b
Casso - Apparel - Branding - Packaging
Founded in Jakarta, 2014. Casso is a (fashion) brand that is inspired by wild creature’s action and behavior. The main objectives in this branding is to represent movement, wild and dynamic combination.This can be seen from the logo, their 1st Jeans edition and the packaging itself.
1.
1. The wild, active and dynamic logo is visualized with the footprint of cassowary, which also looks alike to an arrow mark.Some vibration element is also added
Logo + Casso’s First Jeans - The Lone Walker Overview
1.
2.
1. Jeans Leather Patch 2. Jeans Tab 3. Jeans Flasher
The Lone Walker Backview & Details
3. 18 Oz Zimbabwean Cotton - Germany Indigo - 5 Functional Pocket - Coin Pocket Slim Straight Fit - YKK Rivet - YKK Button - Red Line Selveadge - Sanforized Union Made
1.
2.
1. Packaging : The jeans package is purposely made to be full-covered and folded with a long blue linen, where the customer is asked to make his ďŹ rst action by unwrapping the blue linen itself. 2. Namecard 3. Casso delivery service jacket : Casso has delivey service for his customer, and a special Jacket for the courier
Packaging + Namecard + Casso Delivery Service’s Jacket
3.
PLN - Branding
Perusahaan Listrik Negara or (commonly known as) PLN is Indonesia’s government-owned corporation which distribute electricity in Indonesia. In this re-branding, as a big and serious service industry, the new PLN is visualized in a more fun and nurturing direction. The final approach of this rebranding can be seen in its Logo, Stationary, Uniform, and also it’s Electric Pole.
1.
1. Logo : To show a fun, nurturing and also to match its newly found brand essence “electrify potential”, the logo is symbolize with a butterfly carrying electiric symbol on its body and wings. Why butterfly? Like butterfly who nurtures the flowers around, PLN also nurtures people’s life by distributing electricity around them. PLN Logo + Stationary
1.
2.
3.
1. Electric Pole : Blue Coloured with Yellow coloured cable 2. Bow Tie for the Employee 3. T -ShirtFront View 4. T- Shirt Back view : added with Blue Wings to show the feel of Buttery 5. Work Helmet PLN Uniform + Electric Pole
5.
4.
Ur - Books -Art Direction - Branding - Product Design Ur is my personal Stationary Brand that was established back in 2013. Ur which means ‘Space’ produces the finest quality books to make a new pleasure through an exclusive space. The challenge here is to represent both the logo as well the art direction to reflect an exclusive space of pleasure.
1. 2.
1. Logo : Looks like a Turned Book 2. Books
Ur Logo + Book’s Design ( This Layout included as Art direction of Ur)
Lookbook ( Layout Included as Art Direction)
Hantu Lele - Branding - Art Direction - Packaging - Poster Hantu Lele is my other personal-fashion brand that is inspired by the Fish and Rough Workers. Hantu lele serves a tough lifestyle through Rough Worker’s Apparel. By story (content), this is a brand that serves idea from different kind of fishes, and is also as strong as the Catfish or Lele (they can live in extreme condition) In here, I create the Logo, Art Direction, Poster, including the whole Package of Hantu Lele.
1.
1. Logo : To show this brand inspired by different kind of fishes, the logo is using a universal representation of a fish bone. To show the strong character, the Lele or catfish form is presented with the Lele’s Moustache. This logo shows a double representation. Firstly, the fishbone - shows a universal representation of any fish. Secondly, the moustache of the strong catfish at the same time, shows that any fish in Hantu Lele can be as strong as the catfish (= rough workers). 2. Product
Logo + Product ( Art Direction )
1.
2.
Kartu ini juga dapat anda gunakan sebagai sapu untuk menyapu kotoran kecil.
1. Packaging : Using stiff and Slubby Fabric filled with Thick Foam as Maximum Protection. This bag can be a Multifunction Bag for your stuff. 2. NameCard : Added with Tiny Visual of broom to encourage people to Sweep tiny dirt or dust and keep do good things in new way. 3. Visual
Packaging + NameCard + Visual
3.
Poster
1. Bubur Pasundan ( Sunda Porridge ) Keyword : Sunda + Bubur Pasundan The logo borrows Sundanese traditional weapon called Kujang and is combined with the Porridge in a bowl. The Kujang is made to several layers, like how the Javanese live in the caste (class). Within these layers of Kujang, you also can see the porridge’s elements such as: the onion slice, the crackers (kerupuk), and the chicken slice. The logotype also borrows some texture and form of the porridge. 2. Pekalongan Keyword : Batik + Marine + Religious People To visualize the religious people, the logo is using a Sprout with 2 leaves and 4 roots. The Sprout is growing but still planted strongly cause of it’s roots. Roots is the main subject of growth, and is similar to religion. The sprout’s leaf is brown coloured and looks like the “Canting”, which is the primary tools in Batik. The sprout’s roots look like a wavy water with a fish to show that altough Pekalongan is famous for its Batik, Pekalongan is City of Batik, it also have an abundant marine life as their export commodity.
Additional Works : Bubur Pasundan logo + Pekalongan City logo
1.
2.
Issue : teenager are no longer interested with mentos Insight : there isn’t something interesting for teenager in mentos Objectives : to increase the awareness of mentos among the teenager Target : Teenager, University Student Media : Print-Ad
Additional Works : Mentos Print-Ad ( Mentos dulu Men )
Additional Works : Pilkita Print-Ad
Issue : Most of Father doesn’t really care with their kids after they arrived at home Insigth : They don’t really know what their kids feel or even seeing them much. Objectives : Make father care with their kids after they arrived at home Target : Fathers that are usually too tired arriving home from work, late at night Media : Print-Ad
Additional Works : YUK MAIN : Petak Umpet
A self initiated mural at BACILI Creative Festival, 2013. *Bacili is a creative village in TEBET, South Jakarta The main idea arises when i noticed and found out that the kids in this village is losing the fun of traditional active game. The kids, themselves, said that they usually play Playstation rental in the evening and do not know much about traditional game. Therefore, i make this mural that can be their mini-playground of a traditional game called the Hide & Seek (Petak Umpet) Wall.