OUR STORY MIA – Food with Thought Our Commitment
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OUR CONTINENT Flavours Made In Africa The Ideal Environment Forest Friendly
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OUR PRACTICES Africa’s Farming Tradition A More Prosperous Africa
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OUR FUTURE 1 for Change Create for Our Future
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Company Information
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OUR STORY
FOOD WITH
thought
MIA is more than just our name; it’s our ethos. Because we believe in making delicious and unique food fairly, everything we produce is sourced and Made in Africa. That’s the MIA difference: food with thought that gives greater benefit back to the communities from which it comes, and which feels as good as it tastes.
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OUR STORY
OUR
commitment
Making each and every MIA product fairly from start to finish in Africa is a serious challenge but as we believe in food being good in every sense of the word, it’s one we’re completely committed to. We avoid the use of GMOs and artificial flavours or preservatives, and champion taste by working with the freshest, best local ingredients wherever possible. It’s promises like these which leave a good taste in our mouths.
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OUR CONTINENT
flavours
MADE IN AFRICA From cocoa, coffee and nuts to vanilla, honey and more, Africa is home to a wonderfully rich variety of natural food resources, and we’re constantly discovering delicious new ingredients for our recipes. Once we find them, we use those ingredients in collaboration with local African communities and craftspeople to create the uniquely premium tastes, textures and flavours of MIA food.
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OUR CONTINENT
THE IDEAL
environment We believe that the quality of African ingredients are so strong because they’re raised the right way. They largely originate from vast, unspoiled swathes of earth, found organically growing near rivers, mountains and forests. Add in the naturally warming rays of the African sun, and the overall result is a purely natural and bounteous continent-spanning terroir.
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OUR CONTINENT
FOREST
friendly
Africa’s forests provide shade, housing materials, rainwater and more for local communities. They’re also integral to the way we produce MIA products, as we favour ingredients which help forests form and thrive. By eating forest-friendly foods, you can enjoy something that not only benefits the environment, but also the people who depend on it to survive.
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OUR PRACTICES
Africa’s
FARMING TRADITION Farming in Africa is mostly of the small-scale variety, using traditional hand cultivation methods which have been passed down through generations in order to feed people’s families and grow cash crops. It’s these methods, traditions and hard, honest work which cultivate the ingredients we craft into our products, ensuring a livelihood for our farmers and delicious foods for our consumers.
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OUR PRACTICES
A MORE
prosperous Africa Each and every item that carries the MIA name is entirely crafted by communities in Africa. To this end, we’re honoured to collaborate with Proudly Made in Africa (PMIA). PMIA ensures that products aren’t just made in Africa, but are primarily done so with locally sourced ingredients and materials, creating more jobs on a continent where a single income can support an entire family. Learn more at www.proudlymadeinafrica.org
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OUR FUTURE
1 FOR
change
In our collaborations with African communities, we often learn of projects that can either help protect a local endangered species, create a healthier environment or improve a community’s livelihoods. This is why we created 1 for Change: our own dedicated African community programme which dedicates 1% of all MIA sales to development projects in places where a little can go a long way.
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OUR FUTURE
CREATE FOR
our future
In aiming to create for both our own and for Africa’s future, the Sankofa bird has inspired us to look back and learn from the past. Combining those lessons with our own inspiration, we’ve created a brand which forms genuine connections and mutual support between African producers and consumers all over the world, all through excellent food made fairly. Welcome – and thanks for being part of it.
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COMPANY INFO
MIA is a brand of KuanZa Ltd 13 David Mews, Porter Street London W1U 6EQ, UK company no. 10341660 | vat no. GB 263 2559 00 tel. UK +44 (0)20 8133 7430 tel. USA +1 917 832 1420 email. hello@miafoodie.com www.miafoodie.com