Google Analytics
Mobile Knowledge Workbook
Mobile Knowledge Workbook
Google Analytics
How to answer questions in this Mobile Knowledge Workbook? Answer the questions in groups and/or as individuals. The workbook has 16 questions with 40 points worth of weight. Read articles on www.askfastnow.com/analytics/ to answer the questions. Also make sure you have downloaded and installed the Google Analytics mobile application. *Future versions of the analytics applications might differ to the screen grabs in this presentation.
Mobile Knowledge Workbook
Google Analytics
InApp Exercises
How many User are on your website right now? --------------------------------------------------------------(1) Which countries are they coming from? -------------------------------------------------------------------------------------------------------------------------------(3) What pages are they looking at? ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(4)
HINT
Mobile Knowledge Workbook
Google Analytics
InApp Exercises
Are more people using mobile or desktop to access your site in the past month? -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(3)
HINT
Mobile Knowledge Workbook
Google Analytics
InApp Exercises
How many Visitors did you have last month vs the previous month? Is your traffic improving? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(4) HINT
Mobile Knowledge Workbook
Google Analytics
InApp Exercises
How long does the average person spend on the website? And which channel is the best for engagement? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(4) HINT
Mobile Knowledge Workbook
Google Analytics
InApp Exercises
What % of traffic comes from social media? -------------------------------------------------------------------------------------------------------------------------------(1) Which social referrer is the biggest? And Why? -------------------------------------------------------------------------------------------------------------------------------(2) What unusual social referrer can you see that refers traffic to your website? Investigate. -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(2) HINT
Mobile Knowledge Workbook
Google Analytics
InApp Exercises
What is the number of visits from your newsletter/email marketing? -------------------------------------------------------------------------------------------------------------------------------(1) Is the newsletter popular? Why or why not? -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(3)
HINT
Mobile Knowledge Workbook
Google Analytics
InApp Exercises
What are the most popular pages in the past month? -------------------------------------------------------------------------------------------------------------------------------(3) What pages are most popular over the past week?
-------------------------------------------------------------------------------------------------------------------------------(3) How can you improve the traffic for posts that have of fewest hits? -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(3) HINT
Mobile Knowledge Workbook
Google Analytics
InApp Exercises
What day is the busiest for your site? -------------------------------------------------------------------------------------------------------------------------------(1) Is there a time of day is the busiest? Why? -------------------------------------------------------------------------------------------------------------------------------(2)
HINT
Mobile Knowledge Workbook
Google Analytics
Total _____ / 40
Latest version can be downloaded from www.askfastnow.com This version is v201608