Wipak UK’s Advanced Paper Butter Wrap Set to Disrupt Market Innovative packaging supplier, Wipak UK, is set to launch a UK-first recyclable paper wrap for butter, which can be recycled at kerbside within the paper waste stream and boasts a 68% carbon footprint reduction when compared to market-standard wraps1 Made from renewable, FSC-certified paper, the highly decorative butter wrap is aluminium-free and covered in highly advanced, ultra-thin natural coatings, which have excellent oxygen and water vapour barrier properties compared
With growing pressure from consumers, brands and retailers need to take decisive action with disruptive sustainable packaging solutions that challenge traditional methods. Gater. “Although made from renewable resources, coated parchment papers do not promote a circular economy as
and runs on existing butter wrap machinery.” Having successfully passed shelf-life trials following packing on automated wrapping lines, Wipak UK’s recyclable butter wrap has also scored an A+ rating in recycling tests2 carried out by the BioComposites Centre at Bangor University. “This classification is the highest possible score that can be achieved for paper recycling efficiency, whereby the pulp recovery must be a
they’re not easily recyclable.
minimum of 98.5%,” continued Keith.
“Unlike existing butter wraps on the
UK-set guidelines for claiming paper
market which are complex material “Most butter wraps in the UK market
recyclability, which require a minimum
structures, our consumer-friendly
are made of parchment paper or
paper solution is fully recyclable within
paper content of 85%.”
a grease-resistant paper which is
the kerbside paper and cardboard
The butter wrap format is one
commonly made into composite
waste stream once it has been cleaned.
of several exciting new product
laminates with aluminum and
What’s more, it maintains the look and
development projects developed using
polyethylene,” explained Wipak UK’s
feel of a traditional butter wrap, can
Wipak UK’s state-of-the-art combi
Technical Development Manager, Keith
be fully printed with brand imagery,
laminator - part of a recent £5million+
to standard paper, as well as superior grease resistance.
40 FDPP - www.fdpp.co.uk
“Our wrap is also compliant with
