ABOUT THE DESIGNER
Michael Gabriel Esguerra Bacungan 01
Hi there! I’m Michael Bacungan, a designer who loves illustrating; I specialize in editorial illustration, creating visuals that revolve around fashion and gender expression. What separates me from other artists is the way I use shape language to build form. Since the work I produce simultaneously goes hand in hand with graphic design, I like combining visual aspects from both mediums to produce concepts that help visually communicate a message. Given that my work targets a specific niche, I would say that serves as an advantage in making my pieces stand out.
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TABLE OF Error Flip N.GO Kosa Nike Brand Applications Kitsch E-Portfolio Comme des Garcons Brand Applications Metamorphosis Digital Zine
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05-08 09-12 13-16 17-20 21-23 24-27 28-31
CONTENTS
LET'S START
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Design Assets created by the tone design team
ERROR
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Product Mock-ups for Tone Design Studio Tone Design Studio is a branding agency based in Saudi Arabia. They hired me as a freelance graphic designer to create personal brand mock-ups for a coffee shop called "Error." While creating these mockups, I took note of the target consumer and overall values integrated by Error; to produce brand applications that look urban, playful, young, and modern. By utilizing the design assets created by the Tone design team, I made contextual imagery to give life to the visual imagery of the brand.
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FLIP Product Mock-ups for Tone Design Studio 09
Design Assets created by the tone design team Flip is a beauty parlor that provides customers the feeling of comfort and luxury, helping them feel at ease with the different services of the brand. I mocked up applications, taking into account the classy and elegant customer base. Moreover, I used light pastel tones, to further develop the visual imagery of the social media promotions, to unify the mock-ups, I used a rainbow overlay highlighting the femininity and ethereal imagery in the visible handles.
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FLIP VISUAL IMAGERY
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Design Assets for N.GO Kosa
N.GO KOSA Collaboration with the Tone Design team 13
N.GO Kosa is a food delivery service that helps consumers who are too busy to buy food outside their homes. To differentiate the brand's services I developed icons that help categorize the different cuisines available at N.GO Kosa. These Icons are used as design assets for their social media handles, implemented in several brand applications such as stickers, paper bags, and wrapping paper.
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BRAND APPLICATIONS FOR NIKE Nike is a well-known athleisure brand familiar for producing modern and contemporary designs to match their current target audience. I made these hypothetical advertisements to target a wider audience of consumers. By creating whimsical and playful illustrations in the different applications, I can effectively communicate Nike's visual imagery, known for its hip and contemporary take on their published material.
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Hypothetical Editorial Illustrations and Print Media
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KITSCH E-PORTFOLIO Editorial Layout and Book Cover Design
The Kitsch-themed E-Portfolio was created for my media literature finals. My group decided on the theme of Kitsch because it draws similar inspiration from both camp and maximalism. Kitsch, in essence, stems from poor taste, but when these elements are combined, they look visually pleasing. I used a bold and script typeface to harmonize the layouts; by adding extravagance and playfulness in the mockups.
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BRAND APPLICATIONS FOR COMME DES GARCONS
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Hypothetical Editorial Illustrations and Print Media
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Comme des Garcons is a luxury brand under the creative direction of Rei Kawakubo. The label is known for producing pieces that go beyond the current norm serving as a bold statement, challenging the current status quo. I illustrated close-ups of signature motifs in the brand's product pipeline, using blocky and abstract forms to make the illustrations look contemporary and high-end for different brand applications.
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METAMORPHOSIS DIGITAL ZINE
Editorial Layout and Book Cover Design 28
Metamorphosis is a digital zine created by the class of 12-I. The zine is a collection of shared work, both literary and visual, representing the nuances of the pandemic. Ranging from mundane visuals, introspective pieces, and beautifully painted landscapes, the zine offers you a glimpse of the perspective of normal high school students having to deal with this radical shift in change.
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Let's Collaborate Email: Michaelbacungan design@gmail.com Phone Number: +63 (0995) 679 6882
B Thank you for viewing my work
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MICHAEL BACUNGAN