IC ONIC. BRITISH. SUPERBRAND.
A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want and recognise.
Brand Fame.
Brand Fame. The invisible sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
We Sunseeker
Sunseeker and its Undiluted Spirit
British & International Events
Influencers
Collaborations
Digital Media
Film & Photography
Global PR co-ordination
Undiluted HQ
To conclude
Brand Fame. Keeping the sparkle.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
Sunseeker and its Undiluted Spirit. Undiluted Spirit is in a unique position to revitalize and develop brand, marketing, opportunities and awareness for Sunseeker in areas that are currently unexploited. Sunseeker has been successfully branded throughout the Marine Industry, however the wider opportunity to shine on the
International Media Stage is a 21st Century imperative rather than a trend.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
Undiluted Spirit can combine our wealth of contacts, personal relationships, creative brilliance and in depth knowledge of the ever changing and developing
Sunseeker Family We are proposing to go beyond standard PR and marketing, develop new and exciting opportunities through social media, existing & prospective clients, Heads of Industry, Celebrities, Brands and fans alike who are invited to experience, indulge and celebrate a passion for Sunseeker.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
British &
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International Events. As Event Organisers of the Sunseeker Distributor Conference and Boat Show Launches for the last 10 years we have showcased globally just one of our core skillsets through our continued innovation and high production standards working within varied budgets. Our Production team are second to none; we collaborate with Award Winning luminaries from the highest level of show production who continually source the planet for the very latest technical innovations and artistic delivery.
Brand Fame. Keeping the sparkle.
British & International Events.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
Sunseeker has opportunities to shine as an Iconic marque at events all over the World. Through our working relationship with
International Sunseeker Distributors We would bring together the power of the brand with local knowledge combined with our creativity and contacts to ensure that these events maximize positive brand exposure.
British & International Events. Preferred areas we would initially propose include Music, Fashion, Art & Design, Film and Society. High Kudos Sports would also be an important feature both competitively and recreationally including Motor Sport, Historic Motor Sport, Shooting, Selective International Polo, Tennis and Winter Sports at exclusive resorts such as St. Moritz and Courcheval during Russian week.
Some of these may be held in conjunction with Boat Shows or independently at other events, launches or indeed around Live Brand Experiences or experiential Marketing opportunities to use an Agency vernacular. Quintessentially British social events such as Ascot, Henley Regatta, Wimbledon, Goodwood Festival of Speed and Chelsea Flower Show are important.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
However identifying equally significant International Social events including Fashion Week, Film Festivals, Historic Auctions and Concours D’Elegance, Music Awards and Sporting tournaments are just a few of the possibilities. The whole Sunseeker Family should also be encouraged to host all important gatherings for Owners and separately Skippers who are often an integral part of a Customers’ purchase. We recognize the importance of showcasing to the World the platform of success that will be created through any new investment into Sunseeker and the positive influence that it will bring to the Marine Industry. There are many further avenues to explore within the Event spectrum, including creating VIP Privilege Cards, Priority Baggage Tags and a Unique Event Calendar running in the same vein as the Little Book of Wonders produced by Barclay’s Wealth.
British & International Events.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
British & International Events.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
Influencers,
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& Advocates. Sunseeker is a ‘Sexy’, Industry-dominating Superbrand. It is Iconic and British and deserving of its high profile, an aspirational brand which is ranked among the top 100 brands internationally. We are aware that the Shipyards embody everything that Sunseeker stands for and the brand should be rightly proud of their Poole facilities Damien Hirst, #sharkseeker
Brand Fame. Keeping the sparkle.
Influencers,
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& Advocates. In our experience every visitor is hugely impressed when they see the scale, craftsmanship and technology showcased when visiting the factory even if they are familiar with the product.
This should be shouted from the rooftops! Norman Foster, #glazedroofseeker
Brand Fame. Keeping the sparkle.
Influencers,
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& Advocates. We will arrange for Sunseeker International to regularly entertain high profile guests including international captains of industry, press, government, celebrities and synergy partners who will glimpse the Sunseeker World and fall in love with the brand Jessie J, #hairseeker
Brand Fame. Keeping the sparkle.
Influencers,
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& Advocates. Building relationships with leading influential people from a variety of industries is essential to maintain Superbrand status and will lead to extraordinary collaborations, superb PR opportunities as well as huge morale boosts for the whole Sunseeker Family. Allstars, #sunseeker
Brand Fame. Keeping the sparkle.
Collaborations & Partnerships Understandably it is not in the interest of huge agencies to put an emphasis on collaborations. It cannot be charged by the hour or sit under a heading of Blue Sky thinking.
#black Most agencies have a large portfolio of clients and cannot be seen to use personal contacts or relationships to favour one over another. We know Sunseeker is irresistible, it has the power to seduce and Undiluted Spirit understands how to make it compelling.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
kbook
Collaborations
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& Partnerships Charitable Associations One of the most effective ways to work with major brands and celebrities is to partner in support of worthwhile causes. In this way we are in negotiations with a number of Charities and Foundations to look at mutually beneficial high profile collaborations for Sunseeker Brands Through its participation in the ‘Britain is Great’ campaign we would expect Sunseeker to already be maximising shared opportunities with other iconic British labels and brands. We have identified a wealth of ideas through shared campaigns and events that we know, brought to the right department, will have support and backing at British government level.
Brand Fame. Keeping the sparkle.
SUNSEEKER IS GREAT BRITAIN
Brand Fame. Keeping the sparkle.
R
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Collaborations
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& Partnerships Names Whether it is Victoria Beckham designing the Range Rover Evoque interior, Leading Fashion Houses and watch brands naming design lines after Sports stars and celebrities or emerging Artists putting their creative stamp on Hotel interiors, high profile collaborations are powerfully alluring. We recognise that Sunseeker, despite their success, as is the norm in the Marine Industry, at this time, does not enjoy budgets in the same demographic as Land Rover or Burberry so personal associations become extremely important. We understand that there has to be a mutually beneficial relationship that is built up with any person or brand. Relationships and negotiations are something we are rather good at.
Brand Fame. Keeping the sparkle.
Digital Media. We understand the new Sunseeker website will be a slick and glossy online brochure also featuring news to be focused around the product and Boat Shows. In our view this leaves a huge opportunity for us to create and run a ‘magazine’ style live website alongside that compliments Sunseeker the product with ‘Sunseeker LIVE’. Showcasing the cool, the sparkle, the image and feel that is felt around the world when people hear the word Sunseeker. Brands such as Mandarin Oriental have successfully achieved a similar concurrent digital platform with their online magazine:
Brand Fame. Keeping the sparkle.
www.destinationmo.info
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On any given day there can be hundreds of
#Sunseeker
appearing on Instagram, Twitter, Pintrest and Facebook. These Social Media tools are current. Five years from now they may well have burnt out, but they are #NOW and need to harnessed and their potential maximized.
Superbrands are judged by market dominance, longevity, goodwill, customer loyalty and market acceptancy.
They also have the ability to be adored and thought of as dazzling by their customers but also their fan base. We would propose that a digital platform do this with a ‘Club’ feel. Proud to be a part of the Sunseeker Family whether you are an Owner, Captain, Crew, Sunseeker Worker, Fan or Globetrotter ‘instgramming’ every Sunseeker you spot.
Digital Media.
He’s a fan
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
She’s a fan
We would design ongoing campaigns to involve everyone to think about and tell us about their:
#SunseekerSunday, #SunseekerPlaylist, #SunseekerCocktail
#Suns Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
seeker
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Film &
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Photography All media from advertising to editorial, brochures to websites for Sunseeker are only as strong as the imagery that has been captured to do justice to the magnificent product. We would love to explore the creative process and have an opportunity to bring together unique teams of people for these shoots. During the Brits ’13 we took the opportunity to showcase the Manhattan 73 on the River Thames with the Sunseeker ‘Brit’ girls. As the early winter sun pierced through dawn mist one of London society’s favourite photographers Sam Pelly captured stunning shots of the Manhattan 73 against the most British of backdrops.
Brand Fame. Keeping the sparkle.
Film & Photography We feel that every boat model should be revered and recognized individually bringing a sense of purpose and personality to every shoot. These should collectively stand up as a magnificent record of the product, sprinkled with stardust from the settings, stories and photographers involved. The power of using acclaimed photographers should not be underestimated. Their ability to bring their artistic ingenuity to a shoot is in itself a PR story and one that catapults the brand away from the staid confines of the rest of the Marine Industry to one that can stand alongside brands such as Breitling to Bentley.
Brand Fame. Keeping the sparkle.
IC ONIC . BRI TI SH . SUP ERBR AND.
We understand the fundamental difference between the two arts of film and photography, however both should be epic. Truly cinematic and capture the desirability that Sunseeker is renowned for.
Global PR
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co-ordination Not-withstanding previous PR & Marketing opportunities, these would include one off extraordinary occasions that we highlight and maximize. Whilst working alongside Tuesday’s Child whilst we explore and hopefully move forward the proposed BBC documentary we have been made aware of a number of other film units who have been involved in capturing various aspects of Sunseeker. We would like to assist in co-coordinating PR at this level to ensure that a keenness to say yes to everything does not result in the best opportunities being lost through overexposure.
Brand Fame. Keeping the sparkle.
Global PR
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co-ordination We have had a number of meetings over the last few months at Vogue House and have built great relationships with many of the Art Directors they work with a view to using both the factory and Sunseekers in future shoots for their International publications. These relationships can be dissolved instantly by saying ‘yes’ to the wrong journals.
Brand Fame. Keeping the sparkle.
In
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Summary Undiluted Spirit would be a superb asset taken on as a consultancy to work alongside the PR & Marketing department at Sunseeker International. We propose that the team operate from our central London offices. However we would also spend time every week in Poole working with the in house PR team at Sunseeker, with Distributors Worldwide as well as travelling as necessary to International Boat Shows and events. We embrace the extraordinary and have an equally extraordinary team of individuals with a wealth of varied experience and knowledge. What we also have above and beyond is an in-depth understanding of Sunseeker, a unique family we are extremely proud to already be part of.
Brand Fame. Keeping the sparkle.