The selection of the countries to which a company addresses its interest is a complex task. Different International contexts are characterized by realities usually unknown to company managers, who have to deal with geographical, economic and above all cultural, heterogeneous in respect of those in the home market. It is necessary to adopt a systematic and structured approach oriented towards risk and opportunity evaluation and to be able to rationalize the company selection process and reduce decisional uncertainty in order to carry out the internationalization process. In reality, one of the main weaknesses emerging from internationalization processes carried out by SME is connected to the fact that entry methods usually lack rationality. This also reflects in competitive advantage management often characterized by a short-term vision.
