//FASM 420 //SCAD 17 //SARAH BRANSDORFER //MIA GUTIERREZ
MAGIE NOIRE
WHAT IS
MAGIE NOIRE?
// MAGIE NOIRE IS MADE FOR WOMEN WHO ARE UNAFRAID TO BE A LITTLE SINFUL, PROUD OF THEIR INDIVIDUALITY, & CELEBRATES THE BEAUTY OF A LITTLE BLACK MAGIC. // A RANGE OF LUXURIOUS LINGERIE, NIGHTWEAR, & ACCESSORIES DESIGNED TO BEWITCH, EMPOWER, & UNLOCK YOUR INNER SEDUCTRESS. // DARK, MODERN, & DREAMY, OUR PRODUCTS ARE DESIGNED FOR EVERYDAY COMFORT & NIGHT TIME ENTICEMENT.
OUR MISSION // LA MAGIE NOIR LINGERIE IS MADE FOR THE WOMAN WHO BELIEVES IN INDIVIDUALITY, EXPRESSES HERSELF THROUGH WHAT SHE WEARS, & LIVES HER LIFE OFF THE BEATEN PATH. // OUR MISSION IS TO PROVIDE WOMAN OF ALL SHAPES & SIZES WITH LUXURIOUS COMFORTABLE LINGERIE THAT IS DARK, SENSUAL, & ROMANTIC. WE STRIVE TO PROVIDE OUR CUSTOMERS WITH INTIMATES THAT ARE ETHICALLY MADE WITH THE SOFTEST & HIGHEST QUALITY FABRICS WE COULD FIND.
OUR VALUES // WE BELIEVE THAT ALL WOMAN, NO MATTER WHAT SHAPE OR SIZE, SHOULD BE ABLE TO ENJOY LUXURIOUS, COMFORTABLE, & SENSUAL LINGERIE THAT MAKES THEM FEEL STRONG & CONFIDENT. // WE PLACE GREAT IMPORTANCE ON OUR CORPORATE AND SOCIAL RESPONSIBILITIES. WE SOURCE ALL OUR MATERIALS FROM SUSTAINABLE PRODUCERS & WORK CLOSELY WITH OUR MANUFACTURERS TO ENSURE FAIR WAGES & SAFE WORKING CONDITIONS. // WE STRIVE TO MAKE THE SMALLEST ENVIRONMENTAL IMPACT POSSIBLE WHILE ENSURING THAT THE MANUFACTURING PROCESS IS NOT HARMFUL TO SURROUNDING COMMUNITIES.
SOURCING GUIDELINES // Create a sustainable supply chain // Foster partnerships with local enrichment organizations // Zero tolerance of employee exploitation and discrimination // Safe and fair working conditions across supply chain // Female employment and empowerment // No animal testing or by products
TARGET MARKET // LUXURY LINGERIE MARKET // WOMEN AGES 25-40 // REACHING PEAK OF CAREER AS A BUSINESS PROFESSIONAL // LIVES IN A METROPOLITAN CITY // HIGH INCOME STARTING AT $100,000 AND UP // LIVES FOR THE MARC JACOBS FALL 2016 COLLECTION // LOVES HORROR MOVIE MARATHONS // STYLE ICONS ARE WEDNESDAY ADDAMS & LYDIA DEETS // LISTENS TO METAL, GOTH, PROGRESSIVE, & CLASSIC ROCK. // FAVORITE BANDS ARE BLUE OYSTER CULT, SMASHING PUMPKINS, & MARILYN MANSON.
LOGISTICS // STORE LOCATION: BROOKLYN, NY // PRODUCT CATEGORIES LUXURY LINGERIE, NIGHTWEAR, AND ACCESSORIES // ITEM & PRICE RANGE BRAS, PANTIES, BODYSUITS, AND A SILK ROBE PRICES RANGE FROM $150 TO $600 // GOAL OF YOUR STRATEGY DEVELOPMENT WE ARE FOCUSED ON ACHIEVING SUSTAINABILITY IN EVERY PART OF THE SUPPLY CHAIN. OUR FABRIC NEEDS TO BE ETHICALLY AND SUSTAINABLY MADE WHILE STILL BEING OF THE HIGHEST POSSIBLE QUALITY. OUR SUPPLIERS MUST ALSO ABIDE BY OUR STRICT ETHICAL STANDARDS INCLUDING FAIR WAGES AND GOOD WORKING CONDITIONS. THE FINAL PRODUCT MUST REFLECT LUXURY DUE TO THE QUALITY AND CARE THAT WAS PUT INTO MAKING IT.
PRODUCTS & PRICE POINTS R ETA I L: $200 R E TA I L: $ 1 5 0
R ETA I L: $ 1 5 0
R ETA I L: $200
R ETA I L: $300
RE TAIL: $600
F/C: M I SC: D UT Y %: IFF: ELC: GLC: I M U %: R E TA I L: COLORS: STYLE #: S E AS O N: C O UN T RY: D E S C R I P T I O N:
1020 FALL/ W I NTE R 2018 T U R KE Y SOFT CUP CROSSOVER BRA WITH FISHNET MESH TRIANGLE CUPS
F / C: MI SC: D UT Y %: IFF: E LC: GLC: I MU %: R E TA I L: COLORS: STYLE #: S E AS O N : C O UN T RY: D E S C R I P T I O N:
$43.37 0.73% + $0.01 0.6% $1.04 $45.00 $45.00 70.0% $150.00
$35.97 0.73% + $0.01 0.6% $1.04 $37.50 $37.50 75.0% $150.00
1020 FA L L / W I NTE R 2018 T U RKE Y CROSSOVER THONG WITH LACE MESH
F/C : MISC : DUTY %: IFF: E LC : G LC : IMU %: RE TAIL: C OLO RS: STYLE #: SE ASON: C O UNTRY: DE SC RIP TION:
1010 FALL/WIN TER 2018 ITALY SOFT CUP CROSSOVER BRA WITH FISHNET MESH TRIANGLE CUPS
F/C : MISC : DUTY %: IFF: E LC : G LC : IMU %: RE TAIL:
C O LORS: STYLE #: SE ASO N: C OUNTRY: DE SC RIP TIO N:
$48. 27 0. 73% + $0. 01 0. 6% $1. 08 $50. 00 $50. 00 75. 0% $200. 00
$58. 14 0. 73% + $0. 01 0. 6% $1. 08 $60. 00 $60. 00 70. 0% $200. 00
1015 FALL/WIN TER 2018 ITALY CROSSOVER THONG WITH LACE MESH
F /C: MI S C: D UT Y %: I F F: E L C: GL C : I M U %: R E TAI L:
COLORS: STYLE #: S E AS O N : C O UN T RY: D E S C R I P T I O N:
$87.78 0.73% + $0.01 0.6% $1.04 $90.00 $90.00 70.0% $300.00
1000 FA L L / W I NTE R 2018 U NI TE D KI NGD O M LACE & VELVET BODYSUIT
F/C : MISC : DUTY %: IFF: E LC : G LC : IMU %: RE TAIL:
C O LORS: STYLE #: SE ASO N: C OUNTRY: DE SC RIP TIO N:
$146. 96 0. 73% + $0. 01 0. 6% $1. 04 $150. 00 $150. 00 75. 0% $600. 00
1030 FALL/WIN TER 2018 ITALY SILK BELTED WRAP ROBE WITH TRIM
UNIT ASSORTMENT PLAN DES CR IPT I O N
% OF T O TAL
T O TAL UNI T S
1020
LACE BRALETTE
18%
180
15
1025
LACE THONG
22%
220
1010
SILK BRALETTE
20%
1015
SILK BLOOMER
1000 1030
ST YL E N U MBER
TOTA L R ETA I L
COST PER UNIT
TO TAL C O ST
TO TAL MARG IN
MARG IN %
$150
$27,000
$43.37
$7,807
$19,193
71.1%
18
$150
$33,000
$35.97
$7,913
$25,087
76.0%
200
16
$200
$40,000
$48.27
$9,654
$30,346
75.9%
18%
180
15
$200
$36,000
$58.14
$10,465
$25,535
70.9%
BODYSUIT
10%
100
8
$300
$30,000
$87.78
$8,778
$21,222
70.7%
SILK ROBE
12%
120
10
$600
$72,000
$146.96
$17,635
$54,365
75.5%
TOTAL
100%
1000
82
$62,252
$175,748
64.6%
AVERAGE R ETA I L PER MONTHLY UNITS UNIT
$238,000
DE SC R I P TI O N
F E B R U A RY Q U A N TI T I E S
MA R C H QUANTITIES
APRIL QUANTITIES
M AY QUANTITIES
JUNE Q U A N TITIE S
J ULY QUAN TITIE S
SP R IN G TO TAL
1020
LACE BRALETTE
35
30
25
28
32
30
180
1025
LACE THONG
45
35
32
35
40
38
220
1010
SILK BRALETTE
40
38
23
34
28
37
200
1015
SILK BLOOMER
35
30
25
28
32
30
180
1000
BODYSUIT
20
15
17
15
18
15
100
1030
SILK ROBE
25
20
15
17
22
21
120
TOTAL
200
168
137
157
172
171
1,000
STYLE NUMBER
DE S C R I P T I O N
A U GUS T Q UAN T I TI E S
SEPTEMBER QUANTITIES
OCTOBER QUANTITIES
N O V E MB E R QUANTITIES
DECEMBER Q U A N TITIE S
J AN UARY QUAN TITIE S
FAL L TO TAL
1020
LACE BRALETTE
30
32
28
30
35
25
180
1025
LACE THONG
35
40
35
38
45
32
220
1010
SILK BRALETTE
38
28
34
37
40
23
200
1015
SILK BLOOMER
30
32
28
30
35
25
180
1000
BODYSUIT
15
18
15
15
20
17
100
1030
SILK ROBE
20
22
17
21
25
15
120
TOTAL
168
172
157
171
200
137
1,000
STYLE NUMBER
MONTHLY LINE PLAN
Y E AR LY TO TAL :
2,000 UN ITS
COUNTRY ANALYSIS ITALY
TURKEY
UNITED KINGDOM
Italy supplies 18% of the world’s silk export and the US is their 3rd largest exporter. Italy is known for their high-end fashion products and non knit apparel makes up 2.62% of their total export.
Turkey exports 4.4% of the world’s hand-made lace and 8.7% of the world’s non knit women’s underwear. Knit and non knit apparel make up 10.32% of all exported goods and the US is one of their top 5 exporters.
Textiles make up 2.9% of the U.K.’s exports and the US is their number one trade partner. United Kingdom has an advanced open market economy in which the prices of goods and services are determined in a free price system.
ITALY
LOCATION:
Industrial activity is concentrated in the north from Turin in the west through Milan to Venice in the east. This is one of the most industrialized and prosperous areas in Europe and accounts for more than 50% of Italy’s national income.
SUSTAINABILITY:
Italy is a member of the Extractive Industries Transparency Initiative that encourages responsible supply chains.
FAIR LABOR LAWS:
Italy is an International Labor Organization member country. Terms and conditions of employment are periodically fixed by collective labor agreements.
TECHNOLOGY:
Italy is the second largest manufacturer in Europe with extraordinary know-how in strategic sectors such as machinery and fashion. Manufacturing accounts for 23.6% of Italy’s GDP.
TRADE AGREEMENTS:
Italy is part of the EU, the WTO, the OECD, OSCE, and NATO.
COSTS:
U.S. exports to the European Union enjoy an average tariff of 3%.
TURKEY
LOCATION:
Turkey’s location acts as a unifying bridge between East and West, making it a major transit country and a key freight destination. The transportation and logistics sector is one of the country’s fastest growing industries averaging a growth rate of 20% over the last 5 years.
UNITED KINGDOM LOCATION:
With few trade barriers, the United Kingdom serves as the entry market into the European Union. The UK market is the largest in Europe and the fifth largest in the world for U.S. goods exports.
SUSTAINABILITY:
Development of environmental structure and alignment with EU standards will continue to improve
Public policies have placed sustainable construction at the heart of the UK’s efforts to address climate change and reduce greenhouse gas emissions by 80% by 2050.
FAIR LABOR LAWS:
FAIR LABOR LAWS:
SUSTAINABILITY:
Turkey has ratified key ILO conventions including the Freedom of Association and Protection of the Right to Organize; to Bargain Collectively; Abolition of Forced Labor; Minimum Age; Occupational Health and Safety; Termination of Employment; and Elimination of the Worst Forms of Child Labor.
TECHNOLOGY:
Turkey’s regional incentives program gives priority to high-tech, high-value-added, globally competitive sectors and includes regional incentive programs to reduce regional economic disparities and increase competitiveness.
TRADE AGREEMENTS:
Turkey is a member of the EU, the EuroMediterranean Partnership, the WTO, ECO, UNCTAD, BSEC, WCO, and the ICC.
COSTS:
Turkey applies the CET to industrial goods and its MFN tariffs for non-agricultural products average 5%.
Much of the employment legislation currently affecting the UK labor market is based on EU regulations and directives. EU regulations affect working patterns, wage structures, and employee protection rights.
TECHNOLOGY:
The United Kingdom is on course to become the first country in the world where spending on digital advertising outstrips all other traditional formats combined.
TRADE AGREEMENTS:
The UK participates in the free trade arrangements of the European Union and the EFTA and is a member of the WTO.
COSTS:
Import prices for products entering the UK from non-EU states generally consist of product cost, insurance, freight, and duty costs, with VAT of 20% levied on the aggregate value.
COUNTRY RANKING BUSINESS CLIMATE COSTS GOVERNMENT LOCATION RISKS SOCIAL STABILITY SOURCING GUIDELINES TEXTILE INDUSTRY TRADE AGREEMENTS TRAINED WORK FORCE SOCIO-ECO-POLITICAL TOTAL AVERAGE SCORE
ITALY
TURKEY
U.K.
8 9 7 8 7 7 8 9 9 8 8 88
8 7 8 10 7 7 6 8 9 8 7 85
9 10 8 9 8 8 9 8 10 9 8 96
8
7.73
8.73
SUPPLIER ANALYSIS ITALY
TURKEY
UNITED KINGDOM
VALCUVIA CUVEGLIO, ITALY
NARKONTEKS DIS TICARET IZMIR, TURKEY
AJM SEWING NEW TREDEGAR, UNITED KINGDOM
VALCUVIA This supplier produces Women’s luxury lingerie, and apparel. This supplier was first chosen because one of their current customers is another luxury brand Diesel meaning they produce clothing and lingerie of a high quality standard. However a more important reason as to why we have chosen this supplier is because they are certified by the Oeko Tex Standard 100. The Oeko Tex Standard 100 tests textile products from all stages of production fibres, yarns, fabrics, and ready-to-use end products for harmful substances. Therefore this supplier has responsible and sustainable business practices which align with our company’s core values.
AJM SEWING This supplier produces lingerie, s w i m w e a r, r e m a n u f a c t u r e s clothing, does commercial upholstery sewing, and offers embroidering. This supplier produces high quality lingerie with precision and is all about ensuring that the finished product is to the designer’s specifications. This supplier was chosen because they are a smaller manufacturing facility in the UK that have high quality standards, good working conditions, and specialize in luxury boutique lingerie.
NARKONTEKS DIS TICARET This supplier produces women’s bras, slips, and other lingerie. It was chosen because one of its current customers is Hugo Boss which is considered a luxury brand. Therefore this supplier has established that it produces quality products. This supplier was also chosen because they are frequent exporters to the United States which means that they have an established relationship with American businesses and how they need to work together to meet deadlines.
STRATEGY CONCLUSION
// Valcuvia manufactures using sustainable practices which is why they would work well with our sustainability values. // AJM Sewing manufactures at a smaller scale with the best labor conditions and it would be easier to have control over the production process. // Narkonteks Dis Ticaret could produce in a larger scale with lower costs while still being able to create a high quality product.
// Our company is based around creating unique high quality lingerie that is also sustainably and ethically made and that is precisely what we looked for when choosing the countries and factories to source our products from. Italy, the UK, and Turkey are known as being the top producers of fine lingerie and that is we choose suppliers from these countries. The suppliers that we chose AJM Sewing, Valcuvia, and Narkonteks Dis Ticaret all offer different benefits and give us options as to what we may need most from a supplier during certain times of a season. Since we are a luxury brand we can afford to have top quality suppliers that are more expensive since that is why consumers are willing to spend more for our product. We are more profitable if we are able to be transparent about who are our suppliers and how they go hand in hand with our core values.
SUPPLIER RANKING NARKONTEKS VALCUVIA DIS TICARET
AJM SEWING
ABILITIES CAPACITY LEAD TIME QUALITY CUSTOMERS SOURCING GUIDELINE SERVICES OFFERED STRATEGIC OUTLOOK TOTAL
8 7 8 7 7 9 9 10 65
7 8 6 6 5 5 7 8 52
9 7 9 9 9 8 10 9 70
AVERAGE SCORE
8.1
6.5
8.6
FINAL SOURCING STRATEGY
C O U NTRY: T URK EY MANU FA CT U R E R : N AR KONT EKS D IS T IC AR E T QUANT ITY: 180 C O ST: $ 43. 37 RETAIL: $150. 00 MAR GIN %: 71. 1%
C O UN T RY: T U R K E Y M ANUFAC T UR E R : NA R K O NT E K S DI S T I CA R E T Q UANT I T Y: 2 2 0 C O S T: $ 3 5 .9 7 R E TAI L : $ 1 5 0 .0 0 M AR GI N %: 7 6 .0 %
C O U N TRY: I TA LY MANU FA CTU R ER : VA L CU VI A Q UAN TI TY: 200 C O ST: $48.27 R E TA I L: $200.00 MARGI N %: 75.9%
COU N TRY: I TA LY M A N U FA CTU R ER : VA LCU VI A QU A N TI TY: 180 COST: $58.14 R ETA I L: $200.00 M A R GI N %: 70.9%
COU N TRY: U. K . M A N U FA CTURE R: A JM SE W IN G QU A N TI T Y: 100 COST: $87 . 78 R ETA I L: $ 300. 00 M A R GI N %: 70. 7%
C O UNTRY: ITALY MANUFAC TURE R: VALCUVIA QUANTITY: 120 C O ST: $146. 96 RE TAIL: $600. 00 MARG IN %: 75. 5%
CONCLUSION // Does it align with your values and sourcing guidelines? // Does it maximize your margins? Quality? // Does it minimize your inventories and lead-times? // Does it offer you flexibility & value added services? // Does it offer you room to grow & an advantage for the future? // Does it minimize risk and maximize opportunities // Are you proud to tell anyone in what countries and in what suppliers you produce your product? We aim to be as transparent as possible and will encourage our customers to learn more about our suppliers because we are proud in who brings our designs to life and those who work hard daily to make them a reality. At Le Magie Noire, we believe in creating beautiful, luxurious lingerie that is sexy comfortable and ethically made. Our suppliers align by our standards and can ensure a high quality product delivery every time.
THANK YOU