who is our target user?
based on our survey results...
80% of females & 50% of males
ages 18 to 35
would use STYLE CHECK
this demographic represent 62 million Americans
with an excess of $306B spending power
meet...
Katherin e Respondent #403, Style Check Survey 2010
Katherin e
27 / female / Delaware
“My friends, family and co-workers call me ‘The Diva’. I have great fashion sense and can coordinate items together very well.” Respondent #403, Style Check Survey 2010
Katherine is a fashion nuclear in her personal community
Katherine says... “I need help deciding what to wear faster!” “I need to save more time!” “I'm a shopaholic and want to save money!”
“I’m always late because it took me so long to decide what to wear.”
meet...
Nichole Respondent #005, Style Check Focus Group 2010
Nichole
25 / female / Boston
“I send a weekly Powerpoint to my inner circle of friends, highlighting key fashion trends of what we should wear when we go out together.”
Nichole is a style opinion leader in her real life social network
She likes to shop at...
Barney’s, Zara, BCBG, Anthropology, Forever 21 & Sak’s 5th Ave
She likes to shop at...
Barney’s, Zara, BCBG, Anthropology, Forever 21 & Sak’s 5th Ave
uses an iPhone
has 781 friends on Facebook and 35 friends on Foursquare