MICHAEL OFFERMAN WA S H I N G T O N U N I V E R S I T Y I N S T. L O U I S BA IN ARCHITECTURE | MBA 2013
hment Date by Use 0
CH
GA STA S TIO
SIS DIALTYER CEN
REHAB
ATTITU DE
EVEREST
CHURCH KEY
JUST JOHN
BEYOND HOUSING
ERNEY’S
BIG WHEEL EEL BIG W
I T ES RIC QULECT E
SANCTUARIA
PREMIUM LOUNGE
WAREHOUSE
RE GRAMAPHONE
STO OK
RED BRICK MANAGEMENT
MELROYS
BO SWEETIE PIES
ACORN
FAMILY HEALTH CENTER
STONE &
MASONRY
MUELLER’S SIGN SHOP
300
N
UR CH ET MIA ROSA
RED TIONEMP
MA RK
WHITE FLAG
SCHEIB
100
UTECHO AU UTE CH AU OU AV TEA ENU UA EC VEN HO UE UTE CH AU OU AV TEA ENU UA EC VEN HO UE UTE CH AU OU AV TEA ENU UA EC VEN HO UE UTE CH AU OU AV TEA ENU UA EC VEN HO UE UTE CH AU O CHOUTEAU AVENUE CHOUTEAU AVENUE CHO AU CHOUTEAU AVENUE CHOUTEAU AVENUE
N LDE GO DIUS RA
ance to the Community
1
2
MICHAEL OFFERMAN
CONTENTS F LO R E N C E S T U DY A B R OA D P R O G R A M DRAFTING & SKE TCHING MAPPING & DESIGN
212 STUDIO URBAN STUDIES MANCHESTER KINDERGARTEN
311 STUDIO LIVE|WORK|SHOW C A R O N D E L E T E N ATAT O R I U M
312 STUDIO S U B U R B I A & F LO O D P L A I N I N T E R T W I N E D D I G I TA L R E P R E S E N TAT I O N
INTERNSHIP EXPERIENCE CHRISTNER INC | CARDINAL GLENNON HGA ARCHITECTS
BRANDING DESIGN M R . WA S H . U . ASC
3
Th i s s t udi o a bro a d i n Fl o rence, I t aly st ressed t he d evelop ment of our dra f t i n g a n d s ke tc h i n g s k i l l s t h ro u g h t h e pre s e nt at io n o f exi sti n g I ta l i a n master p ieces. A st ud y of p at ter ns and layer s i n Br u n e l l e s c h i ’s fi n e s t wo r k , I l D u o mo, a llowe d m e to devel o p dra f ti n g te c hniq ues, lear n ab out t he d evelop ment of s t r u c t u ra l te c h n i q u e s, a n d i nte r p re t t h e D u o mo t h ro u g h a mo de r n l e n s.
4
F LO R E N C E S T U DY A B R OA D P R O G R A M DRAFTING & SKE TCHING
5
6
7
M a p p in g was a f u n da menta l el ement to our st ud io in Florence. I researc hed, t ra c ke d a n d ma p p e d t h e i l l e g a l e co n o my o f i m m igrant wo r kers a n d R o ma who b eg and b ar ter around t he Piazza. Th e i r i nte ra c t i o n w i t h t h e p o l i ce a n d t h e i r m ove m e nt s t h ro u gh th e spa ce a nd mob s of tour ist s was d ic t ated largely by t h e i r t ra de. M a p p i n g a l s o i n c l u de d t h e pat ter n st ud ies of I l D uom o t hrough d rawing a n d mo de l i n g w i t h e g g s h e l l a n d p a p e r. Wh e n t h i n k in g o f a n i n sta l l ati o n fo r t he Piazza, most would t hink of how it cou l d b e n e fi t t h e l o c a l s o r t h e to u r i s t s, b u t I sou g ht to ima gi n e a stru c tu re th at could b ot h shield t he illegal salesp eop le, w h i l e a l s o p rovi di n g s h a de a n d s e at i n g i n a fl exi b l e s t r u c t u re i n t h e Pi a z z a .
8
F LO R E N C E S T U DY A B R OA D P R O G R A M MAPPING & DESIGN
9
10
11
Th e 212 s tu di o fo cu sed o n sca le, ranging from ur b an map p ing, d esigning c h i l dre n’s fu r n i t u re, a n d c u l mi n at i n g i n de s ign i n g a k i n derga r ten o n M a n c hester Blvd, in S aint Louis. O ur ur b an st u di e s i n c l u de d re s e a rc h i nto t h e fa b r i c o f th e G rove n e i gh bo r h o o d, th e po l i tic al st r uc t ure, histor y, economic and c ultu re o f t h e a re a . I fo c u s e d o n M a n c h e s te r Blvd, whic h saw t he greatest c hang e i t i t s c h a ra c te r t h ro u g h o u t t h e ye a r s.
12
211 | 212 STUDIO URBAN STUDIES
13
Culture and Politics St. Louis Public LIbrary
De
lm
Lind
ar
De
lm
Lind
De
lm
Blv d
Cheltenham
ell Bl
ell Bl
vd
Forest
ar
Blv d
rkway
Adams Elementary
64
Blv d
Schnucks
Lind
ell Bl
vd
vd
Kings Oak
Stix Early Childhood Center
Park Pa
ar
Forest
Park Pa
rkway
Forest
Forest Park Southeast
Park Pa
rkway
Botanical Heights 64
Viviano John and Sons Grocery Inc.
64
Tiffany Chou
teau
Ave
Chou
teau
Ave
r Ave
Mancheste
de ve nte
44
Neighborhoods
17th Ward Political District
De
lm
De
lm
ar
Washington University School of Medicine
Blv d
Forest Park South Business Association
The Forest Park South region of St. Louis consists of five neighborhoods: Forest Park Southeast, Botanical Heights, Tiffany, Kings Oak, and Cheltenham. The neighborhoods are important community units that provide apolitical support to the area.
The 17th Ward of St. Louis includes the neighborhoods of Shaw, Botanical Heights, Tiffany, Midtown, Central West End, Forest Park Southeast, Kings Oak, and Cheltenham. Residents of the ward elected Joseph D. Roddy as their alderman.
Lind
ar
Grand Blv d
Kingshigh way Blv d
Grand Blv d
Kingshigh way Blv d
44
Grand Blv d
Kingshigh way Blv d
SV an
SV an
SV an
Central Visual and Performing Arts High School
44
Ave
rA ve
r Ave
Mancheste
de ve nte
rA ve
St. Louis Public LIbrary
rA ve
teau
de ve nte
Chou
r Ave
Mancheste
The Forest Park South Business Association was created to inspire growth of commercial establishments within the area bounded by Hampton Avenue on the west, 39th Street on the east, Forest Park Avenue on the north, and Interstate 44 on the south. The association serves as a major business representative for the area, especially its members.
Forest Park
Blv d
De
lm
ar
Blv d
Central West End Midtown Development Target Area
ell Bl
Lind
ell Bl
Lind
ell Bl
Saint Louis University Forest
vd
Cortex Research Center
vd
Forest
Park Pa
rkway
vd
Forest
Park Pa
rkway
Park Pa
rkway
Manchester’s Grove Community Improvement District
64 64
64
SLU / Cardinal Glennon Childrens Hospital
Chou
teau
Ave
Chou
teau
r Ave
Mancheste
r Ave
Mancheste
SV an d
Saint Louis Science Center
44
Ave
ev en te
SV an
ev en te
de
rA ve
Missouri Botanical Gardens
Reservoir Park
SV an d
r Ave
Mancheste
Ave
rA ve
teau
ve nte rA ve
Chou
44 44
Forest Park Community College
Parks and Recreation
Institutions and Community Centers Forest Park Southeast is located within close proximity to several major St. Louis institutions and community centers. The location of these establishments in relation to the neighborhood results in additional traffic flow in the area, therefore boosting the local economy, especially during lunch and evening dinner hours.
Industrial Residential Road and Sidewalk Redevelopment Retail / Commercial Parks and Recreation
14
1950 1975
1976 1990
1991 2004 2005 2006 2007 2008 2003
Site Miles By Car Walking
Beyond Housing
Adams School
.15 mi 30 sec 2 min
.3 mi 1 min 5 min
Distance to Important Sites
Grand Blv d
Community Redevelopment Funding Areas
The neighborhood’s namesake, Forest Park, is the largest park in the area, and the third largest public park in the United States. Another staple of St. Louis that happens to be located very near Forest Park Southeast is the Missouri Botanical Garden.
Institutions and Community Outreach
1900 1950
Kingshigh way Blv d
Grand Blv d
Kingshigh way Blv d
Grand Blv d
Kingshigh way Blv d
YWCA / Head Start
Tower Grove Park
These areas have receieved funding to promote quality residential and commercial development, implement infrastructure and beautification projects, improve security, market the area to new residents and visitors, and find funding sources for neighborhood improvement projects.
Botanical Gardens
Schnucks
Forest Park
Euclid Library
Tower Grove Park
.9 mi 2 min 18 min
1.3 mi 4 min 23 min
1.4 mi 4 min 25 min
1.5 mi 5 min 30 min
1.8 mi 4 min 32 min
Stix ECC
YWCA
.5 mi 1 min 8 min
.9 mi 1 min 17 min
CWE Metrolink
Community College
Vandeventer Library
CVPA HS
1 mi 3 min 19 min
1.3 mi 5 min 26 min
1.5 mi 4 min 27 min
2.0 mi 6 min 40 min
Forest Park Southeast is located within close proximity to several major St. Louis institutions and community centers. The location of these establishments in relation to the neighborhood results in additional traffic flow in the area, therefore boosting the local economy, especially during lunch and evening dinner hours.
The neighborhood’s namesake, Forest Park, is the largest park in the area, and the third largest public park in the United States. Another staple of St. Louis that happens to be located very near Forest Park Southeast is the Missouri Botanical Garden.
These areas have receieved funding to promote quality residential and commercial development, implement infrastructure and beautification projects, improve security, market the area to new residents and visitors, and find funding sources for neighborhood improvement projects.
Institutions and Community Outreach Industrial Residential Road and Sidewalk Redevelopment Retail / Commercial
Site Miles By Car Walking
Parks and Recreation 1900 1950
1950 1975
1976 1990
Beyond Housing
Adams School
.15 mi 30 sec 2 min
.3 mi 1 min 5 min
Botanical Gardens
Schnucks
Forest Park
Euclid Library
Tower Grove Park
.9 mi 2 min 18 min
1.3 mi 4 min 23 min
1.4 mi 4 min 25 min
1.5 mi 5 min 30 min
1.8 mi 4 min 32 min
Stix ECC
YWCA
.5 mi 1 min 8 min
.9 mi 1 min 17 min
CWE Metrolink
Community College
Vandeventer Library
CVPA HS
1 mi 3 min 19 min
1.3 mi 5 min 26 min
1.5 mi 4 min 27 min
2.0 mi 6 min 40 min
Distance to Important Sites
1991 2004 2005 2006 2007 2008 2003
Establishment Date by Use 0
CH
600
GA STA S TIO
SIS DIALTYER CEN
REHAB
ATTITUD E
EVEREST
CHURCH KEY
JUST JOHN
BEYOND HOUSING
ERNEY’S
BIG WHEEL EEL BIG W
I T ES RIC QULECT E
SANCTUARIA
PREMIUM LOUNGE
WAREHOUSE
RE GRAMAPHONE
STO OK
RED BRICK MANAGEMENT
MELROYS
BO SWEETIE PIES
ACORN
FAMILY HEALTH CENTER
STONE &
MASONRY
MUELLER’S SIGN SHOP
300
N
UR CH ET MIA ROSA RED TIONEMP
MA RK WHITE FLAG
SCHEIB
100
UTECHO AU UTE CH AU OU AV TEA ENU UA EC VEN HO UE UTE CH AU OU AV TEA ENU UA EC VEN HO UE UTE CH AU OU AV TEA ENU UA EC VEN HO UE UTE CH AU OU AV TEA ENU UA EC VEN HO UE UTE CH AU O CHOUTEAU AVENUE CHOUTEAU AVENUE CHOUT AU CHOUTEAU AVENUE CHOUTEAU AVENUE
N LDE GO DIUS RA
Importance to the Community
15
Th e n ex t sta ge o f th e 212 stu d io inc lud ed map p ing t he movem ent and p at te r n s o f p l ay i n c h i l dre n at a l o c a l p re sc ho o l. Th e fo r m o f th e bu i l di n g was insp ired by t he cont rast of t he frenet ic a n d s t a b l e p a r t s o f t h e b o dy o f a c h i l d at pl ay at a s an d - box. Th i s l ed to th e for m of t he K ind ergar ten latc hing on to t he n e i g h b o r i n g b u i l di n g, a s i f fo r s u p p o r t. Wor k inc lud ed hand - d rawn p er sp ec t ive s, di gi t a l re p re s e nt at i o n a n d mo de l i n g.
16
211 | 212 STUDIO URBAN KINDERGARTEN
er Kindergarten | Active and Passive Learning Space
e
17
4-Year-Old Movement | Unstructured movement in relation to a sandbox.
00 Seconds
01.5
03
04.5
06
Left Hand
Right Hand
12°
11°
6°
29°
28°
0° 74° 22° 20°
0°
Left Hand
18
Right Hand
13°
27°
07.5
09
10.5
15
16.5
24° 12°
25°
76° 28° 20°
1°
0°
15°
13°
11°
16°
23° 26°
24°
0°
19
Manchester Ave
First Floor
20
Second Floor
21
Manchester Ave
22
23
The p ro gram o f th i s pro j ec t i n cl u ded a t wo -b ed room ap ar t ment, a p aint ing st u di o, s c u l p t u re s t u di o a n d g a l l e r y s p a ce. E a c h p ro gram requ i red di f ferent sunlight d irec t ions and intensit y whic h influe n ce d t h e fi n a l de s i gn h e avi l y. Si te d o n a n ar row l o t o n a n u r ba n St. Lo u i s st reet cor ner, my d esign sought to wrap t h e g a l l e r y s p a ce t h ro u g h t h e s t u di o a n d living areas, a s i f p u t t i n g t h e m o n di s p l ay to t h e c i t y. Wor k inc lud ed hand - d rawn p er sp ec t ive s, di gi t a l re p re s e nt at i o n a n d mo de l i n g.
24
311 STUDIO LIVE|WORK|SHOW
25
gallery
third floor
storage
patio | outdoor gallery
second floor | patio
gallery
gallery platforms
gallery reception
painting studio
sculpting studio
storage
ground
26
gallery bedroom gallery sculpting studio painting studio
North-face section
27 0
2 1
8 4
16
live | work | show
live | work | show 28
live | work | show
live | work | show
Garrison Ave | Locust Blvd
putting private space and studio space on display
29
The n at ato r i u m wa s ci ted i n Ca ro n delet te Par k , in sout h St. Louis. The p ool a n d co mmu n i t y ce nte r fe at u re s a n e nt r y h al l, c afe, ch eck-i n desk , ch a n ging rooms, p ool d ec k , sund ec k , and fit nes s ce nte r. Th e de s i gn wa s i n s p i re d by t h e n at u re o f a ma n - ma de l a n dsca pe and t he cont rast b et ween ar t ific ial and nat u ra l. I s e l e c te d co n c re te a s i t h a s b o t h e a r th e n , an d ar ti f i ci a l qu a l i ti es to i t. The st r uc t ure feat ures a d oub le c ant ileve r w i t h t h e s u p p o r t c u r vi n g t h ro u g h t h e center. Th e ci rcu l ati on p asses t hrough t he st r uc t ural core t hat di vi de s t h e e nt r y a n d t h e ma i n p ro gra m.
30
311 STUDIO C A R O N D E L E T T E N ATAT O R I U M
31
32
ORGANIC
ORDERED
33
34
35
36
37
Th e 312 s t u d i o co u rse wo r k wa s foc used on Br id geton M issour i, a sub ur b o f St. Lo u i s we dg e d b e t we e n t h e M i s s o u r i R ive r, th e St. Lo u i s Ai r po r t, and t wo large inter st ates. While st ill more p ro b l e ms fa ce t h i s c i t y, my p ro p o s a l fo r Br i d geto n fo cu sed o n co n nec t ing vac ant land t hat lies in t he r iver ’s fl o o d p l a i n a n d c re at i n g a gre e nway t h at pe r vad e d t h e ci t y, w h i l e devel o pi ng t he ind ust r ial core west of t he freeway to co n n e c t to a fu t u re fre i g ht h u b fo r t h e air po r t. B o th th e h u ma n and c it y sc ale went into d esigning an at tra c t i ve, s u s t a i n a b l e a n d r i c h co mmu n i t y.
38
312 STUDIO S U B U R B I A & F LO O D P L A I N I N T E R T W I N E
39
TOPOGR APHY | L AND USE L A N D U SE LE GE ND
A
Earth City
COMMERCIAL
370
MULTI-FAMILY RES. S INGLE FAM I LY RES.
B
PARKS / OPEN SPACE
Champ 370
INS TITUTIONA L INDUS TRIAL
C
A
COMMON GROU N D
Champ
VAC ANT/AGRI CU LTU RE
Hazelwood 370
270
R
B
RECREATION A L
E
100-YEAR F LOOD
D 1
St. Annes
Hazelwood
C
IV
500-YEAR F LOOD
E
D
R
2 3
St. Annes
Hazelwood
E
M I S S O U R I
67
70
4
438.1’ | HEIGHT O F RIVER IN GREAT 1993 FLO O D
5
THE 1993 FLOOD D E VASTED THE R EGION AND C AUSED OVER $15 B ILLION IN DAMAGES. EXCEED ED THE 100- YEAR FLOOD LE VEL AND COVER ED M UCH OF THE AR EA.
404’ | AVER AGE HEIGHT OF MISSO URI RIVER
6 7
THIS WATER HEIGHT HAS B EEN MAINTAINED BY THE US GOVER NM ENT THR OUGH THE HEAVY USE OF DAM S, LE VEES AND CHANNELING OF THE R IVER D UE TO ITS HEAVY TR AFFIC AND IND USTR IAL USE.
X
1
Hazelwood
8 2 Y
Hazelwood 370
Z
67
270
3 67
270
4 67
270
5
Earth City
St. Annes 67
270
70
6 Earth City
St. Annes
270
70
67
7 Champ
Earth City
270
St. Annes 67
70
8 Champ
40
70
St. Annes
41
WAT E R RU N - O F F PROPOSED
F RUNO
M F TO
S IS
OU
RI RIVER
C U R R E N T S TAT E
$
$
$ $
$
$
$ $
$ $
$
$
$
$ $
$
$ $
1
F LO O D P L A I N
- N O P E R M E A B L E S U R FAC E S - DAYL I G H T A N D CO N N E C T S T R E AM - I N T E G R AT E G R E E N WAY - MA I N TA I N S MA L L B U S I N E S S E S W I T H R E T R O F I TS - CO N N E C T PAT H WAYS A N D S E R V I C E S TO R E G I O N A L G R E E N WAY S YS T E M .
A D J AC E N T P E R M E A B L E D E V E LO P E M E N T -
42
R E D U C E / R E TO O L E X PA N S I V E PA R K I N G LOTS D E V E LO P TO D R A I N RU N O F F TOWA R D G R E E N WAY / B I O S WA L E S I N C R E A S E H O U S I N G D E N S I T Y LO O K I N G O N TO T H E G R E E N WAY L I M I T C A R T R A F F I C I N T H I S ZO N E M I X E D U S E D E V E LO PM E N T E N CO U R AG E D
CO R R I D O R - BA S E D D E V E LO PM E N T O F F T H E G R E E N WAY L A R G E S E T - B AC K
R E D U C E D S E T - B AC K
-
D E V E LO P LOW - S E T - BAC K CO N S T RU C T I O N A LO N G MA J O R R OA D WAYS I N T E G R AT E G R E E N R O O F S A N D H I G H LY P E R M E A B L E S U R FAC E S I M P R OV E S T R E E TS C A P E TO P R O M OT E P E D E S T R I A N T R A F F I C D E V E LO P I N S PAC E S B E T W E E N B U I L D I N G S W H E R E P O S S I B L E
3
2
43
D i gi t al R e presentati o n Stu di o foc used on teac hing us met hod s for mod eling, c re at i n g, a n d l ayi n g o u t i ma g e s o f a n as s ign e d bo ttl e. Th i s $1 spray b ot t le from Target is am azingly comp lex a n d fi l l e d w i l l 2 6 di ffe re nt co mp o n e nt s. I sou g ht to s e c ti o n th e bo ttl e a n d show it s d ifferent p ar t s. Using R hino and V- R ay R e n de r, I c re ate d a 3 D mo de l o f t h e bo t t l e an d expl o ded o u t i ts co mp onent s. Finally, using t he laserc ut ter and R h i n o, I c re ate d a mat te b o a rd mo de l o f t h e b o t t l e at 3 X t h e s c a l e.
44
D I G I TA L R E P R E S E N TAT I O N 2D & 3D RENDERING
45
46
47
SU MME R 2 0 1 0 At C h r is tn er I n c, I co n du c ted researc h on t he b est-p rac t ices in collec t in g t h e “ Vo i ce o f t h e Cu s to me r ” a n d c l i e nt i nf lu e n ce s in d esi gn . I created a “ Tool K it ” of sur vey tools, t r ic ks and ex am p le s t h at co u l d b e i mp l e me nte d du r i n g t h e de sign p h as e o f f u tu re pro jec ts. I then im p lem ented some of t hese tools on a p ro je c t fo r Ca rdi n a l G l e n n o n Ch i l dre n’s H o s p it al i n d e si gn i n g th ei r n ew surger y wait-seq uence. Af ter im p lem ent ing t h e to o l s, we re l aye d t h e i n fo r mat i o n to t h e cl ie nt an d u sed i t to di c tate d esign d ec isions. I wor ked wit h Projec t M an a g e r, Sh a n n a Wi e c h e l AIA, to de s i gn t h e cent ral wait ing area a n d a n e w l o n g - te r m fa mi l y wa i t i n g a re a .
48
INTERNSHIP EXPERIENCE
VOC Toolkit
CHRISTNER INC|CARDINAL GLENNON
49
Surgery Waiting Observation, Interview, and Survey results Hallway Seating (10 Seats) Small Surgery Waiting (12 Seats)
Sister Noreen’s Room (19 Seats)
Hallway Seating: • • • • •
Average wait time: 1.1 Hours Average party size: 2 People Children in party about 40% of time, mostly infants, and some 5-8 range. Average grade given to waiting area: BPeople would move to the hallway, even if there was space in the waiting area, especially if they had children
Small Surgery Waiting: • • • •
Average wait time: 1.4 Hours Average party size: 1.5 People Children in party about 10% of time, all under 3. Average grade given to waiting area: B
Sister Noreen’s Room: • • • •
Comments on this space:
Average wait time: 3 Hours • Seating looks comfortable. Average party size: 3.4 People • Looks quiet and peaceful. Children in party about 25% of time, typically teenaged, or baby. • Colorful and Comfortable. Average grade given to waiting area: B • Finishes and pattern well liked. • Too confined, and dark. • No television/reading material • Windows good (even if to the hall)
Comments on this space: • Ottomans and a chance to raise feet: Hugely important. • Cozy and feels like home. • Colors are warm, seats look comfortable. • Too small/cramped. • Nothing for children. • No entertainment. • Art is peaceful.
Comments on this space:
50
• By far the most well-liked. • Open, yet grouped family seating. • Mixed reviews on the seats: Good to stretch and layout on. Somewhat cold and “uninviting”. • Desk to get information about child. • No entertainment/toys. • Stars and fish on the walls well-liked.
51
As an I nte r n at HGA , I wo r ked o n a few d ifferent p rojec t s over t he summer. Fi r s t, I wo r ke d o n a n exp a n s i o n fo r t h e Ord way Th e ate r i n St. Pa u l, M i n n eso t a, wor k ing t he in t he d esign d evelop ment p h a s e, b u i l di n g a wo r k i n g mo de l o f t h e spa ce, u s i n g 3D mo del i n g to devel op t he ceiling and wall st r uc t ure. Ad d it ion a l l y, I wo r ke d o n t h e de s i gn te a m fo r t h e Emerso n E l ec tr i c ’s M inneap olis Head q uar ter s, c reat ing 3D re n de r i n g s o f di ffe re nt de s i gn i te rat i o n s. N o t pi c tu red wor k inc lud es fire -safet y p lan d evelop ment fo r D e vi l ’s L a ke H o s p i t a l, i n N o r t h D a ko t a and t he d evelop me nt o f H G A s t a n da rd te mp l ate s fo r R e vi t.
52
INTERNSHIP EXPERIENCE HGA ARCHITECTS
53
54
55
M y invo l vement i n va r i o u s stud ent group s at Washington Univer sit y in St. Lo u i s h a s gi ve n me t h e o p p o r t u n i t y to d e s ign l ogo s a n d a ssi st i n brand ing and mar ket ing t he st ud ent group s I a m i nvo l ve d i n . Fo r M r. Wa s h . U., a n o n c a m p u s b e n e f i t fo r Ci t y Fa ces, a St. Louis non-p rofit, I c reated a logo, b rand ed we b s i te a n d de t a i l e d s t yl e g u i de to h e l p d efine and d ist inguish it from ot her p h i l a nt h ro p i c s t u de nt gro u p s o n c a mp u s. Fo r Arch itec tu re S ch o o l Co u n ci l (ASC ) I d evelop ed a logo for t he organizat i o n a n d de ve l o p e d a b ra n di n g g u i de fo r f u t u re an d pu bl i cati o n . B a u h aus, ASC ’s largest event eac h year, now inte grate d t h e ASC l o g o, ra i s i n g o n - c a mp u s aware n e s s o f t h e e ve nt a n d t h e o rg a n i z at i o n .
56
BRANDING DESIGN M R . WA S H . U | A S C
57
58
59
MICHAEL OFFERMAN C A M P U S B O X 7 1 5 6 , 6 9 8 5 S N O W W AY D R I V E , S A I N T L O U I S , M I S S O U R I 6 3 1 3 0 1 7 6 0 0 3 0 T H P L A C E N O R T H , P LY M O U T H , M I N N E S O TA , 5 5 4 4 7 612.387.6861 | MICHAELOFFERMAN@GMAIL.COM
60