BY: NICOLE LEUNG MIA GUTIERRZ
FASM 310-02
DONALD LEVY
OXFAM
Oxfam is a non for profit global movement of people working together to end the injustice of poverty. With 70 years of experience in more than 90 countries, Oxfam takes on the big issues that keep people poor: inequality, discrimination, and unequal access to resources including food, water, and land. We help people save lives in disasters, build stronger futures for themselves, and hold the powerful accountable.
OXFAM HISTORY The name “OXFAM� was created by a group of Quaker intellectuals, social activists, and Oxford academics formed who formed the Oxford Committee for Famine Relief, founded in Britain in 1942. Later a group of volunteers founded Oxfam America in 1970. Oxfam International was then formed in 1995 by a group of independent non-governmental organizations, which developed into the 20 member organizations that now exist worldwide.
MISSION STATEMENT Oxfam’s mission is to create lasting solutions to poverty, hunger, and injustice. We uphold human rights and help people engage directly in the crucial decisions that affect their lives. An end to poverty is more than wishful thinking: the proportion of the world’s people who are living in extreme poverty has been halved in just 15 years.
FOUR CATEGORIES INTO WHICH OXFAM WORKS FALLS: -Saving lives: Oxfam assists the poorest communities when disaster strikes, but is also working to ensure greater local resilience and the capacity of local responders and governments to deliver disaster response. -Programs to overcome poverty and injustice: Oxfam invests in programs to help people assert their rights so that they can improve their lives.
-Campaigning for social justice: Oxfam works to change the laws and practices that keep people trapped in poverty. -Public education: As part of our efforts to overcome poverty, Oxfam works to change the way people think about poverty and its causes.
OXFAM MARKETING STRATEGY
The marketing strategy for OXFAM is very similar to other larger non for profit organizations, in that they focus on both print and digital outreach. OXFAM is known for engaging audiences and potential donors through clever marketing events such as their annual Ojam music festival and relevant content campaigns with witty slogans.
OXFAM’S marketing strategy is more focused on reaching out the people and having them help in building awareness in a that will create buzz and excitement.
OXFAM APP
HOW THE ORGANIZATION IS PERCEIVED: Overall OXFAM America is perceived as a charitable organization with great values and a strong focus on meeting their goals. However as a whole OXFAM is more well known throughout Europe than in North America. It has been found in research that Americans are more prone to taking part in a charity that benefits the nation or immediate neighbors rather than international causes. Nevertheless OXFAM America is gaining momentum in North America due to their vocal ambassadors such as Aziz Ansari, Rooney Mara ,and Alicia Keys. These ambassadors and their social media presence are key indicators of their outreach towards the millennial audience, which are known for being more inclined to take action towards world and climate issues. Their use of catchy slogans that hit hard to the viewer and images/videos that reveal the realities of these severe situations are also known for catching the attention of millennial audience which prefer a non-filtered approach.
T-SHIRT CONCEPT HTTPS://WWW.YOUTUBE.COM/WATCH?V=_GZIAG91RW0
We will be releasing a specially designed T-Shirt for OXFAM America which will be based on raising awareness to the global refugee crisis. The proceeds will go towards helping displaced people in the middle east with the necessary aid that they need in order for families and individuals to meet their basic needs for safety.
ROBERT -30 years old -Journalist for Vice magazine -Lives in Brooklyn -Salary: $59,000 -Enjoys reading -Involved in the community -Enjoys working at coffe shops
-25 years old
ALEXA
-Social Worker -Lives in Queens -Salary: $39,000 -Enjoys participating in social matters -Travels to explore different cultures -Very active in her community
HOW REVENUE FOR TEE SHIRT WILL BE DIRECTED The main purpose of this entire fundraiser is to deliver all the profits to Oxfam’s Global Refugee Crisis campaign. We’ll take out the cost of the t-shirts and everything that is left we’ll be donated to the campaign. The plan is to sell 2,000 t-shirts where the people who decides to get them, will participate in a march in New York City to make other people aware of the current situation refugees are going through and motivate them to participate in the cause as well by donating more money in Oxfam web page. Each t-shirt will be sold by US $45 giving the total amount of US $90,000. The cost to make each t-shirt is US $8.63 giving us a total of 18,000. In the end, this event will donate US $68,000 to the refugee cause. This fundraiser is a non-profit event, everything collected from the marathon will be directly donated to Oxfam refugee campaign.
BENEFITS The charity will benefit from the sale of the t-shirts by providing an income for all their ongoing programs in helping not only families who have been displaced but to those struggling to make a better life for themselves in their own communities. -Providing lifesaving assistance to those affected -Providing emergency food distribution -Helping families with their basic needs -Providing clean water
T-SHIRT DESIGNS
REFUGEE
WE’RE NOT SO DIFFERENT
#STANDASONE
#HELPREFUGEES
I SEE HUMANS BUT NOT HUMANITY
FINAL T-SHIRT DESIGN
PACKAGING DESIGN
HANG TAG DESIGN
T-SHIRT PROVIDER
T-SHIRT SPECS Size range
Unisex Ranges from S-Xl Runs small
Stitching Double needle stitched
Fabrication
Care Instructions Machine wash warm
Lightweight polyester/cotton blend 4.8 oz Screen printed design White with black neck and sleeve trim
With like colors Only non-chlorine bleach. Tumble dry medium. Medium hot iron
SPEC SHEET ADVISORY SPEC Sample Size: Style: 5259
M
Description:
Unisex Ringer T-Shirt With front and back graphics
Comments
GRADE RULE
S
M
L
XL
TOLERANCE
LENGTH HPS
1
28
29
30
31
1/2
CENTER BACK
1
26 3/4
27 1/2
28 3/4
29 1/2
ACROSS CHEST
2
16
18
20
22
CHEST 1" BELOW ARMHOLE
2
18
20
22
24
ARM LENGTH
1
8 3/4
9 1/2
10 3/4
11 1/2
1/2
1/2
7 1/2
8
8 1/2
9
1/2
WAIST
2
18
20
22
24
1/2
BOTTOM OPENING
2
18
20
22
24
1/2
ARMHOLE
1/2
9
9 1/2
10
10 1/2
1/4
NECK CIRCUMFERENCE
1/4
NECK DROP SLEEVE OPENING
SLEEVE LENGTH
HEM HEIGHT
1/2 1/2 1/2
1/4
7 1/4
7 1/2
7 1/2
7 3/4
1/2
3 1/2
3 1/2
3 3/4
3 3/4
1/8
1/2
7
7 1/2
8
8 1/2
1/2
0
3/4
3/4
3/4
3/4
1/2
T-SHIRT COSTING T-SHIRT Costing At Wholesale
76.30%
Markup $
$68,672
Final Retail
$45.00
T-SHIRT Costing
Individual T-Shirt Cost
$8.63
Wholesale Cost
$17,260
Individual T-Shirt Cost
$8.63
Wholesale Cost
$17,260
Hangtags Cost
$68.85
Hangtags Cost
$68.85
Packaging/Accessories Cost
$4,000
Packaging/Accessories Cost
$4,000
Shipping
-NA-
Shipping
-NA-
Final Cost
$21,328
Final Cost
$21,328
Markup %
76.30%
Markup %
3.23%
Markup $
$68,672
Markup $
$34.37
Final Retail
$45.00
Final Retail
$45.00
T-SHIRT Costing
Markup %
T-SHIRT UNIT BREAKDOWN
T-SHIRT Project Unit Breakdown
Description
% to total
Total Units
Cost per unit
Retail Total cost Per Unit
Style Number:5259
Refugee T-Shirt Total
100 100
2,000
$8.63
$17,260
$45.00 Total
Total Retail 90,000 90,000
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