#stayin
URBAN Outfitters Home FasM 210 Prof. Oscar Betancur
Madison Daley @maddiedaley Bedroom stylist//layout-presentation design
Madison Brandli @madi.brandli mantel stylist//location coordinator
Mia Gutierrez @miacristinag kitchen stylist//photography connections
Jackie Huang @jackiehuang0808 living room stylist//photo editor
sommer godshall @sommergodshall photographer
Oscar Betancur @oscarbetancur
Statement
During the course of this process we will accomplish the Urban Outfitters aesthetic of a minimalistic and bohemian vibe. By doing this we will portray the playful yet intimate energy of an Urban home. an urban outfitters home hosts an on trend man or woman who finds comfort in a carefree atmosphere with classic and vintage accents
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Process
MOOD BOARD#stayin
URBAN OUTFITTER’S
behind the scenes
location
story board
contact sheet
gant chart
Research Story Mood Board Photographer Art Direction Products Pick Shoot Editing Products Return Contact Sheets Selects back to photographer Color corrected photos returned
Lay Out DUE TO PROF
28W
29T
30F
1S
2S
3M
4T
EVA 17M
10/20/2016 10:30 18T 19W 20T
questions
1. What inspired you for this campaign? 2. What inspires you about Urban? -or- What do you like most about Urban? 3. How do you think social media is changing the landscape of the fashion industry?
1. The minimal yet cozy feel that Urban Outfitters home represents inspired us to do this campaign. Everyone in the group can relate to this aesthetic and looked forward to creating an autumnal urban home. 2. We really love how Urban Outfitters specially curates the products that they offer, and how they tailor to young creative individuals. We also are inspired by how urban highlights artistic and unique designers and companies. 3. Social Media has had a big influence in the fashion industry especially in how brands are marketed. Social media has also had an influence in how retailers in the fashion industry function. Many retailers have begun to sell on platforms like instagram, and have caused for the development of things like see now by now.
Thank you!