Pieces envisioned for mountain leisure and beyond

The House presents Gucci Après-Ski - a selection of pieces envisioned for mountain leisure and beyond.

INTRODUCING

GUCCI APRÈS-SKI

Drawing from the easygoing allure of winter getaways, the offering expands upon the House’s vision of a travel-minded lifestyle while continuing the strand of surprise that runs through its collections. Gucci Après-Ski encompasses the duality of sportier and refined aesthetics often seen off-piste, showcased in an assortment of skiwear-inspired coordinated sets, updated iterations of signature handbag lines including the Gucci Horsebit 1955, Gucci Diana, and GG Marmont, lug-soled boots inspired by cold-weather footwear, and ski mask silhouettes from Gucci Eyewear among other styles.

The lineup also introduces a special preview of ready-to-wear and accessories from a forthcoming chapter of adidas x Gucci as well as a set of aluminum hardsided trolleys, created in collaboration with the Italian luxury luggage maker FPM Milano, in a continuation of the House’s Gucci Valigeria travel narrative.

The Gucci Après-Ski selection is captured through stills by Mark Peckmezian and a film by Akinola Davies Jr. in a new campaign that follows a cast of characters as they embark on an alpine escape. The friends unwind against the backdrop of scenic peaks and charming chalets within a retro-tinged film and imagery that embody the cozy conviviality of the offering.

Gucci Après-Ski will be available in Gucci boutiques, as well as on gucci.com, with special Pop-Ups in Courmayeur, Cortina, Courchevel, Verbier, and Kitzbühel.

#GucciApresSki | www.gucci.com

Why I launched my luxury lingerie brand to give women their confidence back following surgery for breast cancer.

By Caroline Kennedy Alexander, founder of LoveRose Lingerie

THE POWER OF FASHION

I love beautiful things. They have always brought me joy. As a former student of fashion and an artist, my personal environment – from the items I choose for my home to what I wear – is important to me.

I’ve always been a believer in the power of fashion. What you wear can boost your confidence, become your armour, or help to define who you are. It can make you feel happy. Gorgeous lingerie has long been my secret weapon – a hidden confidence booster that sets me up for the day.

Like many people, cancer has had a tremendous and devastating impact on my life. I lost my sister Rose to breast cancer and watched my sister Mary endure it. Then I went through it myself, twice. I’ve had numerous surgeries on my breasts to save my life, including a double mastectomy with reconstruction. I learned that recovery from surgery is not simply about the physical scars, but an emotional and phycological journey.

As I came to terms with my changed body, I was desperate to find luxurious underwear that met my unique post-surgery needs. I was shocked at the lack of choice on the post-surgery market. I fled many fitting rooms in tears, unable to find anything suitable that actually made me feel good about myself. Then a realised that as a designer, I had the skills and knowledge to

do something about this. I did some research and realised many other women had long felt the same way as I did, and so LoveRose was born, named after my sister Rose.

People who have undergone treatment for breast cancer have unique and varied needs. Sensitive scar tissue can be aggravated by underwires and rough or unbreathable fabrics. Women who require prostheses require pockets to hold these in place.

Currently the post-surgery market is flooded with matronly beige or black items that look like they belong in a medical textbook. Do they provide the physical support required? Yes. Has any thought been given to how a woman might like to feel in them, or that we deserve to have a wider choice about the clothes that we wear? No.

At LoveRose, we have taken a completely different approach to post-surgery design. We worked with many women throughout our design process to understand their needs and desires, we held focus groups to find out what they were missing from the market and what they wish to see. Then we designed a range that we believe does not look out of place beside luxury mainstream brands while retaining the functional elements you need following surgery.

We also worked closely with Professor Carolyn Mair, author of The Psychology of Fashion. She confirmed the importance of having clothing that makes you feel empowered, included and cared for. This cognitive reinforcement genuinely helps you to feel better. This is not about being vain – it’s key to your recovery. This is what many people without experience of breast cancer have not understood until recently. But any woman who has gone through this trauma knows this to be true. At LoveRose both quality and sustainability are very important to us. We use the softest available recycled lace, and luxurious silk fabrics. Our matching sets are made to last, and include cheerful pops of colour that are sure to put a smile on your face. Our range looks so fantastic and is so comfortable it is even popular with ladies who have not had surgery! We are also working on an Essentials collection due out later this year, which we are really excited about.

It’s all about choice. Most people in the post-surgery community feel forgotten and not considered. As a woman, it’s important to feel included. My goal is to make sure no woman has to experience the same lack of thought or choice when choosing their post-surgery lingerie that I did. The fashion industry in general must evolve to become more inclusive. Quality postsurgery lingerie must be visible, accessible, and celebrated. There is huge demand - breast cancer is the most common cancer in the UK, with 1 in 7 women diagnosed in their lifetime. More than 150 people are diagnosed every day. When you consider the fact that survival rates have doubled in the last four decades, it is clear that the number of women needing these options will continue to increase.

I’m immensely proud of what we have achieved since we launched in 2020. This was not an easy path to take, but it is an incredibly rewarding one. When I speak to women about how our lingerie makes them feel and hear that we’ve helped someone to feel better about themselves, it really does make everything worthwhile.

LoveRose Lingerie is available to purchase online at

www.loveroselingerie.com

Follow the LoveRose Lingerie’s social channels for information about upcoming pop-up shops across the UK. Instagram: www.instagram.com/loverose.lingerie/ Twitter: www.twitter.com/LR_lingerie Facebook: www.facebook.com/loveroseloveyourself

Master of craft and sophistication, Piaget is a lifestyle, an attitude that combines over a century-long expertise with an ever-renewed sense of joyfulness, conviviality, and extravaganza.

THIS IS PIAGET

Watchmaker of audacity, jeweller of times, Piaget captures the subtle art of positive tensions: from its birthplace in Switzerland (in the mountain village of La Côte-auxFées) to its soulmate region of Côte d’Azur, the Maison displays extravagance and elegance, technicity and beauty, a love of singularity and a strong sense of community. Modern by tradition, avantgarde by conviction! At Piaget, we believe that mastery liberates creativity: it is our philosophy as a remarkable watchmaker-jeweller.

It is with this in mind that we created this new brand campaign. Bringing back our Maison’s iconic relevance and recreating our myth for today, the campaign is an invitation to live an inspiring life, reminding the newcomers of the Piaget society of our rich and flamboyant ingenuity. To represent these core values, we created a powerhouse look, an instantly recognizable and ownable style, carried out by a carefully chosen cast to authentically embody our brand: modern, multi-faceted, diverse and inclusive. With their modern beauties, radiating personalities and contagious joie de vivre, models Georgia Palmer and Signe Veiteberg are among the new faces of Piaget.

Their boldness and singularity are sublimated by the eye of iconic photographer Mikael Jansson, a master of light who has collaborated with the world’s most visionary brands. His talent shines through in the liveliness and audaciousness his images convey. With the help of image maker Benjamin Bruno, Jansson crafted beaming, fun images, in which people and products alike radiate with energy.

Using the Maison’s signature delicate, modern blue for the launch, the campaign will later reveal golden hues images. Playing with perspectives and scales, the images are a celebration of togetherness and shared joy. A unique dynamic, a joyful dialectic, where the singularity of each individual nourishes the vitality of the group.

In the same spirit, the iconic Possession jewellery line, the ultra-thin Altiplano watch, the classic Piaget Polo watch and the strong statement of the Palace Décor are all featured in a campaign that puts emblematic, strong and unforgettable creations at the forefront.

Creating a new visual identity that tells stories about style and products as well as heritage (in the wake of our 150th anniversary), this brand campaign will allow Piaget to reach out to new audiences wherever they might be. A guarantee that the ever-growing Piaget Society will remain an inspiration for the culture and those who make and enjoy it.

“Digging into the past to create the future”, as Piaget’s CEO Benjamin Comar puts it, this brand campaign sheds a new light on Piaget’s iconic history, rooted in the flamboyance of the 70s and 80s, to state what comes next. “The campaign mixes the sense of elegance inherited from the Maison’s origins in La Côte-aux-Fées with the extravaganza of the 1970s, when Piaget came to master the craft of gold work and made colorful stones part of its DNA, Comar adds.

The creations displayed each symbolize the mastery of Piaget, its sense of chic, its boldness, its exceptional craftsmanship and its audacity.”

For Fatti Laleh, who joined Piaget earlier this year as International Director of Image and Communication, the campaign is a modern take on reviving the legacy of the Piaget Society. “Our Society is a creative movement. Social before social media, this joyful group whether in front or behind the camera connects cultural leaders, pioneers, and modern beauties. It is a home away from home for those who live boldly but with sophistication, those who dare to be rare. Its collective energy has the unique power to open new perspectives and create new spaces where memory and imagination collide. The result is very direct with impactful images, in which I carefully looked to equally valorize our watch and jewellery categories. It’s joyful, it’s extravagant. It’s sophisticated, it’s Piaget”.

www.piaget.com