Michael Rutty Digital Portfolio Fashion Merchandising
Focus Fashion Marketing Styling Sales Visual Merchandising
Contents i - Photoshop Skills - Sample magazine covers ii - Fashion Styling and Photography iii - Analysis of A trend - Fall/Winter 2013 iv - Trend Forcasting - Swimwear 2014 v - Visual Display - Annual Merchandising Calender
photoshop During my first semester at Lasalle College, I was given the assignment to create two sample covers for a magazine of my choice. As an avid reader of GQ Magazine I am familiar with the target market and brand ideals. To achieve a strong cover I worked within Adobe Photoshop which included colour correction, selecting, importing, and air brushing.
Fashion Styling Parisian Boudoir When producing a fashion shoot there is a lot pre production and post production that takes place. For my shoot in particular I created separate mood boards for location, hair and makeup, as well as the styling. I also has the responsibility of locating and commissioning a hair and makeup artist.
Model - Sckala Amini Photographer - Alfonso Arnold Make-Up and Hair - Karley Strocher Styling - Michael Rutty
Trend Spotting &
Analysis of a trend Spotting a trend on the runway and analyzing it on a deeper level is an aspect of fashion merchandising and marketing that I am extremely passionate about. The examples of my work shown in the portfolio is for Fall Winter 2013.
Trend Forecasting Swimwear 2014
SWIMWEAR Optical Art Over the past few seasons, strategic line placement with mesh paneling has been all over the Ready-to-Wear runways. I believe the next step will be for Swimwear to include the paneling craze.
Materials: Chlorine Safe Fabrics Good Stretch ÷Spandex ÷Viscose Jersey ÷Polyester Lycra Blend ÷Nylon Lycra Blend ÷Nylon Rip Stop
Colour Palate ÷Black ÷White ÷Grey ÷Nude
Silhouettes One Piece
High Waisted Bottoms
Monokini
Visual Merchandising Display and Promotions Calendar Visual merchandishing is a extremely important aspect of sales and marketing. Display and Promotion calendars are produced at the beginning of every year to map out displays, promotions, and sales a store will have during a fiscal year. Included in the next few slides are two out of twelve months of the Display calender I produced during my visual display class.
Calendar Spring Has Sprung
Put your woolen knits away and step into spring. Our full spring collection has now arrived and we love all the floral prints. Our spring theme will be showcasing our pastel colours, and floral printed clothing. Floral scent dispersers will be installed throughout the selling floor creating a fresh spring shopping environment.
Semi-realistic mannequin wearing this season’s short silk floral dress, tan cork wedges and gold accessories with spot light shining on the upper body Silk floral background from ceiling to floor in pastel colours adding depth and texture Florescent pastel signage saying “ Spring Has Sprung” hanging above and centered over the mannequin
We will be putting up mild floral scent dispensers throughout the selling floor in keeping with the spring theme Extra lighting using DayLight bulbs will be added from above to keep the store feeling light and airy Fresh flower bouquets in pastel colours placed in the center of all selling tables
Calendar Halloween
Halloween is just around the corner and its our favorite time of year. We are taking a page of Alfred Hitchcock's ‘Birds’. A cage with black crows will be installed around the cash wrap and will remain for the entire month of October. Our entire fall collections are in and being displayed up front.
3 female mannequins are standing front and center looking down with long black hair Black and white are the dominant colours in the display creating contrast Hanging overhead are black crows hanging as if in movement by fishing wire Backdrop is white with black paint dripping down creating vertical lines
Black wire cage being installed over cash wrap Black crows will be set and hanging from the cage Overall theme is Alfred Hitchcock’s ‘The Birds’ Fall collections will be displayed by brand
Michael Rutty Contact Info 1 604 505 7645 mike_rutty@hotmail.com Tumblr Behance