3 minute read
MHVillage Launches Online Reputation Management Service
by Mark Dollan
MMHVillage, the leading online marketplace for manufactured homes, has launched a new reputation management service called mh.reviews for manufactured home communities, retailers, and other product and service providers within the industry.
Manufactured housing professionals can use mh.reviews to more effectively monitor their online reputation, respond to reviews and comments, and maintain a positive reputation online. »
“According to a recent survey, 93% of consumers trust online reviews as much as personal recommendations,” MHVillage Co-President and Chief Business Development Officer Darren Krolewski said. “We developed mh.reviews to make it easier for manufactured housing professionals to monitor, encourage and reply to online reviews so that your business gets the visibility and online credibility it deserves.”
The new reputation management platform from MHVillage, mh.reviews, is available immediately at an introductory rate of $99 per month, or $995 for a single annual payment, with an added $250 one-time setup fee.
Subscribers to mh.reviews can actively monitor their reputation on multiple review websites like Google, Facebook, and others. The system makes it simple to respond to reviews and comments through a single dashboard, as well as proactively reach out to clients and prospects with customized emails, text messages, and templates.
“We saw an opportunity where a lot of the existing tools for reputation management didn’t take into account
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the unique needs of the manufactured housing industry, let alone real estate, and were too complicated to use,” Krolewski said. “As we implemented our online reputation strategy, we decided to make many of the tools we have used to successfully manage our own business available to our clients.”
Research has shown that four out of five consumers have changed their minds about a purchase decision after reading negative online reviews. Not only can reviews act as a trust signal, but they also factor into website placement on search engines and social media channels.
“Even the most customer-focused organizations will occasionally get a negative review online, despite their best efforts,” Krolewski said. “The important thing is to show the public your credibility by responding promptly and professionally. You’re not just responding to the reviewer, you’re responding to everyone else that might consider your company for a purchase.”
MHVillage is the #1 marketplace for manufactured homes and mobile homes for sale and rent, with over 40,000 manufactured home community listings, more than 28,000 home listings, as well as inventory and contact information for more than 2,300 retailers and home centers.
“One of the more common situations we encounter at MHVillage is a consumer who mistakes our website as the owner or operator of a particular community,” Krolewski went on to explain. “As much as we wish we could help them with that neighbor who is playing loud music, the frustrations they air on one of our social media channels won’t help anyone. Our mh.reviews platform enables us to spot these types of comments quickly and reach out to the consumer to get those negative reviews removed, and to help find the correct contact information for the community.”
Get a complimentary online reputation management review at mh.reviews, or call (877) 406-0232 to get more information on what mh.reviews can do for your business. MHV
Mark Dollan is vice president of marketing for MHVillage and a six-time international award-winning marketer. He has been an official judge for the Davey Awards, W3 Awards, and Communicator Awards for more than a decade.
