GLOBAL MEDIA CAMPAIGN
With an emphasis on brand exclusivity, cutting edge advertising and marketing technologies, strategic positioning, social traffic drivers and video content integration, we at the Michael J. Okun Real Estate Group and Sotheby's International Realty utilize hand-selected media powerhouses whose innovation, experience and international impact allow us to successfully connect and market the properties we represent to buyers around the globe.
06 10 14 18 20 24 28 30 34 38 42 46 48 50 52 54 58
The New York Times The Wall Street Journal Mansion Global Robb Report Architectural Digest Juwai The Economic Times Dwell Elle Decor The Financial Times Nikkei JamesEdition Bloomberg Emirates Luxury Estate PropGOLuxury Media Advertising Units & Audience Centric Advertising
*Data and schedule are subject to change.
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
THE NEW YORK TIMES
GLOBAL MEDIA
Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Winning its tenth and nominated for eight News and Documentary Emmy® Awards (2017), in addition to having won 125 Pulitzer Prizes (more than any other paper), The New York Times has consistently set the bar among leading news brands. With over 4 million total paid subscriptions NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories. The Sotheby’s International Realty® brand blends exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach an ever-expanding global audience.
MA LE/FEMALE SKEW 62.2% | 3 7.8%
AV ERAGE AGE 45. 2 Y E ARS OL D
AV E RAG E H H I $38 1 , 4 6 4 USD
PAG E VIEWS/MONT H 1,174 ,00 0
U N I QU E M O N THLY V I S I TS 89, 8 44,000
AV E RAG E # PAG ES/V I SI TOR 3. 4 PAGES
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
COUNTRY
TOTAL VISITS
United States
92,000,000
Mexico
746,000
United Kingdom
4,831,000
Spain
728,000
Canada
4,299,000
Italy
661,000
India
2,286,000
Singapore
540,000
Australia
1,858,000
Malaysia
438,000
Japan
418,000
Taiwan
386,000
Hong King
338,000
Central & South America
1,249,000
Germany
1,189,000
France
783,000
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
VIDEO MODULE - EXCLUSIVE The featured video module is built into the framework of the ‘Find a Home’ landing page of The New York Times real estate section. This module provides a rich level of exposure for the property videos that are featured. The Sotheby’s International Realty® brand is the exclusive advertising partner for this section. This feature launched in 2016 and continues to be a highly engaged ad placement.
REAL ESTATE SLIDESHOW - EXCLUSIVE Our ongoing exclusive sponsorship of the real estate section slideshows provides high-impact branding and lead generation for the featured properties. Designed to drive over 12 million media impressions worldwide, this 100% share of voice ad unit incorporates listings for sale throughout every slideshow, and also includes property videos.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
THE NEW YORK TIMES
CUSTOM EDITORIAL SERIES - EXCLUSIVE In a full year program, The New York Times Brand Studio will collaborate with the Sotheby’s International Realty brand to showcase multiple properties through a custom editorial series that will explore the lifestyles and homes that inspire from around the globe through journalism, photography and video.
HELLOSOCIETY SOCIAL INFLUENCERS - EXCLUSIVE In a program called #CurateBySothebysRealty, HelloSociety Influencers who are trusted voices and thought leaders in the interior design space will create stunning social content showcasing the new augmented realty app, Curate by Sotheby’s International RealtySM. Through captivating imagery and authentic anecdotes, these brand selected influencers will embolden their prospective homebuying audience, truly allowing consumers to visualize their dream home before they purchase.
SOTHEBY’S INTERNATIONAL REALTY®
NEWSROOM GUIDES - EXCLUSIVE Leveraging the expertise of The New York Times journalists, Newsroom Guides provide newsroom solutions for everyday moments. They are modeled off some of New York Times’ most successful content and provide credible, accessible advice on topics that impact our target audience the most. Sotheby’s International Realty will own select Newsroom Guides with 100% SOV. We will program brand advertising within these guides to drive homeowners and potential homebuyers and sellers to Sotheby’s International Realty properties and content.
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
THE WALL STREET JOURNAL
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social and video. Building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports and health. It holds 36 Pulitzer Prizes for outstanding journalism.
MA LE/FEMALE SKEW 63% | 3 7 %
AVERAGE AGE 45 Y E ARS OL D
AV E RAG E H H I $1 87,0 1 4 USD
PAG E VIEWS/MONT H 301,4 5 5,0 0 0
U N I QU E M O N THLY V I S I TS 6 6, 970,000
AV E RAG E # PAG ES/V I SI TOR 4 . 5 PAGES
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
COUNTRY
TOTAL VISITS
United States
51,390,534
Italy
277,208
Canada
2,256,284
Brazil
235,542
United Kingdom
1,691,469
Philippines
226,459
India
1,266,045
Ireland
222,334
Japan
1,171,167
Spain
214,878
Australia
746,863
Mexico
200,954
Singapore
628,237
Sweden
197,075
Germany
595,922
Indonesia
183,566
France
472,671
Taiwan
181,468
Hong Kong
357,867
South Korea
178,726
Netherlands
294,432
Norway
162.495
Switzerland
288,245
Belgium
160,807
Malaysia
286,225
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
REAL ESTATE FRIDAY ARTICLE BUYOUT - EXCLUSIVE Friday is “Real Estate” day for The Wall Street Journal – the anticipated day where new global real estate coverage appears in print and online. Sotheby’s International Realty® will continue its 100% ownership of Fridays globally (US, Europe and Asia) with fixed brand ad units on WSJ.com real estate article pages within the real estate section for 52 Fridays in 2019.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
THE WALL STREET JOURNAL
NEWS IQ NewsIQ is a unified audience platform that leverages the exclusive 1st party data, data science and social listening technology of the iconic News Corp brands. Through NewsIQ, Sotheby’s International Realty will engage this specific segment and those in-market to purchase homes by delivering custom content, property listings and premium video messaging to be targeted and shared at a broader scale.
VIDEO CONTENT SERIES - EXCLUSIVE Building on the 3-year success of the Houseguest and LIVE series, The Wall Street Journal will take the Sotheby’s International Realty video program to the next level in 2019 with a brand-new content series that will bring RESIDE® editorial to life. A fresh and brand new approach to video will also leverage the Sotheby’s International Realty property video library, showcasing the network’s stunning properties, destinations and lifestyles through a short form social video series. These new video series will be hosted and promoted across all sothebysrealty.com channels, in addition to the Dow Jones/Newscorp sites.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
MANSION GLOBAL
Launched in May 2015, Mansion Global is a luxury real estate destination connecting wealthy international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis and relevant news that empowers the affluent buyer to make intelligent purchase decisions.
MA LE/FEMALE SKEW 62% | 3 8%
AV ERAGE AGE 45 Y E ARS OL D
AV E RAG E H H I $197, 89 1 USD
PAG E VIEWS/MONT H 5,7 70,000
U N I QU E M O N THLY V I S I TS 2 , 3 00,000
AV E RAG E # PAG ES/V I SI TOR 2 . 1 PAGES
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
COUNTRY
TOTAL VISITS
United States
1,288,455
France
32,471
India
185,861
Netherlands
24,014
Canada
116,784
Kenya
24,736
Philippines
85,110
Nigeria
24,395
South Africa
51,016
China
23,069
Malaysia
47,215
Mexico
23,744
Taiwan
44.485
Australia
21,310
United Kingdom
40,261
Spain
20,762
Germany
34,499
Brazil
19,694
Ireland
30,500
Hong Kong
18,671
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
HOMEPAGE HERO Mansion Global’s hero carousel, a signature advertising position on the page, showcases the most exceptional properties on the site. The carousel is the first thing a user sees when entering the site and it has been one of our strongest single placements on the entire Sotheby's International Realty® media plan. The Sotheby’s International Realty brand will continue to be a major contributor to the hero carousel, with double the properties of any other real estate company.
FEATURED PROPERTY SHOWCASE The Featured Properties module on the Mansion Global homepage allows Sotheby’s International Realty to showcase their exceptional properties. Listings promoted in the featured properties module are twice as likely to be viewed than listings not promoted in that position. Select homes will also be promoted via Mansion Global’s Instagram, targeting over 47k socially engaged consumers.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
FRIDAY ARTICLE SPONSORSHIP Sotheby’s International Realty will continue to own Fridays on Mansion Global. Mansion Global is the perfect complement to the Friday ownership of the Wall Street Journal. Mansion Global delivers an audience that is 70% international and 30% US. This is a direct reversal of the 70% US and 30% international audience of the WSJ. It is a dedicated online environment for the property-loving real estate audience, proving a targeted opportunity to reach readers seeking aspirational and insightful real estate content. The sponsorship will cover 100% of all real estate articles every Friday in 2019.
SOTHEBY’S INTERNATIONAL REALTY®
MANSION GLOBAL
GLOBAL MEDIA
Robb Report is the global voice in luxury. Widely regarded as the single most influential journal of living life to the fullest, Robb Report covers the newest in what matters most to its discerning and sophisticated audience. Fueling the lifestyle of the most active consumers, connecting luxury brands to a preeminent audience of worth and distributing to remarkable consumers is at the forefront of Robb Report’s mission.
MALE/FEMAL E S KEW 7 9 % | 21%
AV ERAGE AG E 44 Y E ARS O L D
AV E RAG E H H I $4 8 4 ,0 0 0 USD
PAGE VI EWS/ M O N TH 3,0 0 0,0 0 0
U N I QU E M ONT H LY V I S I TS 550,000
AV E RAG E # PAG ES/V I SI TOR 3. 5 8 PAGES
DIST RI BUT I O N WOR LDWIDE COUNTRY
TOTAL VISITS
United States
3,078,070
Canada
223,272
United Kingdom
110,012
Australia
69,005
Ukraine
56,438
Germany
53,383
India
42,300
Brazil
33,185
France
30,204
Italy
26,210
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
PROPERTY DISTRIBUTION & BRAND ADVERTISING Properties are displayed with images, description, listing agent and office contact information through the new Robb Report Real Estate listing portal, showcasing the brand’s extraordinary property photography and video, as well as Sotheby’s International Realty® brand banners that will run across robbreport.com
SOTHEBY’S INTERNATIONAL REALTY®
ROBB REPORT
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
ARCHITECTURAL DIGEST
Architectural Digest is the international authority in design and architecture. AD provides exclusive access to the world’s most beautiful homes and to the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations and extraordinary products. The AD100 list of top architects and designers is one of the industry’s most reliedupon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multi-platform presence that includes print and digital editions, social media, signature events and its website, architecturaldigest.com.
MA LE/FEMALE SKEW 41% | 59 %
AV ERAGE AGE 55. 3 Y E ARS OL D
AV E RAG E H H I $10 5,7 8 4 USD
PAG E VIEWS/MONT H 13, 800,0 0 0
U N I QU E M O N THLY V I S I TS 5,6 18 ,000
AV E RAG E # PAG ES/V I SI TOR 3. 2 PAGES
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
United States
2,126,557
Canada
159,843
United Kingdom
159,547
Australia
87,247
India
61,002
Germany
49,788
Spain
25,721
Caribbean
14,850
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
OWNERSHIP OF REAL ESTATE CHANNEL AND INDEX PAGE - EXCLUSIVE Real Estate is one of the strongest traffic drivers to architecturaldigest.com. In 2019, the Sotheby’s International Realty® brand has continued its ownership of the most powerful placement on their website with a 4-month exclusive ownership of the real estate channel, and a full year buyout of the real estate index page.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
ARCHITECTURAL DIGEST
INSTAGRAM SPONSORSHIP Tapping into Architectural Digest’s large social following (over 3 million), the Sotheby’s International Realty brand will take over 2-4 Instagram posts and stories through the AD Instagram account to share inspiring photography and immersive video stories, including VR tour videos.
PREMIUM TARGETED PORTFOLIO ADVERTISING - CONDÉ NAST Combining the scale and reach of the Condé Nast portfolio and AD’s site-wide rotation with precession targeting, Sotheby’s International Realty will be front and center with the most affluent audience and purchasers across multiple sites including, Vanity Fair, Vogue, GQ, The New Yorker, Condé Nast Traveler, Bon Appetit, Golf Digest, W and AD Mexico. Powerful and dynamic units containing images, animations, and/or video running across desktop, tablet and mobile.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
JUWAI
Juwai.com is the No. 1 Chinese international property portal and is the exclusive international property partner of Tencent, China’s internet giant and operator of WeChat. Juwai.com has more than 2 million Chinese-speaking users and showcases 2.5 million listings from 89 countries. Juwai.com was named the top international real estate website in China by the country’s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups. To maintain reach in China, the Sotheby’s International Realty® brand will continue its syndication and advertising partnership with Juwai.com in 2019. This ensures greater visibility to Chinese consumers searching for homes worldwide.
MA LE/FEMALE SKEW 49% | 5 1%
AV ERAGE AGE 45 Y E ARS OL D
AV E RAG E H H I $70 0,0 0 0 USD
PAG E VIEWS/MONT H 3,100,0 0 0
U N I QU E M O N THLY V I SI TS 2 , 200,000
AV E RAG E # PAG ES/V I SI TOR 4 PAGES
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
China
85%
United States
4%
Taiwan
1.2%
Canada
1%
Hong Kong
0.8%
United Kingdom
0.7%
Australia
0.5%
Singapore
0.3%
Thailand
0.2%
Japan
0.2%
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
LISTING DISTRIBUTION AND BRAND LISTING PAGE Juwai will provide 12 months of property syndication and promotion for all Sotheby’s International Realty® brand properties during 2019. The brand’s Chinese translated company page on Juwai.com will also continue to be a staple in this year’s campaign. All properties provided in simplified Chinese will be featured automatically in that language. Properties provided in English will feature a button to click-to-translate to simplified Chinese.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
LUXE CHANNEL Juwai will provide the Sotheby’s International Realty brand with the ability to feature 50 select properties on the Juwai LUXE platform for 12 months on a rotating schedule. This is the ultra-luxury channel on Juwai.com dedicated to homes $3 million USD and above.
SOTHEBY’S INTERNATIONAL REALTY®
JUWAI
GLOBAL MEDIA
The Economic Times is India’s premier business daily and the world’s second-most widely read Englishlanguage business newspaper, with a readership of over 800,000. The Economic Times is published simultaneously from 12 cities—Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh and Pune. With a readership higher than that of the competition combined and concentrated among the top echelons of business and government, The Economic Times is the publication of record for opinion leaders and decision-makers in India.
MALE/FEMA L E S KEW 78% | 22%
AV ERAGE AG E 3 5 Y E ARS O L D
AV E RAG E H H I $4 0,0 0 0 USD
PAGE VIEWS/M O N TH 247,0 0 0,0 0 0
U N I QU E M ONT H LY V I SI TS 19,700,00 0
AV E RAG E # PAG ES/V I S I TOR 6. 5 PAGES
DI ST RIBUT ION WOR LDWIDE COUNTRY
TOTAL VISITS
Delhi
3,820,000
Mumbai
2,750,000
Bangalore
2,410,000
Chennai
1,740,000
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
THE ECONOMIC TIMES
HOMEPAGE BILLBOARD The Sotheby’s International Realty® brand will execute an impactful homepage take-over with banner ads and skins on specific targeted days throughout the year.
EDITORIAL AD UNITS Branded content advertisements will run on the news, markets and industry pages on economictimes.com, making the brand top of mind among decision-makers in India.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
DWELL
GLOBAL MEDIA
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 1 million unique monthly visitors, Dwell has been a modern design icon for the past 18 years. Becoming a staple in the 2019 media plan, the Sotheby’s International Realty® brand will leverage Dwell’s dedicated audience of highly affluent consumers to uniquely showcase the modern properties represented by our network.
MA LE/FEMALE SKEW 4 0% | 6 0 %
AV ERAGE AGE 3 9 Y E ARS OL D
AV E RAG E H H I $16 0,0 0 0 USD
PAG E VIEWS/MONT H 10,000,000
U N I QU E M O N THLY V I S I TS 1,000,000
AV E RAG E # PAG ES/V I SI TOR 2 . 2 PAGES
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
United States
533,164
Canada
57,086
United Kingdom
28,782
Australia
19,597
India
16,540
Germany
9,388
France
6,878
Turkey
6,234
Spain
6,170
Mexico
5,380
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
HOMES AND REAL ESTATE CHANNEL SPONSORSHIP - EXCLUSIVE Our partnership positions the Sotheby’s International Realty® brand in front of Dwell’s readership through impactful creative, featuring modern homes from around the globe. Run-of-site banners and brand content will be used to sponsor Dwell’s Homes and Real Estate channels throughout the year, in addition to scheduled ad placements on the dwell.com homepage and article pages.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
FEATURED HOMES Sotheby’s International Realty will receive a fixed placement to promote key homes in 2019. The fixed placement can be dynamically served allowing us to rotate in multiple homes at a time within the Dwell Homes Channel and Real Estate Section. Select properties will also be featured on Dwell’s homepage and in monthly e-newsletters.
INSTAGRAM AND FACEBOOK PHOTO OF THE DAY Leveraging Dwell’s 1.3MM + engaged Instagram audience of home enthusiasts, Sotheby’s International Realty will highlight select featured properties for inclusion in Dwell’s Photo of the Day. This promotion will also feed to their Facebook audience, reaching an additional 890k + consumers.
SOTHEBY’S INTERNATIONAL REALTY®
DWELL
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
ELLE DECOR
GLOBAL MEDIA
Since 1989, Elle Decor has been delivering what you can’t live without—chic houses, fascinating people, elegant furnishings, cool objects, smart ideas, inspiring entertaining tips, and must-see destinations. Here to make your life better, richer and more dazzling, their viewpoint is fresh, their vision is international, and their philosophy is simple: to inspire their two million readers to make their world more beautiful, one room at a time. With an international point of view, Elle Decor has covered style-makers, trendsetting interiors and must-have home furnishings for 20 years.
MA LE/FEMALE SKEW 10% | 9 0 %
AV ERAGE AGE 47 Y E ARS OL D
PAG E VIEWS/MONT H 9,000,000
U N I QU E M O N THLY V I S I TS 1,700,000
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
United States
65%
United Kingdom
5%
Canada
5%
India
5%
Australia
2%
Philippines
1%
South Africa
<1%
Germany
<1%
Italy
<1%
Malaysia
<1%
Other
14%
SOTHEBY’S INTERNATIONAL REALTY®
AV E RAG E H H I $1 5 0,0 0 0 USD
GLOBAL MEDIA
CUSTOM CONTENT COLLECTION & PHOTO GALLERIES - EXCLUSIVE Elle Decor and Sotheby’s International Realty® will continue to help readers discover current luxury, building on the success of the Sotheby’s International Realty brand landing page for 2019. Hearst will once again create a destination that exclusively features photo collections of current Sotheby’s International Realty listings, curated by Elle Décor’s taste-making editorial team. This deeply customized content destination will feature Sotheby’s International Realty property photo galleries alongside ELLEvated Entertaining content pieces and inspirational real estate content, creating an engaging and robust experience for readers. The custom content will run on a monthly refresh throughout 2019.
ELLEvated ENTERTAINING - EXCLUSIVE Building on the success of our 2018 partnership, Elle Decor will expand the Ellevated Entertaining series, creating a series of 4 custom co-branded articles, colored with beautifully composed images shot at Sotheby’s International Realty homes by the renowned Elle Decor production team. Designed to inspire the consumer, the program will marry entertaining with beautiful homes. Elle Decor editors will work with Sotheby’s International Realty to showcase every facet of luxury, design and décor on-site at open listings. This will bring readers closer than ever to Sotheby’s International Realty homes, effectively evolving how consumers interact with the brand in a unique and impactful way. This co-branded collaboration will populate elledecor.com and sothebysrealty.com for a powerful site-wide presence, in addition to cross-platform content promotion.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
HEARST LUXURY GROUP PROMOTION Exclusively for the Sotheby’s International Realty brand, Hearst will engage its influential and sophisticated global audience through international targeting that will promote Sotheby’s International Realty content to real estate lovers in the most affluent destinations around the world.
SUPER HERO AD UNIT Hearst’s proprietary cross-platform super hero ad unit is engaging, visually appealing and packs a big visual punch, with an impressive amount of high-quality real estate photography and video to showcase Sotheby’s International Realty luxury listings with the most prominent presence across platforms in areas of high engagement.
SOTHEBY’S INTERNATIONAL REALTY®
ELLE DECOR
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
FINANCIAL TIMES
The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 850,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth. The Financial Times reaches those influencing the political and corporate world who are also high-net-worth consumers seeking out the best life has to offer. With over 6 million registered users, the FT reaches the world’s most influential budget-holders and opinion-formers.
MA LE/FEMALE SKEW 84% | 16 %
AV ERAGE AGE 43 Y E ARS OL D
AV E RAG E H H I $4 1 2 ,0 0 0 GB P
PAG E VIEWS/MONT H 106,016,9 9 5
U N I QU E M O N THLY V I S I TS 17,6 00,000
AV E RAG E # PAG ES/V I SI TOR 6 PAGES
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
United States
4,093,550
United Kingdom
2,760,755
Canada
401,433
India
352,017
Germany
334,395
Australia
260,625
France
252,733
Italy
224,066
Singapore
214,920
Ireland
180,466
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
PROPERTY LISTING AND LIFESTYLE SEARCH SPONSORSHIP - EXCLUSIVE The Sotheby’s International Realty® brand continues to stand out as the dominant luxury real estate company to the global elite readership of the Financial Times. The Sotheby’s International Realty brand will continue to promote property videos in 2019, and will remain as the exclusive lifestyle search partner on propertylisting.ft.com and in FT print advertisements.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
FINANCIAL TIMES
YOUR DOOR TO THE WORLD’S MOST STRIKING HOMES From soaring mountain peaks to stunning sea panoramas, you’ll find the homes with breathtaking features at propertylistings.ft.com
Supported by Lake Como, Italy Dallas, Texas Property ID# 4ej68k Queenstown, Otago, New Zealand Property ID # JCZVPZ
12130_PropertyListings_FPA.indd 1
SOTHEBY’S INTERNATIONAL REALTY®
15/11/2018 15:32
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
NIKKEI
The Sotheby’s International Realty® brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world. This alliance enables the brand to generate Japanese buyer interest through Nikkei’s digital platform, which reaches over 29 million monthly readers. The Sotheby's International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real estate offerings in 72 countries and territories.
MA LE/FEMALE SKEW 86.5% | 1 3.5 %
AV ERAGE AGE 50 Y E ARS OL D
AV E RAG E H H I 10,0 0 0,0 0 0 J PY
PAG E VIEWS/MONT H 278,00 0,0 0 0
U N I QU E M O N THLY V I S I TS 3 4, 400,000
AV E RAG E # PAG ES/V I SI TOR 9. 1 PAGES
DISTRIBUT ION WORL DWIDE METROS
TOTAL VISITS
Kanto (Tokyo & Suburban)
15,679,303
Kinki (Osaka & Suburban)
5,254,839
Tokai (Nagoya & Suburban)
1,988,317
Chugoku & Shikoku
1,335,013
Kyushu & Okinawa
1,335,013
Hokkaido
965,754
Tohoku
653,304
Koshinetsu
653,304
Hokuriku
426,068
Overseas
113,621
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
BRAND SPONSORSHIPS Banner ad units will run across the Nikkei network of sites, including Nikkei Review, Nikkei Japan, Nikkei English, Nikkei Chinese and Nikkei Style. Sponsorship will also run in The Nikkei’s print newspaper which currently boasts the world’s largest circulation.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
PROPERTY LISTING SYNDICATION Property listings will be translated and syndicated to the Nikkei luxury property listing site.
NATIVE ADVERTISING Brand editorial content that is fully translated and promoted on the Nikkei property listing site.
SOTHEBY’S INTERNATIONAL REALTY®
NIKKEI
GLOBAL MEDIA
JamesEdition is the world’s first and largest luxury marketplace to span across product categories and offer high-end items from dealers across the world. The exquisite items curated by JamesEdition range from celebrity-owned luxury estates to rare supercars. Their cutting-edge technology lets consumers find and compare luxury real estate listings. The site reaches more than 600,000 potential buyers from 200 countries each month.
MALE/FEMAL E S KEW 85% | 1 5 %
AV ERAGE AG E 45 Y E ARS O L D
AV E RAG E H H I $2 5 0,0 0 0 USD
PAGE VI EWS/ M O N TH 5,922,9 65
U N I QU E M ONT H LY V I S I TS 3 76,0 92
AV E RAG E # PAG ES/V I SI TOR 8 . 36 PAGES
DIST RI BUT I O N WOR LDWIDE COUNTRY
TOTAL VISITS
United States
126,476
United Kingdom
33,987
Germany
15,829
Canada
15,772
Turkey
14,372
India
10,392
Australia
9,659
France
9,533
Netherlands
8,029
Italy
7,231
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
PROPERTY DISTRIBUTION Sotheby's International Realty® properties are displayed with up to 40 exceptionally high-quality (up to retina display quality) images, description, listing agent and office contact information on the JamesEdition Real Estate page. Unique to the Sotheby’s International Realty brand, each property has a direct link to view that property on sothebysrealty.com, providing thousands of interactions monthly. Each office is listed in the directory and presented in a dealer page format with profile and contact information, linked to all office properties. Video is integrated into the property’s platform for listings valued at $1 million USD or more.
SOTHEBY’S INTERNATIONAL REALTY®
JAMESEDITION
GLOBAL MEDIA
As today’s business leaders turn to the Sotheby’s International Realty® brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg’s readership connects our brand to high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other with more than 2,700 journalists and analysts around the globe, providing unrivaled business news coverage and deep engagement.
MALE/FEMAL E S KEW 76% | 24%
AV ERAGE AG E 4 8 Y E ARS O L D
PAGE VIEWS/M O N TH 3 74,0 0 0,0 0 0
U N I QU E M ONT H LY V I SI TS 2 5,000,0 0 0
AV E RAG E H H I $163, 97 5 USD
DIST RI BUT I O N WOR LDWIDE COUNTRY
TOTAL VISITS
COUNTRY
TOTAL VISITS
United States
32,413,661
Jamaica
37,233
Canada
2,842,709
Trinidad & Tobago
34,988
Mexico
396,749
Costa Rico
33,834
Brazil
345,555
Dominican Republic
30,428
Colombia
117,195
Panama
29,176
Argentina
114,384
Ecuador
24,103
Peru
97,885
Uruguay
19,853
Chile
76,205
Bahamas
17,731
Puerto Rico
45,468
Guatemala
16,654
Venezuela
40,495
Barbados
11,621
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
BLOOMBERG
PROPERTY DISTRIBUTION - JAMESEDITION & BLOOMBERG MEDIA GROUP Powered by JamesEdition, the world’s first and largest luxury marketplace, Bloomberg Properties will showcase exclusive and sought-after Sotheby’s International Realty listings to prospective homebuyers. Properties are displayed with up to 40 exceptionally high-quality (up to retina display quality) images, description, listing agent and office contact information on Bloomberg Property Listings page. Unique to the Sotheby’s International Realty brand, each property has a direct link to view that property on sothebysrealty.com providing thousands of interactions monthly. Each office is listed in the directory and presented in a dealer page format with profile and contact information, linked to all office properties. Video is integrated into the property’s platform for listings valued at $1 million USD or more.
BANNER ADVERTISING With global business leaders frequently visiting Bloomberg.com to access the day’s most popular investment and business news, the Sotheby’s International Realty brand will align our custom brand banner ads with their most engaged content to drive traffic to sothebysrealty.com where all of the properties represented by our network are featured.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
Inspiring travelers around the globe, Emirates has a growing network of world-class service. Currently flying to more than 150 destinations in more than 80 countries, Emirates has 5 million captive and affluent passengers aboard their aircrafts every month. In 1992, Emirates was the first airline to offer TV screens in every seat. Emirates offers the best in-flight entertainment system to a global audience, featuring an abundance of content across a variety of categories including: Hollywood releases, drama, comedy, documentaries, Arabic content, Bollywood and now… Sotheby’s International Realty® branded content.
IN-FLIGHT BRAND VIDEO ADVERTISEMENTS Reaching a captive affluent international audience, video advertisements will run in front of 30% of all movies and 20% of short featured content (TV series, documentaries and sports). This means that a passenger will see the Sotheby’s International Realty brand’s video content 1-2 times on average. Emirates currently carries 5 million passengers per month, generating an average of 1.7 million views which will give the Sotheby’s International Realty brand 8.5 million views per month.
SOTHEBY’S INTERNATIONAL REALTY®
EMIRATES
GLOBAL MEDIA
LuxuryEstate.com provides the largest selection of world-class $1 million-plus properties from 120 countries. The website and the mobile apps generate over 900,000 visits and 9 million page views each month, making LuxuryEstate.com a prominent portal in the international luxury real estate market. LuxuryEstate.com has a strong international audience with users coming from 132 countries around the world enabled by the 16 languages available on the portal including: English, French, German, Russian, Spanish, Portuguese, Italian, Dutch, Turkish, Greek, Hebrew, Japanese, Chinese, Polish, Arabic and Korean.
MALE/FEMAL E S KEW 5 4% | 46 %
AV ERAGE AG E 40 Y E ARS O L D
AV E RAG E H H I $3, 5 0 0,0 0 0 GB P
PAGE VI EWS/ M O N TH 10,000,000
U N I QU E M ONT H LY V I S I TS 1,000,00 0
AV E RAG E # PAG ES/V I SI TOR 1 1 . 5 PAGES
DIST RI BUT I O N WOR LDWIDE COUNTRY
TOTAL VISITS
COUNTRY
TOTAL VISITS
United States
86,880
China
27,614
Spain
78,845
UAE
25,272
United Kingdom
74,463
Australia
19,035
Germany
72,367
Switzerland
15,357
France
66,987
India
14,313
Italy
65,483
Japan
10,502
Portugal
54,528
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
PROPERTY SHOWCASE The showcase allows the Sotheby’s International Realty® brand to promote a property on the Luxury Estate homepage every month. This showcase also includes run of site brand banners and custom editorial that will feature Sotheby’s International Realty branded content.
PROPERTY DISTRIBUTION LuxuryEstate.com will feature properties from the Sotheby’s International Realty brand along with a detailed property description and sales associate contact information. The property descriptions are translated into each language available on the website, 11 currencies and two units of measurement. Each sales associate’s contact details and logo are displayed with each published property. A dedicated quality assurance team, composed of 16 professionals from 16 different countries, verify each inquiry to ensure sales associates will only receive top-quality leads.
SOTHEBY’S INTERNATIONAL REALTY®
LUXURY ESTATE
GLOBAL MEDIA
SOTHEBY’S INTERNATIONAL REALTY®
PROPGOLUXURY
GLOBAL MEDIA
Prop GOLuxury .c om Luxury Prop erties World wid e
PropGOLuxury owns and operates a leading luxury real estate portal for English and Chinese readers. Through a series of extensive publishing partnerships, PropGOLuxury powers the real estate distribution and search platforms for leading publications including The New York Times China Edition, The Financial Times, South China Morning Post, Singapore Press Holdings Z-Property, Luxury Insider, Financial Times Chinese, Reuters and Nikkei.
MA LE/FEMALE SKEW 55% | 45 %
AV ERAGE AGE 3 7 Y E ARS OL D
AV E RAG E H H I $235,0 0 0 USD
PAG E VIEWS/MONT H 4 , 800,0 0 0
U N I QU E M O N THLY V I SI TS 8 10,000
AV E RAG E # PAG ES/V I SI TOR 4 PAGES
DISTRIBUT ION WORL DWIDE COUNTRY
TOTAL VISITS
COUNTRY
TOTAL VISITS
Greater China Region
1,361,298
Germany
26,330
United States
400,265
Georgia
24,268
Singapore
146,904
Vietnam
23,041
Canada
91,594
Philippines
22,815
United Kingdom
82,234
Italy
19,364
Ireland
68,015
Spain
16,977
Taiwan
66,243
Indonesia
15,969
Russia
44,510
New Zealand
15,092
Australia
42,720
Netherlands
15,085
India
41,716
South Africa
14,381
Thailand
37,710
Brazil
12,882
Malaysia
30,793
Switzerland
11,025
France
30,184
South Korea
9,080
Japan
28,020
Mexico
8,939
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
PROPERTY SYNDICATION AND PROMOTION Sotheby’s International Realty® brand properties will be syndicated across all PropGOLuxury partner sites, including property videos. Branded advertising units will also be displayed at the top of the search results to deliver up to three times more engagement.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
CUSTOM CONTENT PROMOTION Sotheby’s International Realty brand editorial content will be featured monthly in the PropGOLuxury news section, as well as via social media promotion and e-newsletters.
SOTHEBY’S INTERNATIONAL REALTY®
PROPGOLUXURY
GLOBAL MEDIA
MEDIA ADVERTISING UNITS Positioned to target the same high-net-worth and emerging affluent consumers around the globe, multiple Sotheby’s International Realty® custom brand ad banners will populate across all media partner sites.
BRAND BANNERS
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
MEDIA ADVERTISING UNITS
GLOBAL PROPERTY SEARCH AD When the Global Property Search advertising (GPS) unit launched in 2017, we saw a 446% increase in clicks, 294% increase in CTR and a 39% increase in impressions. With this success, Sotheby’s International Realty will continue this unit as a staple across all media partner sites. This module allows users to browse multiple properties directly from the ad unit to show a wide range of extraordinary properties. The ads will be customized based on user location, so consumers in a certain market can see homes most likely to match their interests. The GPS ad will be displayed through worldwide media placements such as The New York Times, Architectural Digest, Financial Times, Wall Street Journal, Mansion Global, Nikkei, The Times UK, and Dwell.
SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL MEDIA
AUDIENCE CENTRIC ADVERTISING In 2019, the Sotheby’s International Realty® brand will continue their series of audience-first strategies, reaching them wherever they go online. The brand’s goal is to identify and generate awareness among established and emerging consumers, who will be defined as in-market real estate buyers and sellers around the world.
CONDÉ NAST, HEARST MEDIA AND DOW JONES AUDIENCE MODELING To reach the right consumers as early as possible in their next real estate selling or buying process we have partnered with our partners at Condé Nast, the Hearst Media group, and Dow Jones to build audience propensity models to help the Sotheby’s International Realty advertisements reach individuals that are most likely to engage with our brand. To do this, our select media groups perform an analysis of consumer behavior on their various platforms to find target consumers that are the most likely to reach out to a Sotheby’s International Realty agent. This information helps build models that identify users with relevant profiles, enabling the brand to serve a highly-targeted ad to the right consumer, with the right message, across a multitude of online channels.
SOTHEBY’S INTERNATIONAL REALTY®
Michael J. Okun Broker Associate 818.415.1819 Michael@theMJOgroup.com www.theMJOgroup.com
Michael J. Okun is a Broker Associate, DRE#01430970. © 2022 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.