNE DI MILANO ELITE RENT ZHERMACK AUS NIGUARDA TUPPERWARE VODAFONE DAIKIN BEIERSDORF (Eucerin) IMG INTERNET FRATELLI CARLI COCA-COLA COME COMUNICARE KPNQWEST VANILLA VANITY
web-based software health and beauty products technology & communication technology & communication pharmaceutical consumer entertainment consumer entertainment consumer entertainment transportation industrial design jewelry design in-flight catering enterprise cabling and security solutions consumer portal & entertainment glass manufacturing non-profit fitness & health aerospace arts & music chain distribution logistics service provider automotive culture below-the-line marketing travel & hospitality retail & consumer products education pr & marketing business software solutions e-learning hardware and software solutions food finance audiovisual production cycles factory rugby club international commerce agency professional tool fashion international economic forum textile innovative technology textile industry business newspaper publishing company municipality car rental dental non-profit consumer goods mobile telecommunications electronics manufacturing web services food beverage below-the-line marketing Internet communications fashion 5
Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Key Skills Research Analysis Hand sketching Digital sketching Conceptualization Pushing for new fresh ideas Brain-storming Briefing 3D animation, modeling Flow-charting UI design Illustration Photo editing Copywriting Graphic Design Packaging design Concept design Corporate ID/Branding Online brand enhancement Video editing Agile software development method (Scrum) Project management Work closely with back-end developers to ensure the integrity of the user interface Quality control at all stages Generic understanding of technical infrastructure of web-based applications Website and software localization/internationalization Maintaining websites in multiple languages Software development (web-based) Beta-testing applications iPhone apps development, deployment and managing sales/marketing Knowledge of HTML, XHTML, CSS, AJAX, Jquery, JavaScript Google ad words campaign SEO (intermediate knowledge) Whip up ideas for guerilla marketing Stop- motion animation Advanced knowledge of applying online social media for sales and marketing purposes Information architecture Content strategy
Languages English German Italian French Spanish
fluent written and spoken basic native basic needs some freshing up basic needs some freshing up
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Technical Proficiency Windows and Mac Adobe Fireworks ***** Adobe Dreamweaver ** Adobe Photoshop **** Adobe Illustrator **** Adobe Acrobat **** Adobe Flash * Microsoft Word **** Microsoft Excel *** Microsoft PowerPoint *** Keynote *** Adobe Premier **** Adobe After Effects* Adobe InDesign **** Autocad (’99) * 3D Studio Max (’95/99) ***** Softimage (’95/99) ***** Maya (’99/00) *** Quantel paintbox ('97)**** Quark Xpress**** iStopMotion***** Web-based software onmobo.com (online file management and exchange) todoist.com (personal to-do list) actionmethod.com (project management) freshbooks.com (billing & resource calculations) microsoft exchange (mailing)
* = basic knowledge ** = intermediate *** = good **** = very good ***** = excellent
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
My Interests My interests include design for web, print, brand identity and letterpress typography. I believe in simple and crafted communication. I adore travelling, outdoor sports (skiing, biking, rafting, snow-kite, triathlon), interested in psychology, lomography, happy accidents photography, illustration and cooking, doing anything creative, experimental and challenging, all things digital (Augmented-reality, iPhone, mobile tags, creating new and fresh interactive experiences), discovering new trends, music, play 2 instruments (piano, clarinet).
My Inspiration People Steve Jobs (Businessman) Renzo Rosso (Clothing designer) Giorgio Locatelli (Chef) Philippe Petit (High wire artist) Randy Pausch (Professor) David Carson (Graphic designer) Marc Hallen (Triathlete)
Websites ted.com ffffound.com smashingmagazine.com netdiver.net notcot.org technorati.com issuu.com adage.com socialmediatoday.com fastcompany.com mashable.com
Mags Wired How Wallpaper Digital Tempel Harvard Business Review
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio HAPPY DANGY DIGGY www.happydangydiggy.com iPhone Application, brand development, 2009 (personal project)
Youtube video
Flickr page
Facebook page
Website
Twitter page
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio PRETTY POO www.digitalmint.net/apps/prettypoo iPhone Application, brand development 2009 (personal project)
Website
Online Shop
Facebook fan page
Japanese version
Twitter page
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio DONNA FUGATA www.donnafugata.it Website design, information architecture, content strategy 2010 (img internet client)
Homepage (2 proposal)
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio MILANY CYCLES www.milanicycles.com Website design, information architecture, content strategy 2010 (img internet client)
Homepage
Product page
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio ONMOBO www.onmobo.com Website design, information architecture, content strategy, interface design, stop motion animation (copywriting, storyboarding, music, animation) 2006 - 2009 (personal project)
Stop motion presentation video
User interface
User interface
Homepage
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio EUCERIN / FINECO / FUTURO AL FEMMINILE / ARVAL / ROCHE / ZHERMACK www.eucerin.it www.fineco.it / www.futuroalfemminile.it / www.arval.com / www.roche.com / www.zhermack.com Website design, information architecture, content strategy 2008 - 2010 (img internet clients)
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio MICROSOFT / msn User interface design, information architecture, banner creativity and design 1999 - 2010 (img internet clients)
Homepage Microsoft Readiness Partner Site (2009)
msn interactive banner 15
Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio WEREWOLF ME www.digitalmint.net/apps/werewolfme iPhone Application, brand development 2010 (personal project)
Website
Guerrilla stikers
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio SAP User interface design, information architecture, banner creativity and design 1999 - 2010 (img internet clients)
SAP Business One banner
SAP Customer Stories
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio BLUE LAGOON www.bluelagoon.com Website design, online shop design, information architecture, newsletter design, 2007 - 2008
Homepage
Online- Shop registration form
Online-Shop product page 18
Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio BLUE LAGOON www.bluelagoon.com Brand analysis & development 2007 - 2008
Brand analysis & development
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio BLUE LAGOON www.bluelagoon.com Website design, online shop design, information architecture, newsletter design, 2007 - 2008
Online-Shop homepage
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio HREYFING www.hreyfing.is Website design, widget concept and design in flash (icelandic), information architecture. 2008
Homepage
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Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio YOUR IS www.youris.com Website design, information architecture, 2008 (imginternet client)
Homepage 22
Marco Gatti gattimail@gmail.com Switzerland +41 (0)78-935.49.06 Italy +39 349 521.42.36
Portfolio VANILLA VANITY www.vanillavanity.com T-shirt design, brand development (personal project) 2009
Website Explanation 23