How to advertise big ticket items?
Michael David Wilson Writes on Adspeed adserver, topics of interest latest ad server technologies
When you think about ad serving on a website, you tend to think of advertisements for products and services that everyone can afford. The reality, though, is that businesses that sell high-value items also need to market their products and services as well. Online advertising can be used for all kinds of products and services. The question now is how to properly entice website visitors for significant things like houses, cars, big appliances, and expensive jewelry. Here are some ideas that you can do that will help:
Make the item easy to buy Most people simply cannot afford to pay for big ticket items in cash or credit with a single payment, which is why having more purchase options may make them more interested in the offer. Show them that they can get what they want by putting it on layaway, making multiple payments or financing with a loan. These arrangement may require a down payment to hold it, after which the buyer can pay down the rest of the amount each month.
Offer big discounts When you watch TV, when do you feel most inspired to go out and buy a new car? For most of you, it will be when you see an ad stating that you can get the new car you want for a price that is a great deal below the full retail price. The car companies still make a profit when selling at that discounted price, but the customer feels as though they are getting a great deal, which is certainly a win-win situation.
Sell items as investments When you advertise small ticket items, website visitors often click on those ads to make an impulse buy. That is definitely not something that happens with higher priced items. It is not really possible to sell big ticket items as commodities, which is why the ads should talk about the investment aspects of the products. This is a strategy that works particularly well in real estate.
Cross-promote insurance When you are selling a high-priced item as an investment as opposed to a commodity, people often want to protect the investment that they make. One of the easiest ways to do that is to offer insurance on the item so that the customer receives their money back should something go wrong. They get a little extra peace of mind, and you get another income stream.
Provide details on landing page A single little ad tucked away on the corner of a website page is not going to be enough to sell a high priced item of any kind. Potential customers will want to know as much as possible about the item when the price is high. The best way to sell these types of items is to create a dedicated landing page that delivers all the information and provides multiple contact channels so that the buyer can learn more in order to make an informed decision.
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