APPLIED THEORIES OF DESIGN / SDES 704 / PROF. HARI NAIR / WINTER 2018
WEARABLE
TECHNOLOGY MAXIMILIANO ACEVEDO / MICHAEL BOU-MAROUN / SHERRY WU / KEXIN LI / KUSHAL KARWA
TABLE OF
CONTENTS 3. The Team 4. Project Scope 5. Intent Statement 6. Value Propositon 7. Reseach Plan 8. 01 RESEARCH 9. Convergence Map 10. Trends/ Key Facts 11. Stakeholders Map 12. Trends Matrix 13. Observations 14. Interview Quotes 15. Survey Data 17. Cultural Probe 18. Probe Data
22. 02 ANALYSIS 23. Analysis Summary 25. Affinity Mapping 26. Affinity Mapping 27. Parking Lot Sketckes 28. Affinitized Data 32. 03 SYNTHESIS 33. Synthesis Summary 34. Design Criteria 35. User Personas 36. Possible Insights 41. User Testing 42. Testing Survey 43. Testing Insights
44. 04 SOLUTION 45. Soultuon Summary 46. Solution Ideation 47. ERAF Diagram 48. Business Model 49. Prototype Ideation 50. Customer Journey 51. Prototype Iteration 52. Final Prototype 54. Promotional Ad 55. App Interface 56. Sources
THE
TEAM
Michael Bou-Maroun M.A. Design Management
Maximiliano Acevedo M.A. Design Management
Kexin Li M.A. Industrial Design
Kushal Karwa M.A. Industrial Design
Xuan Wu M.A. Industrial Design
SCOPE The report includes the study of how bio-hacking and the latest trends in fashion are merging to create innovative wearable technologies used to aid in maintaining a healthy and active lifestyle.
INTENT
STATEMENT With the rapid increase in biometric technology and the growing trend of biohacking, customers are expecting easy, affordable, and comfortable ways of tracking their health. Through understanding the opportunities of the current fashion trends and healthy-living trends, there is an opportunity to develop a smart, wearable product that assists in maintaining a healthy lifestyle.
VALUE
PROPOSITION For consumers, be that athletes, health care professionals, or the main stream consumer market, who are looking for new and easy ways to maintain a healthy lifestyle and improve overall fitness, our study provides detailed research and data through a cultural understanding and analysis of the psychology behind healthy living. We do this by interviewing and observing both those that currently maintain a healthy and active lifestyle, as well as those wishing to do more or make a change in their life. Unlike basic consumer research, our study will dive deeper into the psychology of how and why individuals track their fitness activities. This will allow greater insights into specifications for potential solutions.
CONTEXTUAL
RESEACRH PLAN Affinitization
Prototype Insight Generation Cultural Probe
Scope Field Visits
WEEK 1
WEEK 2
WEEK 3
Observations
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8
WEEK 9
WEEK 10
Survey Ideation
Interviews Secondary Research
Data Sorting
Parking Lot Trends Data Analysis
User Testing
01 RESEARCH
SENSE INTENT KNOW CONTEXT KNOW PEOPLE
CONVERGENCE MAP
artificial muscles health tracking
healthy living
sustainable research fitbit performance enhancing
TECHNOLOGY
biometric screening
CrossFit
ATHLETICS
smart fibers smart accessories
smart clothes living fibers
more exercising
wearables
interval training
lifestyle changes
charging electronics wearable solar panels
athleisure tracking accessories
comfortable clothing convenient
FASHION
TRENDS
KEY FACTS Wearable devices enhance ability to track our health Wearable technology can improve your posture and connection with the world Wearable technology is the future of fashion Designers have joined the movement towards wearables to create stylish pieces 3D printing is set to become the future of the fashion industry Solar Panels are being incorporated into clothing to help sustain our own energy Some clothing that tracks your biometrics are already available Fishing line and nylon carpet fibers may soon star as the latest in high-technology clothing Leading an “active� lifestyle means taking 10,000+ steps per day
STAKEHOLDER
Fashion Designers
MAP
Overweight Individuals
Non-Athletes
Weight Lifters Designers
Psychologists
Sick People Athletes
Drivers
Students
Health Professionals Nutritionists
Yogis Trainers
Athletic Retailers
Health Food Sotres
Scientists Business Men
TRENDS MATRIX
Former
Current
Emerging
Technology
Physical Functional Ubiquitious computing
Wearable Computers Bluetooth Calculator Watch
VR, AI AR
People
For certain purpose Hearing Impairment Cardiopath Army
Sporting Experience Athletes Amateur Player Sports Lover
High-Tech Life expereince Extreme Sporter Business usage
Category
Wearable Calcultor GoPigeon Helmet with Camera Watches
Clothing Shoes Accessories Headphones
GoPro Google Glasses Sensor insert skin Sweat Sensor
Function
Calculating Hearing Aids Status Symbol
Fitness Healthcare Sleep Aid
Brain Training Sporting Data Collection Entertainment Brain Injury
Industry and Business
Personal Making Medical Instrument
Brand Sports Product Almost 71% teenagers want wearable tech
High-Tech Company Electronic Products company
OBSERVATIONS NOTES
when conducting our observations, we targeted areas and establishments and retail enviroments that catered to those who partake in physical exercise and sought items to enhance their performance and track their health.
INTERVIEWS through our interviews, we kept the conversations casual across the board, asking simple questions about how each indivisual feels about the current trends in wearable technology. there were some basic questions to begin and the rest used as some guidelines, to ensure a causual day to day feeling with our interviewees. “I have a lof different apps to track a bunch of things. If there was a way to somehow incorporate each app or unify the best of each so there is only one app to go around and log in everything, that would be easier.” -Karen Eckberg, Active Mother
“I mind looking good when working out. It keeps me motivated!” -Felipe Alvarez, Pro Golfer
“I really care about my outfits even when I go to the gym. I will still choose athletic clothing that is fashionable” -Interviewee, Fashion Design Major
“The only thing I track is my running. I wear a Garmin watch for two or three of my runs each week to measure the distance and pace of the run. I only like to wear the watch for important workouts, long runs, or races because I try to enjoy my easy paced runs without being concerned over thr pace. for the remaining runs, i run a pace that feels enjoyable and I run a route that I already know the distance.” -Keely Eckberg, Cross Country Runner
EXERCISE FREQUENCY
twice a week
daily
17%
three times per week
the percentages are based on results gathered from an online survey we conducted to gather insights into individuals’ exercise habits and health consciousness.
19%
24%
14%
17%
9%
five times a week
once a week couple times a month
MOST IMPORTANT
ACCESSORY when asked what were the top three most important accessories used during a workout, respondants answered the following.
headphones
48%
water
36%
phone
29% shoes
26% tracking device
19%
CULTURAL
PROBE
in order to get a better understanding of how people use technology to track physical activity, we created a cultural probe and placed it in Gulfstream Center for Design and outside Foxy Loxy Cafe. The data collected is represented on the following pages.
WHAT DO YOU WEAR WHILE WORKING OUT? Leggings
BIKE 30 MIN RUN 10K STROLL IN HE PARK RUN 1 MILE SWIM 1K WEIGHT LIFT SESSION 1 HOUR OF YOGA STRECH SESSION
T-Shirt
Tank Top
Sportsbra
Professional suit
Atheltic shoes
Swim suit
Yoga pants
Accesories
Others
WHAT DO YOU TRACK WHILE WORKING OUT? Time
BIKE 30 MIN RUN 10K STROLL IN HE PARK RUN 1 MILE SWIM 1K WEIGHT LIFT SESSION 1 HOUR OF YOGA STRECH SESSION
Calories Burned
Heart Rate
Distance
Speed
Steps
Weights
Mental Health
N/A
HOW DO YOU TRACK YOUR WORK OUT? Accessories (watches, etc.)
BIKE 30 MIN RUN 10K STROLL IN HE PARK RUN 1 MILE SWIM 1K WEIGHT LIFT SESSION 1 HOUR OF YOGA STRECH SESSION
Smart Phone App
Personal Feeling
Memory
Written Notebook
N/A
WHAT DO YOU WANT TO KNOW ABOUT YOUR PERFORMANCE? Calories Burned
BIKE 30 MIN RUN 10K STROLL IN HE PARK RUN 1 MILE SWIM 1K WEIGHT LIFT SESSION 1 HOUR OF YOGA STRECH SESSION
Body Fat
Improvement (body shape, weight
Personal Records
Distance
N/A
Goals
02 ANALYIS
FRAME INSIGHTS EXPLORE CONCEPTS
once our initial research was completed, we began the process of organizing and understanding each point of data we collected, from secondary research to our primary research. at this point in our process. we realized our initial idea of what the market wanted was completely different. it gave us the opportunity to broaden our ideas and forced us to step back from what WE thought and focus on the raw data in front of us.
AFFINITY
DIAGRAMING
after the majority of our research had been conducted, we began mapping the data in various models to help formulate insights.
AFFINITY
DIAGRAMING
clustering continued. as we clustered down from our original data (yellow post its), we began to see correlations and groupings of data that could potentially lead to a final solution or insight.
PARKING LOT SKETCHES
once we clustered our data down a third time (pink post its), we began sketching possible insights. this helepd us to get all the basic ideas on paper and see where each team member overlapped in their solution ideation. through clustering the sketches, we were able to see correlations between raw data and trends/soultions.
AFFINITIZED
DATA
when we finished affinitizing our data into the final green post its, we matched the combined sketches with every data set to further narrow the choices for a solution.
AFFINITIZED
DATA I mainly stay fit by my day to day routine of walking.
The most important thing for me when i workout, i’d like to have enough water, or fresh juice also eat healthy.
I know how my body works and do what I can to take care of it.
Encouragement to have a simple day by day healthy life style.
I see technology as the future of fashion.
I think wearable technologies digital connectivity helps me to enhance my health.
I am open to use technology to enhance my healthy lifestyle.
I hope someone or a personal trainer to help me maintain my position and motion, or track of my tracking habit.
I am overwhelmed by all the health tracking options
Training performace assisted to enhance a healthy lifestyle.
To collect my training date it is important for me to know and improve my training performace, healthy scale, also camping with other people.
I am able to purchase good quality and nice sports wear that encorporates technology
I prefer to wear extremely comfortable sports wear when i workout. also i only use the helpful wearable products
The fell of how you look relates to a mind set of healthy lifestyle
I feel looks and healthy life go hand in hand.
AFFINITIZED
DATA I like how the industry is exploring and developing durable, sustainable and affordable clothing.
VR could assist me in maintaining a healthy lifestyle
I wish there were smart clothes to not only track my fitness data, but also help me adjust my body when I workout.
I see AI as the future of healthcare
Wearable technology helps make notes of my life/ exercise, and helps me make doctor appts. It connects fashion and medicine
I use wearable tech. accessories to track my fitness, but wish it was more efficient.
Interest in more in-depth data collection from wearable tech aiming to a better performance health wise.
Futuristic technology an area of interest for future development of a healthy lifestyle.
I hope wearable technology can monitoring my health non-stop, and it can have different types/technology to track.
I want to have wearable techproducts that can track my entire body condition, then send the data to my phone.
Interest in collecting concise and consistent (constant) health data.
I feel the accessories for a phone could be less obtrusive while working out.
I would like to see headphone/ accessories that are easy & comfortable to use.
Importance of headphones/ accessories while working out as a better experience.
03 SYNTHESIS
FRAME SOLUTIONS
upon the completion of our affinitization process and solution iteration sessions, we narrowed our solutions down to five possible insights to proceed forward with by using a specific design criteria triangle and user persona chart, all based on information generated from our data. we then presented our possible solutions to a group of individuals to recieve feedback on market desires.
DESIGN
CRITERIA
based on data gathered from our research, we compiled a list of design criteria to ensure we worked towards a viable and complete solution
NICE TO HAVES - FASHIONABLE - MOTIVATIONAL - PERSONALIZATION
SHOULD HAVES - CONNECTIVITY - INTERACTIVITY
MUST HAVES -
EASE SIMPLICITY UNOBTRUSIVE HIGH TECH
USER
PERSONAS PERSONA 1
PERSONA 2
PERSONA 3
18 TO 25 YEARS OLD STUDENT / YOUNG PROFESSIONAL WORK OUT 3 TO 4 TIMES A WEEK
22 TO 32 YEARS OLD STUDENT / WORKING PROFESSIONAL WORK OUT 5 TO 6 TIMES A WEEK
30 TO 45 YEARS OLD SOCCER / YOGA MOM OR DAD WORK OUT 3 TO 4 TIMES A WEEK
Due to my class schedule, I am not able to monitor or pay attention to my health as much as I would like to. I would like to monitor my health by tracking various activities such as blood pressure, heart rate, weight, steps walked, etc. The current products available in the market are a little heavy, and I tend to forget the ones I have at home. It would really beneficial if there was a way to integrate soemthing with my existing routine.
When I workout, I keep a detailed record of my body and what I am capable of. I track my what I eat, calories burned, and weight. Sometimes it gets irritating to have my headphones or cell phone with me while working out and I have to keep it aside for some of the workout. I track everything through a few different apps and devices, but it would be great to encorporate all of these into one easy to use product or service.
I am alway on the go, juggling work and kids. I sometimes feel like I never get a free moment to myself. I workout or practice yoga and meditate when I have some free time to keep my body fit always. I have gone to a trainer a few times and will go to some fitness classes as well. I currently track my steps and calories burned but would like to know some more information about my body as a whole.
PERSONA 4
PERSONA 5
21 TO 35 YEARS OLD STUDENT / WORKING PROFESSIONAL WORK OUT 1 TO 2 TIMES A WEEK
21 TO 35 YEARS OLD PROFESSIONAL ATHLETE WORK OUT EVERY DAY
At this point in my life, I do not work out quite as much as I would like. I stay somewhat active by walking most places, but thats about it. I know that I am not in the greatest shape, but want to makle a chane in my life, and need a little bit of assistance to tell me how my body is doing and what exactly I should be doing to reach my goals. I need to be motivated in my day to day life a bit more to get to where I want to be.
It is my job to stay fit and at the top of my physical performance. I keep a detailed record of my body, and have assistance form not only apps, but health professionals. I currently have some of the best accessories to track my health and performance but I am interested in 24 hour tracking. I would love to have a seamless experience while I am working out or during training.
POSSIBLE
INSIGHT 1 SMART BOTTLE -
TRACKS WATER LEVEL SENDS HYDRATION INFO TO YOUR PHONE TRACKS TEMPERATURE LEVELS REMINDS USER TO DRINK WATER CONNECTS WITH APP PLATFORM
THERE IS AN OPPORTUNITY... ...to encorporate a stylish and high tech tracking accessory into the day to day life of our consumers. ...to facilitate healthy lifestyles through digital reminders and notifications to stay hydrated.
POSSIBLE
INSIGHT 2 SENSOR HEADPHONES - REAR EAR MOUNTED, SENDS SOUNDS THROUGH COCLEAR - TRACKS HEALTH THROUGH SENSORS MOUNTED ON EAR PIECES (HEART RATE, BLOOD PRESSURE, STEPS...) - GPS LOCATION SYSTEM - BLUETOOTH CONNECTIVITY
THERE IS AN OPPORTUNITY... ...to create a less cumbersome and bulky accessory for easy health tracking. ...to provide enhanced health data and overall experience through an existing popular accessory.
POSSIBLE
INSIGHT 3 SMART FIBER CLOTHING - CLOTHING THAT TRACKS YOUR PERFORMANCE - TRACKS HEALTH THROUGH SMART FIBERS (BLOOD PRESSURE, HEART RATE, STEPS...) - MONITORS WORKOUT EFFICIENCY - BLUETOOTH CONNECTIVITY
THERE IS AN OPPORTUNITY... ...to create a fashionable and functional line of athletic clothing that does not currently exist in the market. ...to facilitate serious athletes in tracking an enhancing their overall performance.
POSSIBLE
INSIGHT 4 PATCHES -
SEAMLESS WAY TO TRACK HEALTH CHANGE PATCH EVERY MONTH TRACKS HEALTH DATA GPS LOCATION SYSTEM BLUETOOTH CONNECTIVITY
THERE IS AN OPPORTUNITY... ...to assist in non-stop monitoring of important health data to maintain a healthy life and body. ...to create a seamless and discreet way to track one’s health without an additional accessory.
POSSIBLE
INSIGHT 5 SMART SHOES - TRACKS SPEEDS, DISTANCE, FORM OF STEP - TRACKS HEALTH THROUGH EMBEDDED SENSORS (BLOOD PRESSURE, HEART RATE, STEPS...) - GPS LOCATION SYSTEM - BLUETOOTH CONNECTIVITY
THERE IS AN OPPORTUNITY... ...to increase awareness of movement and running style for serious runners. ...to further improve an existing necessary accessory for dady to day and exercise wear.
USER
TESTING
in order to get a better understanding of the desire for certain products on the market, we held a small user testing/ focus group session. we asked participants to let us know what were the most important “things� they tracked and which of the firve insights we generated appealed to them the most.
USER TESTING
SURVEY
Health Tracking
heart rate 50%
What are the five most important aspects/ data points you want to know when using a tracking device.
calories 50% weight 50%
distance 50%
steps 50%
a
Rank 1-5 with 1 being the most important.
blood pressure 50%
Speed
Flights Climbed
Sp
Weight
Lactate (muscle cramping)
We
Gluclose (diabetes, hypoglycemic)
Sodium (dehydration)
Glu
Temperature
Heart Rate
Te
Steps
Blood Pressure
St
Calories Burned
Hydration
Ca
Distance
pH (repiratory rates)
Dis
this survey assisted in generating specific tracking needs of our client base. we asked our participants what were their top five most important aspects of data they wished to be tracked.
TESTING
INSIGHTS “The patch seems like it would be the eaiest to integrate into my life, but a waterbottle may be the easiest to market” - Participant
“I really like the headphones, but I already have a set and I am not so sure if i would be willing to buy another pair just to have an added feature.” - Participant
“Headphones ans waterbottles are the best. I mean look at the table right now. how many of us have both of those already with us” - Participant
“If I were to go with the patch, I would be worried about getting notifications all the time. It may stress me out.” - Participant
“The patch is a really cool idea. I am always on the go and extremely busy and having something like that to constantly track my health would be awesome! I love my clothes already, so im not sure that buying another workout shirt would be on my radar. Then I woud have to buy a bunch of the same in order to track, or continually wash the one shirt.” - Participant
04 SOULTION
REALIZE OFFERINGS
once our final insights and data were gathered, we forged forward with one final product to place on the market. after nine weeks of in depth research, we feel this product incorporates all that our market base desires and is on trend with where wearable technology and healthy living is going.
SOULUTION
IDEATION based on user data and insights, we proceeded forward designing a trackining patch to be discreetly worn by the users. we pulled from user feedback about the solution being seamless with their existing routines, hightech while fashionable, and provide constant and continuous health data, connected to their smartphones. we began by exploring various shapes and sizes
ERAF
DIAGRAM CFO IT
HR
COO
CTO Swim
Online
se
Mag
know
ATHELETES
MEDIA
deve Golfer Yoga
gn
Coach
infl ue
nc
TECHNOLOGY NFC
e
se rti
ve d a
match
News
Headphone Tech
Blogs
APPEARANCE Circle
GPS Sweat sensor
Store
desi
lop
X-Country runner
disp lay
Skate boarding
CDC
ENTERPRISE
o ll t
Model
need
using and ERAF Diagram, we began to get a better understanding of the relationship between each entity who would utilize our solution and the attributes each entity had associated with it, as well a how each was influenced by the other. this further revealed hidden relationships and captured the current market conditions for which we were launcing the solution.
CMO
Triangle
Rectangle
BUSINESS MODEL
CUSTOMER RELATIONSHIP KEY ACTIVITY HEALTH TRACKING USING BODY PATCH (BLOOD PRESSURE, HEART RATE, DISTANCE TRAVELLED, DIABETES)
VALUE PROPOSITION
REFERRAL REWARDS COMPLIMENTARY COUPONS SOCIAL EXPERIENCE DOOR DELIVERY SOCIAL MEETUPS
BETTER HEALTH ACTIVE LIFESTYLE HEALTY LIVING
KEY PARTNERS
CUSTOMERS
3M (FOR PATCH DEVELOPMENT)
ATHELETES TRAINERS HEALTH PROFESSIONALS NON- ATHELETES STUDENTS NNUTRITIONIST
BLUEMAESTRO (BLUETOOTH SENSOR MANUFACTURER) https://www.bluemaestro.com/
ECCRINE SYSTEMS,Inc (SWEATRONICS) https://www.eccrinesystems.com/
MOUSER ELECTRONICS (NFC SENSOR MANUFACTURER) https://www.mouser.com/applications/rfid-nfc/
COSTS $80 - $100/Set
KEY RESOURCES
CHANNELS
PACKAGING DESIGNER PRODUCT DESIGNER PROGRAMMERS & TECHNOLOGIST MARKETING TEAM TECHNOLOGY PARTS - GPS, SWEAT, BLUETOOTH, NFC SENSORS
FEDEX UPS USPS DHL
REVENUE AMAZON ONLINE SALES OFFICE SALES RETIAL STORE SPORT SHOPS
PROTOTYPE IDEATION
once a form and shape was decided on, we began to sketch out possible sizes and packaging ideas for our solution. through researching the technology involved to make our prototype, we were able to determing the perfect ergonomic size.
CUSTOMER JOURNEY
Pre-Engagement
Decision Process
Initiation
Completion/ Usage
Reflection
PROTOTYPE ITERATION
we then started to build and prototype our solution. we went through multiple stages to determine not only the size, material, texture, and flexibility of the patch, but the packaging as well.
FINAL
PROTOTYPE
FINAL
PROTOTYPE
FINAL
PROTOTYPE
TRACK PATCH
FINAL
PROTOTYPE
PROMOTIONAL MATERIAL
WWW.TRACKPATCH.COM
SUCCESS TRAINS, FAILURE COMPLAINS. KEEP TRACK WITH TRACK PATCH
IT WILL NEVER BE PERFECT. MAKE IT WORK. KEEP TRACK WITH TRACK PATCH
WWW.TRACKPATCH.COM
to give customers an easy understanding of the capabilities of the patch, photographed our product in action.
APPLICATION INTERFACE
in order to give our customers the full connectivity they desired, we also designed the beginnings of an application that integrated every aspect of out tracking device into one easy to use interface. we wanted to eliminate as many of the other applications as possible in order to crate one overall seamless tracking center. further down the road we hope to create a full community of those interested in tracking and connecting.
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