EASY, ISN’T IT?
1
BACKGROUND 009 011
1.1 / ROOTS 1.2 / IDENTITY HISTORY
2
THE NEW OXO 017 019 021 025 029 037
2.1 / PRONOUNCE IT RIGHT 2.2 / BRAND PURPOSE 2.3 / BRAND POSITIONING 2.4 / BRAND ATTRIBUTES 2.5 / PEOPLE WE CARE ABOUT 2.6 / BRAND PERSONALITY
3
VISUAL SYSTEM 045 047 051 055 057 061 063
3.1 / LOGO ANATOMY 3.2 / LOGO ALTERNATIVES 3.3 / COLOR VARIATIONS 3.4 / INCORRECT USAGE 3.5 / TYPOGRAPHIC STANDARDS 3.6 / TYPOGRAPHIC HIERARCHY 3.7 / BRAND COLORS
4
BRAND EXTENSION 075 083 091 097
4.1 / WELCOME HOME 4.2 / A NEW WAY TO WORK 4.3 / ON THE ROAD 4.4 / LEISURE ACTIVITIES
1
BACKGROUND ROOTS IDENTITY HISTORY
In 1990, Farber partnered with Smart Design to design OXO Good Grips, which generated immediate demand at the San Francisco show.
1994, another line, Good Grips Sierra Club Garden Tools, began reaching the market. Next came a line of barbecue tools.
1990
1994
1989
1992
1999
In 1989, Sam Farber established OXO International to produce kitchenware with older and disabled users in mind.
In 1992, Farber sold OXO International to General Housewares Corporation.
In 1999, World Kitchen purchased General Housewares, along with EKCO Group, and adopted the World Kitchen name early in 2000.
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BACKGROUND
By 2000, OXO International enjoyed an annual growth rate of 37%, with about $60 million in annual sales.
2000
1-1.1
ROOTS OXO STARTED WITH A SIMPLE QUESTION, WHY CAN’T KITCHEN TOOLS BE MORE COMFORTABLE FOR PEOPLE TO USE? OXO was founded by Sam Farber, an entrepreneur in the housewares industry. He noticed that his wife, who suffered from mild arthritis in her hands, was having difficulty gripping ordinary kitchen tools. This made him wonders why can’t kitchen tools be more comfortable for people to use? Ideas for new products came from looking at common everyday products and finding ways to make them better. Now
OXO offers over 850 products, covering many areas of the home, including cooking tools, household cleaning tools, baby and toddler products, bath cleaning tools and accessories, bar ware, storage and organization products. With little spent on advertising, the inviting design and the high quality of OXO’s products made them the subjects of numerous print features and TV news shows.
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BACKGROUND
1-1.2
IDENTITY HISTORY THE LOGO NEEDED TO WORK IN ALL ORIENTATIONS, PRINTED ON PRODUCTS IN ALL SIZES. The name of the company was chose by Sam Farber, and the original logo was designed by Smart Design. Because he liked the graphic look of the“O”s (his former company, “Copco” had lots of circular letter forms also) and he liked the name because it could be read in any direction. That was important because it was going to be placed on tools that could be held or would be displayed in all different orientations.
It was kind of a graphic representation of the universal design concept. His wife Betsey liked the “O”s and “X”s because they are the letter’s used in the symbols for “hugs and kisses”. The logo needed to work in all orientations, printed or molded on products in all sizes—sometimes very small. If you squint when you look at it, it’s a face which represent the people that OXO products are designed for.
IT WAS KIND OF A GRAPHIC REPRESENTATION OF THE UNIVERSAL DESIGN CONCEPT — Davin Stowell, CEO, Smart Design
2
THE NEW OXO PRONOUNCE IT RIGHT BRAND PURPOSE BRAND POSITIONING BRAND ATTRIBUTES PEOPLE WE CARE ABOUT BRAND PERSONALITY
[‘Ox-Oh]
THE NEW OXO
2-2.1
PRONOUNCE IT RIGHT THE NAME IS OFFICIAL. BE SURE TO PRONOUNCE IT RIGHT. OUR NAME IS FRIENDLY AND EASY TO REMEMBER. Our name is the first thing you see, it is very important to us that people pronounce it correctly. We hear a lot of interpretations of the pronunciation of the name, the most common being “hugs & kisses” or “Oh-XOh.” The official pronunciation is “Ox-Oh”. By identifying the official pronunciation of our name, people won’t be confused by the spelling. We want to make it official.
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IT IS THE MISSION OF OXO TO PUSH THE BRAND INTO EXCITING NEW AREAS. REACH EVEN GREATER HEIGHTS
THE NEW OXO
2-2.2
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BRAND PURPOSE THE IDEA WAS ALWAYS, FROM THE START, TO MAKE USEFUL PRODUCTS FOR PEOPLE OF ALL AGES AND LEVELS OF DEXTERITY. Think about the first few minutes of your day. You wake up, reach for your phone and turn off your alarm, and then perhaps turn on a light. You pull back the shower curtain, open the tap, set the temperature and walk in, but find the water is too hot. You make yourself a simple breakfast and think about the unfinished work on your computer in your office, which is 15 miles away. You get into your car and rush to your office, but find that you forgot to fill the gas tank. These are the things we do everyday, sometimes we complain,
but most people don’t give them a second thought. That’s where OXO is stepping in to help ease daily tasks. OXO products are widely owned by millions of people around the world. At its best, the old OXO identity has always been about comfort in a home environment. People always think of OXO as making kitchen tools with better handles. But that’s not all, the idea was always, from the start, to make useful products for people of all ages and levels of dexterity. The new OXO uses advanced technology to push the brand into exciting new areas.
BEFORE BEFORE, THE BRAND HAD A COZY AND HOMEY ATMOSPHERE, PEOPLE ENJOYED BEING TOGETHER, AND COOKING GOOD FOOD IN THE KITCHEN.
THE NEW OXO
2-2.3
BRAND POSITIONING WE ARE IMPROVING. WE ARE EXPANDING OUR BRAND. For many years, from kitchen tools to bath cleaning tools, OXO has provided over 800 products, covering every room of the home. We wanted to make sure that you had a wonderful experience while you were using them. Our tools were more comfortable to use because we have always care about how you use them.
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AFTER NOW, OXO IS HELPING PEOPLE IN EVERY PART OF THEIR LIFE.
THE NEW OXO
Now OXO is focusing on every aspect of life. We focus on things you do everyday, from home to work, from driving to public transport. We are here to make your life easier than ever. It could be a robot that helps people fix complicated stuff, it could be an electrical dog that helps people do housework. It could be a school that teaches people how to do daily stuff more efficiently. People can take advantage of OXO products or services to make their life much easier. In the future, OXO could be anything based on what people need in their daily life.
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INNOVATIVE
OXO / AFTER
Asimo Cyberdyne Google
Apple Philippe Starck
EXCLUSIVE
ACCESSIBLE Siemens General Electric
THE BRAND IS TARGETING ON ACCESSIBILITY AND LEVEL OF INNOVATION.
Quirky
TRADITIONAL 2-2.4
BRAND ATTRIBUTES WE HAVE CREATED A WORLD WHERE INNOVATION TOOLS BECOME ACCESSIBLE TO EVERYONE By comparing OXO with its competitors in both the old and new market, you can see the path of our innovation clearly. We want OXO to be more accessible so that everyone can benefit from us. By expanding our scope into a new world, we are doing all the things we are capable of and we will amaze you.
Michael Grave’s Design OXO / BEFORE Jasper Morrison Ltd
Marcel Wanders Lekue
Ikea Braun
Le Creuset
Sony Belkin
Oster Hamilton Beach Lodge
Kitchen Aid
Chef’n
Cuisinart
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THE NEW OXO
PERSONALIZED
Asimo Cyberdyne
Philippe Starck OXO / AFTER Michael Grave’s Design
Apple Google
LIMITED PRODUCT RANGE
BROAD PRODUCT RANGE
Quirky
THE BRAND IS TARGETING A BROAD PRODUCT RANGE WITH PERSONALIZED SOLUTIONS.
Siemens
General Electric
STANDARDIZED
Le Creuset
OXO / BEFORE Jasper Morrison Ltd
Marcel Wanders Lekue Braun
Belkin Oster
Sony
Cuisinart Chef’n Hamilton Beach Lodge
Kitchen Aid
Ikea
PREPARE BREAKFAST // FILL OUT FORMS // WASH CLOTHES // CATCH A TRAIN // TAKE A BATH // PICK UP PARCELS // MAIL LETTERS // CHECK EMAILS // FILL GASOLINE // RECYCLE // TAKE A BATH // GO TO SCHOOL // SET UP EVENT REMINDER // CHANGE A LIGHT BULB // HOME REPAIR //
THE NEW OXO
SO WE SAY WITH CONFIDENCE, WE WILL MAKE IT EASY.
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2-2.5
PEOPLE WE CARE ABOUT OXO IS FOR EVERYONE OF US. WE ARE CLOSE TO YOU.
Our audience is people like you. When we say we are here for everybody, we really mean it. Now it may sound too abstract but think of OXO as your friend and relative.
WE CARE ABOUT YOU AND YOUR LIFE, QUITE A LOT ACTUALLY.
SINGLE DAD Tony (43)
Tony has to raise a 10-year-old son on his own. He he barely knows how to cook and clean house. He wants to hire a baby sitter but worries about the safety of his kid. He lives in a quiet suburban area and goes to work in downtown area, transportation is a problem for him.
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THE NEW OXO
PROFESSIONAL Rebecca (33)
Rebecca has back pain from sitting in front of the computer for over 9 hours a day. She’s too busy and always forgets to walk and feed her dog and doesn’t have much time to clean house or do the laundry. She feels that she needs to hire someone to take care of her home.
EMPTY NESTER Susan (70)
Susan has a 40-year-old son who works aboard and comes back home once a year to visit. She has a hard time filling out forms and paying bills online because she doesn’t use computers often. She frequently forgets to take her medication as prescribed She has arthritis and has a hard time opening cans.
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THE NEW OXO
OPTIMIST Lucas (25)
Lucas is blind. He always needs help going places because he can’t drive. He has a guide dog since he was little. He gives inspirational speeches at many colleges to encourage people with disabilities. He lives with his parents and they take care of him, but he wants to be more independent. He has been nicknamed Batboy—after learning to “see” using his ears”.
LATCHKEY KID Nathan (12)
Nathan is a latchkey kid, his parents are so busy with their work and he gets use to stay home alone or play with other kids in the neighborhood. He always has to prepare food for himself when parents were away. But parents worry about his safety at home.
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THE NEW OXO
TECHNOPHILE Lucas (21)
Lucas is enthusiastic about new technology. He uses most part of his pocket money on things like Fuel band, Fitbit and other wearable stuff. He likes to share news with others and always has his phone in hand.
2-2.6
BRAND PERSONALITY IF OXO WERE A PERSON, THIS IS HOW PEOPLE WOULD DESCRIBE US AND THIS IS HOW WE SEE OURSELVES. We have an attitude and we have a goal, it’s good to know about our personality before inviting us into people’s life. There are three words that best describe our personality— Universal, Supportive and Task-driven.
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THE NEW OXO
UNIVERSAL
SUPPORTIVE
TASK-DRIVEN
We are here for everyone. From a salad spinner to a robotic helpful hand, we exist everywhere. We believe that everyone deserves a better life. We are concerned about everything, and we want to create things that are meaningful and useful for all.
We see things from different perspectives in order to meet your need. We give thoughtful solutions to help you accomplish your tasks.
We believe that behind every great product, there is someone spending a lot of time trying to understand the way people think. We are the observer of society and life, and we have the ability to notice details. And then we come up with solutions.
3
VISUAL SYSTEM LOGO ANATOMY LOGO ALTERNATIVES COLOR VARIATIONS INCORRECT USAGE TYPOGRAPHIC STANDARDS TYPOGRAPHIC HIERARCHY BRAND COLORS
OXO
GOOD THINGS DO NOT COME EASY.
GLAD WE NAILED IT.
x 0.25x
0.35x
2.5x
0.35x
0.75x
x
x
x
0.35x
0.35x
x
VISUAL SYSTEM
3-3.1
ROUGH SKETCHES DURING THE DESIGN PROCESS.
LOGO ANATOMY Our logo is the heart of our visual identity. It’s on every communication piece we create, so using it consistently and correctly everywhere it appears is imperative. The new logo is very different compare to the previous one. The idea comes from our passion for observing how people do daily tasks. We ask ourselves how can we thoughtfully provide the best logo to represent the core idea behind the brand. By having Universal Design principles in mind, we created the logo by using triangles, rectangles and cubes with soft corners. These are basic shapes that everyone can recognize. The triangles speak of stability. The negative space between the shapes becomes an “X“. The logo can be read as “OXO“ in any direction.
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THE WIDTH AND HEIGHT OF THE AREA IS DETERMINED BY A MEASURE EQUAL TO THE SIZE OF THE “O” IN THE SIGNATURE.
CLEAR SPACE Clear space is the area surrounding a logo that is kept free of other graphics, partner identities and typography. It plays an essential role in ensuring our logo is easy to recognize across all of our communications. To make sure our logo is always highly visible, a clear space is required around the logo for anytime, no graphic of any kind should exist in this area. As illustrated at right, the minimum clear space surrounding the logo is measured by the size of the “O” in the signature.
VISUAL SYSTEM
1
3 1 inch 0.5 inch
2 0.625 inch
1 FOR PROMOTIONAL/ MERCHANDISE ITEMS 2 FOR PRINT APPLICATIONS 3 FOR ONSCREEN APPLICATIONS
MINIMUM SIZE We have established a minimum size for our logo to help it stand out as much as possible and make it large enough to be easily read in every application. While the minimum size shown here should accommodate most applications and reproduction techniques, make sure that it is never smaller than what can be clearly executed. While minimum sizes are specified, the logo should generally appear larger than the minimum size.
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3-3.2
LOGO ALTERNATIVES Because our logo is simple and easy to understand, we use the same version in print and on screen. There are four official formats for the logo: Signature, Symbol only, Horizontal lock up and Logotype only. While it is a simple logo, we must treat it nicely. Make sure to pick the right one to use for your media. It’s very important for both of us.
VISUAL SYSTEM
1
3
2
4
1 SIGNATURE SHOULD BE USED THE MOST OFTEN AND IT IS THE PREFERRED FORMAT FOR MOST APPLICATIONS.
3 HORIZONTAL LOCK UP MAY BE USED IN LONG HORIZONTAL SPACES SUCH AS SIGNAGE, BANNERS AND WEBSITES.
2 SYMBOL SHOULD BE USED WHEN THE DESIGN SPACE IS LIMITED.
4 WHEN YOU USE OUR LOGO WITH OTHER COMPANIES’ LOGOS, YOU SHOULD USE THE LOGOTYPE ONLY.
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10%
3-3.3
COLOR VARIATIONS The gray color logo against white and light-color backgrounds is preferred as this provides the highest contrast. In special uses when the logo appears on a black background (for example T-shirts, Tote bags), a white version of the logo is preferred.
20%
30%
40%
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VISUAL SYSTEM
50%
60%
70%
80%
90%
100%
CONTRAST IS THE MOST IMPORTANT THING WHEN APPLYING THE LOGO ON ANY BACKGROUND.
USE THE DARK VERSION OF THE LOGO ON A LIGHT COLOR BACKGROUND.
USE THE REVERSED VERSION OF THE LOGO ON A DARK BACKGROUND.
VISUAL SYSTEM
LOGO ON A BACKGROUND Our logo may also be used on an image background with sufficient contrast. When putting the logo on an image background, be careful not to use a very busy image. The phone need to be clean and have plenty of negative space. When the image has a dark background, use the reversed version of the logo.
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3-3.4
INCORRECT USAGE The examples on this page demonstrate incorrect uses of the OXO logo. To maintain the integrity of the logo, and to promote the consistency of the brand, it is important not to do any of the above.
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VISUAL SYSTEM
oxo DON’T STRETCH THE LOGO
DON’T OUTLINE THE LOGO
DON’T RECREATE THE LOGOTYPE BY USING TYPE
DON’T FILL THE LOGO WITH A GRADIENT
DON’T APPLY DIFFERENT COLORS TO THE SYMBOL AND THE LOGOTYPE
DON’T ADD A SHADOW
WE ARE HERE TO HELP
DON’T USE THE LOGO AS A HOLDING SHAPE FOR IMAGERY OR GRAPHICS
DON’T CREATE A LOGO LOCKUP WITH TEXT
UNIVERS
VISUAL SYSTEM
3-3.5
TYPOGRAPHIC STANDARDS Univers is the name of a sans-serif typeface designed by Adrian Frutiger in 1954. Frutiger would go on to become one of the most notable typeface designers of the 20th century, and Univers proved enormously influential: it was one of the first typefaces to fulfill the idea that a typeface should form a family of consistent, similar designs. The Univers typeface family is one of the most prolific grotesque sans-serif typefaces of the century. The typeface family has a great legibility for both headings and body texts. It can accommodate nearly any typographic need.
ADRIAN FRUTIGER
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Currently, Univers type family consists of 44 faces, with 16 uniquely numbered weight, width, position combinations. 20 fonts have oblique positions. 8 fonts support Central European character set. In our case, we pick five weights from this huge type family and they can work harmonious with each other.
45 Light 47 Light Condensed 57 Condensed 65 Bold
VISUAL SYSTEM
45 Light
47 Light Condensed
57 Condensed
65 Bold
67 Bold Condenced
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
3-3.6
TYPOGRAPHIC HIERARCHY When setting type, establish a clear text hierarchy in the layout. This helps the reader navigate the information and ensures accurate communication. The examples on this page illustrate usage of type weight, color and size for the various typographical components within a communications piece. Please be sure to follow the built-in formats for type weights, sizes and styles when producing pieces from our approved templates.
VISUAL SYSTEM
HEADLINE // UNIVERS 67 BOLD CONDENSED // ALL CAPS // 20/21 HIGHLIGHTS // UNIVERS 57 CONDENSED // 11/14 // +10
Subhead // Univers 47 light condensed // 14/15 // +10 CAPTIONS // UNIVERS 57 CONDENSED // ALL CAPS // 7/9 // +20 TRACKING
Body text // 45 Light // 8.5/12 // Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur numquam?
QUOTES // UNIVERS 57 CONDENSED // ALL CAPS // 25/28
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3-3.7
BRAND COLORS We have our own distinctive set of primary colors. The color palette consists of Universal Yellow, Thoughtful Orange, and Neutral Gray. These primary colors act as important identifiers to help distinguish the OXO brand. The coated Pantone colors act as the master color references to which all other color specifications should be matched to. The process color values are provided as starting points and can be adjusted to compensate for different paper stocks and printing processes in order to match the Pantone coated colors more accurately. RGB values are provided for web designers.
COATED
COATED
PANTONE P 7-7 C
PANTONE P 34-7 C
UNCOATED
UNCOATED
PANTONE P 7-7 U
PANTONE P 34-7 U
R 255
C
0
R 244
C
0
G 213
M
15
G 123
M
65
B 76
Y
80
B 61
Y
85
K
0
K
0
COATED PANTONE P 179-9 C UNCOATED PANTONE P 179-9 U R 128
C
0
G 130
M
0
B 133
Y
0
K
60
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VISUAL SYSTEM
10%
50%
30%
100% 70%
70% UNIVERSAL YELLOW 10%
100% 70% 30%
50%
50% THOUGHTFUL ORANGE
100% 10%
30% NEUTRAL GRAY
THE PALETTE IS COMPOSED OF COLORS THAT ARE USEFUL ON THEIR OWN, AND ALSO WORK WELL TOGETHER.
VISUAL SYSTEM
BRAND BUSINESS SYSTEM
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4
BRAND EXTENSION WELCOME HOME A NEW WAY TO WORK ON THE ROAD LEISURE ACTIVITIES
BRAND EXTENSION
A BRAVE NEW WORLD
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PRODUCT DESIGN HAS BECOME MUCH LESS ABOUT THE HARDWARE AND MORE ABOUT THE USER EXPERIENCE. — David Kelley, Designer/educator, IDEO
BRAND EXTENSION
THE WEARABLE TECHNOLOGY REVOLUTION IS HERE.
PEOPLE CAN NOW EASILY MONITOR THEIR HEALTH, TRACK DAILY FITNESS RESULTS AND SET GOALS PRACTICALLY ANYWHERE.
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EN
P PRODUCTS Our company is still making smart products which can make your life easier. But product design has become much less about the hardware and more about the user experience. Besides creating successful physical products such as kitchen tools and office supplies, now we are expanding and taking advantage of advanced technology to create home automation systems and smart portable devices which help you keep track of your life.
EV
EDU
EXP
E ENVIRONMENT EVENTS EDUCATION EXPERIENCE The world is complicated enough, so we want to help you simplify daily tasks. Let us do your to do list for you. We are surrounded by different kinds of environments everyday, we want to create spaces that are more efficient and functional. You can also be informed and share your experience by attending our lectures and workshops. We guarantee that you will have a great time.
S SERVICES We provide services for many aspects of life. Anyone can benefit from them. From time management counseling to interior design, we can help you to solve your problems in a faster and easy way.
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BRAND EXTENSION
HOME S: Interior Design e Organizing Se S: Hom rvice
COMMUTE P: Self-Driving Vehicle S: Route Planning S: Public Transportation
COMMUTE P: Emergency Kit EDU: Driving School EX: Test Drive Program P: Parking Space Finder
P: Indoor Assistant e Automation Sys tem Hom P:
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EXP: Exploration Event
en
tu
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EN: Smart Shopping Center
COMMUTE EN: Vehicle Rental Center P: Road Leading System
P:
PRODUCTS
S:
SERVICES
EN:
ENVIRONMENT
EV:
EVENTS
EDU:
EDUCATION
EXP:
EXPERIENCE
WHEN YOUR HOME WORKS FOR THE WAY YOU LIVE, LIFE WILL BE SIMPLER TOO.
BRAND EXTENSION
4-4.1
WELCOME HOME We think the everyday is the most important day. And home is where you wake up and go to bed, we want to make it more functional and comfortable for you. So we come out with unique solutions that help you simplify your tasks at home. From now on, you don’t have to worry too much about your home when you are away, and it’s all in your hands. When your home works for the way you live, life will be simpler too.
HAVE YOU EVER IMAGINE THE WALLS IN YOUR HOME CAN BE TRANSFERRED INTO WINDOWS?
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BRAND EXTENSION
HOME AUTOMATION SYSTEM We believe that smart appliances, that provide tangible added value, should be a part of everyone’s life. As technology has changed dramatically during the last decade, appliances that “think along” with their users can be a natural and fun part of life. We want to give you a great user experience. From the moment you step into your houses, we provide an intelligent home automation system, which can be setup and controlled by a smartphone. This controls smart appliances throughout the home. These appliances are easy to use and they have a nice appearance. THIS AUTOMATION SYSTEM LET YOU CONTROL YOUR HOME EASILY.
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FROM OXO TO OXOBOT
BRAND EXTENSION
OXOBOT It’s hard to remember everything, we know it. Everyone needs a 24/7 personal assistant to help with remembering things. Not a written list that can be lost easily, not a Memo App on the phone that you don’t even remember you have. We are talking about an in-house assistant—not a person, but a robot. It can answer questions, study customers’ behavior so that it can react in a certain way. It helps you to fill out forms, pay bills, track packages and so on. It can remember everything and reminds you to do all that’s important.
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BRAND EXTENSION
SMART KITCHEN TOOLS OXO is still making comfortable handy tools for you to use in your kitchen. We know that cook is an important part in your life. We want to make sure that you enjoy your meals without thinking of the rest.
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4-4.2
WE HELP YOU FINISH YOUR WORK FASTER AND MORE EFFICIENTLY.
A NEW WAY TO WORK
In our world, everything is touchable, and it is the easiest way to speak to the intelligent system which we created for everyone. No more mess files on the working desk, no more worries about missing an important meeting. We help you find information faster, finish projects on time and find shortcut to achieve your goal. We provide you with a new way to work and a new way to learn.
BRAND EXTENSION
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THE INTELLIGENT SYSTEM CAN HELP YOU FIND WHAT YOU NEED IN SECONDS, JUST TOUCH IT.
THIS BIG SCREEN CAN TELL YOU EVERYTHING.
BRAND EXTENSION
RESOURCE CENTER Living in the information age, finding resource can be both easy and tough. It’s all over the place, the process can be painful. So we build up this Resource Center, where information are categorized, visualized and organized in a neat way. The only thing people will do is to speak to the machine, ask what they want to find and interactive it. They can transfer those information to their phone, in that way make the info portable.
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BRAND EXTENSION
TIME MANAGEMENT COUNSELING Managing your time successfully implies accomplishing what is most important for you. It’s hard to control time wisely. But we have solutions. We help you to know your limits, teach you how to use your biological rhythms to your advantage. You will know when is the best time to take a break. We also provide you with a project tracker which helps you keep track of your time and helps you with project management. From now on you will never be late for meetings and there’s no more worries about meeting a tight deadline.
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BRAND EXTENSION
THE VIDEO WILL BE LIVE ONLINE IN SECONDS, YOU CAN WATCH IT AND INTERACTIVE WITH IT.
GUEST SPEAKER LECTURES/INTERVIEWS We want you to get the most advanced information in your field. So we invite guest speakers who are the best in their industries to give inspirational lectures. We provide events like these to help you gain new ideas and inspiration. Through our online portal you can watch online video lectures and to zoom and pan around recorded images. This provides an interactive and more cost-effective alternative to current lecture capture technology.
WORKSHOPS AND TRAINING PROGRAMS There’s always something new to learn, and hands-on projects are extremely helpful for you to gain real experience. Whether you are an artist or a working professional, we provide you with workshops and training programs to help you grow.
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WE HELP YOU GET TO YOUR DESTINATIONS FASTER AND SAFER.
BRAND EXTENSION
4-4.3
ON THE ROAD Getting from place to place can be stressful. Maybe you drive to work everyday and worry about traffic in the downtown area. Maybe you take public transportation to school or to visit friends, but the train schedule is never on time. We want to help you with these issues in your daily life.
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PUBLIC TRANSPORTATION Public transportation use is growing. Taking trains or buses instead of driving to work or school can be more convenient. We want to make sure you don’t miss a single train so we provide a smarter public transportation system. You will be notified instantly if your transport is on schedule or late and we will help you make a perfect backup plan if your transport is facing some issues. You can also purchase your ticket in advance using your smart device to avoid lines at the stations. GET YOUR TICKET IN ADVANCE AND RELAX ON THE TRAIN.
BRAND EXTENSION
WE WANT TO MAKE SURE FROM NOW ON YOU DON’T MISS A SINGLE TRAIN.
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BRAND EXTENSION
SELF-DRIVING VEHICLE Enjoy your ride by doing something else while ‘driving’. Yes, you heard us right. Self-driving vehicle can take you to your destination faster because the route planning service gives you the best way to get there. The built-in Driver Monitoring System will show you the route and all you need to do is sitting down and click the GO button. Now you can take the time on the road to do other things. Self-driving vehicle makes you less stressful and increases safety.
SELF-DRIVING VEHICLE SAVES YOU A LOT OF TIME AND INCREASES SAFETY ON THE WAY.
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4-4.4
LEISURE ACTIVITIES What do you like to do in your spare time? Maybe you like running half marathon, maybe you prefer attending public events and meeting people or try something completely new in your life. Because leisure is time spent away from business, work, chores and education, we want you to be relaxed. Have some fun and explore other possibilities of life, and we help you make the most of it.
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BRAND EXTENSION
EXPLORE EVERYTHING, LEARN EVERYTHING.
EXPLORING CENTER We know sometimes you want to try everything new in your life. In our Exploring Center you can gain real experience doing things you are interested in. You may want to be a DJ, or you want to know how does it feel to be a pilot. Here you can try them all. The center is a gathering place for creative and imaginative people who are passionate about discovering the joys of life.
GAIN REAL EXPERIENCE IN THE EXPLORING CENTER AND SEE WHAT YOU CAN DO.
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PERSONAL SUPPORT SYSTEM Of course we all have limitations, OXO helps everyone who dream big but need certain support. Based on what you want to do, our Personal Support System will analyze your need and provide you with the best equipment which is customized for you.
BRAND EXTENSION
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ALL YOU NEED TO DO IS ASK, BECAUSE OXO IS FOR EVERYONE OF US.