THE
LOOP T H E DAV I S B I C YC L E L O O P R E - I M AG I N E D
Michael Villas & Victoria Yuen-Ruan Fall 2015
CONTENTS Introduction
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Visual Identity
6
Sign Contents
10
Design of Sign Types
13
Sign Detailing & Placement
17
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THE
LOOP
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
INTRODUCTION
INTRODUCTION The Loop is a twelve mile bike path around the perimeter of Davis aimed at connecting people to their local surroundings. However it is currently being used as a commuter path with limited recreational use. The Loop will excite people about experiencing Davis, not just be something they feel like they have to use. One interpretation of the logo is a geometric representation of a bicycle tire or crank. What it primarily represents though, is a sense of connectivity. There are six circles representing major landmarks along The Loop. They are all connected to one central hub that signifies unity between the rider and biking along the Loop. In each circle there is a di erent color. No matter where the rider begins their journey, there will be a natural ROYGB color progression from one destination to the next. Gotham is utilized for the logo and future signage as an attractive and easy to read sans-serif typeface. It is a friendly and inviting look to experience The Loop.
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THE
LOOP
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VISUAL IDENTITY | PROJECT SITE
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
THE
LOOP
VISUAL IDENTITY | LOOKBOOK
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
THE
LOOP
VISUAL IDENTITY
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
LOGO The primary version of The Loop logo is in black with colored circles. For dark colored backgrounds, The Loop
THE
L OOP
logo is inverted to white with the same colored circles for contrast. The text can be placed to the bottom left or to the right of the icon.
THE
LOOP
TYPEFACE Gotham Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Gotham Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Gotham Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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THE
LOOP
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
VISUAL IDENTITY
COLOR PALETTE This color pallette covers a broad spectrum of bright colors that represents different sections of the bike loop. The vibrant colors are inviting and friendly.
C: 88
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THE
LOOP
SIGN CONTENTS
SIGNAGE LOCATION MAP
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DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
THE
LOOP
SIGN CONTENTS | BEST PRACTICE REFERENCE
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
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THE
LOOP
ICONS
MATERIALS .06� Aluminum Sheeting Digitally Printed 3M Vinyl Matte Paint Acrylic Sign Comp Series 1 Post System
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DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
SIGN CONTENTS
SIGN COLORS
THE
LOOP
DESIGN OF SIGN TYPES
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
PRELIMINARY SKETCHES Sketches reveal a variety of sign types explored. One idea that did not make it into the final group of signs was the hanging banner off a drone.
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THE
LOOP
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DESIGN OF SIGN TYPES
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
THE
LOOP
DESIGN OF SIGN TYPES
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
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THE
LOOP
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DESIGN OF SIGN TYPES
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
THE
LOOP
SIGN DETAILING AND PLACEMENT
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
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THE
LOOP
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SIGN DETAILING AND PLACEMENT
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
THE
LOOP
SIGN DETAILING AND PLACEMENT
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
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THE
LOOP
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SIGN DETAILING AND PLACEMENT
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
THE
LOOP
SIGN DETAILING AND PLACEMENT
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
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THE
LOOP
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SIGN DETAILING AND PLACEMENT
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
THE
LOOP
SIGN DETAILING AND PLACEMENT
DES186 Fall 2015 Michael Villas & Victoria Yuen-Ruan
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THE
LOOP
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SIGN DETAILING AND PLACEMENT
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