Singapore Media Fusion Plan
Content
Page
1
Minister’s Foreword
1-2
2
Chairman’s Message
3-4
3
Introduction
5-10
3.1
What is SMFP?
5
3.2
Defining the Media Sector
6
3.3
The Media Sector’s Role in Society and the Economy
6
3.4
Promotion of Media Sector
7-8
3.5
Progress to Date
9-10
4 4.1 4.2
What’s Changed Since Media 21 A New Generation of Media Consumers The Rise of Asia
11-18 11-16 17-18
5
SMFP Vision
19-22
5.1
Singapore – Trusted Global Capital for New Asia Media
19-20
5.2
SMFP Desired Outcomes
21-22
6
Strategies to Realise the SMFP Vision
23-29
6.1
The Best City for Business
23-26
6.2
On the Leading Edge of Digital Media
27-28
6.3
Connected to the World
29
Strategies to Action
30
7.1
SMFP Lead Agencies and Their Roles
30
7.2
A Seamless, Whole-of-Government Approach
30
8
The Story Begins
31
Annex A
7
SMFP Key Agencies, Partners and Stakeholders
32-41
1. Minister’s Foreword
Media 21 – Singapore’s media sector blueprint – was launched in 2003 to develop Singapore into a vibrant global media city. Since then, the media sector has witnessed significant changes. The same qualities that anchored a strong base of international broadcasters and publishers in Singapore have in turn attracted an influx of leading digital media companies.
Singapore’s key advantage lies in the quality of the stories we can tell, and how we can help our partners worldwide tell their stories to audiences everywhere, while leveraging on new technologies, applications and business models. Made-by-Singapore content is now distributed to over 50 countries worldwide and supported by a maturing media financing system based in Singapore. Steps have also been taken to position Singapore as a centre for the management and distribution of digital media assets. With the 2006 launch of the Interactive and Digital Media research and development (IDM R&D) initiative supported by the National Research Foundation, Singapore’s media sector has been charting new frontiers.
The Singapore Media Fusion Plan (SMFP) is the expression of Singapore’s intent to become a Trusted Global Capital for New Asia Media in this emerging world of rich, multi-sensory content and new evolving communities.
Developed in consultation with industry players and partner agencies, SMFP is a national strategy that will empower Singaporeans with the digital content development skills and access to financial resources to tell their stories.
SMFP will be part of Singapore’s efforts to grow the Creative Industries which will provide more job opportunities for Singaporeans, and enable them to fulfill his or her individual potential. A strong media sector contributes directly towards the economy, and promotes a better understanding of Singapore’s culture. More importantly, the media sector, through the promotion of local media content, plays a major role in fostering a stronger Singaporean identity. Media 21 laid the groundwork for a vibrant media sector today and SMFP will pave the way for a dynamic and confident Singaporean media sector in the decades to come.
Lui Tuck Yew Acting Minister for Information, Communications and the Arts 04 May 09
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2. Chairman’s Message
Singapore’s efforts to develop the media sector began as early as the late 1980s, as part of a new focus to promote the services sector together with the higher value-added manufacturing sector as twin engines of growth. This will diversify the economy and create new value for the country. Our investment promotion strategy, coupled with strategies to build local capabilities, have paid off and yielded a thriving pool of local and international media players in Singapore. More than two decades later, the media landscape and the wider economic environment have changed dramatically. Creativity has become a vital ingredient for success in a highly globalised world where even knowledge and capabilities may not be sufficient to ensure differentiated leadership in various fields. The ability to fuse different disciplines – arts, business and technology – is generating important innovations that are changing the world as we know it.
The media sector, itself a creativitydriven industry, has seen its fair share of upheavals and disruptive changes in recent years. Technological advancements and widespread adoption have changed the way we produce, distribute and consume media. With media becoming more interactive, participative and immersive, we see new possibilities to embed media into our everyday life, not only to inform, educate and entertain, but to build new customer relationships and communities.
Singapore Media Fusion Plan (SMFP) is our response to the altered media landscape, offering a fresh take on how we intend to grow an exciting sector that supports the transition of Singapore into a creative economy bubbling with game-changing ideas and innovations. SMFP builds on the achievements of its predecessor – Media 21 – to strengthen the building blocks of the media ecosystem and support the creation of innovative content, applications and services with global appeal.
The Media Development Authority (MDA) was created in 2003 to champion the development of a vibrant media sector in Singapore, bringing together and building upon the good work of various agencies, including the Economic Development Board, Infocomm Development Authority and others.
SMFP will harness the passion and energies of our partners and stakeholders to propel the media sector forward. I look forward to realising the SMFP vision with our collective efforts.
Tan Chin Nam (Dr) Chairman, Media Development Authority 04 May 09
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3. INTRODUCTION
3.2
Defining the Media Sector
3.2.1
The core Media Sector encompasses the following:
Born Digital
Going Digital
Broadcasting
Online Media
Print and Publishing
Mobile Media
Film and Video
Games
Music
3.1
What is SMFP?
3.1.1
New developments since the release of Media 21 in 2003 necessitate an updated national blueprint – Singapore Media Fusion Plan (SMFP). SMFP describes the vision, aspirations and thinking behind the multi-agency efforts to help the Singapore media sector prosper in a rapidly changing media environment. We aspire towards positioning Singapore among the truly global media cities of the world.
3.1.2
There is no media without story. This simple fact has become more evident in a post-digital revolution world with digital content everywhere and unprecedented global connectivity. We are now entering the cognitive age where psychology, culture and pedagogy will drive economic change and prosperity.1 With the ability to distribute any media anywhere
at low costs, ideas and concepts emerge bearing more value and meaning than before. That digital technology will get better is a given – the key differentiator for individuals, enterprises and economies now lies in the quality of the stories they can tell, for themselves and for the world.
3.1.3 By empowering Singaporeans with the digital content skills and access to financial resources to tell the stories they want – for themselves, for their communities, for the world – SMFP is Singapore’s response to this emerging world of rich, multi-sensory content and new evolving communities.
3.3
The Media Sector’s Role in Society and the Economy
3.3.1 The media sector worldwide has immense growth potential. According to PricewaterhouseCoopers (PwC)2, the global media and entertainment market was worth US$1.6 trillion in 2007, and is forecast to grow to US$2.2 trillion by 2012 with a compounded annual growth rate (CAGR) of 6.6%.
“I am sure that with the passions and applications that I see here, Singapore will soon emerge as the Creative Soul of Asia.”
Development of media content in Asia.
3.3.2 Moreover, a strong media sector brings benefits – both economic and otherwise – to other areas. Popular media content can boost tourism figures and sales of products and services. Media also shapes international perceptions by promoting better understanding of a country’s culture and values. Through public service programming and local content creation, the media sector plays a major role in fostering a connected society.
Shekhar Kapur Director (Bandit Queen, Elizabeth: The Golden Age) and Producer
1
David Brooks, “The Cognitive Age”, New York Times, 2 May 2008.
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2
PricewaterhouseCoopers’ Global Entertainment and Media Outlook 2008-2012. PwC’s report covers the following sectors: Internet Access (Wired and Mobile), Television, Recorded Music, Filmed Entertainment, Video Games, Publishing, Radio/Out-of-Home Advertising, Theme Parks & Amusement Parks, Casinos & Other Regulated Gaming and Sports.
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3.4
Promotion of Media Sector
3.4.1
Singapore’s promotion of the media sector spans nearly two decades of close cooperation between Government and industry. The Government has acknowledged the media sector as a promising growth area crucial for the development of a diversified knowledge-based economy. A step-by-step account of the story so far:
1990
The 1985 Economic Committee chaired by then Minister of State (Trade and Industry) Lee Hsien Loong was set up to revive the economy from recession and identify new directions for growth. Following the Economic Committee’s recommendation to promote Creative Services as a new service area, the Economic Development Board (EDB) set up a Creative Services Strategic Business Unit, later renamed the Creative Business Program, to develop Singapore into a centre of excellence for the Creative Industries.
In 1991, EDB developed a Creative Services Development Plan targeting four major sectors, namely film & music, media, design, and arts & entertainment. Key strategies included: (i)
investment promotion to attract world-class niche players capable of penetrating the world market and bringing much-needed expertise to Singapore; and
(ii) capability building through training grants.
1 Oct 1994
The Singapore Broadcasting Authority (SBA) was set up as a statutory board under the former Ministry of Information and the Arts (MITA), currently Ministry of Information, Communications and the Arts (MICA), with the passing of the Singapore Broadcasting Act 1994. Formed in response to the privatisation of Singapore’s broadcasting industry, SBA played a central role in the regulation and promotion of the broadcast industry in Singapore. SBA worked closely with EDB, the National Computer Board and the Telecommunication Authority of Singapore (the latter two were merged into a new statutory board – the Infocomm Development Authority (IDA) – on 3 December 1999) to develop Singapore as a regional broadcasting hub.
1 Jan 2003
The Media Development Authority (MDA) was formed by the merger of SBA, the Films and Publications Department (FPD) and the Singapore Film Commission (SFC), in line with the Media 21 national industry blueprint endorsed by the 2002 Economic Review Committee chaired by then Deputy Prime Minister Lee Hsien Loong. Media 21 is part of the Creative Industries Development Strategy to propel the growth of Singapore’s creative economy. MDA’s role is to champion the development of a vibrant media sector in Singapore: one that nurtures homegrown media enterprises and attracts direct foreign investment for economic growth, new jobs and greater economic dynamism.
Adopting a national collaborative approach, MDA works closely with EDB and IDA to champion the development of the media sector, leveraging crucial support provided by other government agencies such as Agency for Science, Technology and Research (A*STAR), International Enterprise Singapore (IE Singapore), JTC Corporation (JTC), Ministry of Information, Communications and the Arts (MICA), Ministry of Education (MOE), Ministry of Manpower (MOM), Ministry of Trade and Industry (MTI), Standards, Productivity and Innovation Board (SPRING), Singapore Tourism Board (STB) and Workforce Development Agency (WDA).
1 April 1998
MITA gave a further boost to the film industry by setting up the Singapore Film Commission with grants from EDB and the Singapore Tourism Board (STB). 1 Oct 2006
Acknowledging the economic potential of Interactive and Digital Media (IDM), the National Research Foundation (NRF)3 allocated S$500 million over five years (2006 – 2010) to fund a strategic research and development (R&D) program to support Singapore’s long-term vision of becoming a global IDM capital. The multi-agency IDM Program Office (IDMPO)4 is hosted within MDA to drive the IDM R&D initiative.
3
The National Research Foundation was set up on 1 January 2006 as a department under the Prime Minister’s Office, with the aim of developing policies and plans to implement strategic thrusts for the national R&D agenda, such as: raise national R&D spending to 3% by 2010, identify and invest in strategic R&D areas, encourage private sector R&D, and strengthen links between public and private sector R&D activities. 4 The multi-agency IDMPO includes representatives from A*STAR, Defence Science & Technology Agency (DSTA), EDB, IDA, IE Singapore, MOE, MICA and MTI. 7
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“The spotlight on film-making by the media and the Government has legitimised the idea of making films for a living.”7
3.5
Progress to Date
3.5.1
As at 2006, the media sector contributed S$5 billion value-added and S$19.5 billion revenue to the economy, employing 54,700 workers. The compounded annual growth rate (CAGR) of the media sector from 1996 to 2006 was 8.0%, higher than 5.4% for the overall economy5.
3.5.2
The investment promotion strategy to attract top international players continues to reap rich rewards. Since 1992 when HBO began its operations here, Singapore has established itself as the broadcast hub of Asia, with 15 out of 17 major international cable and satellite broadcast networks in Asia based here. A healthy TV production industry is in place, nurtured by demand from international broadcasters based here, as well as strong government support for public service programming and creation of local content. The publishing and printing industry here is stable, tapping on Singapore’s strong reputation for education and professional learning. Four6 out of the top five publishers in the world have their regional headquarters here, and GPN Asia has established its first fully digital print-on-demand facility in Singapore. Singaporean singers, composers and musicians have also made their mark internationally, winning fans and accolades across Asia’s Mandarin and Malay music markets.
Kelvin Tong Singaporean filmmaker
Wide variety of media content developed in Singapore.
3.5.3
Singapore has established itself as the broadcast hub of Asia.
Meanwhile, efforts to nurture new genres and players show great promise. A new generation of Singaporean filmmakers has garnered international awards and accolades and secured international distribution and sales. Despite being a relatively young sub-sector, Singapore’s animation and games industries show even greater potential. In recent years, digital media companies such as Koei, Lucasfilm, Electronic Arts, Southern Star and Ubisoft, carrying out a suite of activities from content development to business development and R&D, have established a presence in Singapore. Local companies such as Mikoishi, Peach Blossom Media and ST Electronics (Digital
Media) have responded eagerly too, producing original content for export and entering into strategic partnerships with international distributors. Online and mobile media companies are not far behind. Various multinational companies (MNCs) and local enterprises now span the value chain, offering numerous opportunities for collaboration in creating new content and service models. We are also making headway in the management and distribution of digital content and services, with Technicolor announcing plans to set up a secure digital cinema hub in Singapore and various game distribution activities addressing the regional market.
Singapore is also in the process of implementing the Intelligent Nation 2015 masterplan that will elevate Singapore’s national technological infrastructure to the next level with a 1 gigabit per second Next Generation National Broadband Network, while supporting cluster transformation. These are complemented by efforts to boost the national deployment of digital media services such as digital cinema, digital TV and digital radio so that Singapore can be used as a launch pad into the region and beyond. A year since its launch, the IDM R&D initiative has also yielded early results in driving breakthroughs and innovation in new media.
More than 250 projects from companies, individuals and institutes of higher learning have been funded to date, spawning new media applications in mixed reality, 3D modelling and database solutions, intelligent crowd modelling simulations, and so on. The FutureSchools@ Singapore initiative is also paving the way for an IDMenabled future for schools, where students will benefit from innovative IDM pedagogical models, tools and content.
3.5.4 To support all these industry activities, Singapore has invested in strengthening the building blocks of the media ecosystem. As at 2008, S$1.3 billion of media funds were anchored in Singapore, helping to draw in a steady stream of projects and talents. The media talent base continues to expand through efforts in nurturing and upgrading Singapore’s local talents; welcoming international talents; as well as drawing in world-renowned media schools such as New York University Tisch School of the Arts (film) and DigiPen Institute of Technology (computer animation and programming).
Singapore continues to invest in its media sector.
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Source of data: Department of Statistics, November 2008. The four publishers are Elsevier, Taylor & Francis, Wiley-Blackwell and SAGE Publications.
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Douglas Tseng, “Turning Silver into Gold,” The Straits Times, Life! Section, 23 April 2008.
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4. WHAT’S CHANGED SINCE MEDIA 21
4.1
A New Generation of Media Consumers
– Constantly Connected, Constantly in Control
4.1.1
In recent years, the global media landscape has undergone fundamental shifts that have irrevocably altered the production and consumption of media. While maintaining the momentum from Media 21, Singapore’s media sector needs to reposition itself to seize new opportunities in a changed media environment shaped by two key driving forces: a) Digital Media Revolution b) Rise of Asia
Deploying digital media in classrooms to aid teaching…
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Singapore is in a unique position to capitalise on the opportunities brought about by the digital media revolution and the rise of Asia. However, to realise the potential in these opportunities, it is critical to attract and develop a pool of talent that is able to create, commercialise, and deliver the new media content demanded by today’s consumers.
Singapore aims to be at the forefront of new digital media technologies and platforms.
The prevalence of digital content, combined with widespread broadband and mobile connectivity, have nurtured generations of new media consumers who use media in radically different ways from their predecessors. The result has been upheavals in every segment of the media sector. Media platforms and devices are already converging, with distinctions between IT, media and telecoms disintegrating by the second. The media consumer of the future will expect to be constantly connected: able to access any content, anywhere, on any device, at any time – and be constantly in control – and personalise media experiences and share them with anyone.
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“Although digital and mobile distribution constituted only 5 percent of global entertainment and media spending in 2007, these revenues will account for 24 percent of all growth throughout the industry during the next five years… This digital / mobile growth is essential to the ongoing health of most sectors of the entertainment and media market because it offsets flat or declining growth in more established areas of the business.”
4.1.2
PricewaterhouseCoopers Global Entertainment & Media Outlook 2008-2012
The Internet has evolved from a collection of static, passive content into a rich, highly interactive environment where anyone can consume and share any kind of digital content – especially content that they have created themselves. This evolution has been driven by Moore’s Law8, cheap data storage, the proliferation of broadband and mobile networks across the world, and more intelligent search engines.
4.1.3 In addition, the web has become an “intensely social medium”9. People are enthusiastically using blogs, message forums, instant messaging (eg. MSN Messenger) and social networking sites (eg. Facebook, MySpace) to interact with larger groups than before, regardless of geography. Mobile phones will also expand the social possibilities of the web.
The Internet will evolve into a space where anyone can create, consume and share content.
4.1.4 With the ability to find what media content they want, at any time and on any device, yesterday’s “mainstream audience” has fragmented into “a zillion different cultural shards”10, causing massive disruptions for traditional media companies. User-generated content (UGC), however amateurish, now competes with established broadcast and print media for attention – and advertising dollars.
In 2007, the digital universe contained 281,000,000,000 gigabytes. This works out to about 45 gigabytes per person on this planet. Out of which 50% was generated, managed, or otherwise overseen by the broadcast, media and entertainment industries. Within 10 years, when most countries are broadcasting digital TV and most movies are digital, that percentage will be even higher. IDC, The Diverse and Exploding Digital Universe, March 2008
8 9 10
Moore’s Law, developed by Intel co-founder Gordon E. Moore, posits that the number of transistors that can be inexpensively placed on an integrated circuit is increasing exponentially, doubling approximately every two years. Source: Wikipedia contributors, “Moore’s Law”, Wikipedia, The Free Encyclopedia, http://en.wikipedia.org/w/index.php?title=Moore%27s_Law&oldid=205723455 (accessed 23 April 2009). “Family Ties”, The Economist, 12 April 2008. Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More (USA: Hyperion, 2006).
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4.1.5 As broadband and mobile connectivity improves worldwide, audiences for traditional many-toone media will continue shrinking. More and more people will harness the potential of digital content to create their own customised individual media experiences. The media consumers of the future will not only expect to experience their media any time, anywhere, and on any device – they will also expect to be able to leave comments, share, and modify them as they wish.
4.1.6 There is no longer a clear definition of a “media company”. Media everywhere has already been convulsed by waves of consolidation of companies across the IT, telecommunications and media sectors. These players are transforming themselves, adapting to fulfil consumer demands for constant connection, interactivity and customised media experiences.
4.1.7 On a more fundamental level, digital media will transform all activities by improving efficiency or creating opportunities for new systems or business models. Just as few in the present notice how the electricity grid powers our homes and cities, few will notice the pervasive overlay of digital media that will augment our real world environments in the future to come. Beyond conventional definitions of media, digital media will be “embedded” everywhere, enabling innovation and welfare gains in domains such as education, healthcare, defence, industrial design and more (See Figure 1).
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4.1.8 In this period of disruptive change, there are new opportunities for Singaporeans to create new stories – for themselves and for international markets. Figure 1: Types of Media
Going Digital
Embedded Digital
Broadcasting Print and Publishing Film and Video Music
Education
Born Digital
Industry (Eg: Design, Collaboration & eCommerce)
Online Media Mobile Media Games
Lifestyle & Entertainment Healthcare Defence
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4.2 4.2.1
The Rise of Asia The 21st Century will see strong global demand for media content from Asia, while Asian countries themselves express their own cultures and stories internationally through all forms of media. This will occur as a result of shifts in economic and political power in favour of Asian countries. Global demand for New Asia content is expected to rise.
4.2.2
Fuelled by economic growth in the Asia Pacific region, media and entertainment markets there are set to perform even better with China and India leading the boom. Media spending in Asia Pacific is expected to average 8.8% annual growth, increasing from US$333.1 billion in 2007 to US$508.3 billion in 201211. China will continue to see significant growth from US$68.1 billion in 2007 to US$134.5 billion by 2012 with a CAGR of 14.6%. India is expected to be the fastestgrowing Asia Pacific media market, expanding from US$15.5 billion in 2007 to US$36.3 billion in 2012 at a CAGR of 18.5%. Furthermore,
the media markets of Indonesia, Vietnam, Pakistan, the Philippines, Singapore, Malaysia and Thailand are likely to continue their doubledigit or near double-digit growth. Digital media is the new catalyst of growth in these media markets, with performance increasingly driven by companies that provide products and services for the Internet, TV distribution and video games.
4.2.3
Singapore aims to tap on the new content and technologies emerging from Asia.
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Much of this media spending will be on Asian-made content. As AsiaPacific countries gain political and economic clout, their stories and their media will gain eminence alongside established Hollywood and European media. Western audiences already familiar with Japanese and Chinese films now fill cinemas for Korean and Indian ones too. The remaking of Hong Kong, Japanese and Thai movies continues to be a viable Hollywood business model. Within Asia, demand for content from other Asian countries continues unabated, as shown by the “Hallyu” or Korean drama craze. Asian media creators will thus have worldwide demand for new stories, expressed increasingly through digital media, and across all platforms.
4.2.4 Recognising that a robust, dynamic media sector is crucial to building a nation’s economic competitiveness and cultural heritage, various governments across the Asia Pacific region have already stated their strategies for accelerating the development of their local media industries. On the one hand, Singapore will face more competition as a media centre. But on the other, there will be more opportunities for different cultures to interact and produce innovative, engaging stories to meet the demands of audiences online and off. Media centres can complement each other’s strengths, and together benefit from Asia’s unprecedented growth.
PricewaterhouseCoopers’ Global Entertainment and Media Outlook 2008-2012.
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5. SMFP VISION
5.1 Singapore – Trusted Global Capital for New Asia Media
5.1.1
In response to these driving forces, the vision that underpins SMFP is:
Singapore – Trusted Global Capital for New Asia Media
5.1.2
Trusted – In Singapore, story ideas and transactions are kept secure with the Republic’s internationallyrecognised intellectual protection regime and content management capabilities. The media sector will be supported by suitably skilled talent, infrastructure, and a conducive business and regulatory environment with clear, consistent and pro-development policies. Singapore’s media sector will be socially responsible, respecting the cultural sensibilities of our partners and audiences.
“Singapore is well positioned to shape the New Media by honouring Asian sensibilities while driving grassroots innovation and thinking ‘out-of-the-box’. In this new world, recreation becomes re-creation.”
Global Capital – Connected to the world, Singapore is envisioned as a leader in creating innovative media content and technology. Leveraging its international connectivity and Next Generation National Broadband Network (NGNBN), Singaporeans’ “East-meets-West” sensibility and openness to different cultural influences will blossom into new stories for global audiences. Singapore will also build upon its strategic relationships with international partners to become a nexus for media companies seeking new stories. New Asia Media – Whether it is media from New Asia, media for New Asia or Asia’s New Media, Singapore media companies will be the first choice as partners for newly confident Asian countries, as they bring their stories to the world, fusing tradition and modernity. Singaporeans will be at the forefront in creating media content that Asian audiences value and find relevant, and they will master digital media to create and exploit new business models, content, applications and services.
Dr John Seely Brown, Visiting Scholar, University of Southern California & Independent Co-chairman, Deloitte Center for the Edge Formerly Chief Scientist of Xerox Corporation and Director, Palo Alto Research Center (PARC) 19
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5.2 SMFP Desired Outcomes Engaging Singaporeans
5.2.1 SMFP aims to enhance the economic contribution of Singapore’s media sector and create new jobs. In doing so, SMFP seeks to achieve the following outcomes:
5.2.2 Singaporeans will benefit from SMFP in several ways. With more (and higher valueadding) job opportunities in the media sector, Singaporeans who wish to pursue their passions in the creative industries (arts, design and media) can earn a respectable living, changing traditional notions about the sustainability of such work. The creation of more media choices as well as quality Made-by-Singapore content and new media applications will become a source of national pride for Singaporeans as well.
Made-by-Singapore content that Singaporeans are proud of.
Boosting Industry
5.2.3 SMFP will foster a more diverse and vibrant media sector – an ecosystem – in which Singaporeans will actively participate as content creators and consumers. IDM R&D will help position Singapore on the leading edge of digital media and enable the leap into new market spaces. SMFP will provide Singapore media companies, especially small and medium enterprises, with more financial and business development support. On a larger scale, SMFP will nurture greater representation at all parts of the media value chain – from financing and producing to post-production and distribution. Leading media companies and talents will be drawn to Singapore to set up base here, to open up new business opportunities, leveraging growth in Asia.
A diverse and vibrant media ecosystem with high value-adding activities across the value chain.
Transforming Economy
5.2.4 SMFP will also serve to encourage the “embedding” of digital media within other economic sectors, propelling the growth of Singapore’s creative economy. The pervasive overlay of digital media will improve productivity, foster borderless collaboration and spur innovation in creating new consumer experiences.
Digital media as a source of innovation for the economy.
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6. STRATEGIES TO REALISE THE SMFP VISION
6.1.1
Three strategies were developed to achieve the SMFP vision. These strategies build on the achievements of Media 21, bridging every piece of the media ecosystem.
The Best City for Business (6.1) On the Leading Edge of Digital Media (6.2) Connected to the World (6.3)
To develop and attract a critical mass of world-class talent that is able to create, commercialise, and deliver new media content, MDA will work with various agencies including EDB, Contact Singapore, IDA, MOE, MOM, WDA and institutes of higher learning to nurture local talents and attract international talents, enabling Singapore’s industry to effectively address new opportunities in the media sector.
MDA will work with partner agencies and institutes of higher learning to nurture talents.
6.1.2 To prepare local media enterprises for growth and expansion, MDA will work with the industry and partner agencies SPRING and IE Singapore to equip local media enterprises with the business competencies to realise their creative stories. We will help companies acquire necessary skills in areas such as market analysis, fund raising, and intellectual property (IP) management, so that they can effectively plug into world markets and expand overseas.
6.1 The Best City for Business
To enable emerging media companies to exploit disruptive trends caused by the digital revolution, we envision Singapore as Asia’s foremost media business centre for the financing, making and trading of media content, applications and services. We will invest in developing manpower and enterprise capabilities while putting in place key enabling infrastructure to support industry growth. We will also anchor media financing activities in Singapore. In addition, MDA will be a “NextGeneration” regulator, spearheading probusiness policies that will help create a vibrant media ecosystem.
Singapore will put in place the necessary building blocks to support a vibrant media ecosystem.
6.1.3 To make Singapore a global media financing centre, MDA will anchor international media funds in Singapore and establish debt financing programs to support media enterprises and projects. Recognising the increasingly decentralised nature of digitalcentric media production, MDA will also develop incentives to attract financial and ancillary support services for media into Singapore. Supported by a strong infrastructure, IP protection and other existing legal and financial capabilities, the media financing initiatives will allow Singapore to manage panAsia investments in New Asia Media, laying the foundations for content creation, aggregation and international distribution.
“Singapore is a natural media hub. It has all the pieces required to attract commercial partners – and to build an indigenous media sector. The challenge is no longer collecting the pieces, but connecting the pieces in a way that enables dramatic, exponential innovation.” Paul Saffo, Technology Forecaster and Consulting Associate Professor Media-X Program, Stanford University
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MDA will anchor international media funds in Singapore as well as develop incentives to attract financial and ancillary support services.
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6.1.4 To provide world-class infrastructure that supports industry growth, MDA will work with partner agencies IDA and JTC to develop technological infrastructure and physical media clusters with purpose-built infrastructure to meet the specific needs of the media sector. IDA’s Intelligent Nation 2015 (iN2015) will provide the technological infrastructure through the proposed Next Generation National Broadband Network (NGNBN) – an ultra-high speed, pervasive, intelligent and trusted infocomm network. Furthermore, IDA will partner with MDA to
assess sectoral demand and set up the necessary networks, service platforms and facilities to enable the development, processing, management and delivery of media content to international destinations. MDA, JTC, IDA and partners will work with the private sector to develop Mediapolis@one-north as an icon for the media sector, with a world-class soundstage complex, networks and facilities to support media production and distribution.
6.1.5
Artist’s impression of Mediapolis@one-north.
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To ensure an environment in which businesses can flourish, MDA will spearhead policies aimed at building a vibrant media hub and marketplace, where there is improved flexibility for businesses and where consumers are empowered to make informed choices. To encourage the development of innovative services, MDA will facilitate early migration to digital broadcasting and spur the growth of interactive digital media services.
To reduce business costs and encourage multi-platform content development, MDA will harmonise content regulation and licensing across different media platforms. To incentivise further investments in media, MDA will allocate broadcast frequencies based on market principles. Underpinning Singapore’s pro-enterprise policies will be a comprehensive competition framework that will promote open access and a level playing field, benefiting both industry and consumers.
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6.2.2
6.2
On the Leading Edge of Digital Media We will help the media sector exploit new opportunities in digital media. We want a critical mass of enterprises that span the media value chain, creating and harnessing the potential media intellectual property (IP) across multiple platforms. Singapore will also leverage national research and development (R&D) initiatives to transform the media sector and nurture new stories and new growth.
6.2.1
To improve the reach and relevance of Singapore-made media content for local and international audiences, MDA will champion the creation of content across multiple devices and platforms as content migrates onto digital platforms. There will be an emphasis on Learning and Educational IP – including factual content, documentaries and children’s programming – where Singapore, with its reputation for educational excellence and good governance, has advantages. Furthermore, MDA will work with partners to redefine Public Service Content, exploring new forms and platforms to improve the impact and reach of public service programming for Singaporeans and for the world.
To build a critical mass of enterprises that will elevate our media hub status, MDA and EDB will develop and attract high value-adding companies across the media value chain, from production to distribution and media services. EDB will attract leading digital media companies to set up the full value chain of activities in Singapore. By leveraging the experience, market access, technology, business networks, and best practices of leading media companies, Singapore will build the critical mass of activities needed to sustain continual growth and create a vibrant enterprise ecosystem to spur greater collaboration and innovation. Complementing EDB’s efforts, MDA will work with partners to develop and promote homegrown enterprises with potential to excel in the world market. MDA will also boost demand for location filming and media services here through incentives that will complement those of other media production centres. Together, we will raise Singapore’s value proposition across the media value chain. MDA will boost demand for location filming and media services here through incentives.
6.2.3
Create Made-by-Singapore content, applications and services for the world.
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To spur new growth through R&D, the multi-agency Interactive and Digital Media Program Office (IDMPO) aims to create a thriving R&D ecosystem to be the source of innovation for the media sector, yielding economic and social dividends. Some of its initiatives so far include: the “Flagship2B” and “Futurescape” programs, which support industry R&D and subsequent commercialisation; “i.JAM”, which provides seed funding and mentorship for individuals and start-ups to undertake grassroots experimentation; and “i.ROCK”, which develops centres of research
excellence within institutes of higher learning. To better mesh industry needs with research outcomes, IDMPO will make research outcomes available for experimentation and commercial deployment, identifying and boosting naturally emerging strengths from R&D initiatives that could potentially spawn new industries here, for instance, new media applications in immersive learning, “Co-space”/mixed reality, digital advertising and virtual 3D worlds.
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6.3
Connected to the World While boosting the Singapore media sector to create more innovative digital media, MDA will continue working with partners to expand Singapore’s international networks and strategic media partnerships, and enhance the international appeal of our media content, applications and services. Eventually, we aim to make Singapore the “media nexus” for Asia – a Global Capital for New Asia Media.
7. STRATEGIES TO ACTION 7.1
6.3.1
6.3.2 To position Singapore as a media nexus, MDA and IDA will work together to transform Singapore into a marketplace to facilitate networking, deal-making and trading of media assets, leveraging both digital platforms and physical market events. IDA’s iN2015 “Digital Marketplace” will attract major media players to hub their asset storage, management and distribution services in Singapore. Working with IDA, MDA will coordinate the establishment of a regional “Media Business Exchange” (MBX) to serve the digital hubbing and
business collaboration needs of the ASEAN region. Furthermore, MDA will work with IDA and partners to build up our trading and distribution capacity for media content, tools and services, taking advantage of the international networks that Singapore has cultivated over the years. MDA will also anchor and build up flagship media market events in the areas of film, television, broadcast and entertainment technology in Singapore.
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7.1.2
7.2
The successful implementation of the SMFP strategies will require national collaboration across multiple government agencies. Of these, the key ones are MDA, EDB and IDA. MDA’s mandate is to champion the development of a vibrant media sector in Singapore: one that nurtures homegrown media enterprises and attracts direct foreign investment for economic growth, new jobs and greater economic dynamism. MDA takes care of the building blocks for the media sector, including the development of manpower and enterprise capabilities, media financing and proenterprise regulation. MDA also helps local companies to create Madeby-Singapore media and go global through its industry development schemes.
7.1.3 EDB leads in attracting foreign investments to create higher valueadded and good jobs for Singapore. It is the one-stop agency that facilitates and supports international investors, including those in the media sector, as they seek more value-creating operations, higher sustainable returns and new business opportunities.
7.1.4 IDA leads in providing the infrastructure and development platforms for the processing, management and distribution of digital media content and services. IDA’s iN2015 Masterplan supports the overall national effort to develop the IDM sector through the provision of enabling service and technological infrastructure; as well as cluster transformation projects.
A Seamless, Whole-of-Government Approach 7.2.1
Networking with foreign companies to promote Made-by-Singapore media content.
6.3.3
Singapore will be transformed into a media marketplace to facilitate networking, deal making and trading of media assets.
7.1.1
To encourage international partners to grow their media industries together with Singapore’s, MDA will forge strategic partnerships with like-minded “twin cities”, with whom collaborations will be forged on multiple levels, including governmentto-government policy exchanges, co-productions, content mirroring and distribution, R&D, academic exchanges, education and media skills training. MDA will also identify and engage with “emerging” markets across Asia, including ASEAN. With this network, Singapore and its partner countries can tap on one another for talents, collaborators, financing and markets.
SMFP Lead Agencies and Their Roles
To grow Singapore media companies into global players, MDA will actively partner IE Singapore and industry associations to help Singapore companies gain traction in overseas markets through participation in key international trade markets. Furthermore, MDA and partners will invest in the international branding and marketing of Made-by-Singapore media.
Adopting a whole-of-government ethos, MDA, EDB and IDA will work closely with other government agencies to champion the development of the media sector through SMFP. Together, these agencies will work to provide a seamless government experience for all media companies and professionals who share our vision.
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8. THE STORY BEGINS‌
8.1
SMFP Key Agencies
SMFP SMFP charts the path for Singapore through a vastly changed media environment shaped by the children of the digital revolution and an ascendant Asia. In this future, Singapore aspires to become a Trusted Global Capital for New Asia Media, with economic and cultural opportunities for both Singaporeans and for our international partners. SMFP shows how Singapore intends to bridge gaps and connect different parts of the nascent media ecosystem here, so that Singapore will be the best place for business, at the leading edge of digital media, connected to the world.
SMFP Partners and Stakeholders Ministries:
Statutory Boards:
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32
SMFP Partners and Stakeholders MDA Board
33
MDA Board
Chairman
Designation
Immediate Past Board Member
Designation
Dr Tan Chin Nam
Chairman, Media Development Authority
Prof. Isaac Kerlow
School of Art, Design and Media Nanyang Technological University
Board Member
Designation
Dr Christopher Chia
Chief Executive Officer, Media Development Authority
Eric Khoo
Film Director Zhao Wei Films Pte Ltd
Dr Suzaina Bte Abdul Kadir
Assistant Professor Lee Kuan Yew School of Public Policy National University of Singapore
BG Lim U Yang Hugh-Reginald
Deputy Secretary Ministry of Law
Prof. Chong Tow Chong
Executive Director Science & Engineering Research Council Agency for Science, Technology and Research
Dr Finian Tan
Chairman Vickers Financial Group (S) Pte Ltd
Thomas Martin Keaveny
Executive Vice President and Managing Director Discovery Networks Asia Pacific
Chan Yeng Kit
Permanent Secretary Ministry of Information, Communications and the Arts
Ian Anthony McDonald
President Hong Leong Finance Ltd
Hri Kumar Nair
Director Drew & Napier LLC
RADM Ronnie Tay
Chief Executive Officer Infocomm Development Authority of Singapore
Christopher Thompson
Vice President & General Manager Electronic Arts Asia Pacific Pte Ltd
Ms Zaihirat Banu
Chief Executive Officer Oak3 Films Pte Ltd
BG Tan Meng Dui
Director Military Intelligence Singapore Armed Forces
Manohar Khiatani
Deputy Managing Director Economic Development Board
Assoc. Prof. Adrian David Cheok
Deputy Director (Research) Interactive & Digital Media Network Institute National University of Singapore
Wayne Chou
Director (Non-executive) Popular Holdings
Douglas Abrams
Managing Director Expara Pte Ltd
Billy Koh
Founder & Managing Director Ocean Butterflies Music Pte Ltd
MDA Board Immediate Past Board Member
Designation
Ms Kelly Chew
Senior Vice President Global Marketing, Asia Pacific Region Sony BMG Music Entertainment Asia Inc.
Goh Eck Kheng
Publisher and Managing Director Landmark Books Pte Ltd
MDA Senior Management Senior Management Member
Designation
Dr Tan Chin Nam
Chairman
Dr Christopher Chia
Chief Executive Officer
Michael Yap
Deputy Chief Executive Officer Executive Director, Interactive Digital Media R&D Program Office Director (Covering), Interactive Media & Games
Seto Lok Yin
Assistant Chief Executive Officer, Resource Development Executive Director, Infrastructure Program Office
Kenneth Tan
Chief Operating Officer Director (Covering), Film & Publishing Director, Singapore Film Commission
Yeo Chun Cheng
Chief Information Officer Director (Covering), Broadcast & Music
Cassandra Tay
Director, Communications and Community & International Relations
Tham Wai Kin
Director, Talent Development
Heng Li Lang
Director, Media Financing
Ling Pek Ling
Director, Development Policy
Pam Hu
Director, Customer Services & Operations
Amy Chua
Director, Media Content & Standards
Tow Joon Lai
Director, Corporate Services
Lim Chin Siang
Director, IT & Technology
MDA International Advisory Panel (2007) IAP Member
Designation
Andrew Craissati
Chairman and CE Transpac Media Limited
Greg Coote
Co-Executive Chairman Anytime Pte Ltd
Dr John Kao
Chairman & Chief Executive Officer Kao & Company
Dr John Seely Brown
Visiting Scholar University of Southern California (USC) 34
MDA International Advisory Panel (2007) (Cont.)
Industry Contributors (2007 - 2008)*
IAP Member
Designation
Regulatory-Industry Forum (17 Oct 2007)
Prof. Dr.-Ing. José L. Encarnação
Professor of Computer Science at the Technische Universität Darmstadt Head of the Interactive Graphics Research Group (TUD-GRIS) Chairman of the INI-GraphicsNet Foundation in Darmstadt Chairman of the Board of Directors Computer Graphics Center
Name
Designation
Ray Tan
Country Manager, Berjaya HVN (S) Pte Ltd
Dilson Tan
Operations Executive, Berjaya HVN (S) Pte Ltd
Shawn Galey
General Manager, Bloomberg TV
Brett Hogg
General Manager, Buena Vista Columbia TriStar Films (Singapore) Pte Ltd
Dr Kees A. Schouhamer Immink
President and Chief Executive Officer Turing Machines Inc.
Christopher Ng
General Manager, Electronic Arts Asia Pacific Pte Ltd
Paul Saffo
Technology Forecaster & Consulting Associate Professor Media-X Program Stanford University
Ms Clara Cheo
Financial Controller, Golden Village
Ms Melissa Edwards
Snr Executive, Golden Village
Shekhar Kapur
Filmmaker and Director
Jamshaid Akbar
Chief Executive Officer, GoMobile Pte Ltd
Youngsuk Chi
Vice-Chairman Elsevier
Jonathan Spink
Chief Executive Officer, HBO Asia
Lawrence Yuen
Snr VP & General Counsel, HBO (S) Pte Ltd
Sim Wee Boon
Acquisition Director, InnoForm Media Pte Ltd
Edmund Yong
Chief Technology Officer, Innoxius Technologies PL
MDA International Advisory Committee on Media Infrastructure (6 – 8 May 2008)
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IAC Chairman
Designation
Raymond Wong
General Manager, KOEI Entertainment Singapore Pte Ltd
Greg Coote
Chairman and Chief Executive Officer Dune Entertainment LLP
Michael Toh
Chief Operating Officer, M2B World AP Pte Ltd
Ms Tong Siew Khim
Financial Controller, M2B World AP Pte Ltd
IAC Member
Designation
Shekhar Kapur
Filmmaker and Director
Ms Cheryl Neo
PR Manager, M2B World AP Pte Ltd
Gerry Moriarty
Chairman Macquarie Communications Infrastructure Group
P N Balji
Editorial Director, MediaCorp Press
Mock Pak Lum
Chief Executive Officer, MediaCorp Technologies
Steve Papazian
President Physical Productions, Warner Brothers Pictures
Kenneth Liang
Executive VP (TV Programming & Production), MediaCorp TV
Jonathan Foo
Group Managing Director, Mega Media Pte Ltd
Lord David Puttnam
Deputy Chairman Channel 4
Ms Chen Sin Yee
Snr Manager, Corporate Devt, MobileOne Ltd
Prof. Jonathan Taplin
Adjunct Professor, Annenberg School for Communication University of Southern California
Lee Wing Kai
General Manager, Engineering, MobileOne Ltd
Ms Wang Li-Na
General Manager, Product & Services, MobileOne Ltd
Industry Advisor
Designation
Chong Quek Kwong
General Manager, Strategic Planning & Market Research, MobileOne Ltd
Lucas Chow
Chief Executive Officer, MediaCorp Pte Ltd
Grant Watts
General Manager, MSN, SEA, Microsoft
Ian Anthony McDonald
President, Hong Leong Finance Ltd
Assoc. Prof. Eleanor Wong
Chairman/Director, Legal Skills Programme, Faculty of Law, NUS
Public Sector Advisor and Contributor
Designation
Pawan Gandhi
Head of Mobile TV and Video, Asia Pacific, Nokia Pte Ltd
Giulio Dorrucci
Founder & Chief Executive Officer, PGK Media Pte Ltd
Ko Kheng Hwa
Managing Director, Economic Development Board
Leong Kwok Seng
Director & Chief Executive Officer, Rediffusion Pte Ltd
Philip Su
Assistant Chief Executive Officer, JTC Corporation
Peter Kwok
Director, Rediffusion Pte Ltd
Khoong Hock Yun
Assistant Chief Executive Officer Infocomm Development Authority
Jeffrey Paine
Director, Rediffusion Pte Ltd
Norris Wong
Director (Industry Development) Ministry of Information, Communications and the Arts
Ms Caroline Ngui
Group Editor-in-Chief, SPH Magazines
Goh Wee Wang
General Manager, SPH Unionworks
Kok Ping Soon
Director (Resource Division), Ministry of Trade and Industry
Ms Khor Siew Kim
Snr Corporate Counsel, Secretariat/Legal, SPH Unionworks
Jacqueline Tan
Director (Infocomms & Media), Economic Development Board
Sean Slattery
VP (Regulatory& Interconnect Strategy), SingTel Ltd
Ms Grace Paul
Director (Regulatory & Interconnect Strategy), Singtel Ltd
* This list is not exhaustive and MDA greatly appreciates all who have contributed in one way or another to the SMFP blueprint.
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Regulatory-Industry Forum (17 Oct 2007) (Cont.) Name Designation
Consultation by SMFP Taskforces (Sep - Nov 2007) (Cont.) Name Designation
Philip Wu
Director (Content Acquisition & Marketing IPTV & Content) Singtel Ltd
Ms Jessica Kang
Director - Client Relationships, Standard Chartered Bank
John Drury
Director, VHQ TV Pte Ltd
Tan Chih Chong
Executive Producer, Sitting in Pictures Pte Ltd
Bill Bowling
Location Specialist, Warner Bros (US)
Ms Jacqueline Chan
General Manager, Southern Star Singapore
Ms Ang Hui Keng
VP (Finance, Distribution & Operations) SPE Networks – Asia Pte Ltd
Max Phua
Business Development Director World Scientific Publishing Co
Tim Goodchild
Head, Regulatory & Interconnect, StarHub Ltd
Ms Wendy Lim
Regulatory Manager, Regulatory & Interconnect, StarHub Ltd
Patrick Lim
VP, IP&M CableTV Services, StarHub Ltd
Nirav Haji
Director, Network Distribution SEA, Turner Broadcasting
Yong Wui Pin
Operations Manager, VT Communications
Consultation by SMFP Taskforces (Sep - Nov 2007) Name Designation
37
MDA International Advisory Committee on Media Infrastructure (6 - 8 May 2008) Name Designation Bert Tan
Managing Director, Bert Lighting House
Vincent Lim
Managing Director, BIG Communications Pte Ltd
Peter Barber
Director of Creative Services, Blackmagic Design Pte Ltd
Freddie Yeo
General Manager, Infinite Frameworks Pte Ltd
Jonathan Foo
Group Managing Director, Mega Media Pte Ltd
Jack Neo
Filmmaker and Director, Neo Studios Pte Ltd
Sebastian Tan
Group Managing Director, Shooting Gallery Pte Ltd
Rennie Gomes
Managing Director, Yellow Box Studios Pte Ltd
Tony Chow
President, AIPRO
Douglas Abrams
Deputy Co-Chairman, BANSEA
Ms Jocelyn Little
Managing Director, Beach House Pictures Pte Ltd
Wilson Silva
Director, BIG Communications Pte Ltd
Derek Reeves
Asia Pacific Rep, Nelvana Studios, Corus Kids
Ong Geok Yeow
General Manager & Head Structured Finance, IFS Capital Pte Ltd
Ms Low Yen Ling
AVP, IFS Capital Pte Ltd
Joel Lin
Executive Director, Imagine Omnimedia Pte Ltd
Marc Ford
Independent
Bryan Seah
Supervising Producer (Development), Infocus Asia Films Pte Ltd
Ms Lynne Loi
Senior VP, Program Acquisitions and Distribution InnoForm Media
Mrs Triena Ong
Managing Editor and Head of Publishing Institute of Southeast Asian Studies (ISEAS)
Allan Simonsen
Chapter Coordinator International Game Developers Association (IGDA) Singapore
Thomas Chia
Director, Lighthouse Pictures
Steven Blackburn
Group Manager, Third Party Publishing, Asia, Microsoft
SMFP Main Secretariat (MDA)
Ms Karen Teo
Account Manager, Third Party Publishing, Asia, Microsoft
Toh Kai Ling
Deputy Director, Strategic Planning Group (SPG)
Philip Wu
Director, Neo Studios Pte Ltd
Leon Lim Wen Hui
Senior Management Executive, SPG
Ms Emmeline Yong
Director, Objectifs Pte Ltd
Aloysius Sim Chee Hock
Senior Manager, SPG
Ms Wahyuni A Hadi
Manager, Objectifs Pte Ltd
Marcus Moo Hon Choong
Senior Manager, SPG
Sim Wee Chee
Director International Sales, Panpac Education Pte Ltd
Pamela Ong Yan Shan
Management Executive, SPG
Pang Tuck Wing
Chief Financial Officer, RGM Entertainment Pte Ltd
Joyce Lim Wan Pin
Management Executive, SPG
Adrian Ong
Chief Executive Officer, The Right Angle Media Pte Ltd
Seng Choon Meng
Creative Director, Scrawl Studios Pte Ltd
David Kwok
Chairman, Singapore Animators Connection
Thierry Delarue
Director - Client Relationships, Standard Chartered Bank
Inter-Agency Coordination Group MDA Dr Christopher Chia
Chief Executive Officer
Michael Yap
Deputy Chief Executive Officer and Executive Director (IDMPO)
Seto Lok Yin
Assistant Chief Executive Officer (Industry)
EDB Manohar Khiatani
Deputy Managing Director
Linda Sein Wai Wai
Executive Director, Infocomms & Media
Angeline Poh Chai Li
Head, Infocomms & Media
Bernard Siew Kar Wai
Assistant Head, Infocomms & Media
IDA Thomas Lim
Director (Digital Media & Entertainment)
Kimberley Foo
Assistant Director (Digital Media & Entertainment)
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SMFP Taskforces (MDA) (Sep - Nov 2007) Regulatory Name
Division
Michael Yap
Division
Designation
Chief Information Officer Sponsor
Role
Designation
Role
Yeo Chun Cheng
Deputy Chief Executive Officer and Executive Director (IDMPO)
Sponsor
Christopher Ang
Strategic Program Deputy Director Development (SPD), SPG
Manager
Irene Choo
CLS
Manager
Member
Jason Teo
CIR
Senior Manager
Member
Samantha Loh
BD
Assistant Director
Member
Ruth Wong
MP
Senior Manager
Member
Goi Choon Kiat
Media Content (MC) Senior Manager
Manager
Jason Hoong
Media Policy (MP)
Senior Assistant Director Manager
Ahmad Shuhaimi bin Jailani
Business Development (BD)
Assistant Director
Member
Chang Sook Fen
MP
Senior Manager
Member
Chetra S
MC
Deputy Director
Member
Chia Su Jean
BD
Manager
Member
Dorothy Lai
Customer and Licensing Services (CLS)
Assistant Director
Member
Eileen Ang
MP
Senior Assistant Director Member
Eric Tan
Community and International Relations (CIR)
Assistant Director
Ho Teong Zee
Funding Schemes (FS)
Assistant Director
Seah Wee Thye BD Deputy Director
Resource Person
Tessa Mae Monteiro Comms Manager
Resource Person
Strategic Foci Name
Member
Member
Division
Designation
Role
Seto Lok Yin
Assistant Chief Executive Officer (Industry)
Sponsor
Michelle Lui
BD
Deputy Director
Manager
Carlene Tan
BD
Manager
Member
Donny Kristianto
BD
Management Executive Member
Ervin Ann
BD
Manager
Member
Regulatory Name
Division
Designation
Role
Lim Su Ling
BD
Manager
Member
Lai Lei Khim
MP
Assistant Director
Member
Tan Shew Heng
BD
Manager
Member
Madeei A R
MC
Senior Assistant Director Member
Yusmawati Yahya
BD
Assistant Manager
Member
Ngiam Shing Shian
IDMPO
Manager
Member
Tan Sze Siang
IT and Technology (IT&T)
Senior Manager
Member
Leon Lim Wen Hui
SPG
Senior Management Executive
Strategic Prog Rep Resource
Tania Patricia Lim
MP
Assistant Director
Member
Assistant Director Person
Division
Research & Development Name
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Public Service Content Name
Designation
Role
Michael Yap
Deputy Chief Executive Officer and Executive Director (IDMPO)
Sponsor
Chee Yeow Meng
IDMPO
Program Director
Manager
Adeline Lim
Communications (Comms)
Assistant Manager
Member
Adriana Lee
CIR
Assistant Manager
Gerald Tok
BD
Lim Chin Siang Toh Hun Boon
Ahmad Shuhaimi bin Jailani BD Heng Li Lang
Capability Acting Director Development (CD)
Resource Person
Keh Li Ling
BD Director
Senior Assistant Person
Resource
Teo Chor Guan
IDMPO (Game Lab)
Program Director Person
Resource
Internationalisation Name
Division
Designation
Role
Senior Management Executive
Deputy Chief Executive Officer and Executive Director (IDMPO)
Sponsor
Member
Michael Yap
Member
Cheah Sin Liang
CIR
Deputy Director
Manager
IT&T
Director
Member
Doreen Chua
BD
Senior Manager
Member
Finance, Corporate Services (CS)
Manager
Member
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Internationalisation Name
Division
Designation
Role
Lim Chin Siang
IT&T
Director
Member
Suryahti Abdul Latiff
CIR
Senior Manager
Member
Lin Yang SPD Manager
Strategic Prog Rep
Marcus Moo Hon Choong SPG Senior Manager
Strategic Prog Rep
Heng Li Lang CD Acting Director
Resource Person
Infrastructure Name
Designation
Role
Seto Lok Yin
Division
Assistant Chief Executive Officer (Industry)
Sponsor
Seah Wee Thye
BD
Deputy Director
Manager
Daphne Boey
BD
Manager
Member
Low Chin Chau
IDMPO
Program Director
Member
Tan Sze Siang
IT&T
Senior Manager
Member
Lim Teck Hong SPD
Manager Prog Rep
Strategic
Financing Name
Division
Designation
Role
Heng Li Lang
CD
Acting Director
Sponsor
Jayce Tham
CD
Acting Manager
Manager
Harry Ong
CD
Senior Manager
Member
Sharon Chia
Legal, CS
Legal Counsel
Member
Tan Shew Heng
BD
Manager
Member
Toh Hun Boon
Finance, CS
Manager
Member
Marcus Moo Hon Choong SPG Senior Manager
Resource Person
Capability & Manpower Name
Division
Designation
Role
Heng Li Lang
CD
Acting Director
Sponsor
Teh Leng Leng
CD
Actiong Head
Manager
Brandon Ong
CIR
Management Executive Member
Ho Tan Chee
CLS
Senior Manager
Member
Ngiam Shing Shian
IDMPO
Manager
Member
Sally Chua
BD
Manager
Member
Tan Lay Ping
CD
Assistant Manager
Member
Program Director (Game Lab)
Resource Person
Teo Chor Guan IDMPO
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