Style Pallette for JWT
Helvetica Neue Family Helvetica Neue Family
Primary Pallette: Global
Secondary: Community
Secondary: Education
Secondary: Career
Secondary:Online Shops
Secondary:News
Traits & Color Palettes Brand assets are critically important to the brand. Setting brand personality traits assures that decisions made regarding the brand and its assets are always consistent with the
Brand Vision
1.0
business objectives. Brand assets are items such as the logo, the tagline and the color palette. Because they define the personality of the brand, Brand traits are defined by giving
Traits & Color Palettes
2.0
the foundational business objectives a set of expressive terms. This document sets forth the listing of nurse.com personality traits as well as a listing of color palettes. All of the
Logos & Tagline
3.0
color palettes reflect the traits, and therefore the business objectives. The three foundational colors of the primary palette were used to establish a set of colors that function as
Creative Brief
4.0
secondary and tertiary options for the above mentioned sections.
Nurse.com's personality traits are: · Honest - example: Nurse.com admits its relationship with the parent brand · Open - example: Nurse.com openly wants nurses to know that the site will be launched in phases · Caring - example: Nurse.com cares about nurse feedback, and was built around the opinions and concerns of nurses · Interactive - example: Nurse.com strives to interact with nurses so that the site becomes a reflection of nurse desires · Flexible - example: Nurse.com is maleable so that it can grow with nurses · Nurturing - example: Nurse.com wants to continually find ways to nurture the nursing profession · Effective - example: Nurse.com seeks to make the job search process quick and painless Developed by: