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TIDBITS® EATS
CEREAL
by Janet Spencer There was a drought in Rome in 496 B.C. The priests thought if they started worshiping the Greek goddess Demeter, she might help. They changed her name to Ceres from the Latin ‘crescere’ meaning ‘to grow’ which is also the root of ‘create’ and ‘increase.’ She became the protector of crops, and the caretakers of her temple became the grain dealers. A new Latin word was coined meaning ‘of Ceres’-- cerealis, which became the word cereal. Come along with Tidbits as we eat cereal!
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CEREAL FACTS • Over 70 percent of the world’s croplands are planted in cereal grains. Those grains provide 53 percent of humanity’s caloric intake. Wheat occupies 22 percent of crop lands worldwide, and provides 20 percent of calories consumed in the world. • It’s been estimated that more than 60% of the population of the world relies on a total of four crops, three of which are grains. Those four crops are rice, corn, soy, and wheat. • Oatmeal is richer in proteins than whole wheat. Samuel Johnson remarked in the dictionary he wrote that oats are “a grain which is generally given to horses but in Scotland supports the people.” A Scotsman replied, “That is why in England you have such fine horses and in Scotland we have such fine men.”
What is a cheerleader’s favorite cereal? Cheerios!
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Guided 7-line 2km course open weekends in June. An exhilarating Spring Adventure for families and groups. Book early. Allow 3hrs for the full course tour. $79 and up. Opening mid-June. Multilevel fun and fitness; 2.5 hours. $28 & up. 4-11yo. Supervised by you (or add childcare). 2 jumps available a la carte ($20 as an add-on adventure).
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Cereal (continued): BREAKFAST CEREALS • John Kellogg ran a health resort in Battle Creek, Michigan in the late 1800s. He advocated a healthy diet, and invented a flaky breakfast cereal made from smashing boiled wheat and corn into thin flat sheets and baking them. He had trouble perfecting the formula until one day when he was called away while the wheat was cooking. When he returned, the wheat was far overcooked, but money was tight and wheat was expensive so he ran the overcooked wheat through the rollers anyway. The thin crispy flake that resulted was the perfect formula. • At first he called this cereal Granula, which he later changed to Granola before finally changing the name to Corn Flakes. The cereal was a novel invention and reputedly very healthy, but it didn’t taste very good. • John Kellogg had a younger brother named Will. Will Kellogg was more interested in making a profit than his brother was. When John left on an extended trip, Will did something that John had forbidden: he added a coating of sugar to the cereal. People liked John’s unsweetened cereal a little, but they loved Will’s sugary cereal. When John returned, he was furious. Will ended up starting his own company, which he called Kellogg’s. Will Kellogg’s cereal eventually put John Kellogg’s cereal out of business. The brothers were rivals until their deaths. • A patient of John Kellogg named Charles W.
Q: I have been watching “Person of Interest” since the beginning, and I read in your column that it won’t be back next year. I’m so bummed! Can you give me any scoop as to what to expect for the series finale? -- Steff S., Mims, Florida A: The sci-fi crime drama -- which stars Jim Caviezel and Michael Emerson --takes its final bow on Tuesday, June 21, on CBS. I was fortunate to get to speak with Michael about these last few episodes of this creative and intense series, and he revealed: “I think that the ending is really satisfying. And you do worry about that. You think: ‘Well, what can they do? Samaritan has taken over the world.’ We’re going to try to find a way for The Machine to do battle with it, but as you can see from the episodes that have already aired, it’s not looking that good. So, what cards have we left to play? It seems like a losing battle now.” Michael enjoyed working with Jim Caviezel these past five years, telling me: “It’s been good, and we made a good odd couple, because in real life we are an odd couple. We lucked out. You can’t plan to have good chemistry among your actors, but we
Call Today (250) 832-3361 actually do. It was a good, odd chemistry.” As for his future plans, Michael is taking a well-deserved break. “The one thing I cannot contemplate is going right back onto a network series. I want to mix it up a little bit and knock around a little and recharge my battery and do some other kinds of things. Maybe do a play somewhere or get some guests spots. Play some odd, quirky character that I haven’t been able to do before. I would be happy to do a series that shot only 10 episodes a year. Then you would have seven or eight months to do other things, whatever you please. I’ll just see what comes my way.” *** Q: A while back, you had mentioned a sequel to “Trainspotting.” Is that still happening? -- John T., via email A: The “Trainspotting” sequel is officially a go, and production has already started. Original cast members Ewan McGregor, Ewen Bremmer, Jonny Lee Miller and Robert Carlyle are all returning, as well as director Danny Boyle. Right now the film is using the working title “T2,” but it’s loosely based on the book called “Porno” by “Trainspotting” author Irvine Welsh. *** READERS: It’s time for another episode of “Canceled or Renewed.” Held over from last week is CBS’s “Limitless.” The series was being shopped around to other networks, but it failed to find a home, so it now resides in the canceled category. And now, onto the CW: “America’s Next Top Model” was canceled by the CW but picked up by VH1 in February. However, “Beauty and the Beast” is now airing its fourth and final season, and “Containment” is kaput. Write to Cindy at King Features Weekly Service, 628 Virginia Drive, Orlando, FL 32803; or e-mail her at letters@cindyelavsky.com. (c) 2016 King Features Synd., Inc.
Cereal (continued): Post started his own dry cereal company called Post Cereals, selling a rival brand of corn flakes. John Kellogg claimed that Charles Post stole the formula for corn flakes from the safe in his office. • Charles Post came out with a cereal he called Elijah’s Manna. He tried to export it to Britain but they refused to register it, feeling giving such a religious name to a food item was sacrilegious. Post changed the name to Post Toasties.
In 2008 Kellogg’s ran an ad claiming that children who ate Frosted Mini Wheats cereal for breakfast improved their attentiveness and school grades by nearly 20%. The Federal Trace Commission investigated and discovered the research had been commissioned and paid for by Kellogg’s themselves. Independent studies showed children who ate Frosted Mini Wheats for breakfast showed little to no improvement in either their ability to remember or their school grades.
SUGARY CEREALS • In 1949 Post Cereal introduced a sugary line of cereals such as Sugar Crisps, Krinkles, and Corn-Fetti and the kids went wild. General Mills followed suit with cereals such as Trix, Sugar Frosted Flakes, and Cocoa Puffs. • In 1975, a dentist who was alarmed at the steep increase in the number of cavities he was seeing
NOMAD I D This marshmallow shape was added to Lucky Charms in 1975.
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1. How many pounds of cereal does the average American child eat per year? 2. What percent of Americans typically start their day with a bowl of cereal? 3. Rice Krispies mascots Snap, Crackle and Pop briefly had a fourth member in early 1950. What was his name? 4. What percent of Frosted Flakes are consumed by adults? 5. Voice actor Thurl Ravenscroft was the voice of Tony the Tiger (“They’re GRRRRREAT!”) as well as this Christmas villain from a Dr. Seuss animated classic.
Smacks became Honey Smacks. Although the names changed, the sugar content did not, and nothing changed about the fact that cereals were pitched to children on weekend daytime TV. The Cereal (continued): cereal industry uses 816 million pounds of sugar per year. in children went to the supermarket and bought 78 different kinds of cereal. He took them to his • Grape Nuts is one of the few cereals with no added sugar. It has nothing to do with grapes or lab and measured their sugar content. One-third nuts, being made out of baked wheat and malted had sugar levels between 10 and 25%. One-third barley. contained between 26% and 50% sugar, and the rest of them had sugar levels even higher than 50%. The highest was Super Orange Crisps FAST FACTS ABOUT CEREAL which was almost 71% sugar. Not surprisingly, those cereals with the highest sugar content • In 1964 both Kellogg’s and Post introduced cereal that had freeze-dried fruit in it. The theory were brands most heavily marketed to children was that the freeze-dried fruit would absorb during Saturday morning cartoons. moisture from the milk and be reconstituted in • By 1977 a coalition of 12,000 health professionals the bowl. Unfortunately it took so long for the asked the Federal Trade Commission to ban Cereal (continued): the advertising of sugary foods on children’s TV shows. The petition was accompanied by a fruit to rehydrate that the cereal was hopelessly collection of 200 decayed teeth collected and soggy by the time the fruit was edible. donated by pediatric dentists. In 1979, the typical • After winning the Olympic decathlon in 1976, American child watched more than 20,000 Bruce Jenner was signed up to sell Wheaties. On commercials between the ages of two and 11, the air, Jenner claimed he had eaten Wheaties and more than half of those commercials were all his life. The assistant district attorney in San for cereals, candy, snacks, and soft drinks. Francisco brought suit against General Mills, • As a result, Kellogg’s Sugar Frosted Flakes was claiming consumer fraud. They felt that Jenner re-named Frosted Flakes; Post changed Super hadn’t really eaten Wheaties all his life. Jenner Sugar Crisp into Super Golden Crisp; and Sugar challenged the DA to ask his mother. The suit was dropped. • In ads, the Trix rabbit is always trying to sneak a bowl of Trix cereal, but the kids constantly take it away from him, saying “Trix is for kids!” During the 1976 presidential elections, General Mills worried that this might be teaching kids a bad thing: try as you might, you’ll never reach your goal. So they put it to the vote. By sending in boxtop ballots, kids were asked to vote on whether or not the rabbit would get his Trix. 99% voted yes. Amidst great fanfare, the rabbit got to eat a whole bowl on the next commercial. Then, like Charles Dickens’ Oliver Twist, he held out his empty bowl and asked for more— only to be told he had to wait for the next election. • In 1972, General Mills introduced a new cereal called Franken Berry with pink cereal ‘berries’ in
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•
• Cereal (continued): it. Unfortunately the food dye they initially used to turn the cereal pink was not absorbed by the digestive system, so parents were alarmed to find their kids having pink bowel movements, fearing internal bleeding. The formula was quickly changed and a different dye was used. • Cheerios were originally called Cheerioats. The name was changed in 1945. Amazing Animals
BIRD BRAINS • In the late 1980s, scientists in Florida scattered food pellets to attract fish to a specific spot in a bay. A great blue heron watched these proceedings and discovered that if it hung out nearby, it could feast on the fish that came up for the pellets. After several days, either the fish got wise or they had all been eaten because they stopped coming to eat the pellets. Scientists were astounded to see the heron pick up a pellet in its beak, take it a short distance down the shore, drop it in the water, and nab a fish that surfaced. • A man in Washington once tossed crackers to a raven until the raven was full and could eat no more. The raven wanted to take more crackers to its cache, but it could pick up only one cracker at a time in its beak. By the time it got back to collect the next cracker, other critters would have stolen the rest of the food. The man was astonished to see the raven solve the dilemma by tucking the
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crackers side by side into a snowbank one at a time. When several crackers were lined up together, the raven was able to pick them all up at one time and fly off with the entire batch. Bill and Wilma Fisher raised birds and had about 30 parrots. Once when they were away from home at a parrot show, one of their parrots used his beak to undo the bolts that held his cage together. When the cage collapsed, the parrot escaped. He then managed to unlatch all the other cages one at a time. When the bird sitter arrived later that day, she discovered all the birds in the middle of a parrot party. When a storm blew down the netting that enclosed the New York Zoological Society’s gigantic aviary in the 1960s, zookeepers captured as many of the remaining birds as they could, but left the netting open. Within the next few days, nearly 75% of the escaped birds returned home. King Henry VIII had a pet parrot that one day fell unnoticed into the Thames River. It was rescued only because it raucously squawked, “Boat! Boat!” A parrot listed in the Guinness Book of World Records had a vocabulary of 531 words. He could recite eight nursery rhymes in a single breath without mistake.
CHICKADEE FACTS • Chickadees hide seeds in holes in trees where they will stay safe until retrieved and eaten. One researcher wanted to test the memory of chickadees, so he arranged a forest of artificial trees. Each tree had holes and each hole had a door which could either be open or closed. He gave his experimental chickadees some sunflower seeds to store when all the doors were opened. He watched where they stashed the seeds, then chased the birds away. He removed all the seeds, then closed every door— whether or not it had contained seeds. This way all the holes looked and smelled the same. Then he let the birds back in. The birds invariably searched the holes where they had stashed seeds 24 hours earlier. They tore the doors off searching for their seeds and ignored the holes where they had not placed seeds. • For his next experiment, he set out to see if they could remember the holes they had already visited. After storing the seeds, he chased the birds out of the aviary and didn’t let them back in for 24 hours. He gave them enough time to visit half of the holes to retrieve their seeds, then chased them out again. 24 hours later he allowed them in a second time, this time with all the doors closed once again and all the remaining seeds removed. Still, the chickadees went back to each hole that had once contained seeds, but they didn’t bother going back to the holes they had visited the previous day. It seems that the memory of a chickadee is very good indeed.
OAT MILL and OAT MEAL • When Henry Parsons Crowell bought a small bankrupt oat mill for a few thousand dollars in the mid-1800s, he soon found that he had a major competitor whose name was Ferdinand Schumacher. Schumacher had a near monopoly on oats, having invented a better oat-milling device which allowed him to produce oats faster and cheaper than anyone else. He was ruthless in his business dealings and sent many other oat dealers out of business by undercutting their prices. • However, Crowell discovered that Schumacher sold oats only in 180-pound (82 kg) barrels, which were kept, usually without lids, in the back of stores. Crowell knew he couldn’t out produce Schumacher, so he
Cap’n Crunch, cartoon mascot of the eponymous breakfast cereal, has a full name which is Horatio Magellan Crunch. Because he has three stripes on his sleeves instead of four, he actually technically ranks as a commander in the Navy, which is one rung below a captain.
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Omar’s Oat Meal (continued) decided to compete with him by adding new features. • Crowell sold his oats in two pound (.9 kg) packages, advertising that his re-sealable cartons kept his oats free from dirt, disease, animals, and insects. Cooking instructions were printed on the package, as well as recipes. Crowell’s oats became the first food product boasting a four-color printed carton, and it was the first product to offer sample miniatures. • Crowell’s was also the first business to add another new feature: premiums, in which boxtops could be redeemed for dishes and kitchen items. Soon Crowell’s oat company was a food processing giant, and he eventually bought Schumacher out. By the time Crowell died in 1943, he was one of the wealthiest men in Chicago. • His company, whose name summons images of honesty and integrity, still sells oats in familiar round cartons. What’s the name of Crowell’s company, now one of the largest manufacturers of breakfast foods in the world with headquarters in Cedar Rapids, Iowa? (answer Below)
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Downtown Bingo - How to PLay 1. How many cereals will a typical grocery store stock? 2. What cereal has the highest percentage of sugar?
Take this game card to any of the participating businesses listed on the card to receive a Merchant Mark on the playing card. Cut out the entire card on the dotted lines and drop completed card off by Wednesday Noon each week at the Downtown Vernon Association office (during office hours) #101 3334 30th Avenue or at the Downtown Vernon tent at one of our ongoing summer events. Printable game cards and full promotion details available online at www.downtownvernon.com
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Answer: Quaker Oats. THE GREAT LAND GIVE-AWAY In 1955, Quaker Oats offered a special prize in every box of Quaker Puffed Rice and Puffed Wheat cereal. The cereal company sponsored a TV show called “Sergeant Preston of the Yukon” and the prize was a deed granting the holder ownership of one square inch of property on the Yukon River, 12 miles north of Dawson. Quaker had actually purchased a 19-acre tract and split it into 21 million sub-divisions of an inch each. One man collected 10,000 of the deeds which he said entitled him to a 75-foot square plot, although the company pointed out that his oneinch deeds were not adjacent to each other. The Canadian government eventually reclaimed the land for failure to pay $37 in back taxes. Today the deeds are worth about $40 for their value to collectors. The promotional stunt was so successful that later Quaker offered one cubic inch of genuine Yukon dirt in each box of cereal.
OAT FACTS • About 95% of oats produced in the world are fed to livestock, with only about 5% of the world crop being consumed by humans. • 80% of American households have oatmeal in their pantries. • January is the top month for oatmeal sales. • For steel-cut oats, the grains are sliced thin by a set of steel blades, while old-fashioned oats are steamed and then rolled to produce a flattened shape. Steel-cut oats take longer to cook and may have a bit more fiber. The more the oats are flattened and steamed, the quicker they cook – and the softer they become. • Studies have shown that eating 3 grams of oat fiber per day (about the amount in a one-cup serving) can lower total cholesterol by 8% to 23%.
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Layered Ruben Salad This salad will be a hit at any Father’s Day gathering. It has all of Dad’s favorites!
June Is Adopt a Cat Month DEAR PAW’S CORNER: I’ll never forget the first cat I ever brought home. “Two Socks” was a shelter cat who had been adopted by a college friend. For reasons I won’t go into, my friend was unable to keep him and figured this out about two weeks after adopting him from the local shelter. He was about a year old then, very shy and skittish, but also super curious about everything. My friend asked if I’d like to keep Two Socks, and even though I had never owned a cat before and I would have to dredge up a pet fee to keep him in my apartment, I said yes. I didn’t regret it one bit. Two Socks had personality to spare. Over time he was joined by two more cats, “Chewy” and “Belle,” but he ruled the apartment despite his shy nature. Two Socks lived to be about 14 and eventually passed away after a long illness. You never forget your first pet. I only regret that I didn’t get to keep pets when I was younger, but I’m making up for it now thanks to that little blackand-white cat. -- Kathy in Des Moines, Iowa DEAR KATHY: Pets really can change our lives for the better, can’t they? Your story is apropos, considering that June is Adopt a Cat Month. Readers, if you’ve been thinking about adding a new member to your family, consider visiting your local shelter or learning more about what it takes to adopt a cat, with tips and information, at www. petfinder.com/cats. Readers, send in your memories of the day your cat joined the family by emailing ask@pawscorner. com. Send your tips, questions or comments to ask@pawscorner.com. (c) 2016 King Features Synd., Inc.
1/4 cup Kraft fat-free mayonnaise 1/2 cup Land O’Lakes no-fat sour cream 1/4 cup Kraft Fat-Free Thousand Island Dressing 2 tablespoons sweet pickle relish 2 cups finely shredded lettuce 1 (15-ounce) can sauerkraut, well-drained 2 (2.5-ounce) packages Carl Buddig lean corned beef, shredded 3 slices rye bread, toasted and cut into small pieces 6 (3/4-ounce) slices Kraft reduced-fat Swiss cheese, shredded 1. In a medium bowl, combine mayonnaise, sour cream, Thousand Island dressing and pickle relish. 2. In an 8-by-8-inch baking dish, layer lettuce, sauerkraut, shredded corned beef and toasted bread pieces. Carefully spread dressing mixture over top. Evenly sprinkle shredded Swiss cheese over dressing mixture. 3. Cover and refrigerate for at least 1 hour. Divide into 6 servings. TIP: Place sauerkraut in a colander and press juice out with a sturdy spoon. * Each serving equals: 187 calories, 7g fat, 13g protein, 18g carbs, 681mg sodium, 271mg calcium, 2g fiber; Diabetic Exchanges: 1 1/2 Meat, 1 Starch/ Carb, 1 Vegetable. (c) 2016 King Features Synd., Inc.
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“I won’t eat any cereal that doesn’t turn the milk purple.” –Bill Watterson
V.J.H. Auxiliary Get ready for summer, Come check out our gift shop, We’ve got lots of new summer clothing, purses and watches. A secret jewel in a scented candle. New sunglasses have just arrived. New merchandise arriving every week.
“Just what do you attribute your success to?” enquired the sports reporter as the athlete finished a successful season. “I’m not sure yet,” he replied. “I’m still negotiating with two different cereal companies.”
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1. The average kid eats 15 pounds (7 kg) of cereal a year. 2. About 50% of Americans eat cereal for breakfast. 3. Snap, Crackle, and Pop had a brother named Pow in the 1950s. 4. About 50% of Frosted Flakes are eaten by adults. 5. Thurl Ravenscroft was the voice of Tony the Tiger and the Grinch who sang “You’re a Mean One, Mr. Grinch.”
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1. A typical grocery store displays about 200 different cereals. 2. Kellogg’s Honey Smacks is 55.6% sugar by weight.
DIAMOND
1. GEOGRAPHY: What is the capital of Honduras? 2. GENERAL KNOWLEDGE: Which one of Christopher Columbus’ three ships was wrecked in the New World and didn’t return to Spain? 3. EXPLORERS: What was Christopher Columbus’ nationality? 4. MOVIES: What was the name of the character played by John Travolta in “Pulp Fiction”? 5. GAMES: What is the best hand in poker? 6. ANATOMY: What is the most common blood type in humans? 7. LANGUAGE: What characteristic makes the word “facetious” interesting? 8. LITERATURE: In which of
Shakespeare’s plays does the ghost of Banquo appear? 9. RELIGION: What are the seven virtues as defined in early Christianity? 10. MUSIC: What instrument does the musician James Galway play? Answers 1. Tegucigalpa 2. Santa Maria 3. Italian 4. Vincent Vega 5. Royal flush 6. Type O positive 7. It contains all five vowels in the correct order. 8. “Macbeth” 9. Faith, hope, charity, courage, prudence, justice and temperance 10. Flute
(c) 2016 King Features Synd., Inc.