4 minute read
Community Owners Work With Local Retailers to Fill Homesites
WWhen a potential customer called Mountain View Estates in Rossville, Ga., in search of a home for rent, it could have been a very short conversation. Rather, it spurred a conversation about what was possible, and represents the beginning of a formal relationship between small community owners and local retailers.
“When COVID hit, we wanted to look at alternatives to buying direct-from-the-factory due to pricing and delivery times. It just became what this small mom and pop had to do,” Mountain View Estates owners and SECO founder Dave Roden said. As queries for homes for sale and homes for rent continued and even heightened through the pandemic,
Roden and others turned to the local retail network for inroads on new homes. In Roden’s case, he called
Morgan Robinson at a nearby Clayton Home Center.
“We want to open doors to affordable housing for more people, and this relationship has helped provide quality, affordable homes to more families in the local area,” said Robinson.
Roden said Mountain View now has taken seven new homes to show, and five have been sold.
The goal is to supply and fill a dozen new homes to Mountain View each year.
“When her sales staff finds someone who might want to live in a park, they send them our way,” Roden said. “When we get a lead that visits us looking for a home or rental, we send them to Morgan and her folks. It’s a very good business relationship.”
Roden said he has helped other community owners understand the value of maintaining a sales pipeline by building stronger relationships with dealers near a community. At Mountain View, Roden said it’s been refreshing working with a retailer again after many years of having a full home sales operation and buying direct.
“If you’re a small mom and pop outfit like us or don’t have the sales staff, or have trouble finding financing, have a small advertising budget, or limited time to do social media and website development, I’d encourage you to reach out to your local retailer,” he said. “Maybe if you are set up to buy directly from the factory, have the trained staff in place, and have the advertising/media part covered, you should still continue … for us, COVID changed the way we had to do business.” MHV
MASSIVE NEW FIRST MORTGAGE ON SINGLE MHC
Featured Deal Tri-Star Estates
$63,192,000 • 157 Acres 5 Years Interest Only • 10 Year Term • 30 Year Amortization • 853 Home Sites • Early Rate Lock Maverick Commercial Mortgage Inc. placed the financing with PGIM and Freddie Mac in March 2022. Maverick Commercial Mortgage, Inc. enjoyed a strong 2021, securing financing across all multifamily and commercial product types—with a particular focus on manufactured housing communities (MHCs). MHCs are becoming more mainstream to finance, so new opportunities for loan types are emerging. Maverick closed 7 loans in excess of $34,995,000 for MHC properties in 2021.
Maverick Commercial Mortage arranges a wide variety of commercial real estate loans ranging from $2 million to $50 million and up for its middle market real estate clients.
To get your financing started today, contact: Ben Kadish 312-268-6000 312-953-4344 ben.kadish@mavcm.com
Learn more about Maverick: mavcm.com
UMH PROPERTIES, INC.
A PIONEER IN MANUFACTURED HOUSING
As a publicly traded REIT (NYSE:UMH), we have been providing quality a ordable housing since 1968. Our portfolio provides high pro t margins, recession resistant qualities, reliable income streams and the potential for long-term value appreciation.
• $2.4 billion in total enterprise value • 131 communities, 24,800 homesites, 1 joint venture community containing 200 homesites, 11 states • Housing approximately 21,000 families • 7,200 total acres, 3,600 acres in Marcellus and Utica Shale regions
UMH Awarded 2021 Manufactured Home Community Operator of the Year and 2021 Retail Sales Center of the Year by the Manufactured Housing Institute For more information, visit www.umh.reit or contact ir@umh.com
Discover intuitive & powerful manufactured housing software
Residential Commercial
Christine Fraser Summit Communities MH Self Storage Condo/HOA Affordable
Everything you need to manage your communities
✓ Easy setup ✓ Live chat support ✓ ILS posting for vacant lots ✓ Online applications ✓ Online payments ✓ Online maintenance
✓ Manage lot availability, utilities & charges ✓ Manage owned or rented homes & RVs
✓ Track home inventory ✓ Vacancy & prospect tracking ✓ Violations management ✓ Email & text communications
✓ Vendor payments ✓ Property accounting ✓ Walk-in payments ✓ Owner payments & reports ✓ Role-based security ✓ Job cost tracking ✓ Corporate accounting ✓ Customer relationship management ✓ Rent deferment
✓ Rent control
✓ Batch processing ✓ Invoice approval & processing ✓ Customizable financial statements ✓ Resident screening† ✓ Corporate websites† ✓ Property websites† ✓ Online lease execution†
✓ Utility billing & invoice processing† ✓ Investment management†
*Minimums apply †Additional fees apply
