2022 MMHA Conference Highlights Industry Challenges Showcases Newest Model Homes

by Sean Vichinsky

FFor the first time in three years, MMHA members converged onto the Suburban Collection Showplace in Novi, Mich., for the annual

Michigan Manufactured Housing

Association Conference.

Industry leaders and legislative and government officials met on Thursday, Oct. 6 to discuss ongoing industry trends and challenges, share manufacturer and retailer updates, and to toast retiring industry veteran Bill Sheffer.

“I really hope that what we do is be driven by our attention to our three audiences: the public, which you’re seeing an example of that at this show through the promotion of the industry, the policymakers and the media through constant advocacy, and then of course our members,” MMHA President and CEO John Lindley said when opening the event.

A key portion of the conference was dedicated to an overall industry update in the face of volatile macroeconomic trends, along with ongoing supply chain considerations. Mark Bowersox, president of the Manufactured Housing Institute, delivered the industry update.

Throughout the day, panels covering legislative updates, Department of Energy guidelines for manufactured homes, manufacturer and finance developments, and online marketing practices took place. Nearly 100 manufactured housing professionals were in attendance.

As part of the MMHA Conference, industry professionals also got to preview six new model homes from Skyline Champion and Clayton Homes. The homes were displayed as part of The Novi Home Show, which took place at the Suburban Collection Showplace Oct. 7-9, a show that is open to the general public.

“Our manufacturing partners are crucial in demonstrating the value of manufactured housing to the general public,” Lindley said prior to the MMHA Conference.

A special VIP reception followed the MMHA Conference for industry professionals to tour the model homes on site, as well as to honor Sheffer, the retiring MMHA executive director. MHV

Sean Vichinsky is an editor of MHInsider and a marketing copywriter for MHVillage.