Greetings Cards - A Great Way To Keep In Touch In Addition To Gain Repeat Small Business. As a wedding photographer it is quite easy to think of your clients as being buyers during the period of their marriage ceremony only. Our firms tend to be geared around constantly bringing in completely new leads and phone calls Click here the marriage ceremony is over|there is a habit to consider the “shelf life� of our clients as being above. However|statistically it can be much easier to sell to current clients|gain suggestions from them and to acquire repeat orders compared to to start from scratch along with prospects who don't know already us or your business. Keeping in touch with our clients|even though the wedding|is vital however it can be hard to know the best way to do this without looking pushy. Send out greeting cards For a number of years now we're also sending out greetings greeting cards in the post to past clients and have observed this to be very effective. For wedding clientele we send them an anniversary card and also a Christmas card. With regard to portrait clients just a Christmas card though we could also deliver them a Birthday greeting card as well. The wedding house warming card is particularly effective; so many times|particularly for the first or second wedding anniversary|we receive a print order or an order for a parent's cd that had simply been forgotten about. Sending the greeting card is a lovely|soft reminder and baby and family photograph sessions naturally stick to on as well. In case you don't receive yet another order the receiving the card keeps an individual in your client's head|you are perceived as proceeding the extra mile and you will be the surface of their list for referring you the very next time they hear of among their friends or family needing a photographer. Obtain organised This concept definitely works well for us however is takes a bit of forethought and enterprise! Firstly|the cards themselves are printed for us and try to feature my images on the front. I've always thought that it would be amazing if the greeting card for each client was tailor made for them through an image from their individual wedding but logistically I do believe this would be nearly impossible! They have our logo for the back and are plainly branded and have your website and contact precisely. We generally look for images that will have universal appeal|for example bouquets of bouquets and other fairly neutral marriage ceremony themed images. Almost never do we include recognisable encounters but|when this may be the case|we are careful to find full permission from your person in the image. We regularly use Moo.com for printing as they supply a high quality product with the ability to use a number of different images within one order but there are various various other online and local printers that are able to do the job also. Just ensure that the greeting cards are printed in high quality heavy cardstock and consider getting a matt or polished laminate also. We all generally have the cards produced at the start of each year inside sufficient quantity to acquire bulk discount and save on administration period. We also pre compose and stamp them|generally at the start of each month|again doing factors in bulk and only after saves time. It then becomes simply a case of sending the right greeting card to the right clients with the right time! The simplest way of
using this method is to produce a timetable sheet so that the greeting cards get popped in to the post on the appropriate day|rarely every day goes by without moving past a postbox somewhere plus it just becomes program. A more formal in addition to Click here approach is to apply your data base and to set reminders electronically so that the mailing timetable is incorporated into your daily calender. So|there is will be! A simple|friendly strategy to keep in touch with your clients that definitely creates additional sales without being pushy or intrusive! Toby Hind is a specialized wedding photographer based in Cambridge UK. He specialises will be photo documentary marriage ceremony coverage and has captured pics of weddings throughout the UK for the last ten years. He or she is a proud person in the Artistic Guild of Wedding Photojournalists. website