Want to release your new music? Here are five various ways to do so Over the last decade, people were used to one tactic of releasing music. This involved spending much time, jotting down the lyrics, and hitting the studio booth to record an album. Then set a given date to drop the album to the world, calling loads of press, then go on tour, promote your album, and then go back to the studio, and cycle goes on. At the end of the day you, simply end up with a long list of songs, without reaching your expectations.
Surprisingly, even in this age of technology, some artists are still following the same orthodox technique, though there are more musicians going against all the odds trying out new strategies and techniques. Contrary to what many people believe in, you do not require a major label marketing team, in order to have a great album release. And this is what our discussion will largely base on. Anyway, without further ado, let’s delve on the most viable strategies, and how an artist can implement them with the existing resources.
1)
Perpetual Release
This strategy conflicts with the traditional album release, down right from the rocks, because actually there is no album in the first place. Here, an artist will shorten the whole album cycle, and narrow it down to one song and release monthly or once after every two months, or any duration interval, provided you do not comprise on music quality. However, you will not just stay there; instead optimize the duration between each release to do rigorous marketing and promotion. This style is equally cool, though you can still throw in some traditional way of album release with best album cover maker, that’s if you are afraid of losing fan base and music sales. If you are still in doubts, then so just you know Pomplamoose and Karmin are two brands that suffering from this this style’s success. This can be a great strategy for independent bands and musicians just starting out trying to increase their fanbase. Reasons behind this are to allow
the newbie artist to learn his/her fans reaction, and come up with fresh stuff within the short duration.
2)
Multiple Singles
We are all aware of the single strategy. This is where an artist’s gives a sneak peak of his/her album by dropping a single song, to increase attention of the targeted fans. Unfortunately, many musicians took this strategy to a whole new level by releasing multiple singles. In this connection, you can release few songs off your album, prior to the main album release. You can do this once per week, or just find an interval that best suits you. By doing this strategy, your fans will be interested to hear from you, and look forward to your release. Moreover, you can go a notch higher by allowing and encouraging your fans to share. This strategy will not only raise your fame within the music circles, but also increase the music sales.
3)
Secret release
Well, this is still a new style on block, which was brought to everyone’s attention by the one and only Beyoncé. Actually, people are still coming into terms with her stunt when they bumped into the self-titledalbum in the streets of iTunes without no build-up press, or any hype whatsoever!! However, I advise this design of press release to pretty established artists, because a newbie would not want to risk pulling this stunt, and at the end have nobody realize their secret album. How sad? But you can as well come up with specific elements of your album release secret.
4)
Exclusivity
Use of exclusive previews and album releases are being embraced over recent years. A good example of this is, when Beyoncé Knowles colluded with iTunes for an exclusive preview, before officially releasing the album. Another artist is, Daft Punk who released his Random Access Memory exclusively for the fans to stream, prior to the official release. I know you might be wondering if you can also do this. Yes, newbies in the music industry do not have to have a
special app developer, or better yet, a huge sponsorship deal to get an exclusive preview. For a new or indie artist, you can give your e-mail subscribers, and exclusive sneak peek of your new song or album. Another option is to create a secret page, and incorporate a streaming player. You can as well use tools such as; Patreonto release your next new music for selected audience hence allowing exclusive access/preview.
5)
Preview
This strategy develops from the release of singles, though you can still go an extra mile to be creative and authentic. Now, instead of releasing full songs as singles, you can be tactful by giving your fans previews of the lyrics, the instrumentals, and album artwork. The latter can be interesting, because it all boils down to the appearance of your mixtape covers. For example, an indie artist can give a sneak peek of his or her mixtape covers, so that you can keep your fans guessing on what lies within the mixtape cover. The Coldplay band, for instance sent their fans a small handwritten lyrics hidden in libraries worldwide, which aroused their fans interest towards the song release.
Other examples of this strategy are; when the Wild Feathers made their much-awaited album available early, at one of their live shows in the week, which only necessitated the release of their self-titled debut album. To add onto it, they sold two CDs, so that one could give a friend. The idea behind this move is to provide the album to super-fans, and also allow the fans to share the extra CD to friends who would really love their music. It is evident that you can engage in simple techniques prior to releasing your new song. Nonetheless, adhering to the above ways to release music works very well for any artist out there, but an artist needs to be careful whilst choosing the manner of selecting music release technique. This will involve consideration on the best options, and what best suits an artist.