Company Profile
About Michal Negrin Michal Negrin’s exclusive unique hand-made jewelry, fashion and home décor are acknowledged as a leading life-style brand. Since inception at a market stall in 1988 in Tel Aviv, the Michal Negrin corporation comprises 850 employees and 62 exclusive international boutiques, 23 of these in Israel alone! Michal Negrin’s creations are all hand-made, designed and produced in her studio and factory in Israel. The extraordinary magical Michal Negrin’s visitors center in Israel is visited daily by tourists from Israel and abroad. Michal Negrin‘s renowned universal brand continues to flourish with a steady demand for unique, highest quality hand-made exquisite vintage-style jewelry, fashion, and accessories.
Michal Negrin-Milestones 1988- Michal Negrin’s first collection launched in a market stall at the famous Nahalat Binyamin Market in Tel Aviv, Israel. 1993- First Michal Negrin flagship store opened in Sheinkin Street Tel Aviv - to be followed by additional 22 stores in Israel alone and 60 stores worldwide. 1996 - Michal Negrin factory and studio established in Bat Yam, employing over 200 people. 1996 - First of many international Michal Negrin’s boutiques launched in Japan. 2009 - Michal Negrin’s visitors center and gallery opened in Israel. 2013 - Continued worldwide expansion & growth of the internationally renowned Michal Negrin Brand.
The brand unification Our brand represents an upscale yet accessible lifestyle. Offering consumers beautiful items at affordable prices. The stores have a unique shopping experience that attracts customers with our special signature smell, exclusive music and magical ambiance. Customer satisfaction is at the heart of what we do: our products make our customers noticeable and unforgettable. Michal Negrin’s extensive product range includes jewelry, fashion, accessories, shoes and decoration items all created with the finest materials in a variety of distinct colors and graphics, using innovative technologies developed in house. Michal Negrin’s jewelry comprises the finest materials: original Swarovski crystals, metal components for molds created in house, and over 300 multi-element color combinations and intricate handwork.
ur Mission and Vision O Our mission is to inspire women across the world to express their female individuality. We continually develop our brand with our core values of affordable luxury, unique design and personal storytelling. Our vision is to become a leading world’s recognized lifestyle brand. Business Strategy To work towards Michal Negrin’s long term vision to become a leading recognized lifestyle brand, we have identified the following strategic objectives for the short to medium term: Tailor our approach to new markets We intend to continue entering into new global markets and expanding our presence in existing markets where we currently have little presence. We expect to do so primarily through existing retail shops in well established markets. We expect to focus more on increasing the number of Michal Negrin’s points of sale (franchise operated) in emerging markets. Build a global brand We pursue a global brand strategy focusing on creating brand consistency across all communication channels and markets. To further strengthen our brand, we expect to spend in the high single digits of our revenues in a particular period for marketing. We intend to continue to use the internet to promote our brand as well as to attract and retain customers by fostering customer loyalty through channels such as our Facebook fan page.
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The Boutiques
tepping into one of Michal’s Boutiques is like stepping into a jewelry box, the vivid colors of swarovski crystals glitter drawing you into Michal’s enchanting world and give our customers “a one of a kind” experience.
Successful global growth
Nice
Vienna
TLV
Opatijia
Moscow
Tokyo
Hungary Airport
Los Angeles
Venice
Dubrovnik
Atlantic City
Boston
Split
The company is experiencing a strong worldwide growth The company strategy leads to international expansion, the brand has grown to more than 60 stores in two dozen countries worldwide: USA, Japan, Singapore, Mexico, France, Italy, Austria, Ukraine, Croatia, Canada and more. Since launching its first concept store in Japan In 1996 we have grown to 13 boutiques in Japan only. Unprecedented success has followed, and Michal Negrin has established significant global presence. Michal Negrin continues to enter new markets with an exceptional growing demand for her particular magical brand and lifestyle products. Michal Negrin Company’s strategy is now focused on penetration into international markets, with plans to open over 40 new boutique concept stores in the next 4 years, in selected locations.
Our Products Jewelry Jewelry is at the brand’s core. We present two new major collections and two new mini-collections a year, in four categories: Classic, Lace, Movement, and Vintage. Over 1,500 items each year. The jewelry is produced in various handicraft techniques and the finest materials: Swarovski crystals, lace, unique beads and printed plates used exclusively by Michal Negrin designs. Michal’s unique jewelry pieces are defined by spectacular, positive, affluent and surprising color combinations.
Fashion Clothing The brand present two major collections a year. All items are hand-made in Israel by Michal Negrin Design studio. The studio uses unique design technique that can customize the graphic design according to size and body proportion. The fashion items include day and Evening garments such as: dresses, tunics, tops, printed jackets and camisoles all decorated with Michal’s special touch. Fashion accessories such as bags, scarves, belts, brooches and more. The fabric is printed digitally and cut separately, sewn together and then hand decorated embellished with crystals and Glitters. The fabrics have prints of colorful images from Michal’s fantasy world.
Home dÊcor and accessories Our home dÊcor includes beautiful items that could fit perfectly as a gift for someone special or pampering yourself. Our accessories also include holiday gifts designed and inspired by all major religions. Whether symbolic or simply charming, each item captures, with its uniqueness and color, a magical moment from Michal Negrin’s world.
It’s Fashion Time
Tel Aviv Fashion Week 2012
Moscow Fashion Week 2012
Zagreb Fashion Week 2011
Tel Aviv fashion week 2012
Moscow fashion week 2012
Moscow fashion week 2012
Media highlights
USA • Canada • Australia • Mexico • Japan • Taiwan • Hong Kong • China • Singapore • France • England • Germany • Italy • Holland • Hungary • Spain • Portugal • Belgium • Croatia • Ukraine • Russia • Bulgaria • Austria • Israel
Michal Negrin’s World • michalnegrin.com