BRAND & STYLE
TABLE OF CONTENTS This guide provides information and guidelines for the fundamental visual components of the FastSpring brand, including logos, color palette, and typography. Our brand is one of our greatest assets. By supporting these guidelines, you will help strengthen the FastSpring brand identity.
3 // STORY 4 // PURPOSE, MISSION, VISION & VALUES 5 // LOGO 6 // INCORRECT USAGE 7 // COLORS & GRADIENTS 8 // TYPOGRAPHY 9 // ICONS 10 // ILLUSTRATIONS 13 // VIDEO 15 // PRINT 16 // ADS 17 // WEB 18 // CONTACTS & RESOURCES
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FASTSPRING STORY
FastSpring is the #1 full-stack solution for building and maintaining successful ecommerce web-based strategies. We offer flexible, innovative commerce tools, subscription management, product merchandizing, payment processing, tax compliance, back office management, and more. FastSpring is the leading SaaS ecommerce platform, powering thousands of successful entrepreneurs in over 200 countries.
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FASTSPRING PURPOSE, MISSION, VISION & VALUES Purpose {Why we exist.} Transcend global and social borders to help companies achieve growth and success beyond their expectations.
Mission {What we do.} Empower our employees to build the world’s leading digital commerce platform and deliver the highest level of customer success.
Vision {Where we want to go.} Power billions of dollars in transactions with innovative commerce solutions that connect people globally in one digital economy.
Values {How we do it.} • Put customers first. • Innovate and take intelligent risks. • Embrace integrity and transparency. • Relationships matter. • Get results.
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LOGO PRIMARY LOGO The full-color logo (at right) is the primary logo and used for most brand applications. The logo is a combination of the the spring symbol and the FastSpring wordmark. These two elements are always placed in a fixed relationship and should never be altered, modified, or reproduced in any way. The FastSpring logo consists of two colors: gray and orange.
ONE-COLOR LOGO As we uplift the brand we move towards a one-color logo. The logo can be used anywhere on the gray spectrum (from white to black) and in FastSpring Orange. No other colors are acceptable.
“FAVICON” In addition to the standard horizontal layout, a stacked logo placement is acceptable. The stacked version of the logo is used in instances where a horizontal logo is too small or not fully visible. It can appear in a circle or a square.
REVERSE On colors other than white or orange, the logo can be reversed.
EMBOSSED When an embossing (or de-bossing) of the logo is requested the reverse one-color logo should be used. This iteration of the logo simplifies the logo to allow successful printing in the case of silk screening, size constraints, or difficult surfaces. In such cases it is best not to use a tagline.
CLEAR SPACE The logo is always positioned in an area of clear space that is unobstructed by other competing visual elements, backgrounds, or text. This ensures the visual integrity and maximum legibility of the FastSpring logo. The logo must be surrounded by a minimum space equal to 10x (where x is the stroke width of the type in the wordmark).
MINIMUM SIZE The logo is not to be displayed smaller than 16px tall (print equivalent is 16 points). © FASTSPRING
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INCORRECT USAGE To preserve the integrity of the FastSpring identity do not disassemble, revise, or crop the logo.
Don’t alter the symbol
Don’t outline the logo type
Don’t apply drop shadows
Don’t use undesignated colors
RESOLUTION ACROSS MEDIA TYPES The logo is always used at a high resolution to achieve maximum legibility. Each version of the corporate logo has been created digitally and made available as a scalable graphic file. It is very important to use the correct file type of the corporate logo for the best quality reproduction. If the logo is being used in a printed document or on signage, use the .EPS formatted file at a minimum of 300dpi. The .EPS format is a vector type graphic which means it can be scaled without loss of quality. Other acceptable vector formats include .AI and some .PDF files. In the case of four-color (CMYK) printing, highresolution raster-based files like .PSD, .TIF, and even .JPG may be acceptable if prepared correctly.
FastSpring QAD Don’t substitute fonts
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Don’t alter proportions
Don’t add other graphic symbols or type
Don’t stretch, wrap, or distort
Don’t change spacing between letters
For screen-based electronic media or PowerPoint, a .PNG is the preferred format at 150ppi but .JPG format is also acceptable at 150ppi. Web graphics usually require a .PNG, .JPG, or .GIF format at 72ppi. Occasionally, logos are used for mobile applications, and the same rules for web use apply. However, for retina screens, .PNG files at 220ppi are optimal.
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Don’t apply gradients
Don’t surround with a border
Don’t place over patterns/ backgrounds with poor contrast
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COLORS & GRADIENTS Having a simple, strong, and unified color palette for your brand leads to a strong and unified presence in the marketplace that is easily recognizable. For added flexibility, there are corresponding tints for each color. It is acceptable to use 75%, 50%, and 25% tints when additional color variations are needed. Tints and secondary accent colors should occupy less than 10% of visual space. Only colors from the company palette should be used to represent the FastSpring brand in all communications. The color designations provided include hexidecimal, RGB, and CMYK equivalents as well as Pantone values (where applicable). When reproducing colors refer only to the designated values; do not attempt to match from this document as various renderings will not provide true color.
000000
1a1a1a
999999
b3b3b3
2c4756
fbd931
3a5462
fcaa00
333333
444444
cccccc
e6e6e6
f2f2f2
497f96
5090a3
e45e3e
9250a4
477892
f68700
555555
666666
808080
ffffff
57a1b0
62b5fc
5ca9b7
71b7c1
93c9d1
47b263
Consistent use of color on FastSpring branded items is vitally important to the integrity and recognition of the brand. Please contact marketing if you have any questions about the proper use of color.
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TYPOGRAPHY The FastSpring font for all materials is Montserrat. This typeface is classic, simple, easy to read, and conveys confidence. Commitment to this font will create a consistent and strong identity.
ALTERNATIVE TYPEFACES Other more widely available fonts can be used in place of Montserrat when creating or working on shared documents like PowerPoint, where Century Gothic can be substituted. Use Helvetica when there are limitations to consider, such as the Web or standardized word processing.
BOLD, ITALIC, AND UNDERLINING Bold and italic styling may be applied as needed within body copy, but are used sparingly. Underlining may be used to demonstrate a web link, but should be avoided in all other cases.
NUMBER OF FONTS / SIZES PER PIECE Montserrat is used whenever possible for communications. The number of fonts and type sizes are kept to a minimum to help maintain clarity and simplicity within a layout.
Helvetica is the secondary font associated with the FastSpring brand. Helvetica Light. Helvetica Regular. Helvetica Bold. Helvetica Bold Oblique. 0123456789
*Other more widely available fonts, like Century Gothic or Gil Sans, can be used in place of Montserrat when creating or working on shared documents like PowerPoint. Š FASTSPRING
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PRODUCT / FEATURE ICONS
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ILLUSTRATION
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ILLUSTRATION
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ILLUSTRATION
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VIDEO
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VIDEO
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ADS
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WEB
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FASTSPRING CONTACTS & RESOURCES If you have questions related to FastSpring branding, please do not hesitate to contact marketing. By following this protocol, you can be sure that you are getting the most up-to-date and relevant answers to your questions — we are here to help! Mark Hemmis Creative Director mhemmis@FastSpring.com Hamilton Kiah Manager, Digital Media hkiah@FastSpring.com Will Etling Manager, Web Development wetling@FastSpring.com Caitie Gonzalez Manager, Content Writing cgonzalez@FastSpring.com If you need a specific file — such as a Microsoft template, email signature, logos, etc. — many of these items can be found hosted on the FastSpring Intranet site. https://sites.google.com/fastspring.com/intranet/marketing-resources If you require a file that does not appear to be hosted, please contact marketing and we will be more than happy to accommodate your request.
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