Endless Possibilities
About Miche • It all started in 2004 when Michelle Romero spilled on her favorite handbag. • She wished that she could just change the outside of the bag without transferring the contents. • The Idea of a Bag with changeable covers popped into her mind. • She then made the very first prototype with super glue and stained fabric. • Michelle then set out on a mission to bring life to Miche Bag.
Journey Together • Michelle showed the prototype to Annette Cavaness, who immediately loved the idea. • Annette an accessories buyer worked with Michelle on developing the business plan and product perfection. • In April 2005 they started the process and formed Miche Bag LLC. • And the name “Miche” was suggested after the nickname Michelle’s mother-in-law gave her.
Wear It. Change It. Love It. THE ORIGINAL INTERCHANGEABLE MICHE BAG
Miche Today • Today Miche is a rapidly growing international business. • Its success is largely due to strong enterprising women- Independent Miche Representatives. • They market the unique handbag concept, accessories and jewelry collection to style lovers.
And to think. . . It all started with a spill!
For More Details visit: www.miche.com Thanks for Watching!