THE MIA BRAND
THE PACKAGING
MIA is more than just our name; it’s our ethos. Because we believe in making delicious, unique and premium food fairly, everything we produce is sourced and Made in Africa, with a view to increasing prosperity across the continent.
Our packaging design reflects the premium quality of the chocolate and meets expectations of flavour-driven consumers.
That’s the MIA difference: food with thought that gives greater benefit back to the communities from which it comes, and which feels as good as it tastes.
Standing out on-shelf with a square-ish shape, product quality is reinforced with embossing and a gold foil to create texture and shine. Inside of pack tells a brand story that intertwines excellent flavour and an exceptional social model to highlight that chocolate can both taste great and do good.
THE PRODUCT
SUPPORT ACTIVITIES & MATERIALS
Crafted with cocoa beans from just one fine flavour cocoa-producing region, our single origin chocolate is produced bean-to-bar, with the entire process - from roasting, shelling and grinding to tempering and packaging - taking place under one roof.
The MIA brand is supported by sustained consumer and trade press campaigns, an interactive and responsive social media platform, and events in select markets.
This way, we can ensure each bar’s premium quality and unique flavours of the terroir.
Materials available to support retailer activities include a consumer info card, the MIA brand book, product and lifestyle images and brand posters.
CHOCOLATE
100% DARK CHOCOLATE Offering nothing less than 100% pure, uncompromised Madagascan cocoa, it brings a deep intensity of flavour, with soft notes of red fruit soon emerging on the palate.
INGREDIENTS: Cocoa mass. Minimum cocoa solids: 100%. May contain traces of tree nuts and milk.
2
CHOCOLATE
75% DARK CHOCOLATE Strong in cocoa content, this 75% dark chocolate has a gentle, buttery melt that releases mild yet pleasantly lasting notes of pure Madagascan cocoa.
INGREDIENTS: Cocoa mass, cane sugar, cocoa butter, emulsifier (sunflower lecithin). Minimum cocoa solids: 75%. May contain traces of tree nuts and milk.
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CHOCOLATE
ALMOND & COCONUT Flakes of salted almond and crunchy coconut have been sprinkled liberally over 65% dark chocolate to create a sumptuously sweet and savoury contrast in every mouthful.
INGREDIENTS: Cocoa mass, cane sugar, cocoa butter, almonds 6%, coconut 4%, emulsifier (sunflower lecithin), sea salt. Minimum cocoa solids: 65%. May contain traces of milk.
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CHOCOLATE
CANDIED ORANGE The intensity of Madagascan 65% dark chocolate is cut with both a citrussy zing of infused orange throughout, and chewy, candied orange pieces jewelled across its back.
INGREDIENTS: Cocoa mass, cane sugar, cocoa butter, candied orange peels 5% (orange peel, sugar, water, glucose, citric acid), emulsifier (sunflower lecithin), orange essential oil <1%. Minimum cocoa solids: 65%. May contain traces of tree nuts and milk.
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CHOCOLATE
COCONUT Rich, Madagascan 65% dark chocolate is paired with caramelised shavings of dried coconut to add a crunchy, toothsome texture of sheer tropical sweetness.
INGREDIENTS: Cocoa mass, cane sugar, coconut 10%, cocoa butter, emulsifier (sunflower lecithin). Minimum cocoa solids: 65%. May contain traces of tree nuts and milk.
10
CHOCOLATE
CRANBERRY & HAZELNUT Pairing 65% dark chocolate with dried cranberries, roasted hazelnuts and a sprinkling of cinnamon, its flavour roams between sweet and sour with a nutty crunch and notes of woody spice.
INGREDIENTS: Cocoa mass, cane sugar, hazelnuts 10%, cocoa butter, cranberries 6% (cranberries, cane sugar, sunflower oil), emulsifier (sunflower lecithin), cinnamon. Minimum cocoa solids: 65%. May contain traces of milk.
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CHOCOLATE
HEMP & ALMOND Crunchy roasted almonds and the superfood potency of hemp seeds have been added to its 65% dark chocolate to create a texture thatâ&#x20AC;&#x2122;s undeniably nutty, yet also smooth and creamy.
INGREDIENTS: Cocoa mass, cane sugar, cocoa butter, almonds 6%, hemp seeds 4%, emulsifier (sunflower lecithin). Minimum cocoa solids: 65%. May contain traces of milk.
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Product Ordering Product
Product Weight
Item No.
Units per Display
Display Dimensions (LxWxH in cm)
100% DARK CHOCOLATE
75g
018
10
16.0x11.3x13.6
75% DARK CHOCOLATE
75g
015
10
16.0x11.3x13.6
ALMOND & COCONUT
75g
000
10
16.0x11.3x13.6
CANDIED ORANGE
75g
009
10
16.0x11.3x13.6
COCONUT
75g
003
10
16.0x11.3x13.6
CRANBERRY & HAZELNUT
75g
006
10
16.0x11.3x13.6
HEMP & ALMOND
75g
012
10
16.0x11.3x13.6
Contact Info tel. UK +44 (0)20 8133 7430 tel. USA +1 917 832 1420 email. orders@miafoodie.com www.miafoodie.com