Brand Concept

We believe in intentional design. It has the ability to overcome adversity and transcend all discrepancies. In the end, great design brings us together.

For this reason, the Vetter Design Co brand was created to be simple, yet powerful. A breath of fresh air where all are welcome and everyone can have a new start.

The simplicity and lack of color was designed so that client work is able to take the lead.

We aim to cheer on and support our clients. It is our priority to make their work shine. The Vetter Design Co brand is a palette cleanse allowing viewers to experience our client’s work with no distractions.

The brand is also compromised of negative space and curved patterns. These curves and paths represent the support and unity Vetter Design offers to our clients.

Vetter Design Co. Brand Story

Vetter Design Co is a creative studio committed to launching business owners into their destiny.

Relationship Growth

PARTNERSHIP BIGGEST FAN

Story Telling

VISUAL DESIGN STRATEGY

ENGAGEMENT RECOGNITION

GUIDANCE/HOW TO EXCELLENT SERVICE

INSPIRATION EMPOWERMENT

BRANDING

WEB

MURALS

BRAND VOICE CLIENT AVATAR

COMMUNITY SALES

SOCIAL MEDIA

Primary Logo

The primary logo was created with geometric type and curved lines. These elements give the logo a sense of movement and fluidity that set it apart from otherwise flat and stagnant logos.

Size + Spacing

The logo should never appear smaller than 1 inch wide. It must also always be given a boundary of 25% of it’s width to maintain proper spacing.

Secondary

When unable to use the primary logo, there is an alternative to choose instead. The option is a logotype with the words “Vetter Design Co”.