THE PROCESS BOOK
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no.01 re-branding
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THE APOTHECARY FOR MODERN MYSTICS
OLDEST OCCULT SHOP
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IN NYC THAT OFFERS A VARIETY OF TOOLS FOR HEALING & DIVINATION FOR DIFFERENT MAGICAL TRADITIONS AND SPIRITUAL PATHS. THEY WELCOME EVERYONE FROM THE NOVICE TO THE ADVANCED PRACTITIONER TO EXPLORE THEIR POWER
THE CRAFT OF MAGIC BRAND ASSESMENT
PRODUCT ASSORTMENT
magical apothecary c u s carved
t
o m candles
tools & talismans books & tarot cards incense & smudging
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M O O D B OA R D & I N S P I R AT I O N
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EN CHANT MENT
to be under the energy of a repetitive and rhytmic phrase that results in a heightened state of being.
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KEY WORDS
OCCULT DIVINATION MAGIC CRAFT APOTHECARY POTIONS B R A N D E X P L O R AT I O N
REASONING & INTENTION
FOCUSED PRODUCT / BEST SELLER
first store to offer custom carved candles for each customer based on their unique intentions
ENCHANTMENTS IS A ONE-STOP SHOP THAT OFFERS A WIDE VARIETY OF TOOLS FOR DIVINATION AND MAGICAL CRAFT. BY REFINING AND REINFORCING THE BRAND IMAGE, YET STILL MAINTAINING THE OCCULT ASPECT OF IT, THOSE WHO ARE INTERESTED AND DEDICATED TO THE CRAFT CAN RELATE TO THE BRAND ON A DEEPER LEVEL.
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B R A N D E X P L O R AT I O N
L O G O T Y P E VA R I AT I O N S
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B R A N D E X P L O R AT I O N # 1
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P R O D U C T A P P L I CAT I O N S
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B R A N D E X P L O R AT I O N # 2
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COLOR SCHEME 15
the colors chosen for the new brand identity are taken directly from their current storefront awning, but simplified to just 3 main hues.
C O L O R E X P L O R AT I O N
L O G O VA R I AT I O N # 1
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L O G O VA R I AT I O N # 2
L O G O VA R I AT I O N # 3
P R O D U C T APPLICATIONS W R A P P I N G PA P E R
FA B R I C B A G S
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the label design for the hand-crafted oil blends has a blank space in the middle so the person mixing the oils can write the name of the blend and/or any other useful information
FINAL PRODUCTS
SEALING STICKERS
SHOPPING BAGS
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L O G O TA P E
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no.02 re-packaging
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CRAFTING THE FINEST ROLLING PA P E R S F O R Q UA L I T Y S M O K I N G
21 RIZ = RICE / THE CROSS
BRAND HISTORY
RIZLA PAPERS WERE CREATED BY PIERRE LACROIX IN 1532 AFTER TRADING SOME PAPERS FOR A FINE CHAMPAGNE, THUS REALIZING THEIR POTENTIAL FOR THE MARKET. RIZLA HAS REVOLUTIONIZED THE MARKET OF ROLLING PAPERS BY IMPROVING THE OVERALL QUALITY OF ITS PRODUCT. BY ADDING KEY FEATURES TO THE PAPERS, SUCH AS THE REVOLUTIONARY ARABIC GUM ON THE EDGE, RIZLA HAS MAINTAINED A REPUTABLE POSITION WITHIN THE MARKET FOR MORE THAN 200 YEARS.
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FRENCH NOSTALGIA
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M O O D B OA R D + I N S P I R AT I O N
AESTHETICS AS F*CK
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SMOKER’S ETIQUETTE
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PAC K AG E E X P L O R AT I O N
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CRAF TING TH E F I NE S T ROLLING PAP ERS F O R QUALITY SM O KI NG
STORY & REASONING
THE LIMITED EDITION, ALLIN-ONE GOLD PACKAGE WAS DESIGNED IN CONSIDERATION TO THE AFTER-LIFE OF THE PRODUCT. BY ELEVATING BOTH THE IMAGE & FUNCTIONALITY OF THE PACKAGE, IT CAN BE CONSIDERED A COLLECTIBLE FOR THE FREQUENT & DEDICATED SMOKER. NOT ONLY DOES THE PACKAGE’S NEW FEATURES REFLECT THE IMPORTANCE OF THE CRAFT, BUT IT ELEVATES IT TO THE STANDARDS OF TODAY’S SMOKING CULTURE IN HOPES OF REINFORCING BOTH THE QUALITY AND RELEVANCE OF THE BRAND.
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FINAL PRODUCT
T E C H N I C A L D R AW I N G S
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FINAL PRODUCT
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FINAL PRODUCT
C O L O R A P P L I CAT I O N S
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