Michael Anderson Hines 1206 30th Street, Washington, DC 20007 p +1 202 379 5868 Michael.hines@sothebysrealty.com www.ttrsir.com
CONTENTS: Sotheby’s..............................................................................................4-6 Sotheby’s International Realty............................................................ 7-9 TTR Sotheby’s International Realty.................................................10-16 Digital Media Platforms ....................................................................17-26 Exclusive Marketing ......................................................................... 27-34 Community Leadership ...................................................................35-39
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SOTHEBY’S | HISTORY
BRAND HERITAGE
Since 1744, Sotheby’s has emerged as the world’s most respected advisor serving a global clientele in both the acquisition and disposition of art and valued assets. At the heart of this success is an unwavering commitment to the very highest level of quality which remains the goal of one of the most storied names on the global business stage. Sotheby’s maintains 90 locations in 40 countries and conducts some 250 auctions each year in over 70 categories. In addition to our private sale galleries in New York, London, and Hong Kong, Sotheby’s also conduct auctions in 9 other sale rooms around the world, further expanding our global reach. 5
SOTHEBY’S | CLIENTELE
Sotheby’s Auction House Clients
71
78
OF FORBES 100 WORLD’S RICHEST PEOPLE
OF FORBES 400 RICHEST AMERICANS
OF FORBES 100 RICHEST AMERICANS
86
12
60
OF FORBES TOP 500 CEOs 6
253 OF FORBES 50 UNDER 40 LIST
OF WORTH MAGAZINE’S BENEFACTOR 100 LIST
Michael Anderson Hines
The Sotheby’s International Realty global marketing reach uses the most advanced technology and methods strategically placing Michael at a unique competitive advantage, allowing him to better assist buyer and sellers in real estate transactions. Michael Anderson Hines began his dynamic and successful real estate career more than fourteen years ago. As founder and principal of his own media-marketing firm, OneMarketSpace, Michael represented some of the areas largest developers. After joining TTR Sotheby’s International, Michael was selected to relocate Volkswagen of America’s US Headquarters to Northern Virginia. In addition to working with high-end clients, Michael has a diverse portfolio of clientele, from independent individuals, to the area’s largest developers, investors and corporations. Michael is also a mayoral appointed member of the Board of Taxes and Assessments for the District of Columbia. Michael’s expert negotiating skills bring successful results to all those he represents. Michael holds the GRI, ABR, CRS, and BPOR designations.
He is recognized as one of the industry’s most knowledgeable and well respected professionals and has been cited by The Washingtonian, The Washington Post, CBS News and Entrepreneur Magazine as one of the Washington Metropolitan area’s most promising young business professionals. Michael holds a BA of Arts from Morehouse College, several special designations from Howard University, and The University of Lancaster and The London School of Economics.
AGENT
2022 R Street, NW Washington, DC - $2,695,000
211 Carrwood Rd Great Falls,VA - $2,199,000
40573 Spectacular Bid Place Leesburg,VA - $2,750,000
11701 Centurion Way Potomac, MD - $2,199,000
2724 Chain Bridge Rd Washington, DC - $2,299,000
1043 Founders Ridge Lane McLean,VA - $5,500,000
MICHAEL’S LISTINGS OTHER SIGNIFICANT PROPERTIES THROUGHOUT THE REGION 2913 University Terrace, NW – Washington, DC
$2,995,000
2424 18th Street, NW #R-2 – Washington, DC
$1,799,000
1401 Church Street, NW #52 – Washington, DC
$1,200,000
1425 Rhode Island Avenue, NW #61 – Washington, DC Atlas Lofts, 1629 L Street, NE – Washington, DC
$774,900 $200,000 to $400,000
I SALES
COMPANY
2014 Landmark Sale By Michael Hines
Elysium Fourteen rendering 1921-1929 14th Street, NW & 1351 Wallach Place, NW, sold for a price of $7,700,000 in March of 2014. The plan for the site is a 56-unit ground-up apartment building called Elysium Fourteen, the groundbreaking for which is July 1st 2014. The Elysium brand is part of a new line of luxury properties developed by Madison Investments. The Madison team gained all approvals from BZA, HPRB and received unanimous support from all ANC 1B commissioners in late 2013. Michael Hines of TTR Sotheby’s International Realty represented both the seller and buyer in this transaction. The dual role typifies Hines’s approach to transactions that maximize out-sale value for landowners while placing developers in value-laden opportunities that align with their competitive strengths.
I INFORMATION
AGENT
Michael Anderson Hines Development Pipeline
Helicopter Factory 770 Girard Street, NW Columbia Heights, WDC
Lawrence House – Madison Investments 15th and Chapin St, NW U Street Corridor, WDC
This 18-unit townhouse & loft style development will include extraordinary, industrial – inspired residences.
This 30-unit condo development overlooks tranquil Meridian Park and is just a short walk from the 14th Street.
I SALES
AGENT
Michael Anderson Hines Development Pipeline
The Industrial Lofts 2002 11th Street, NW U Street Corridor, WDC This 24-unit condominium development overlooks lively U Street and is just a short walk from the 14th Street Corridor.
1460 Church Street Logan Circle, WDC 1460 Church Street is projected to have 29 micro-unit studios & six one-bedroom apartments incorporating the three existing row houses.
I SALES
Michael Hines’ Buyer Representation
The Gibson 3205 Georgia Avenue, NW Columbia Heights, WDC
The Flat @ Il Palazzo A16th St and Fuller St, NW Adams Morgan, WDC
This 32-unit luxury apartment homes development is walking distance from Howard University in lively Columbia Heights
Former Italian embassy to be converted into a two-tower 135 unit apartment/condominium project
AGENT
TTR Sotheby’s Local Development Highlights
The Lauren 4802 Montgomery Lane Bethesda, MD
Quarry Springs 8101 River Road Potomac, MD
A twenty-nine unit, luxury condominium building located in the heart of downtown Bethesda with an average price per square foot of $1,000.
A thirteen-acre property boasting four separate buildings with twenty five units per building ranging from 2,500 interior square feet to 4,500 interior square feet.
I SALES
AGENT
The Brokerage of Choice for Distinctive Developers Worldwide
The Residences at the Ritz Carlton, Vail, Colorado TTR Sotheby’s International Realty leverages best practices from our Global affiliates • TTR Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales talent with a proven
track record in the international luxury segment, exclusive access to market to Sotheby’s prestigious worldwide buyer clientele, unrivaled global online exposure and heavily discounted media purchases in top-tier publications locally and nationally. • To maximize results, we design and execute intelligent and exciting sales and marketing campaigns that deliver results • We use best real estate practices across every market to ensure success for our partner developers
I SALES
AGENT
The Brokerage of Choice for Distinctive Developers Worldwide
1000 Museum by Zaha Hadid
Reach Brickell City Centre
OFFERING DEVELOPERS A FULLY INTEGRATED GLOBAL SALES AND MARKETING SOLUTION •
We spearhead and direct the branding and visioning, sales strategy development, sales and marketing budget development, creative materials, advertising campaigns, presentation center sales pat and signage/storyboards, sales staffing, training, event planning, public relations, media planning customer relationships management and sales supervision.
•
Our turn-key sales and marketing program adheres to the promise of Sotheby’s white glove service.
I SALES
SOTHEBY’S INTERNATIONAL REALTY
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SOTHEBY’S INTERNATIONAL REALTY | HISTORY
SOTHEBY’S INTERNATIONAL REALTY
Founded in 1976 on the same commitment to exceptional service that has characterized the Sotheby’s Auction House for more than two centuries, the Sotheby’s International Realty brand is known around the world for the distinctive properties it represents.
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SOTHEBY’S INTERNATIONAL REALTY | GLOBAL NETWORK
17,400 sales associates
800 61 offices
countries
Through our Sotheby’s International Realty offices worldwide, we have the unique ability to share property listings with approximately 17,400 sales associates in 800 offices in 61 countries and territories whose focus is working with distinctive residences and discerning clients. A client of TTR Sotheby’s International Realty in Washington is a client through all of our global offices via our proprietary global marketing and distribution initiatives. This closely-knit network promotes relationships and referrals through faceto-face networking functions, a robust digital marketing platform, and special events worldwide.
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TTR SOTHEBY’S INTERNATIONAL REALTY
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TTRSIR | ABOUT US
AS THE WASHINGTON REGION’S LEADING LUXURY BROKERAGE FIRM WE ARE FOCUSED ON THREE FUNDAMENTAL PRINCIPALS:
1.
INTEGRITY
Above All Else
2.
PROFESSIONAL SERVICE Reflecting Knowledge, Preparation and Innovation
3.
LEADERSHIP In the Communities in Which We Live and Work
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TTRSIR | ABOUT TTRSIR Georgetown, Washington DC
Downtown, Washington DC
ABOUT TTR SOTHEBY’S INTERNATIONAL REALTY
TTR Sotheby’s International Realty leads the Washington market with our highly skilled sales and marketing experts providing access and exposure to the most distinctive properties around the world. As the exclusive affiliate in the Washington metropolitan area, TTR Sotheby’s International Realty has five offices and more than 270 associates with daily interaction with our global network of more than 17,000 talented professionals. Our sales associates leverage proprietary marketing, cutting edge digital strategies, and unrivaled access to the region’s most affluent and discerning buyers.
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TTRSIR | ABOUT US
TRANSACTION OVERVIEW, 2014 Source: MRIS, 1/1/2014-12/31/2014. Data deemed reliable, but not guaranteed.
Clients of TTR Sotheby’s International Realty benefit from the firm’s global reach, powerful marketing, and superior professional service, regardless of price. In addition to our record sales, we sold approximately $900 million worth of properties under $1 million in 2014.
28%
45%
15%
12%
< $500K
$500K - $1M
$1M - 1.5M
> $1.5M
Our firm is one of the highest-performing real estate agencies in the nation and the third largest firm in the Washington region, closing approximately $2 billion in sales in the Washington metropolitan area in 2014. Worldwide, Sotheby’s International Realty sold over $70 billion of luxury property, more than any other competitor.
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TTRSIR | ANNUAL GROWTH
2013-2014 Year-Over-Year Growth in Sales TTR Sotheby’s International Realty Outperformed All Major Luxury Brokerage Firms in 2014
2013-2014 Year-Over-Year Growth in Sales TTR Sotheby’s International Realty Keller Williams WFP -9%
-14% -22%
0%
Century 21
-11%
Coldwell Banker
-11%
RE/MAX McEnearney Weichert
SOURCE: MRIS via BrokerMetrics, Year-to-Date 9/20 of 2013 & 2014 Based on information obtained from Metropolitan Regional Information Systems, Inc. (MRIS). Data deemed reliable, but not guaranteed.
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9%
18%
Washington Metropolitan Area International Community Foreign-Born Population by Community
Previous clients:
Ambassador of Chad Ambassador of Jordan Ambassador of Peru Commonwealth of Puerto Rico Embassy of Costa Rica Embassy of France Embassy of Greece Embassy of Italy Embassy of Qatar Embassy of Spain Government of the Netherlands Government of Brazil Government of Iceland Government of Japan Government of Kuwait Government of Oman International Monetary Fund Kingdom of Morocco Republic of Cyprus Republic of Georgia The World Bank US Ambassador to Israel US Ambassador to the UN
City of Alexandria Arlington County District of Columbia Fairfax County Loudoun County Montgomery County Prince George's County Prince William County 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Foreign-born residents represent more than 20% of the total population in the greater Washington area. In addition, we represent clients from diplomatic, financial, and governmental entities around the globe.
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TTRSIR | GLOBAL CLIENTELE
Global Reach Matters in the Washington Region
TTRSIR | RECORD BREAKING SALES
WASHINGTON, DC
Our sale of the historic Patterson Mansion on Dupont Circle for $20.0M was the highest sale in 2014 for the Washington Metropolitan region. In 2013 and 2014, TTR Sothebyâ&#x20AC;&#x2122;s International Realty proudly represented the most expensive sales of condominiums in Washington, DC. Additionally, we topped local neighborhoods with the highest priced sales in Downtown, Massachusetts Avenue Heights, and Logan Circle in 2014.
MARYLAND
WASHINGTON, DC
Our 2014 sale of an important Severna Park estate for $6.8M is the highest residential sale ever in Anne Arundel County. Our 2014 sale, of a penthouse condominium at the Parc Somerset in Chevy Chase, Maryland represents the highest sale ever of a condominium in the Washington Metropolitan region. We consistently represent numerous important and significant sales of residential property throughout Chevy Chase, Bethesda, and Potomac.
VIRGINIA
Our most significant sale in 2014, and the highest priced sale in Northern Virginia, was the historic River View estate, part of George Washingtonâ&#x20AC;&#x2122;s original estate, for $18.6M. In 2014, we represented the seller and purchaser of the highest sale in Arlington at the Waterview Residences. We also represented the highest sale of a Historic Home in Old Town Alexandria in 2014.
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DIGITAL MEDIA PLATFORMS
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DIGITAL MEDIA PLATFORMS | SOTHEBYSREALTY.COM
SOTHEBYSREALTY.COM
The new SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other luxury real estate website in the world. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs and video.
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WATERFRONT
SKIING
GOLF
DIGITAL MEDIA PLATFORMS | SOTHEBYSREALTY.COM
FARM & RANCH
HISTORIC
SOTHEBYSREALTY.COM Annual Statistics
11M VISITS
75M PAGE VIEWS
25M
PROPERTY DETAIL PAGES VIEWED
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FOCUSED MINUTES PER VISIT
52% VISITS FROM OUTSIDE THE US
Our listings’ online exposure begins with SOTHEBYSREALTY.COM and cascades through our lifestyle-focused sites, to our global network of local websites, and on our media partner websites. Our lifestyle-specific websites allow buyers to match your property with the location and amenities they are seeking.
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DIGITAL MEDIA PLATFORMS | SOTHEBYSREALTY.COM
Unique Visitors Comparison: February-July Unique Visitors Companison: February - July 2015 2015 Source: similarweb.com
sothebysrealty.com
longandfoster.com
christiesrealestate.com
savills.com luxuryportfolio.com
luxuryrealestate.com wfp.com
1,400,000
1,050,000
700,000
350,000
February
20
March
April
May
June
July
DIGITAL MEDIA PLATFORMS | SINGLE LISTING WEBSITES
SINGLE LISTING WEBSITES TTR Sothebyâ&#x20AC;&#x2122;s International Realty is able to create custom websites with a unique web address to showcase a single listing with video embed functionalities, a complete high-resolution photo gallery, and detailed editorial.
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DIGITAL MEDIA PLATFORMS | VIDEO DISTRIBUTION
VIDEO DISTRIBUTION Video allows us to tell a story in a way that still photographs cannot. It is an increasingly important channel to engage prospective buyers to visually experience a home. We use a range of innovative digital platforms for content distribution to ensure the broadest possible exposure for your property. 22
For our Washington Luxury Channel, TTR Sotheby’s
International Realty has the ability to create a custom video presentation of a home’s most unique features and location.
YOUTUBE
Our YouTube channel, TTRSIR Luxury Channel, features all property videos, as well as neighborhood spotlights, events, and promotional videos.
DIGITAL MEDIA PLATFORMS | VIDEO DISTRIBUTION
WASHINGTON LUXURY CHANNEL
MRIS
We are the first brokerage in the DC Metropolitan area to utilize the video feature within MRIS. All videos will be streamed and linked to listing pages for additional exposure.
SIR.COM
Every video uploaded to our cascading platform will immediately be pushed to SIR.com, giving unparalleled global exposure to more than 7 million visitors annually.
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DIGITAL MEDIA PLATFORMS | DIGITAL RE-TARGETING
ROBUST DIGITAL RE-TARGETING TTR Sothebyâ&#x20AC;&#x2122;s International Realty has an exclusive relationship with Adwerx digital re-targeting, allowing our listings to be seen on the screens of every computer and mobile device in the most desirable zipcodes in the Washington metropolitan area.
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DIGITAL MEDIA PLATFORMS | NEWSLETTER
NEWSLETTER TTR Sotheby’s International Realty produces a monthly eNewsletter, showcasing our most exceptional new offerings and sharing market insight. With an exceptionally high open rate, our newsletter reaches a monthly audience over 600,000 of Washington’s most influential residents.
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DIGITAL MEDIA PLATFORMS | SOCIAL MEDIA
SOCIAL MEDIA facebook.com/TTRSIR
@TTRSIR
pinterest.com/ttrsothebys
Social media is a powerful marketing vehicle when used artfully. It has a massive global reach, the ability to engage and interact in real-time and create connections anywhere, anytime. At Sotheby’s International Realty, we use social media to connect your home to our global community of real estate influencers to create meaningful conversations and connections.
Our Results: • • •
linkedin.com/company/ttr-sothebys-international-realty •
@TTRSIR
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Thousands of properties showcased 50 million impressions worldwide annually 300,000 visits to sothebysrealty.com via social channels Extraordinary property-of-the-day features one from sothebysrealty.com on Facebook, Twitter, Google+, Pinterest and generates thousands of additional property views per day
EXCLUSIVE MARKETING
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EXCLUSIVE MARKETING | ART & HOME
ART & HOME
In the heart of our partnership, TTR Sothebyâ&#x20AC;&#x2122;s International Realty and the Sothebyâ&#x20AC;&#x2122;s Auction House have entered into a literary collaboration, exclusively publishing Art & Home. This literary collaboration, presented in a large, luxurious format, showcases all the elements of an extraordinary life. Two times a year, it will engage readers with sophisticated content and beautiful images related to the art and real estate worlds.
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EXCLUSIVE MARKETING | ONLINE DISTRIBUTION
ONLINE LISTING DISTRIBUTION
Sothebyâ&#x20AC;&#x2122;s International Realty affords unmatched online distribution of our property listings to top-tier real estate and targeted media web sites. Our listings receive premium placement on many of the most visited websites through our proprietary data feed, and our listings share the same high-resolution, professional photographs used throughout our marketing materials.
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EXCLUSIVE MARKETING | GLOBAL MEDIA PARTNERS
EXCLUSIVE MEDIA PARTNERS
Our global media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffic drivers, our brand uses hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully connect buyers and sellers globally. 30
EXCLUSIVE MARKETING | REGIONAL PUBLICATIONS
REGIONAL MEDIA PARTNERS
TTR Sothebyâ&#x20AC;&#x2122;s International Realty collaborates with local and regional publishers to provide expanded exposure in the luxury, art, philanthropy, and relevant local markets. These publications combine to more than 300,000 media impressions. Our exclusive regional and global media partnerships is a result of relationships cultivated over 26 years.
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EXCLUSIVE MARKETING | WORLD-CLASS PHOTOGRAPHY
WORLD-CLASS PHOTOGRAPHY
TTR Sothebyâ&#x20AC;&#x2122;s International Realty utilizes only the highest quality professional photography to showcase our listings worldwide through our digital and print media distribution channels. We take our photography very seriously - our firm hires the Best-in-Class photographers. Every photo taken also goes through a rigorous quality control process.
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EXCLUSIVE MARKETING | BROCHURES + FLOORPLANS
BROCHURE
986 MELVIN ROAD Annapolis, MD
FLOOR PLAN
GLOBAL DISTRIBUTION PROGRAM
We craft fine quality brochures that articulate your property’s unique features and history. Brochures are distributed to our five offices, key Sotheby’s International Realty offices, and Sotheby’s auction sale rooms worldwide. Professional floor plans provide important information to prospective buyers both in advance of and following a property tour.
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EXCLUSIVE MARKETING | DIRECT MAIL
J U ST L I ST E D I N LO G A N C I R C L E 1 5 1 5 P ST N W # 3 | $ 9 4 9,0 0 0
DIRECT MAIL STRATEGY
The Sotheby’s International Realty high-quality standards are reflected throughout our print marketing, which includes a direct mail announcement of your property’s availability to a targeted audience of qualified prospective buyers in the Washington metropolitan area. TTR Sotheby’s International Realty maintains an extensive proprietary database strategically targeting buyers.
LOGAN CIRCLE
If you’re looking for “wow” factor, you’ve found it! This 2 bedroom / 2 bathroom plus loft unit features an incredible twostory living room flooded with light from a beautiful bay of south-facing windows. Other features include: wood floors, gas fireplace, an open kitchen featuring Subzero and Viking appliances, and a master bedroom with en suite bath, walk-in closet and balcony. Low condo fee. Two-car tandem parking included. If you are interested in selling or purchasing a If you are interested in selling or purchasing a home, please contact me home, please contact me today for a confidential today for a confi dential appointment. appointment.
AGENT NAME MAXWELL RABIN +1 202 333 1212 | marketing@ttrsir.com 202 669 7406 | mrabin@ttrsir.com ttrsir.com maxwellrabin.ttrsir.com
Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
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MAXWELL RABIN
1206 30th Street NW Washington, DC 20007 ttrsir.com
COMMUNITY LEADERSHIP
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COMMUNITY LEADERSHIP | PHILANTHROPY
TOP 50 MOST PHILANTHROPIC FIRMS TTR Sothebyâ&#x20AC;&#x2122;s International Realty is committed to a deep level of engagement and leadership in the community. In recent years, we have supported numerous art, charitable, community, and education organizations, which are further strengthening the community in which we live. TTR Sothebyâ&#x20AC;&#x2122;s International Realty is the only residential real estate firm ranked in the Top 50 Most Philanthropic Companies in the Washington area.
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COMMUNITY LEADERSHIP | PHILANTHROPY
THE POTOMAC SCHOOL
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COMMUNITY LEADERSHIP | SOTHEBY’S COLLABORATIONS
SOTHEBY’S COLLABORATIONS
As part of our integrated collaboration efforts with the Auction House, TTR Sotheby’s International Realty hosts numerous high-exposure events that provide an exclusive and unique opportunity to showcase our properties. TTR Sotheby’s International Realty also actively supports the regional art community by hosting exhibitions across all five of our offices.
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THE JOAN HISAOKA “MAKE A DIFFERENCE” GALA
SOTHEBY’S JEWELRY & WATCH VALUATION
N STREET VILLAGE’S CELEBRATE LOGAN
SALLY KAUFFMAN ART OPENING
CAG’S CONCERTS IN THE PARK
COMMUNITY LEADERSHIP | COMMUNITY EVENTS
CHARITY WORKS DREAM BALL
EXCLUSIVE TTRSIR EVENTS
Our authentic and purposeful engagement begins with our partners and associates who maintain significant leadership roles in many local and national philanthropic organizations. This outreach creates additional visibility and significant word-of-mouth marketing for the properties we represent.
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GEORGETOWN, DC 1206 30TH STREET NW WASHINGTON, DC 20007 +1 202 333 1212
DOWNTOWN, DC 1506 14TH STREET NW WASHINGTON, DC 20005 +1 202 234 3344
CHEVY CHASE, MD 5454 WISCONSIN AVENUE CHEVY CHASE, MD 20815 +1 301 967 3344
McLEAN, VA 6723 WHITTIER AVENUE MCLEAN, VA 22101 +1 703 319 3344
ALEXANDRIA, VA 400 S. WASHINGTON STREET ALEXANDRIA, VA 22314 +1 703 310 6800