Apartment Living with KING

A collection of efficient designs created to adapt to smaller spaces

Apartment living is on the rise more than ever before and skylines of UK cities are in a continuous state of flux with ever-burgeoning residential developments. Without compromising on comfort, functionality or individuality – the latest KING Collection has been designed to marry form and function to help create the most efficient set-up, and build an apartment scheme as hard-working as it is sophisticated. From modular sofa designs, to multipurpose storage and space-defining accessories - each item is available to view online and in-store now in KING’s Tottenham Court Road showroom.

British Australian interiors expert and the KING Brand Ambassador, Neale Whitaker, shares his expert advice on designing the perfect apartment scheme:

DON’T GO SMALL

“A frequent mistake observed by designers is believing small-space living requires scaling down furniture, however using smaller pieces throughout the apartment will highlight the modest scale and even make it appear smaller – the doll house effect in action. It is far better to opt for fewer larger, multi-functional pieces to create the impression of size and design a space that balances use with scale.”

"the latest KING Collection has been designed to marry form and function to help create the most efficient set-up, and build an apartment scheme as hard-working as it is sophisticated."

INTERIORS & INTERIOR DESIGN

ZONING IS KEY

“With many apartments lacking distinct rooms following the rise of open-plan design, furniture and accessory selection is paramount to creating the zones needed. Rugs are an impactful way to zone living spaces. Alternatively create a room divider with an added element of storage by introducing floor-to-ceiling shelving which both separates a room into and ensures a clutter-free interiors - in itself enlarging the feeling of a room”.

A WORD ON COLOUR

“In an apartment (or any open-plan space where living zones are in close proximity) use a palette that feels related but not repetitive. Select a base of neutrals to which you can add layers of colour, pattern or contrasting neutrals. For example, sage green, forest green and a green stripe or pattern. Or the equivalent in blues, yellows, reds or browns. If there is just one colour or shade that links the different zones in your apartment, it will create continuity and visual harmony.”