Overview and Executive Summary

The Greater Miami Convention & Visitors Bureau (GMCVB) has the distinction of serving as Greater Miami and Miami Beach's official destination sales and marketing organization, representing the destination globally with offices in major cities throughout the world.

Tourism is Greater Miami and Miami Beach’s leading industry, and the sector’s performance is closely monitored by the GMCVB. Research insights are essential components of the GMCVB’s work and serve as the strategic driver for marketing programs to promote leisure tourism (including cruising) as well as meetings and conventions business.

The following pages represent the 2022 Visitor Profile for Greater Miami and Miami Beach. In tracking the format of recent years’ reports, we continue to profile three broad visitor segments (international, domestic and Florida resident) with trending from the prior years.

In-depth analysis of these three categories of the Greater Miami and Miami Beach visitor profile enables the GMCVB to better understand shifts and trends in the behavior of the traveling public. This critical research allows the GMCVB to cultivate and enhance strategic sales and visitor marketing programs that contribute to Greater Miami and Miami Beach’s success as a leading destination to live, work, play and visit.