Greater Miami & Miami Beach 2022 Visitor Industry Overview

Overview and Executive Summary

The Greater Miami Convention & Visitors Bureau (GMCVB) has the distinction of serving as Greater Miami and Miami Beach's official destination sales and marketing organization, representing the destination globally with offices in major cities throughout the world.

Tourism is Greater Miami and Miami Beach’s leading industry, and the sector’s performance is closely monitored by the GMCVB. Research insights are essential components of the GMCVB’s work and serve as the strategic driver for marketing programs to promote leisure tourism (including cruising) as well as meetings and conventions business.

The following pages represent the 2022 Visitor Profile for Greater Miami and Miami Beach. In tracking the format of recent years’ reports, we continue to profile three broad visitor segments (international, domestic and Florida resident) with trending from the prior years.

In-depth analysis of these three categories of the Greater Miami and Miami Beach visitor profile enables the GMCVB to better understand shifts and trends in the behavior of the traveling public. This critical research allows the GMCVB to cultivate and enhance strategic sales and visitor marketing programs that contribute to Greater Miami and Miami Beach’s success as a leading destination to live, work, play and visit.

Executive Summary

Riding on the coattails of 2021, in many ways 2022 was another record year. In 2022, 19.2 million overnight visitors and an additional 7.3 million day visitors, totaling 26.5 million traveled to the area, resulting in a year-over-year net gain of over 2 million people With this increase in the volume of visitors came additional spending, which also exceeded the prior year. Tourists spent an estimated $20 8 billion, an increase of 8% over 2021

The momentum that built during 2021 carried over into 2022, with continued demand at levels never seen before Miami International Airport (MIA) added more flights and recently welcomed low-cost carriers, which included Southwest, JetBlue and Spirit, all of which contributed to the influx of travelers. Additionally, the cruise industry experienced a surge in passenger volume starting in the summer and by the end of the year, returned to pre-pandemic levels Furthermore, meeting and convention activity gained momentum and bookings quickly filled the convention centers and hotels.

Domestic visitation still made up much of the overall deficit created by a lack of visitors from traditional international markets, nevertheless the overall international recovery was strong The primary purpose of visits for tourists continued to be leisure-driven However, similar to trends in 2021, many visitors came to the area to visit friends and relatives, as well as to shop and take part in outdoor leisure activities Florida has been one of the fastest growing states in the U S , and this helped fuel both domestic and international visitation to Greater Miami & Miami Beach

Total overnight visitation increased by 20% from 2021 Conversely, day trip visitation was actually down 12% from the prior year; however, this figure was more on par with 2019, as 2021 was an unusual year for tourism. All told, 2021 saw unprecedented pent-up demand and in many ways did not resemble travel trends of prior years, so comparing 2022 to 2021 does not necessarily align with standard benchmarking. The 2022 changes in overnight versus day visitation revealed that visitors to Greater Miami & Miami Beach were more likely to stay overnight as opposed to staying somewhere outside of the county

• Comparing the top 20 domestic overnight markets, all of the top 20 domestic markets increased their visitation over 2021 However, day trip visitation from the same markets decreased year-over-year for all but Los Angeles, which posted a small gain after lagging behind other markets in 2021.

• While this may seem unusual, when compared to 2019, almost all of the same markets were higher in 2022. When visitors come to Florida, they have many options in the state.

Executive Summary

• Florida resident visitation to Greater Miami & Miami Beach increased from 2021 by a net of about 300,000 visitors. This was in large part made up of overnight visitors. With so many options across the state, Floridians still chose Greater Miami & Miami Beach in large numbers Many U S destinations reopened in the wake of the pandemic and these destinations are now making tourism more competitive, but the choice was clear for 7.9 million Floridians in 2022- a 13% increase year-over-year

• Visitation from other Florida areas was robust, and overnight visitation increased from all major markets. Day trips continued to grow from Palm Beach and Tampa, while visitors from other areas of Florida made fewer day trips and likely chose other nearby destinations.

• While much of the overall tourism momentum was driven by domestic visitation, traditional international visitor markets also began to return. However, international travel restrictions, extended visa wait times and economic challenges continued to hamper travelers from visiting Still, there was a strong comeback of international markets By year end, Canadians were returning in numbers equal to pre-pandemic levels. Brazilians, despite many travelrelated barriers, rose to the #2 ranking of top international overnight visitor markets Both the United Kingdom and Spain, which were largely absent in 2021, returned in force and resulted in ranking #5 and #6 top international overnight markets, respectively Latin American markets, for the most part, continued to flourish and ​Colombia, the #1 ranking international overnight market in 2021, held on to the #1 ranking for 2022 All told, international visitation increased by 13% year-over-year.

Visitors spent more in 2022 than ever- $20.8 billion as compared to $19.2 billion in 2021, a net increase of 8%. This was driven by domestic markets, including Floridians.

• While international visitors are returning, they are not spending as much as they have in the past. Many opted to stay with friends and family as opposed to paid lodging. Furthermore, fewer international visitors claimed to have come to shop as compared to the prior year That said, international visitors still spend more per person than those in the domestic segment.

• Exchange rates and inflation have impacted visitation around the globe, and for international travelers who are able to travel, many may have become more budgetconscious

Greater Miami & Miami Beach's hotels not only sold more rooms in 2022, but exceeded 2021 room night sales by 13%. Furthermore, hotel daily rates were 14% higher than in 2021, which signaled a willingness by travelers to pay more than in the past

• Hotel occupancy was up 8% year-over-year despite the addition of new hotel inventory, reflecting a positive change in hotel demand

• Selling more rooms and record high hotel rates meant gross hotel revenue was way above projected expectations; in fact, it was 29% higher than 2021 and 33% higher than 2019.

o The largest gains in hotel revenues were among the mid- to upper-scale hotels All hotel segments did well and luxury properties were also in great demand, but given the tremendous gains in hotel rates among luxury properties in 2021, growth in that segment was not as pronounced in 2022.

Greater Miami & Miami Beach Visitor Volume

26.5 Million Total Visitors in 2022

At 19.2 million overnight visitors, 2022 was a record year for visitation. Adding in the 7.3 million day trippers netted 26 5 million total visitors to Greater Miami & Miami Beach

2022 Greater Miami & Miami Beach Visitation

International markets rebounded last year, particularly towards the middle of 2022 Furthermore, more international visitors opted to stay in Miami-Dade County as opposed to somewhere outside the county

Due to pent-up travel demand and increased air service to MIA, domestic volume surpassed prepandemic levels

Greater Miami & Miami Beach Visitors (000s)

Overnight Visitation - Origin

In the Domestic markets, every region contributed greatly to the overall volume Of all regions, the Northeast contributed the greatest number of overnight visitors, driven largely by the New York area All areas represented larger volumes from the previous year, particularly from the Midwest

With loosening restrictions and air service reinstated, international travel to Greater Miami & Miami Beach returned, albeit not to the levels seen in 2019. Visa wait times, travel regulations and economic issues have prevented the full return of international travel.

Visitors (000s)

Q. What is your country of residence?

Q. What is your zip code?

Top 20 Domestic Markets – Overnight Visitors

The increase in overall domestic visitor volume was reflected across all markets, with an additional 260,000 overnight visitors from New York The rankings of the top markets generally do not change much from year to year. Most notably, Atlanta, Los Angeles, Boston and Washington, DC grew the most in overall volume

Q. What is your zip code?

Top 20 International Markets – Overnight Visitors

On par with 2021, Colombian travelers were Greater Miami & Miami Beach's number one international market. Brazil also made an impressive comeback, despite long visa wait times and economic barriers

European markets also made a lot of strides over the year as more and more visitors from the United Kingdom and Spain returned, putting those markets back into the top 10 Canadians flocked to the area and, by the end of 2022, the number of Canadian visitors returned to prepandemic levels.

Greater Miami & Miami Beach

International Visitors

Q. In what country do you reside? Note: Due to smaller sample sizes, only overnight visitor volumes can be reported (no day trippers)

Top Florida Resident Markets – Overnight Visitors

Floridians have many options to travel to nearby destinations, but Greater Miami & Miami Beach draws a lot of interest. Overnight visitation to Greater Miami & Miami Beach from other Florida markets improved over the prior year, yet markets like Tampa and Palm Beach have not yet returned to 2019 overnight levels.

With the reopening of other domestic markets, the competition became visible as places like New York City and Los Angeles were back online. Despite this, overall Florida volumes still increased over 2021 and were almost back to 2019 levels

Q. What is your zip code?

Domestic Overnight Visitor Profile

Domestic Overnight Visitors – Purpose of Visit

Travel for pleasure clearly made the top of the list and this enthusiasm was self-evident, as three in four domestic overnight visitors cited this as a reason for visiting. With the rebound in the cruise industry, travelers resumed this activity in 2022, although mostly in the second half of the year

Business travel was cited at about the same levels as it has been over the past few years With businesses cutting back and employees working remotely, many companies have held back from fully engaging in face-to-face meetings, but by the end of the year more and more visitors returned for this purpose

All Reasons for Visit

Q. What was the MAIN purpose of your visit to the Greater Miami Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami Area?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

Domestic Overnight Visitors – Type of Lodging

Domestic visitors continue to be attracted to Greater Miami & Miami Beach's robust array of hotels for every type of visitor. One in four travelers said they were staying with friends and family, a trend which has been consistent since the latter part of 2020 Meanwhile, usage of home sharing/peer-to-peer rentals was on par with previous years

Type of Lodging

Hotel/Motel/Resort/Spa

Stayed with friends/relatives

Home sharing/peer-to-peer rentals

NOTE: Only includes accommodation types with more than 3% in each segment

Q. What type of lodging have you used during this visit?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

Domestic Overnight Visitors – Accommodations Area

Miami Beach remains the most popular area for domestic visitors to stay Downtown Miami/Brickell was also popular. North Dade appears to have had a slight uptick in popularity.

Q. In what area(s) did you stay? Select all that apply. *Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

Domestic Overnight Visitors – Mode of Transportation

The primary mode of transportation for travel into Greater Miami & Miami Beach was via air travel. Miami International Airport is the primary feeder airport for Greater Miami & Miami Beach domestic overnight visitors, but one in four visitors also utilize Fort Lauderdale-Hollywood International Airport

Mode of Transportation

Q. Which modes of transportation did you use to get to the Greater Miami & Miami Beach Area?

Q. At what airport did you arrive?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

Domestic Overnight Visitors – Neighborhoods Visited

Miami Beach remains the most popular area for domestic visitors to visit Downtown Miami/Brickell was also popular, increasing slightly over the prior year. Other areas of interest continue to attract these visitors, including South Dade, Wynwood, Little Havana, Aventura and many others

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

Domestic Overnight Visitors – Top Places of Interest

Popular areas such as Lincoln Road, Miami Seaquarium and Wynwood Walls continue to attract attention from overnight visitors, along with Bayside Marketplace and others.

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

Domestic Overnight Visitors – Top Places of Interest

Greater Miami & Miami Beach is known for its beaches, and domestic visitors to the area continue to show similar levels of interest. The popularity of the area’s parks also was evident, as this was on par with last year and higher than 2019

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

Domestic Overnight Visitors – Shopping Areas Visited

Visitors are attracted to many shopping destinations in Greater Miami & Miami Beach, among them Brickell City Centre, Bal Harbour Shops and other popular shopping malls. Luxury shopping is an activity enjoyed by many visitors to the area

Cauley Square Historic Village

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

Domestic Overnight Visitors – Age and Party Size

The age makeup of domestic visitors was slightly older than in the past few years, but visitors aged 25-34 years of age were still the most dominant segment.

For the second year in a row, visitors were twice as likely to be traveling to Greater Miami & Miami Beach with children as compared to 2020.

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

International Overnight Visitor Profile

International Overnight Visitors – Purpose of Visit

Similar to domestic travelers, international overnight visitors overwhelmingly stated they were in the area for a vacation/pleasure trip. The proportion of travelers who visited Greater Miami & Miami Beach for shopping did slightly decrease

Visitation to the area to visit relatives continued to be popular, and this has increased over the past few years Furthermore, cruising has returned and this activity improved greatly in the last six months of the year.

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

International Overnight Visitors –Type of Accommodations

Fairly consistent with previous years, international overnight visitors still prefer hotels by a sizable margin. However, staying with friends and family is also quite common.

NOTE: Only includes accommodation types with more than 3% in each segment

Q. What type of lodging have you used during this visit?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

International Overnight Visitors – Accommodations Area

Miami Beach continues to maintain the most popularity for lodging among international travelers, followed by North Dade and Downtown Miami/Brickell. North Dade became considerably more popular in 2022 than it was in the past

Q. In what area(s) did you stay? Select all that apply. *Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

International Overnight Visitors – Mode of Transportation

Three in four international overnight visitors flew into Miami International Airport, while only a fraction came in through Fort Lauderdale-Hollywood International Airport. Visitors mentioned they drove to Greater Miami & Miami Beach on par with the previous year

Mode of Transportation

Q. Which modes of transportation did you use to get to the Greater Miami & Miami Beach Area?

Q. At what airport did you arrive?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

International Overnight Visitors – Age and Party Size

The age of international travelers skewed a bit older than in previous years In the past, visitors aged 25-34 years old have been the predominant age segment but in 2022, the 35-44 and 45-54-year-old segment proportions were basically equal One in five travelers came with their children

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

Florida Resident Overnight Visitor Profile

Florida Resident Overnight Visitors – Purpose of Visit

While Florida residents come to the area primarily for vacation and pleasure, visiting friends and family is very popular and these continue to be the next most popular reasons to visit. Shopping is also a popular activity

While the cruise industry was still recovering in the first half of 2022, cruising resumed in the summer and subsequently, more residents mentioned that they came for a cruise.

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

Florida Resident Overnight Visitors –Type of Lodging

Hotel stays among Florida residents have been trending downward over the past few years compared to prior years, while staying with friends and family has increased substantially. Home sharing remains relatively low

Q. What type of lodging have you used during this visit?

Florida Resident Overnight Visitors – Accommodations Area

Miami Beach is normally one of the most popular places to stay for Florida residents, and this past year was no exception. Downtown Miami/Brickell, South Miami, the Airport Area and Coral Gables were next in line

Q. In what area(s) did you stay? Select all that apply.

Florida Resident Overnight Visitors – Mode of Transportation

Florida residents almost exclusively drive to Greater Miami & Miami Beach for their trips While relatively few fly, the proportion of Floridians who used Miami International Airport has increased steadily from a few years ago as more flight options are now available

Q. Which modes of transportation did you use to get to the Greater Miami Area? Totals may equal more than 100%

Q. At what airport did you arrive?

Florida Resident Overnight Visitors – Areas Visited

Visitation to the area was consistent with 2021, with the bulk of Florida Resident overnight visitors going to Miami Beach, followed by Downtown Miami/Brickell and South Miami. Coconut Grove, Coral Gables, Miami Gardens and Aventura are also popular Steadily increasing, visitation to the Everglades has been trending upward

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? NOTE: Percentages indicate the % of respondents that visited a particular neighborhood and do not reflect if a respondent made multiple visits to that neighborhood on that trip.

Florida Resident Overnight Visitors –Top Places of Interest

It’s quite clear that Florida residents flock to Miami’s beaches In 2022, beaches remained at the top of the list of places they visited. During the past two years, interest in museums and clubs has gained popularity

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area?

Florida Resident

Overnight Visitors –Top Places of Interest

Attractions like Bayside Marketplace, Miami Beach’s Art Deco District, CocoWalk, Biscayne National Park and others generally attract the most Floridians who are staying overnight.

Top Places of Interest

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? Entertainment, attractions, parks

Florida Resident Overnight Visitors – Shopping Areas Visited

Shopping has become a more popular activity for Floridians who visit the area over the past few years Miami International Mall and Aventura Mall remain among the most frequented shopping areas for Floridians.

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? Shopping areas

Florida Resident Overnight Visitors – Age and Party Size

Similar to 2021, the age of the Florida resident overnight visitor spending the night in the area has become younger as compared to a few years ago, mostly under 45 years of age. Almost a third come to the area with their children

Percent with any children in the party: 32%

Average Party Size:

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

Day Visitation - Market Analysis

Top 20 Domestic Markets – Day Tripper Visitors

Visitors who come to Greater Miami & Miami Beach often stay outside of the area for any number of reasons. Overall domestic day trips decreased year over year as many more visitors decided they would prefer to stay somewhere in Miami

Top domestic day tripper volumes receded from last year and are presently much more in line with 2019 The only exception was Los Angeles, which actually grew slightly year over year

Q. What is your zip code?

Top Florida Resident Markets – Day Tripper Visitors

Floridians have many options to travel to nearby destinations, but Greater Miami & Miami Beach draws a lot of interest. Day trip visitation from the Palm Beach and Tampa markets improved from 2021 Of all markets, Orlando was the only one to match and exceed the volume of visitors compared to pre-pandemic levels.

Q. What is your zip code?

Greater Miami & Miami Beach Day Trip Florida Resident Visitors

Domestic Day Trip Visitor Profile

Domestic Day Trip Visitors – Purpose of Visit

While leisure travel remains the top reason for visiting Greater Miami & Miami Beach, visiting friends/families and special events have also gained in popularity. By mid-year, passenger volume at PortMiami rebounded to what it was pre-pandemic and was on par with the beginning of 2020.

All Reasons for Visit

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

Domestic Day Trip Visitors – Neighborhoods Visited

Day visitors from other parts of the U S often head over to the beach and, not surprisingly, Miami Beach is among the most often visited neighborhoods. Both South Dade and Downtown Miami/Brickell were more popular than in prior years Neighborhoods Visited

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

Domestic Day Trip Visitors –Top Places of Interest

Areas such as Wynwood Walls, Bayside Marketplace and Lincoln Road continued to be popular for day excursions, along with trips to attractions like Miami Seaquarium and Zoo Miami.

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

Domestic Day Trip Visitors – Shopping Areas Visited

Aventura Mall continued to see sizable proportions of domestic day trip visitors Other locations, such as Bal Harbour Shops and Miami International Mall, remained popular.

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

Domestic Day Trip Visitors – Age and Party Size

The age breakdown of Domestic day trippers has started to skewed a bit older than in recent years, with those in the upper age brackets increasing year after year. Along with this, more visitors are bringing their children than in previous years

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

International Day Trip Visitor Profile

International Day Trip Visitors – Purpose of Visit

International visitors are quite likely to be visiting friends/family while in Greater Miami & Miami Beach, a trend that has grown in recent years. They also frequently mention that they are in the area for a vacation or attend special events

Being cost-conscious, international day visitors appear to be less likely to shop while on their day trip This activity peaked in late 2020 and has since decreased

All Reasons for Visit

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

International Day Trip Visitors – Age and Party Size

The age distribution of international visitors who were interviewed throughout Miami-Dade County shifted to the upper age brackets in 2022, with a substantial proportion of visitors who were aged 55+ This offset the age of the younger visitor; in the beginning of 2020, 46% were aged 34 or less In 2022, this decreased by 10 percentage points

Q. Which of the following age groups are you in?

Q. Including yourself, how many people traveled in your IMMEDIATE party on this trip to the Greater Miami & Miami Beach area?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

Florida Resident Day Trip Visitor Profile

Florida Resident Day Trip Visitors – Purpose of Visit

Florida resident day trippers came to Greater Miami & Miami Beach primarily for vacation and pleasure. However, like many domestic and international visitors, more Floridians than in prior years have been saying they were in the area to see their friends and family In the past few years, there has been an influx of people who have moved to the area and, naturally, their friends and family come to visit.

All Reasons for Visit 2020 2021 2022

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

**Not asked in prior years

Florida Resident Day Trip Visitors – Areas Visited

Florida Resident Day Trip visits are spread throughout the county, but Downtown Miami/Brickell and Miami Beach are clearly the top areas. Downtown Miami/Brickell continues to evolve into its own destination and an area that Floridians enjoy visiting Much like 2021, South Miami, Aventura, Miami Gardens, Coconut Grove and Coral Gables round out the rest of the most visited areas in 2022

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? NOTE: Percentages indicate the % of respondents that visited a particular neighborhood and do not reflect if a respondent made multiple visits to that neighborhood on that trip.

Florida Resident Day Trip Visitors –Top Places of Interest

The desire to go to Miami’s beaches remains strong and continues to trend upward. Interest in parks, museums, art galleries and clubs is on par or greater than in 2020, although down from 2021 in some cases.

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area?

Florida Resident Day Trip Visitors –Top Places of Interest

Top visited places by Florida resident day trippers were consistent with last year, with areas like the Art Deco District, Bayside Marketplace and Biscayne National Park on their list of places to visit.

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? Entertainment, attractions and parks

Florida Resident Day Trip Visitors – Shopping Areas Visited

Floridians often came to the area to shop, and their top spots included Miami International Mall, Aventura Mall, Dolphin Mall and a host of other excellent shopping areas.

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? Shopping areas

Florida Resident Day Trip Visitors – Age and Party Size

Florida resident day trippers appear to be getting younger and are more likely to be traveling with their children than in the previous few years. In 2020, 45% of visitors were aged 45 or older. In 2022, this decreased to 30%

Percent with any children in the party:

Average Party Size:

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

Direct Economic Impact – Visitor Spending

Total Visitor Spend

Overall spending reached an all-time high, with more than $20 billion introduced into the local economy. This was driven the most by domestic visitor spending, which increased by 16% over the previous year

International visitors spent less; part of this was due to their lodging choices of staying with friends and family as opposed to paid lodging While this is the smallest segment, they still spend more proportionally as compared to Florida residents.

Total Visitor Spend

2022 Visitor Vs. Expenditure Mix

NOTE: Individual segments may not sum to total due to rounding. Q. While visiting the Greater Miami & Miami Beach Area, did anybody in your immediate group spend money on… Q. For each of these please indicate how much money you spent IN TOTAL ON YOUR TRIP, specifically in the GREATER MIAMI AREA. Please include in your estimate the money spent by EVERYONE in your IMMEDIATE party on YOUR TRIP

Visitor Spending – Total and Per Person

Spending in 2022 was buoyed by the record number of domestic visitors, who spent almost $11.4 billion across Miami-Dade County.

On a per person, per visit perspective, international travelers still spent far more than other visitors, and this is particularly evident with how much they spent on shopping.

Total Visitor Spending ($B)

Per Person Per Visit Spending

NOTE: Individual rows and columns may not sum to total due to rounding. Q. While visiting the Greater Miami & Miami Beach Area, did anybody in your immediate group spend money on… Q. For each of these please indicate how much money you spent IN TOTAL ON YOUR TRIP, specifically in the MIAMI AREA. Please include in your estimate the money spent by EVERYONE in your IMMEDIATE party on YOUR TRIP

Methodology

The GMCVB partners with Integrated Insights Inc to conduct surveys at Miami International Airport (MIA), Ft. Lauderdale-Hollywood International Airport (FLL) and in various attractions, retail outlets and visitor centers throughout Miami-Dade County Florida Resident visitors are interviewed continuously throughout the year via online survey panels The 2022 study includes perspectives on the following:

• Total overnight visitors by market segment

• Purpose of visit, length of stay, party size, type and location of lodging used

• Demographic characteristics

• Expenditures by category

Visitor volume calculations are done using a statistical model, which uses the following additional data inputs:

• Miami International Airport arrivals

• Fort Lauderdale-Hollywood International Airport arrivals

• Airlines Reporting Corporation/IATA ticket sales to MIA and FLL

• Mobile device data

• STR

•

I92/I94 Visitor Arrivals

The GMCVB utilizes mobile device data to provide more detailed information on the movement of visitors to Greater Miami & Miami Beach This data supports the main visitor research program by providing more precise information on the origin of travelers as well as where they go while in the area.

This research, along with supplemental information about travel and tourism jobs, hotel occupancy data, airline arrivals and departures, as well as Miami-Dade County tax receipts, forms the foundation for determining the direct economic impact of visitors on the Miami-Dade County economy.

NOTE: Canada and Mexico i94 data based on those flying only.

Miami Overnight Visitor Segment Profiles

Top

40% $550 $235 $116

Have HHI of $100k+ Hotel F&B Transportation Ent.

It $1,044 Total spend per person

$61 $82

53% Stay in hotels

Top Areas Stayed In

48%

Have HHI of $100k+

Total Spend Per Person

7.0 Avg. Length of Stay

International: Overnight Visitor Overview

28%

$100k+

FL Residents: Overnight Visitor Overview

Hotel Industry Recap

2022 Hotel Industry Recap

Greater Miami & Miami Beach offers a diverse hotel product for leisure and business travelers alike. Whether it’s a luxury resort or a quaint boutique hotel, visitors to Greater Miami & Miami Beach will find the right hotel to meet their travel needs As one of the most-telling travel industry metrics, hotel performance for Miami-Dade County is closely monitored by the GMCVB and reported on regularly.

According to STR, the industry leader in hotel data, Miami-Dade County continued to exceed most other Top 25 U.S. Hotel Markets (defined as markets with the most hotel inventory) in 2022. While destinations in Florida led among the most desirable domestic destinations, Miami-Dade County ended the year with an average hotel Occupancy rate of 72.1%, an increase of +8.0% compared to 2021, and ADR of $253.11, an increase of +14.0%. The changes in Occupancy and ADR resulted in RevPAR (revenue per available room) of $182 55, a net increase of +23 1% Airbnb and other home-sharing platforms’ inventory continued to grow and provide alternative lodging options for overnight visitors to Greater Miami & Miami Beach Despite the sustained growth of Airbnb and other home-sharing platforms, Greater Miami & Miami Beach’s hotels continue to be favored by visitors to the area

In 2022, Miami-Dade County ranked among the top 10 in all three major categories (Occupancy, ADR and RevPAR) when compared against the Top 25 U S Hotel Markets by STR While Miami-Dade County sat at the top in terms of hotel performance, the reopening of other destinations resulted in more competition.

Miami-Dade County:

#3 Average Daily Room Rate (ADR)

#3 Revenue Per Available Room (RevPAR)

#5 Occupancy

TOP 25 HOTEL MARKETS RevPAR

Source: STR

Source: STR

TOP 25 HOTEL MARKETS ROOM RATE

TOP 25 HOTEL MARKETS OCCUPANCY

Source: STR

FLORIDA CITIES HOTEL MARKETS

FLORIDA CITIES HOTEL MARKETS OCCUPANCY

Tourist-Related Taxes Collected in Miami-Dade County

& Beverage Tax: This tax is collected on food and beverages sold in restaurants in and out of hotels. This includes fast food establishments.

Bal Harbour reports its Room Tax and F&B Tax combined. Its Food & Beverage Tax is collected on food and beverages sold in restaurants in and out of hotels. This includes fast food establishments.

reports its Room Tax and F&B Tax combined. Its Food & Beverage Tax is collected on food and beverages sold in restaurants in and out of hotels. This includes fast food establishments.

Leisure and Hospitality Employment

*reflects annual revision by Florida Department of Economic Opportunity

MIAMI-DADE COUNTY JOBS

MIAMI-DADE COUNTY LEISURE AND HOSPITALITY EMPLOYMENT TRENDS

MIAMI-DADE LEISURE AND HOSPITALITY EMPLOYMENT

Note: Reported figures are in thousands

Source:

2022 Dashboard of Key Visitor Industry Indicators

MIAMI-DADE COUNTY CONVENTION DEVELOPMENT TAX (000) Activity Month

CDT Tax is a 3% tax on hotel room rate collected in all hotels exclusive of Bal Harbour and Surfside. This revenue is for building and maintain public facilities

MIAMI-DADE TOURIST DEVELOPMENT TAX (000) Activity Month

Miami-Dade Resort tax is a 2% tax on hotel room rate, excluding Bal Harbour, Miami Beach and Surfside properties. This money funds the GMCVB and TDC

Source: Miami-Dade Tourist Tax Collectors

MIAMI-DADE 2% HOTEL FOOD & BEVERAGE TAX (000) Activity Month

Miami-Dade 2% F& B Tax is charged on food and beverages purchased in hotels excluding Bal Harbour, Miami Beach and Surfside.

MIAMI-DADE 1% RESTAURANT FOOD AND BEVERAGE TAX (000) Activity Month

Miami-Dade 1% F& B Tax is charged on food and beverages purchased in restaurants not in hotels excluding Bal Harbour, Miami Beach and Surfside.

Source: Miami-Dade Tourist Tax Collectors

MIAMI-DADE 1% PROFESSIONAL SPORTS TAX (000) Activity Month

Miami-Dade Sports Tax is 1% tax on the hotel room rate exclusive of Miami Beach, Surfside and Bal Harbour. This money is used to build and maintain professional sports facilities

MIAMI BEACH RESORT TAX (000) Activity Month

Miami Beach Resort Tax includes 4% tax on hotel rooms and 2% tax on food and beverage sold in restaurants and hotels

BRAZILIAN REAL TO AMERICAN DOLLAR