I appreciate the elegance of understatement. I love the universal sound of satisfaction. The fun is in the synthesizing of ideas, using carefully constructed artistry, to increase the awareness and pleasure of the viewer and to extract that sound, from both of us.
Michael Sean Connors
01
01.1
ANFA
LOUNGE
Project 01
Menu Layout Class
Page Layout Instructor
Sean Bacon Typeface
Sweet Sans
ANFA, an upscale, subdued Moroccan themed bar and lounge, with direct access to San Diego’s Gaslamp District, required a name and identity system. Offering creative food and trendy drinks this salon provides a meeting point for affluent travelers and locals aged 35 - 50. I chose the name to relate to its parent hotel, Zellij. Anfa, the ancient name of Casablanca, is the oldest and wealthiest district in the region. The wordmark was crafted to emanate spare elegance. I removed the counters from the letter ‘a’ and nestled the consonants between the hills of the new ‘a’s. Lusciously thick Cordenons’ 78 Wild FSC paper conveys the excellence of the sommelier guided wine list. The weight of the printed materials adds to the luxurious ambiance. Branded applications, including tableware and patterned coasters, continue the intended exotic and relaxing atmosphere. The menu, a die cut folder of Cordenons’ sparkly Stardream Bronze 24 pt, nods to extravagance and elegance. The printed and adhered interior piece is Cordenons rich 12 pt Canaletto Grana Grossa Bianco with its intrinsic sophistication.
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— APPETIZERS — Duo of Soup Shooters vegan/vegetarian Chicken Consommé Garnished with Lime Slice & Fresh Ginger Slivers Pea & Fava Bean Garnished with Fresh Cilantro Anfa was a port city founded by the Berbers around the year 744 AD. Located on the northwest coast of Africa along the Atlantic, it soon rose in prosperity. Anfa was a popular Atlantic port used by many mariners, including the Phoenicians and Romans, that
Assortment of Olives Oil Cured Green, Red, Black & Marinated Spicy Carrot Puree, Chickpea Puree & Tomato Cucumber Salad in Won-ton Cups vegan/vegetarian Lettuce Wraps with Couscous Salad vegetarian
traded the finest, exotic delicacies. The word Anfa means “the top” in the Berber language. Today, Anfa endures as the oldest district of Casablanca.
— SMALL PLATES — Tilapia Sliders on a Mini Croissant Topped with Moroccan Spiced Seafood Ceviche Marinated Beef Skewers Our House-Marinated Beef Tips Grilled to Perfection Chicken Meatballs with Mint Yogurt Dipping Sauce Moroccan - Style Potato Spring Rolls vegetarian Crispy with a Hint of Paprika Phyllo Pastries with Ground Beef Filling & Tomato Jam Dipping Sauce Delicately Seasoned Beef Wrapped in Flaky Phyllo Layers Tajine Inspired Shrimp in Lettuce Wraps Traditional Berber Styled Slow Roasted Shrimp — DESSERT — Persian & Galia melon balls Drizzled with Rose syrup Served with a Petite Bellini Cocktail (Peach Puree mixed with Prosecco) Coconut fudge cakes A Pair of Sublime Delicacies Trio of Cookies Sesame Spice, Almond & Cinnamon – Served with Moroccan Spiced Coffee Crepes with Honeyed Pistachio Butter
— WHITE — Albarino – 10 Condes de Alberai, Rias Biaxas Chardonnay – 14 Hill Family, Napa Chardonnay – 8 Natura, Chile Pinot Grigio – 9 Tiefenbrunner, Italy Riesling – 10 Hans Lang ‘Sabrina’, Rheingau Sauvignon Blanc – 9 Echo Bay, Marlborough Sauvignon Blanc – 10 David Arthur, Napa — RED — Bordeaux Superieur – 11 Chateau Virecourt, Bordeaux Cabernet Sauvignon – 12 Benziger, Sonoma Chianti Classico – 9 Piccini, Tuscany, Italy Malbec – 8 Rio Perdido, Mendoza, Argentina Merlot – 12 Madrigal, Napa Pinot Noir – 12 Coeur de Terre, Willamette Tempranillo – 9 Ramon Bilbao, Rioja, Spain Super Tuscan – 12 Aia Vecchia ‘Lagone,’ Tuscany, Italy Zinfandel – 13 ‘Saldo’ by Orin Swift, Napa — draft — Lost Abbey Devotion San Diego – 6 Belgian pale ale Stone Pale Ale San Diego – 6 American pale ale Kona Longboard Lager Hawaii – 6.5 American pale lager Bud Light St. Louis – 5.5 light lager Green Flash East Village Pilsner San Diego – 7 pilsner Alesmith Nut Brown San Diego – 6.5 English brown ale Ballast Point Wahoo Wheat San Diego – 6.5 witbier Ballast Point Sculpin IPA San Diego – 7 India pale ale Stella Artois Belgium – 6 European pale lager — BOTTLED — Trumer Pilsner Berkeley – 6 German pilsner Coronado Orange Ave Wit San Diego – 6.5 Pale wheat ale Coors Light Colorado – 5 light lager Firestone Union Jack IPA Paso Robles – 7 India pale ale Stone Levitation Ale San Diego – 6.5 American red ale Green Flash Double Stout San Diego – 7 California steam Buckler 22 oz (non alc) Holland – 5 Alesmith Anvil ESB San Diego – 14 extra special bitter
02
GUIDE TO DESIGN STYLE MEGGS’ HISTORY OF GRAPHIC DESIGN
Project 02
Study Guide Class
Graphic Design History Instructor
Candice Lopez Typefaces
Neutraface Display Neutraface Text
Guide to Design Style, a visual synopsis of graphic styles in a desktop format, provides handy reference images for academia, students and art enthusiasts. The cover, with its banner-shaped images and extensive white space, alludes to an upscale museum presentation. Its tasteful appearance assures the book’s ready availability for reference while displayed on desktop or table. Design eras are chronologically arranged, each presenting a précis of the style, accompanied by image samples which continue the elegance of the cover. A clean, modern sans serif Neutraface Display and Text were used for written content. This typeface’s crisp, solid and intricately interesting appearance presents a distinguished art critic feel while remaining accessible. Graphic flash cards repeat this visual language, affording a valuable resource to both educators and students. An intriguing detail of a selected work appears on each card, gently enticing its perusal and use. The artist and style, plus six representative works arranged to a time line, grace the back of each card. A Chicago screw allows the deck to be kept together, separated or rearranged.
G UI D E TO D E S I G N S T Y LE Victorian to Postmodern Michael Sean Connors
G U I D E TO D E S I G N ST Y L E Victo r ian to Postm o d e r n Micha el S ean C o nn o rs
BAUHAUS Herbert Bayer
EXPRESSIONISM Wassily Kandinsky
Sans serif asymmetrical type-New Typography
Bold contour drawing
Deliver message and communicate
Woodcuts
Function not decoration
Deep sense of social crisis
Purity, clarity, simplicity
Empathy for the poor
New approaches to photography
Thick paint
Extreme scale contrasts/bird’s eye/worm’s eye
Exaggerated distorted color, drawing and
Montage
proportions
Herbert Bayer — Joost Schmidt Walter Gropius — Marcel Breuer
Käthe Schmidt Hollwitz — Franz Marc Ernst Ludwig Kirchner — August Macke
1913 1919 1924
1928
1923
1915
1926
1920
1931
DE STIJL
Bart van der Leck
1914
1914
1932
NEW YORK SCHOOL Herb Lubalin
Asymmetry
Uniquely American approach with origins in
Primary colors with neutrals
European modernism
black, white and gray
Playful, visually dynamic and unexpected
Perpendicular lines
Analyze communications content-reduce to symbolic essence
Vilmos Huszár Piet Mondrian Bart van der Leck Gerrit Rietveld
Use of shape Asymmetrical balance
Helmut Krone Cipe Pineles
Herb Lubalin Otto Storch
1962
1917
1961
1917 1919
1971
1919
1965
1943
1975
1922
1973
VIENNA SECESSION Alfred Roller
Elongated figures and typography Tall, thin compositions
FUTURISM
GRAPHIC WORKS Fortunato Depero
Geometric patterns Onomatopoeia
Hand-drawn, stylized type
use of words whose sounds suggests a
Gustav Klimt Adolf Böhm Peter Behrens Koloman Moser
sense/emotion Machine aesthetic automatons, or elements suggesting industry
Natalia Goncharova Fortunato Depero Antonio Sant’Elia Enrico Prampolini 1901
1899 1902
1912
1901 1925 1902
1908
1914 1926
1932 1932
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03
GLOBAL WEB EDUCATION ONLINE LEARNING
Project 03
Brand Typefaces
Optima
This humanitarian non-profit provides educational opportunities and facilitates the delivery of knowledge to every child through the global reach of technology, especially in areas where books have been difficult to obtain due to politics, economics and gender discrimination. Funding depends on donations from well educated, socially conscious donors who support the power of education via the world wide web. Avoiding the symbolic clichés of the educational Blackboard, Apple, Pencil, etc, I constructed a strong, bold and recognizable logo by combining an open book and a laptop computer. This combination highlights the goals of the organization. A minimized concept, easily understood, scales well to a black and white icon on a small internet screen. Carefully chosen hues further a restrained perception of the foundation’s sensibilities. Cerulean blue was utilized for its ability to convey the trust, productivity and dependability inherent in the organization. The color purple represents success, sophistication and progressiveness. I implemented Optima, with it’s cupped terminals and few straight lines, allowing the arch of the letters to symbolize the promise of a new dawn.
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04
PENTASURF FOUNDATION
OCEAN PROTECTORS
Project 04
Brand Typefaces
TeX Gyre Adventor Air Conditioner
PentaSurf, a non-profit foundation encouraging the stewardship of our oceans in a fun, approachable context, reaches out to those who enjoy the coastal lifestyle, especially surfers and beach-goers aged 20 - 35. The logo was created by modification of the font Air Conditioner, whose retro style evokes type used on the badges of automobiles and appliances in the 50’s and 60’s. That era popularized Southern California’s laid back surf culture and its long association with harnessing the power of extraordinary waves. The dark blue hue references the eternal ocean, the core of the foundation. A single tubular wave conveys inherent movement, power and control, quickly capturing the attention of the targeted demographic. Penta, the Greek prefix for 5, relates to Class V rapids, large waves and drops, which require precise maneuvering to preserve a person’s life. The subtle suggestion that the movements of nature can be guided, encourages the management of our oceans’ viability through responsible care. The icon can be repeated or used singularly on stationery, garments, stickers and for events and ecological causes.
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SURF’S
UP! SO LET’S PROTECT
OUR OCEANS!
PentaSurf.org
PentaSurf.org
04.8
FOOD TRUCK ROUND-UP FESTIVAL
Project 05
Marketing Class
Page Layout Instructor
Sean Bacon Typefaces
Las Vegas Nugget House Movements Sign IM FELL Great Primer PRO 18th Century Avenir Next Avenir
This is a double-sided poster for an annual food truck event held at San Diego’s Liberty Station. The Food Truck Round-Up targets 20 - 35 year olds with adventurous palates. Bold imagery and color and a minimalistic design attract visual attention, even from across the street. Red lends a playfulness to the Las Vegas Nugget and House Movement Sign typefaces which were used for their old west flair. The illustration provides a top down view of food trucks, selected for their fenders which are visible from that direction. The deployed awnings convey the impression of pioneer days when “circling the wagons” was a nightly occurrence. The flip side of the poster uses a combination of 18th Century and IM FELL Great Primer PRO fonts, with their irregularities, furthering the western motif by suggesting a hand printed broadsheet. The truck layout, at the venue, was planned allowing each sales line room to expand. An overview map and alphabetically arranged vendor list system are presented in a graph format to simplify the patron’s search for favorite trucks.
05 05.2
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05.4
SCINTILLATING PLAYHOUSE SERIES
Project 06
Stage Performance Marks Class
Advanced Typography Instructor
Amy Levine Typefaces
Impressum Bickham Script Sweet Sans La Jolla Playhouse required an evocative direct mail campaign to promote its 2016 season featuring dynamic, female-character driven performances. This seasonal project targets well educated, affluent, 40 - 55 year old theater aficionados. The direct mail piece demands attention with its understated, elegant blue envelope. The enclosed open gate fold brochure is die-cut to show depth of layers resembling a crown. Unfolding it emulates the opening of stage curtains to reveal information on the theater’s season. Branded applications include theater tickets, programs and banners mirroring the season’s graphics. I developed a custom wordmark for each of the three plays echoing the spirit of each theme. Taming of the Shrew with it’s elegant swashes and modified Goudy Old Style has a classic Renaissance feel. Mame’s Grouser typeface is evocative of the 1930’s. The strong lines were widened and extruded to create a perspective that is larger than life. I Ought To Be In Pictures uses Impressum and an ITC Machine inspired font shaped to hint at a film director’s megaphone, with a shouting voice.
06 06.2
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yhouse lla Pla La Jo x 12039 9 PO Bo CA 9203 lla La Jo
er yweth a Merra Vista Glend Lom 92039 W e 30 lla CA La Jo
. fit Org Non-Pro tage U.S. Pos PAID go, CA San Die # 214 Permit
Scintillating
Scintillating
ARemarkable Trio Auntie Mame always knows what to say. Even when there is so much more to learn from her nephew.
Katherina has her opinion about everything. Including how she feels about an engagement to Petruchio.
Written by Jerome Lawrence & Robert Edwin Lee Directed by Laslo Belmont
Written by William Shakespeare Directed by Emmet Long
MANDELL WEISS FORUM 1 1 1
12 11 10
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J 12 H 11 G 10 F 9 1 E 8 1 D 7 1 C 6 1 B 5 1 A 4
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Written by Neil Simon Directed by Herve Lynchell
1
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J H G F E D C B A
Libby Tucker hitchhiked f Brooklyn to take Hollywo by storm. And her father surprise.
STAGE
N To rrey P in es Rd
Located on the UCSD Campus via the Revelle Entrance 2910 La Jolla Village Drive La Jolla, CA 92037
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V i ll a THEATER DISTRICT
La
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La Jo lla Dr
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La Jol la Village
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Charge it: (858) 550-1010 Fax it: (858) 550-1025
SUBSCRIBE NOW FOR THE BEST SEATS! 2016 Spring Season
Scholars Dr S
G i l m a n Dr
For new subscribers only. Sorry, no refunds. Subscriptions, La Jolla Playhouse P.O. Box 12039 , La Jolla CA, 92039 or bring it to the Subscription office at the La Jolla Playhouse (Monday – Friday 10 AM to 5 PM)
La J o ll a S
$195.00 $160.00 $135.00 $ 90.00 $110.00
lle Dr
Prices for 3 plays at La Jolla Playhouse Saturday Evenings, opening Night Friday Evenings Sunday, Tuesday, Wednesday, Thursday Evening Previews Saturday & Sunday Matinee
Jo ll a Dr
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G il m
Dr
La
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PRICE INFORMATION
UNIVERSITY CENTER
Dr
Taming of the Shrew February 30, 2016 – March 28, 2016 I Ought to Be In Pictures April 7, 2016 – May 1, 2016 Mame May 10, 2016 – June 12, 2016 Tuesday through Saturday 8pm Selected Tuesday, Wednesday, Thursday and all Sunday evenings 7pm Saturday, Sunday Matinees 2pm La Jolla Playhouse Box Office (858) 550-1010 LaJollaPlayhouse.org
Scintillating Trio — Season 2016 Spring La Jolla Playhouse
Non-Profit Org. U.S. Postage PAID San Diego, CA Permit # 214
La Jolla Playhouse PO Box 12039 La Jolla CA 92039
Glenda Merrywether 30e W Loma Vista La Jolla CA 92039
06.7
MANDELL WEISS FORUM 1 1 1
12 11
J 1
1
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8 6
5
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J 12 H 11 G 10 F 9 1 E 8 1 D 7 1 C 6 1 B 5 1 A 4
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J 1 H 1 G 1 F 1 E 1 D 1 C 1 B 1 A 1
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J H G F E D C B A
STAGE Located on the UCSD Campus via the Revelle Entrance 2910 La Jolla Village Drive La Jolla, CA 92037
It’s easier than ever to become a La Jolla Playhouse subscriber • Simply choose the day of the week that best suits your schedule (indicate your choice on the order form) • Your Subscription Representative will assign you the best available seats. • Your season tickets will arrive by mail before your first play.
Scintillating Trio — Season 2014 Spring
Non-Profit Org. U.S. Postage PAID San Diego, CA Permit # 214
La Jolla Playhouse
PRICE INFORMATION Prices for 3 plays at La Jolla Playhouse Saturday Evenings, opening Night Friday Evenings Sunday, Tuesday, Wednesday, Thursday Evening Previews Saturday & Sunday Matinee
from ood by
$195.00 $160.00 $135.00 $ 90.00 $110.00
Subscriptions La Jolla Playhouse PO BOX 12039 LA JOLLA CA 92039
Sorry, no refunds. For new subscribers only. Mail this form to: Subscriptions, La Jolla Playhouse P.O. Box 12039 , La Jolla CA, 92039 or bring it to the Subscription office at the La Jolla Playhouse (Monday – Friday 10 AM to 5 PM) Charge it: (858) 550-1010 Fax it: (858) 550-1025
LA JOLLA PLAYHOUSE MANDEL WEISS FORUM
LA JOLLA PLAYHOUSE MANDEL WEISS FORUM
LA JOLLA PLAYHOUSE PRESENTS Lawrence, Lee & Herman’s
DATE
LA JOLLA PLAYHOUSE PRESENTS
LA JOLLA PLAYHOUSE MANDEL WEISS FORUM
LA JOLLA PLAYHOUSE PRESENTS Neil Simon’s
Lawrence, Lee & Herman’s
DATE
Mandel Weiss Forum
Mandel Weiss Forum 2910 La Jolla Village Dr, La Jolla 92037
DATE/TIME
ROW
SEAT
$ PRICE
SEAT
$ PRICE
LA JOLLA PLAYHOUSE PRESENTS William Shakespeare’s DATE
Neil Simon’s
TIME
TIME
ROW
LA JOLLA PLAYHOUSE PRESENTS
ROW
Mandel Weiss Forum 2910 La Jolla Village Dr, La Jolla 92037
DATE/TIME
ROW
SEAT
$ PRICE
SEAT
$ PRICE
William Shakespeare’s
TIME
Mandel Weiss Forum
2910 La Jolla Village Dr La Jolla 92037
LA JOLLA PLAYHOUSE PRESENTS
Mandel Weiss Forum
2910 La Jolla Village Dr La Jolla 92037
ROW
Mandel Weiss Forum 2910 La Jolla Village Dr, La Jolla 92037
DATE/TIME
ROW
SEAT
$ PRICE
2910 La Jolla Village Dr La Jolla 92037
SEAT
$ PRICE
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07
NVIGOR8
LOW-CARB ALTERNATIVES
Project 02
Brand Class
Brand Identity Instructor
Candice Lopez Typefaces
Gota VAGRounded Verb
This identity and packaging system for a line of great tasting, low-carb snacks and beverages was designed to de-stigmatize healthy food choices. NVIGOR8 targets today’s tweens with their increased awareness of nutrition choices, appealing to an audience that values wholesome, quality ingredients and delicious flavor. Rich chocolate brown, cyan, magenta and yellow set on a field of bare mylar and aluminum, exudes a thoughtful, contemporary sensibility, guiding them to the product. This simple, mechanical, bold look is accented by a futuristic logo and flexible dot pattern to add a dose of playfulness. The reds and oranges of modern snacks, with all of their pitfalls, are avoided. The NVIGOR8 packaging stands out on the store shelf enticing children to purchase the product. NVIGOR8 embraces sci-fi package possibilities with a nod towards the online jargon, leetspeak, drawing the audience into a universe of good eating, while engaging their imaginations. The smooth strokes of VAG Rounded and the Verb family of sans serif type extend the brand message with legibility and forward thinking.
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08
08.1
CHARLEMAGNE & AUGUSTINE
VITICULTURIST
Project 09
Identity Class
Page Layout Instructor
Timothy Buckles Typeface
Locarno Baskerville Old Face Friz Quadrata University
A timeless, classic vineyard identity and the associated branding were required for a winery which recently came under new management eager to reposition themselves in the highly competitive Napa market. The branding system is directed towards affluent consumers who wish to confidently select a fine wine based upon the integrity of the product and not specifically on varietal origin. I chose the winery name to evoke the rich history embodied by the strong namesakes. Charlemagne encouraged a cultural and intellectual revival in Europe. Caesar Augustus brought peace and prosperity to the Roman Empire. The label has a laid cotton content that immediately suggests quality. The vineyard’s chateau is showcased in an etched manner conveying elegance. The C&A monogram was crafted to be compatible with the wood burning which is required for casks and shipping crates, etc. The monogram layers the ‘c’ over the ‘a’ with the ‘c’s outstroke forming the ‘a’s crossbar. Suggesting the tendrils of a grapevine, I entwined the ampersand within the initials. This symbol is used for watermarks and subtle, suggestive marketing.
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ZELLIJ BOUTIQUE HOTEL
Project 05
Hotel Brand Class
Brand Identity Instructor
Candice Lopez Typefaces
Philosopher Sweet Sans
A luxury retreat in the heart of San Diego, with limo service from and to the airport, provides an incomparably seamless travel experience for discerning globe trotters and convention attendees aged 35 - 50. The art of zellij, a staple of Moroccan architecture, creates enameled terra cotta tile-work. Many Arab cultures avoid representative illustration in favor of patterns. I created the hotel emblem comprised of the name set in a modified Philosopher typeface. Rotating and repeating a portion of the letter Z, with its suggestion of Arabic script, creates a design reminiscent of Moroccan tile patterns. The resulting icon, used in a pattern system, appears on sundries, robes and ephemera. The modified Philosopher font, coupled with Lyon Display, continues the elegant motif. A place apart from strife and stress is reinforced with the soothing colors of sandstone and umber which bring forth a sense of hospitality and a sheltering haven. The rich deep blue continues the revelation of the timeless sky and its feeling of calm which one finds in the openings above the courtyards.
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BRANDS
10
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L u x u r y H o t e l ǁ O n l i n e L e a r n i n g ǁ M a r i n e S t e w a r d s h i p ǁ Wi re Je w e l e r R a d i o S h o w ǁ Ro c k B a n d ǁ W h i t e G l ove C at e r i n g ǁ Yo u t h S n a c k s Vi t i c u l t u r i s t M o n o g r a m ǁ S t a g e Pe r f o r m a n c e ǁ E ve n i n g L o u n g e ǁ Re f u g e e S u p p o r t
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10.5
L u x u r y H o t e l ǁ O n l i n e L e a r n i n g ǁ M a r i n e S t e w a r d s h i p ǁ Wi re Je w e l e r R a d i o S h o w ǁ Ro c k B a n d ǁ W h i t e G l ove C at e r i n g ǁ Yo u t h S n a c k s Vi t i c u l t u r i s t M o n o g r a m ǁ S t a g e Pe r f o r m a n c e ǁ E ve n i n g L o u n g e ǁ Re f u g e e S u p p o r t
10.6