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Digital Rate Card

Digital Rate Card

Sep. 2021–Aug. 2022

7,158

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Analyzed Issue August 2022

Circulation 6,500

Frequency

ublisher's S w tatement 12 times/year Established 1979 Publisher Specialty Publications International Inc. Business/Industry Classification (6,113 surveyed) 1. Material Handling Distributor/Dealer ...69% New Equipment Only ...............19% Used Equipment Only ............... 3% New and Used Equipment ..........47% 2. Material Handling Manufacturer .....19% Manufacturer’s Equipment ..........12% Manufacturer’s Parts & Components . 5% Manufacturer’s All ..................12% Manufacturer’s Rep .................. 3% 3. Other (Engineer, Consultant, etc.) .....12% Surplus, Liquidations, Auctions and Financial ...........................12% Other/Repair Services ............. .06% Total ............................. 100%

Title Classifications

(6,113 surveyed) Owner, President, Principal, CEO ...... 29.5% Vice President or General Manager ... 23.2% Sales Manager ....................... 21.5% Sales Representative .................... 9% Service Manager ...................... 0.7% Parts Manager ........................ 2.7% Other ................................ 13.4%

Field Served

Material handling equipment distributors/ dealers, manufacturers, manufacturer’s representatives, service facility owners and systems engineers.

Reader Qualification

Material Handling Wholesaler (ISSN #21553467) is distributed to qualified subscribers serving MHEDA and MHIA memberships, Industrial Truck Wholesalers (SIC 3537), Material Handling and Shop Equipment Wholesalers (SIC 5084-26), Material Handling Service and Repair Facilities (SIC 7699) and other qualified readers, including consultants and engineers within the Material Handling Industry.

Qualified Circulation

6,500 as of the August 2022 issue (100% of circulation)

Pass Along Copies

2.86 people on average share a subscription, effectively making MHW circulation 18,590. (1,000 surveyed)

Products/Services Offered*

(1,000 surveyed) *A majority of subscribers offer more than one product line and/or service, bringing the sum of percentages to greater than 100%. Power industrial trucks .................80% Pallet jacks .............................71% Parts ...................................61% Attachments & accessories ...........................71% Batteries/Chargers .....................62% Tires/Wheels ...........................46% Rack shelving ..........................47% Dock equipment .......................56% Seats ..................................41% Storage equipment ....................36% Repair services .........................49% Lift tables ..............................35% Engines ................................36% Drum handlers .........................30% Non-power floor equipment ......................39% Safety products ........................65% Overhead lifting equipment ...........................38% Rentals ................................91% Scrubbers/Sweepers ...................38% Conveyors equipment & accessories .........................33% Plant facilities equipment ..............36% Training & education ...................40% Container storage ......................21% LP distributors .........................21% Plant yard equipment ..................34% Warehouse management .........................48% Packaging .............................95% Transportation & hauling ...............27% Auctions ...............................26% Finance ................................29% Inventory & production control ...................21% Publisher’s Affidavit Computers Controls & ............................14% I hereby make an oath and say that to the best of my knowledge and belief all data set information handling .................24% forth in this report are true and correct. Automatic Date signed: July 26, 2022. State: Iowa. County: Dubuque. Identification Eqpt. ...................15% Insurance ..............................14% Drug testing ............................ 9% Other ................................... 4% Publisher/General Manager

Material Handling Wholesaler

P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 www.MHWmag.com

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