A live online conference that will empower you to use social media to gain more exposure, increase traffic, cultivate loyal fans and grow your business. Join 27 leading social media pros:
F WITH F
And experts from LinkedIn, Dell, Ford, Citigroup and Citrix, just to mention a few!
Starts May 1st, 2012 Visit SocialMediaSummit12.com
Session Description
EVENT KEYNOTE: Social Media Marketing 2012: What Businesses Need to Know Instructor: Jeremiah Owyang
Topic: Social Media Trends
Altimeter industry analyst Jeremiah Owyang will explore the growing social media space and how it impacts businesses. He'll reveal new social media research, examine industry trends and provide examples of businesses that are tapping into social tools to achieve real business results—not just chatty engagement. You'll discover the latest industry insights and walk away with pragmatic action steps you can apply to your business.
Google+ for Business: How Google's Social Network Changes Everything Instructor: Chris Brogan
Topic: Google+ Marketing
You’re on Facebook. You’ve got a Twitter account. The company is blogging. Why do you need another social network? Google+—the newest social network launched by the world's top search engine, Google—changes everything! During this high-energy session, Chris Brogan, author of Google+ for Business, will reveal why your business should build a Google+ presence. He'll share tips, techniques and strategies that will help you build a profitable presence on Google+.
How to Grow Your Brand and Following with Facebook Instructor: Mari Smith
Topic: Facebook Marketing
Newsflash: You don’t need a huge Facebook following to achieve measurable results! Renowned Facebook marketing expert, Mari Smith (co-author of Facebook Marketing), shows you exactly how to grow your brand with a compelling Facebook business page. You'll discover how to attract GENUINE fans that love what you do and want to engage with you and your content on a daily basis! You'll leave with a clear game plan for consistently generating leads and sales from your Facebook efforts!
YouTube 2012: No Camera, Content or Audience? No Problem! Instructor: Paul Colligan
Topic: YouTube Marketing
The idea that YouTube requires a video camera, a library of content or a pre-existing audience is downright silly. You can start on YouTube, today, and connect with your ideal customer, today, with none of these things. YouTube expert Paul Colligan will reveal simple processes anyone can use to quickly build a real and engaged YouTube audience. Whether you're starting from scratch or have an existing library of content, this is the session for you.
The End of Business as Usual: How Social is Impacting Business Instructor: Brian Solis
Topic: Social Media Strategy
Disruptive social technology is empowering customers in ways previously unimaginable. Is your business paying attention? During this session, social anthropologist Brian Solis (author of Engage and The End of Business as Usual) will reveal how to best engage customers, build loyalty and create brand advocates. You'll discover how to convert listing into insights and meet the needs of customers using emerging channels.
Twitter Power Strategies: Essential Insights for Business Success Instructor: Mark Schaefer
Topic: Twitter Marketing
Are you looking for new Twitter marketing ideas? Mark W. Schaefer wrote the book on Twitter success strategies: The Tao of Twitter. In this fast-paced session Mark will reveal proven Twitter marketing approaches and show you new ways Twitter can ignite your business. Whether you're new to Twitter or an experienced pro, you'll walk away with a long list of actionable ideas by the end of this session!
Visit SocialMediaSummit12.com
date/time
Tuesday May 1 5pm Pacific (8pm Eastern)
Wednesday May 2 Noon Pacific (3pm Eastern)
Wednesday May 2 1:15pm Pacific (4:15pm Eastern)
Wednesday May 2 2:30pm Pacific (5:30pm Eastern)
Tuesday May 8 Noon Pacific (3:00pm Eastern)
Tuesday May 8 1:15pm Pacific (4:15pm Eastern)
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Session Description
How to Plan Your Social Media Success Instructor: Jason Falls Topic: Social Media Strategy To move your social media marketing to higher levels of success, you need a solid strategy. Jason Falls, co-author of No Bullshit Social Media, will reveal seven social media marketing business drivers and teach you a strategic planning process. You'll discover how to locate your ideal audience, communicate effectively and measure the results. You'll leave this session with a blueprint for strategic social media success.
How to Put Google+ to Work for Your Content and Your Business Instructor: Jesse Stay
Topic: Google+ Marketing
In this jam-packed session, Jesse Stay, author of Google+ For Dummies (and another soon-to-be published book on Google+) will reveal simple ways that you, as a marketer, can bake "social" into your content and products using Google+. Jesse will reveal how to use Google+ widgets, scripts and insider tricks that will give you a competitive edge.
3 Simple Steps to Generating Massive Traffic With YouTube Instructor: James Wedmore
Topic: YouTube Marketing
With over 3 billion daily views and 800 million users every month, YouTube.com is not just a place to watch distracting cat videos or the latest viral sensation. It is a powerful online community that gives you the ability to build a strong following and a loyal audience using the power of video. In this presentation, YouTube expert James Wedmore will break down and reverse-engineer YouTube's platform, revealing how you can make simple videos that actually get viewed and then get you traffic!
8 Steps to Managing a Social Media Crisis Instructor: Jay Baer
Topic: Social Crisis Management
Today, every customer is a reporter. With more than one billion connected citizens, the digital world can be a knee-jerk, unforgiving place. In this era of real-time business, social media crises occur with stunning swiftness, and increasing regularity. When the crisis wave hits, you need to act swiftly. Join social media strategist Jay Baer, co-author, The NOW Revolution, for this critically important session on how to plan for and recover from social media mishaps.
@YourService: How Social Customer Service is Attracting New Customers and Increasing Sales Instructor: Frank Eliason (Citibank)
Topic: Social Customer Service
Social media tools have made it easier than ever for companies to join social conversations, solve problems and gain instant feedback. In this session, Frank Eliason, author of @YourService, reveals how to create a culture of empowered employees who understand the value of a great customer experience. He'll share tips and strategies you can employ to best serve your customers while gaining a competitive advantage.
How Big Brands Are Using Social Media (Panel Discussion)
Panelists: Scott Monty (Ford) and Adam Brown (Dell) with Rick Calvert Topic: Big Brand Panel Wondering how mega-corporations are using social media to engage customers and sell? Here's your answer! In this session, two of America's largest brands will reveal how they've achieved success with social media. They'll share their insight and tips, plus you'll have the opportunity to ask your questions live to our panel.
Visit SocialMediaSummit12.com
date/time
Thursday May 10 Noon Pacific (3:00pm Eastern)
Thursday May 10 1:15pm Pacific (4:15pm Eastern)
Thursday May 10 2:30pm Pacific (5:30pm Eastern)
Tuesday May 15 Noon Pacific (3:00pm Eastern)
Tuesday May 15 1:15pm Pacific (4:15pm Eastern)
Tuesday May 15 2:30pm Pacific (5:30pm Eastern)
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Session Description
The Social Sale: How to Turn Fans and Followers into Customers Instructor: Rich Brooks Topic: Selling with Social Media Are your social activities making the sale? Are you wondering how to turn your Facebook fans into paying customers? In this information-packed session, Rich Brooks will share tactics you can put to use immediately to convert your fans, followers and subscribers into paying customers. You'll discover how to increase your conversion rates using proven strategies and move people down the sales funnel. You'll also learn how to measure your social media activity and results so that you can continually improve your bottom line.
Why It Pays to Be Likeable on Facebook
Instructor: Dave Kerpen
Topic: Facebook Marketing
Is your business taking full advantage of the power of Facebook? Do you want to know how to grow a loyal fan base that loves your brand and isn't shy about letting their friends know? During this session, Dave Kerpen, author of Likeable Social Media, will share key Facebook strategies and case studies from leading companies. You'll discover how to make your brand likeable via Facebook.
date/time
Thursday May 17 Noon Pacific (3:00pm Eastern)
Thursday May 17 1:15pm Pacific (4:15pm Eastern)
How Big Brands are Using Blogs (Panel Discussion) Panelists: Justin Levy (Citrix) and Kipp Bodnar (Hubspot) with Michael Stelzner Topic: Big Brand Panel Want to know how to create a blog that provides ongoing streams of traffic and fuels the growth of your business? During this session, the editors for two very popular business blogs (WorkShifting.com and HubSpot) will discuss the role of content in building their businesses. You'll discover the secrets of their success, what to avoid, and how to use blogs to drive sales. You'll also have an opportunity to ask your questions live to our panel.
Thursday May 17 2:30pm Pacific (5:30pm Eastern)
How to Leverage Business Blogging for More Traffic, Leads and Sales Instructor: Michael Stelzner
Topic: Business Blogging
Are you tired of flushing endless dollars down the advertising toilet? Are you looking for a better way to attract relevant and repeat eyeballs to your website? During this high-energy session, Michael Stelzner, founder of one of the world's largest business blogs (Social Media Examiner) and author of Launch, will help you set a path to success with business blogging. He'll explore guest blogging versus building your own blog. He'll lay out a road map to building highly relevant content that people want to share. And he'll show you how to generate leads and sales. You'll leave with actionable tips and techniques that will help you quickly achieve blogging success.
Top 5 Ways Your Business Can Kick Butt on LinkedIn Instructors: Mario Sundar (LinkedIn)
Topic: LinkedIn Marketing
With more than 135 million business users, LinkedIn is the world's largest social business network. 2012 is LinkedIn's tipping point for businesses, brands and marketers that want to connect with their most valuable customers. During this session, LinkedIn's in-house expert Mario Sundar will reveal how businesses can immediately benefit from the network. He'll share insider secrets, actionable tips and practical examples that will help you establish a robust and effective presence on LinkedIn.
No Fluff Social Media Measurement Instructor: Nichole Kelly
Topic: Social Media Measurement
Social media measurement doesn't have to be hard. During this session, Nichole Kelly will provide you with real-world tested methodologies for proving social media's return on investment and selling its value to executives. She'll show you how to get beyond measuring fans and followers and transition to measuring social's impact on sales, revenue and cost. You'll be able to show where social media fits into the sales funnel and easily measure metrics using low cost tools.
Visit SocialMediaSummit12.com
Tuesday May 22 Noon Pacific (3:00pm Eastern)
Tuesday May 22 1:15pm Pacific (4:15pm Eastern)
Tuesday May 22 2:30pm Pacific (5:30pm Eastern)
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Session Description
The Art of Story: How to Succeed With Blogging Instructor: C.C. Chapman
Topic: Business Blogging
Every business and organization needs to get its story out to the online world. Establishing and publishing a blog is the best way to do this. Author and consultant C.C. Chapman (co-author of Content Rules) will reveal how any company can get started with blogging. Rather than a dry technical discussion, C.C. will show you creative ways to find your voice and offer compelling content that keeps readers coming back for more. You'll also discover how to create an editorial calendar that keeps you on the right track.
Everything You Always Wanted to Know About Facebook, But Were Afraid to Ask
Panelists: Amy Porterfield, Phyllis Khare, Andrea Vahl with Michael Stelzner Topic: Facebook Bookmarking
Want to know how to use Facebook to build a thriving community? Wondering how to generate leads and convert sales? During this panel discussion, the three co-authors of Facebook Marketing: All-in-One for Dummies will share their marketing tips and take your live questions. All three women are renowned social media coaches and consultants. Together they will draw from their depth of experience and reveal what you need to know about Facebook.
date/time
Thursday May 24 Noon Pacific (3:00pm Eastern)
Thursday May 24 1:15pm Pacific (4:15pm Eastern)
Pinterest: How Your Business Can Use Images to Drive Traffic Panelists: Ana White & Kelly Lester
Topic: Pininterest Marketing
Pinterest is a rapidly growing image sharing site that has a predominantly female following. With more than 10 million active members and rapidly climbing, Chris Brogan calls Pinterest "an interesting concept: somewhere between visual social bookmarking and scrapbooking." If you're wondering how other businesses are benefiting from Pinterest, you won't want to miss this session. Two small businesses will reveal how they use Pinterest. They'll reveal tips and techniques that have brought massive traffic to their websites. You'll walk away with actionable steps to begin benefiting from Pinterest.
Thursday May 24 2:30pm Pacific (5:30pm Eastern)
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