IMPORTANCE OF SOCIAL MEDIA MARKETING
ABOUT SOCIAL MEDIA MARKETING: • Social media marketing use different different social media platforms to promote business website, product or brand. • Different social media platforms, like Facebook, Twitter, Instagram, Pinterest, etc.
WHY USE SOCIAL MEDIA MARKETING? • Achieving Business Goals • Lead Generation for Business • To increase brand reputation • SEO,SMO or ASO • Daily Connectivity with Customers • To know more about importance of social media in every business, let’s see the statistics of the social media platforms.
QUICK STATES OF ALL SOCIAL MEDIA PLATFORMS:
• According to survey, there are around something 2.3 billion active users on social media platforms. • Among them, 1 million new active mobile social users are added every day. It’s mean every second 12 new users are added. • Online adults mostly under aged 40 are follow a brand or product via social media platforms.
INSTAGRAM: • • • • • •
There are 600 million monthly active users on Instagram. 95% of Instagram users are younger than 40. 32% of US teens cite Instagram ass their favourite social network. 400 million daily active users. 78 million active users of US per month. Top brands on Instagram are seeing a per-follower engagement rate of 4.50% which is 50% higher than on Facebook & 122 times higher than on Twitter.
FACEBOOK: • 200+ million active users
• Fastest growing demographic in last few years • As a serve, around something 6 million users become FANS of a product pages. • According to Facebook, now every users have around something 120+ friends. • Almost 80% users use Facebook for increase & promote their respective brands or business & build new relationships with customers. • Cost Effective Marketing • Facebook now see 8 billion average daily video views of business brand or product. • Facebook adds 500,000 new users every day, it’s mean 6 new profile every second. Among that around something 55%-60% people are came to promote their business.
YOU TUBE:
• • • • • •
To promote your brand video globally. For generate the link back to your site through video. Increase your brand awareness. Increase the brand reputation. 300 hours of video are uploaded to YouTube every day. User can navigate YouTube in a total 76 different languages.
TWITTER:
• Fastest Growing online community site in last few years. • Largest users, among that 80% users are under 40 age. • It is golden opportunity to talk with you customers. • 78 percent of people who promote a brand via twitter except response within an hour.
PINTEREST: • There are around something 100 million active users on Pinterest. • There are 50 billion+ Pinterest pins right now. • There are around something 2 million Pinterest users who have shopping pins on board daily. • There are over 75 billion ideas on Pinterest. • 90% of pinners have purchased a product because of Pinterest.
LINKEDIN: • With over 467 million members worldwide, it is one of the most popular social networks in terms of active users. • Available in over 24 languages in more the 220 countries. • As term of generating revenue, LinkedIn is one of top social network to generate high revenue. • 50% of LinkedIn users earn more than $75,000 in a year.
Social media marketing is key element for successful business. Every successful business uses social media marketing services to expand, increase the richness of business globally, to expand business growth, Improve search engine ranking of business website.