There are few spheres of life that inspire us to cling to strange superstitions and rituals more than sports. Some are unique celebrations rooted deep in a team’s legend. Others are often as interwoven into an athlete’s identity as the biggest wins from days gone by.
Giving ‘life’ to his superstition, a legendary Red Sox hitter only took to the batters box once he’d scrawled ‘Chai’ in the sand.
The SS19 Reverse Weave lookbook playfully reinterprets rituals of sporting Champions from around the world.
Pre-match evenings for this Napoli midfielder mean video games with his online squad.
England’s all-time record goal scorer
believes his striking prowess is boosted by a bowl of chocolate pops before every game.
Peanuts are one snack you won’t find selling in the stands of America’s favourite racetrack. Their shells are believed to be the unluckiest of charms.
You can take Tuff Juice out of Wisconsin, but you can’t take the fizzy drink out of his hand.
This Grand Slamming tennis powerhouse likes to keep it simple when it comes to her socks. During tournaments only one pair will do. Unwashed or washed? We’ll never know.
Basketball royalty ‘His Airness' would apparently wear his University of North Carolina shorts underneath his professional uniform, as he believed they bought him good luck.