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Mobile Marketing Increases Customer Loyalty for Restaurants You need more than good food and service to keep customers coming back to your restaurant these days. You need to be able to market to customers in a way that is affordable, efficient and most important, effective. Mobile marketing has become more commonplace since a large segment of the population uses their smart phones and tablets as their primary source for communication wherever they go. You may have even noticed diners updating their social media profiles while enjoying their meals.

Mobile marketing makes it fast and efficient to reach out to your customers and broaden your base by giving them viral marketing tools that will promote your restaurant to their family and friends. For example, you send out mobile coupons to your most loyal customers. When they share that coupon with their circle of friends you attract more customers. That’s the power of viral marketing.

In addition to mobile coupons, restaurants are using push marketing to promote to mobile customers. Push marketing is a short text message that is sent to the mobile phone of customers that give permission to receive them. Restaurants can promote a special discount that is only offered to diners when they sign up to receive push messages before they order their meal. When the diner shows their server the validated response, the customer receives the discount or special offer and the restaurant is able to continue to use push marketing to promote future specials and offers to their mobile device.

When you give customers an easy and fun way to interact with your restaurant you also enhance their experience which builds customer loyalty for many years to come. So, if you’re a restaurant owner interested in strengthening your brand and attracting more diners, you may want to consider mobile marketing for your restaurant.