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intent of visiting trade fairs, Messe Frankfurt has been strongly focusing on developing standard protocols and a framework for enhanced measures for hygiene and safety at their Exhibitions and Conferences in India.

It was also interesting to note that - while only 16 percent of respondents attended online exhibitions in June 2020, this trend has quickly shifted to 29 percent in September 2020 showcasing that hybrid exhibition will play a vital role in the future. Mr. Raj Manek, Managing Director, Messe Frankfurt Trade Fairs India Pvt Ltd shared: “Technology will play a significant role in enhancing the experience of physical exhibitions in future, so as organizers we are using this as an opportunity to build our digital tools more rapidly and open up new avenues for a business that can intelligently complement our existing trade shows.

As a group that has been into the trade fair business for centuries, we strongly believe that business relations and personal encounters at exhibitions will be irreplaceable but offering a hybrid platform will become a standard feature at our physical events so that we continue to enable our customers to expand the reach and transform virtual connections into face-to-face interactions.” Known for its trade fair history of 780 years, Messe Frankfurt is the world’s largest trade fair, congress, and event organizer with its own exhibition grounds. The Indian subsidiary, with a portfolio of 20 trade fair brands and over 30 conferences, hosts some of the country’s leading trade fairs such as LED Expo (Mumbai & Delhi), Light India, Media Expo (Mumbai & Delhi), Techtextil India, ACMA Automechanika New Delhi, Rail India conference, NGV India Summit among others, covering the automotive, automation, lighting, technology, textiles, consumer goods, entertainment, media and creative industries.

Globally, Messe Frankfurt has ‘restarted’ exhibitions with the opening of Intertextile Shenzhen Apparel Fabrics and Yarn Expo in July 2020 in China and the Summer Nordstil in September 2020 in Germany. “The survey results also go on to show the crucial role exhibitions can play in enabling Indian businesses to find right sourcing partners amidst the current environment and more so in the post-covid era.” concludes Manek.

The government of India has issued new guidelines under Unlock 5.0, allowing Business to Business (B2B) exhibitions to resume with effect from 15th October 2020, with new SOPs as issued by the Department of Commerce.