MICHAEL MAIOCCO
TABLE OF CONTENTS
6 MESSENGER 12 EIKON 20 ACTS 26 ATHLETICA 32 GAME7 38 FLAGLER ATHLETICS 44 CITY/VAMP 50 TRIBES
PHOTOGRAPHY | GRAPHIC DESIGN | PRINT DESIGN
MESSENGER
The design challenge is to create a photo book dedicated to the message of the Good News being carried to countries around the world.
The design solution was to model the book design after adventure photo books.The rich colors and faces show off the culture of each individual country as well as the joy that is brought from the Good News.
PHOTOGRAPHY | GRAPHIC DESIGN | PRINT DESIGN
EIKON
The design challenge is to create a magazine geared towards an audience interested in missions and dedicated to the message of the Good News being carried to countries around the world. So often mission oriented magazines use guilt as a way to elicit a response from the reader; however Eikon inspires it’s audience with true strories and the raw beauty of creation. The design solution was to model the book design after adventure photo books.The rich colors and faces show off the culture of each individual country as well as the joy that is brought from the Good News.
BRANDING | PACKAGE DESIGN | PRODUCT DESIGN The design challenge is to encourage the thought and reality that acts need to be shown world-wide, four of the poorest countries in each region of the world were chosen to be represented in their art and design.The playing cards will be redesigned to promote “ACTS”. Acts that focus on advocating, caring, teaching, and supporting. Normal playing card decks have 52 cards, this new design will also contain 52 cards, one act per week for a whole year.
ACTS
The design solution is to use something everyone is very familiar with playing card suites.This game will redefine the commonly understood symbols as they will now relate personally in forms of acts. Heart – Care…the heart symbolizes love and kindness towards others and self. Clover – Advocate…in advocating for others we bring comfort, peace, and prosperity to others who are in need. Spade – Teach…give a man a fish, he’ll eat for a day.Teach a man to fish, he’ll eat for life. Diamond – Support…as diamonds can only be shaped and cut into beautiful shapes by other diamonds, by supporting other we craft and shape one another into beautiful people.
BRANDING | PACKAGE DESIGN | GRAPHIC DESIGN
ATHLETICA
The vision for Athletica is to include the passion and intensity of athletics and the beauty of cosmetics.The design challenge was to create products that both connected to athletes as well as beauty.The challenge for Athletica is to meet the athlete where they are at and design cosmetics for them: so they do not have to compromise in their playing style or look. The design solution revolved around creating different containers for various elements the athletes would encounter. Certain containers center around waterproof cosmetics (for sweat and water sports) while other containers specialize in skin care (sun screen and lotion). The Triumphant Collection (customizable for the athlete) allows the athlete to adapt Athletica products to their game and style.
BRANDING | PRODUCT DESIGN | GRAPHIC DESIGN
GAME7
The nature of a best-of-seven series requires that the series be tied at 3 games apiece going into Game Seven, such that either team can take the series (advancing further in the playoffs or winning the championship) by winning the game. Because of this decisive nature, game sevens add an element of drama to their sports.The challenge is to create a baseball company that captures the energy and the excitement of a Game7. The Design solution to achieve this energy is to merge the old school “class” of baseball and the newer modern styles that have been implemented into the game.The companies goal to push for America’s Pastime into the modern age, in a way that still honors the past.This is why Game7 is unlike any baseball company. It pushes the modernity of baseball design while honoring the pastime of the game.
ICON REBRANDING | ADVERTISING
FLAGLER ATHLETICS
The design challenge to revamp Flagler Athletics is to create an icon for Flagler College. Flagler College mascot has no real mascot, their sports teams are called the Saints; however, the college desires an iconic mascot for their athletic teams.
The design solution was to create a lion that resembles the classic design already implemented at Flagler. The classic looking icon can stand alone as well as be put with the already classic typography.
CITY/VAMP
STREET ART | GRAPHIC DESIGN | ICON DESIGN The design challenge for City Revamp was to bring pride and culture to various cities throughout the United States. Various celebrities who are involved in the community, have a powerful public image, and use their status for good were chosen to be pictured throughout their respective home cities.These giant murals would be painted on these building by many artists, encouraging them to continue the pursuit of that career. The design solution revolved around creating very urban graphic portraits that are instantly recognizable.The loud colors, sharp shapes, and bold contrast reflects the energy these various role models bring in their lives.The project would be funded through city art grants such as Contracts for Arts Services (CAS) in Atlanta and Urbana Arts Grants Program in Illinois.
ILLUSTRATION | GRAPHIC DESIGN | PRODUCT DESIGN
TRIBES
The design challenge was to create a children’s book that encourage the idea of being stronger in numbers. It is a concept not just for children but for people of all ages; however, the challenge was to take a complex simple message and translate it by simple illustrations. The design solution revolved around creating a single illustration of one animal then on the next page having many of the same animals in their environments as a cohesive unit. As the reader grows fond of the animals they are then challenged by seeing a single human with their back turned to the reader. Through using simple imagery Tribes strives to make a personal connection to children and adults in working together and the strength that is in numbers.